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Age not guaranteed---Some I have told for 20 yearc---Some Lcss

Childish Proyers

The little girl was visiting for the first time in a home where grac€ was said by the entire family in unison at the beginning of dinner. She looked and listened with open-eyed interest while the family prayed "give us this day our daily bread." When the prayer ended, the lady of the house said: "Edith, why didn't you piay for your daily bread?" And the little girl said: "I,don't need to: we buy our bread."

Which brings to mind another little girl in a church story. She attended the Sunday services in a church where the congregation knelt and prayed. Up to that time

761870 Gontroctors in Golif.

A new high of 76,870 licensed contractors was on the rolls of the Contractors State License Board as of June 30. The total grew 3,303.in the past year. Of the total, 32,430 were building contractors.

her experience with prayer was the little one she said by her bedside at night. When she saw the people around her kneeling, she whispered to her mother: "Mama, what are they doing?" Her mother said: "Hush; dear. They're going to say their prayers." And the little girl said: "What ! -with their clothes on?"

L. A. Reol Estote Locrns $ZS million

Real estate loans totaling $25,871,894 for the Los Angeles metropolitan area were disbursed by the western home office of Prudential Insurance Co. in the first nine months of 1956, of which $2I,429,300 rvas for residential purposes. In the period, $90,800,881 was disbursed for loans in the 11 western states and Hawaii, of which $68,727,591 was residential loans. In California, $54,155,711 was disbursed in the period, of which $43,6O9,761 .i,as residential.

Don't forget!-Hoo-Hoo Club 2 Christmas Party-Riaiera-Dec. 27

1957 tUTe Appreciate the privilege of Serving You during the Past and look Forward to the Future with Confidence in our Ability to Meet every Requirement when you Need Domestic and Imported Hardwoods and Softwoods.

'Smokey' The Becrr Colled Symbol of U. 5. Ad Power

Account Executive of 'Tosk Force' Agency Soys Press, Other Mediq, Help Sove Notion 5O Million

Vifol Forest Acres o Yeqr

Hollywood, Calif.-Smokey, the forest fire-preventing bear, was held up here as a symbol also of the power of U.S. advertising in the public interest. Mike Corcoran, an account executive of Foote, Cone & Belding, told the Hollywood Advertising Club that Smokey helped the nation's press and other media cut possible forest fires in half in little more than a decade, while forest users were more than doubling.

Foote, Cone & Belding is the national advertising agency &lypcon,@

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serving as the public service "task force" on conservation for the Advertising Council. Ervin Grant is the agency executive credited by Russell Eller, advertising manager of Sunkist Growers, coordinator on the campaign since its inception, with popularizing Smokey.

Corcoran said it was virtually impossible to estimate the full value of forest-fire prevention to the nation's economy except in comparison to nations like the British Isles and China. Decimation of forest lands there drastically reduced food supplies and, in China, even created famines by impoverishing the land.

"On a hot day, a single birch tree mav give off up to 80 gallons of water through its leaves in vapor-a sizeable contribution to the fertility of the surrounding area," Corcoran said. "Over a forest in the daytime there is an upward motion of hot air, at night a downward pull. This helps precipitate clouds and increase the rainfall."

(Continued on Page 108)