Modern

Kitchen Planning Simplified F. \Y. Dodge Predicts Moderate Building Decline tn 1952

Nerv York, Nov. l2-Construction's dollar volume in the 37 eastern states is likely to run 10 per cent less in 1952 than in 1951, in the opinion of F. W. Dodge Corporation, constrruction nervs and rnarketing specialists.

The estimate rvas prepared by Thomas S. Holden, the F. W. Dodge president, jointly 'ivith Cl1"de Shute, assistant vice president and manager of the statistical and research division, and is published in Architectural Record.

Because the Dodge yearly construction advance estimates are geared to the Dodge construction nen'sgathering operations in the 37 states east of the Rockies, they havc provecl over the years to have high reliability.

Modern kitchen planning has been simplified by The LongBell Lumber Cornpany with the production of a miniature kitchen planning kit complete with wooden scale models of the Long-Bell posture perfect kitchen cabinets and a scaled planning sheet. The kit, n.reasuring l2xl3xSl inche", is convettient for salesroom demonstration' or may easily be carried t'r the customer's home for on-the-job selling'

Manufactured on a three-inch module, the kitchen cabinets, manufactured from \A'est Coast woods, are designed to fit most any space. Applying the three-inch module, scaled down, the housewife may easily plan the work areas of her kitchen and obtain a miniature picture of the finished room. Units may be easily juggled in miniature until the final arrangement has been accomplished. A kitched of the maximum 12x16 foot dimension may be planned with the kit.

Included in the handy kitchen planner are 56 miniature posture perfect kitchen units, including the new revolving shelf corner base unit, a stove and refrigerator, two windows, and a door. Two walls of the kitchen are stationary with the third adjustable to the dimension of the room. Floor of the kit is covered rvith ruled squares scaled to three inches. Walls of the miniature unit are machined to permit hanging of u'all units in proper proportion.

A pad of kitchen planning sheets is provided with each kit for the outlining of the kitchen to the proper scale. The planning sheets may be slipped underneath the models in the kit and outlined with pencil.

Add Four New Members To Stqll

liour new members have been added to the staff of the C:rlifornia Redrvood Association. Harry Lowell, George IIubert, and Owen Stebbins, will serve as field men ir.r the trade promotion department, rvith headquarters ir.r San Francisco, Cali{. Carney Campion will work in the public rclations department, in the Eureka, Calif. office.

"Construction projects rvhich were refused allotments of clitical metals in the fourth quarter of 1951 rvere deferred, not abandoned," it is pointed out. "Their requirements can be reconsidered and granted in later quarters. Consequently, these projects rpresent a certain amount of construction demand that u'ill carry over into 1952." The study cites population grorvth and other expansion factors which cause potential construction demand to accumulate during the current period of metal shortage.

. "It seems obvious that the fourth-quarter dip in contract volume will carry over into 1952:- it might even continue through the middle of the year," in the opinion of the F. W. Dodge officials. "If the anticipated improvement in the metals situation and consequent easing of controls take place, there should be a definite uptrend of contract volume in the second half of 1952."

Residential building will decline more than any other classification, according to the Dodge outlook, while public works and utilities will decline least. Expected dollarvolume declines percentage-wise are : Nonresidential, 6; residential, 16; and public and private rvorks and utilities, 4; to make an overall decrease of 10 per cent. All classifications show expected declines, except privately owned utilities, marked for a 31 per cent gain.

While the number of new dwelling unit starts is anticipated to decline 19 per cent from 1951, based on the figures of the Bureau of Labor Statistics of the Department of Commerce, it is the opinion of the Dodge estimators that next year's total will be 850,000, rvhich until recently rvas rated as very high volume.

Messrs. Holden and Shute anticipate smaller average sizes for 1952 houses, accompanied by a moderate rise in building costs.

Adequate mortgage money is cxpected in 1952. This expectation accords t'ith the opinions of the majority of the 128 economists.

"These estimates are believed to be conservative," the article concludes. "Actual construction volttmes in 1952 are, perhaps, a little more likelv to exceed the indicated figures than to fall short of them.

"The great; inherent strength of the American economy is the inherent urge to build is very strong."

(Continued from Page 52) exaggeration that the communities where lumber operations are an important part of the economy that there has been :r decided economic and social uplift since the tree farm firovement was started. Of course, there were other factors involved and a number o{ these have been operative for sometime. A number of the progressive operators started good forest management and selective cutting on a sustained yield basis several decades ago. The exact time can be fixeci with some degree of accuracy by the cor-ning of diesel power into the 'ivoods.

But the public did not apprehend the significance of this movement until it was given the more popular and homely title of tree farminC. Of course, r,l'ith the tree farm movement has come its necessary corollaries, the additional utilization of what used to be wasted in tl-re rvoods and thc growth of new rvoods products industries. Early in the tree movement, the California Redwood Association sensed the necessity of a r,vider scope for its conservation and public relations operations. It realized that there are factors in the industry rvhich n'l-rile highly important do not qualify for membership in its type of trade organization. The Association therefore sponsored the organization of the Redwood Region Conservation Council.

Perhaps the scope and accomplishments of this Council can be better covered by a more objective vierv than the .Association might be inclined to give it, because the California Redu'ood Association is inordinately proud of its sponsored team-r,vorker.

Therefore, we are submitting as part of this article sections of a report made by Edward F. Dolder, Chief of Conservation Education in the California Department of Nattural Resources to the California State Department of Education. Mr. Dolder was asked to select what he considered a typical regional consen'ation organization for the subject of his report. We therefore tl,ink it rvorthwhile to quote from the third page of Mr. Dolder's report 'ivritten abourRedwood Circles which are the local chapters of the Redwood Region Cortservation Council.

..ABC)UT RED\\TOOD CIRCLES

Conservation for Today. Industries for Tomorrorv. 'The success of home makers depends in the long run uporr the wisdom rvith 'n'hich the nation takes care of its forests.'

-Theodore Roosevelt.

Theodore Roosevelt's statement, made before a group oI foresters in 1903, states the issue for the people of the redt,ood region today. Throughout our northern California coastal area, the grou,ing importance of practical conserynlien-ruse without impairment'-is being realized more and mo:e by the communities dependent upon the forest industry. In these communities, such movetnents as the industry's Tree Farm p:ogram, fire prevention and fire prevention education, the develooment of school demonstration forests and forestry education in the schools, all lre assuming major roles in the lives of the citizens.

Citizens of redrvood region communities are recognizing tl,at the stability of their communities depends in a large measure on sound forest management' They recognize, too, the industry's eag'erness for perpetual yield on foresj lands. Our towns are grorving into substantial self-sustain- ing cities rvith permanent, progressive populations. Ntr r.nore is the logger the rough and ready transient of legend; rather he is an established citizen, looking toward the future

As the forests are being wisely cared" for, so the redwood region's homemakers can consider themselves suc_ cessful, in the most essential sense of the word.

Conservation of our forests is your business, whether )'()u are a merchant, work in a laundry, tvhether you are a doctor or a houservife. Your future and the future of your children depend on the vi'ise use of our timber resources. The forest industries recognize that your interest is the concern and interest of industry. For that reason the Red_ rvood Region Cor,servation Council was created. ft rvas created with the clesire to urge you to support and participate in a conservation program based on the principle of free enterprise."

One of the difficulties of any conservation movement is inherent in the rvord itself. Conservation is a negative r,vord ,but u.e feel that the lumber industry in the redrvoo<l regiorr is operating under the definition given to that lr,orrl by that gentle old artist and philosopher, John Ruskirr. "conser\ration is use rvithout imr-rairment."

Zeesmcrn Brcrnches Out

Zeesnran Plvrvood Co., 2316 S. Santa Fe Ave., Los Angeles 58, announces the opening of a b:anch office at 23.5 Ilank of America Bldg., San Diego 1 Spencer \\/r.ea<l n'ill be in charge, and the chone number is NtAin 0l2l Zeesman's regular line of materials r,vill be available through the new office, plywood, doors, Nevamar, Perma-Stick adhesive. hardboard. etc.

\TELCOMES THIS OPPORTUNITY TO \(/ISH ITS MANY GOOD FRIENDS g ffilewy @bristmug

AND PROSPERITY IN THE

9.en Desr

Tom Eckstrom

George Pryor

Ernie Nelson

Stcnley Hcrwkes

Hcrrry Gibbons

"Bob" Cole

"Red" Hetherington

Rcry Benson

"Mctc" Mcleod

Muy