Deqlers ro Throng Chicqgo for NR.IDA Exposition

Unprecedented dealer attendance and an unexcelled program of clinics, product exhibits, and entertainment are assured at the Third Annual Building Products Exposition being held December 10-13 in Chicago's fnternational Amphitheatre by the National Retail Lumber Dealers Association. Advance dealer registration from every section of the country has broken all records, indicating high interest in the varied 4-day program.

With space sales not yet iompleted, there will be more than 200 exhibit spaces sponsored by nearly 2@ separate exhibitors. The Exposition will occupy a total of 180,000 square feet of space.

Dealers going to the Exposition also will have the privilege of attending 10 management clinics, inspecting the Profit-Maker Model Store and the Model Inside Wafehouse and Pole Barn, and witnessing continuous demonstrations oI materials handling equipment.

Breakfast clinics at the Conrad Hilton hotel rn'ill be devoted to "The Lumber Dealer's Tie-in with Women's Congress Housing, "The Management Side of Merchandising," and "Profit Management."

Each morning there will be clinics on Power Tool Merchandising and Component Parts, together with trackside demonstrations showing the unloading of freight cars with mechanical haadling equipment, all at the Amphitheatre.

Luncheon clinics in the Amphitheatre are on "Successful Home Improvement Experience," "Profitable Kitchen Remodeling," and "Ready-Mix Opportunities."

Clinics on Materials Handling rvill be held each afternoon at the Amphitheatre, with a different program each day.

. The entertainment program for dealers and members of their families includes an Industry Reception cocktail party at the Hilton and an NRLDA Dinner Dance in the ballfoom.

For ladies attending the Exposition, exciting extra events have been planned in the form of a luncheon and style show and a theater party. As an added attraction, a mink stole will be given away each day to a registered lady or dealer in attendance at the Exposition. Tuesday has been left open for Christmas shopping in Chicago's'famous department stores and shops, for sightseeing, and for visiting the city's many smart restaurants.

Another feature of the Exposition will be the grand opening of the three Women's Congress llomes in nearby Munster, Indiana. These homes, planned and built under the direction of NRLDA, demonstrate the numerous principles of good home planning recommended by the women who attended the Women's Congress on Housing in Washington. Buses will be provided to transport dealers and their families from downtown hotels to the Amphitheatre each day and to the Women's Houses in Munster.

Excellent meals will be available all day long at the Stbck Yard Inn which is adjoining the Amphitheatre.

The registration fee for dealers and employes attending the Exposition, Clinics, and fndustry Reception is $15 for the whole four days. A $5 daily registration fee will admit employes and members of related industries for one day only. The registration fee for ladies is $1.00.

Construction is under way in the Chicago area on the three homes planned in accordance with recommendations of the housewives rvho attended the Women's Congress on Housing earlier this year in Washington. The homes are being built by the National Retail Lumber Dealers Association as a feature of its Building Products Exposition. The women agreed that the homes, which had been planned by three individual architects with the advice of the Housing and Home Finance Agency, meet all of the major specifications agreed on at the Congress for families lvith growing children.

One of the homes is a splitJevel, and the others are onestory dwellings with and without basement. They will be completed in time for showing to visiting lumber dealers at the time of the Exposition and then will be opened to the public. Later they rvill be offered for sale.

Miss Annabelle Heath, assistant administrator of HHFA, attended the luncheon and joined the housewives in making suggestions regarding the floor plans and elevations. Joseph H. Orendorff, technical advisor to HH!'A, assisted the architects in developing the plans.

The houses range in area from 1350 to 1450 square feet. Each contains three bedrooms and ll baths, plus a family room, liying room, dining' room or area.and kitchen.