Ahe lincoln on $alesrnilmhip

Just the other day, in reading some of the known sayings of Abraham Lincoln, we came upon what seems to be one of the finest essays on Salesmanship we have ever encountered. We have re-read it many times, and with each reading new selling thoughts appear within its lines. For here is what Lincoln said about selling-influencingother people:

"When the conduct of men is designed to be influenced, persuasionkind, unassuming persuasionshould be adopted. It is an old and true maxim that 'a drop of honey catches more flies than a gallon of gall'. So with men. ff you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey that catches his heart, which, say what he will, is the high road to his reason, and which, once gained, you will find but little trouble convincing his judgrnent of the justice of

Scn Frcrncisco Lumbermen's Club Will Hold Christmcs Pcrty Dec. 2I

Announcement is made by Fred Ziese, president of San Francisco Lumbermen's Club, that the children of Edgewood Orphanage will again be luncheon guests of the club at the annual Christmas Party, to be held at the Palace your cause, if indeed that cause be truly a just one.

"On the contrary, assume to dictate to his judgment, or command his action, and he will retreat within himself, close all the avenues to his head and heart; and, though your cause be naked truth itself transformed into the heaviest lance, harder than steel and sharper than steel can be made; and though you throw it with more than Herculean force and precision, you shall be no more able to pierce him than to penetrate the hard shell of a tortoise with a rye straw. Such is man, and so must he be understood by those who would lead him, even to his own best interests."

Mr. Lincoln, it seems, was convinced that you must sell a man through the heart and not through the head; and he was likewise convinced that the worst fault in selling is to try to "put the pressure" on the prospect.

Hotel, San Francisco, on Tuesday, December 21. Jo Jo the Clown and his two assistants will entertain, and Santa Claus will present to each child a gift as near to their own choosing as possible.

An invitation will be issued to the ladies to attend the Christmas Partv.