[olks---il[eet A. L. Iloover Compilny

A. I-. Hoover Company is the name of a new lumber copartnership in Los Angeles. But it is not a nerv business. The new name means that A. L. Hoover, well and favorably known to the lumber trade as "Gus" lloover, has taken into partnership with him three good men and true, consisting of R. R. Leishman, R. B. Hoover, and R. S. Hoover.

It. R. Leishman is Sales Manager of the concern, and n ell knou'n to the world as "Bob" Leishman. R. B. Hoover, is "Gus" Iloover's eldest son, "Bob," thirty-two years of age; and R. S. Hoover is his younger son, "Dick," thirty r-ears old. These are the sole members of the new firm of A. L. Hoover Company, rvhich has its offices at 5225 \Vilshire Boulevard on the corner of Wilshire and La Brea, in Los Angeles.

This should be and no doubt is one of the greatest quartettes that ever worked together selling lumber. The arrangement is not new by several years. Mr. Leishman has been right hand man to "Gus" Hoover for thirteen years. "Bob" Hoover joined the outfit-which has been operating as a personal business for 29 years-tr,vo years before the n'ar started, and as6oon as he graduated from Stanford, and hit the road chasing orders, specializing in Redrvood by-products. "Dick" Hoover graduated Trom Stanford just in time to get into the army. Ife came out of the army a Captain, and his brother "Bob" served through the war in the Navy with the rank of Lieut. J.G. When the war cnded they both rvent out selling lumber for their father, a.nd now join the partnership.

"Gus" Hoover started in the lumber business about forty years ago in his home town of Fresno, California. He sold lumber on the road from Mt. Shasta to San Diego and got to know the lumber trade of the whole state very well. In 1919 he made what turned out to be one of the best lumber selling deals California has known. He moved to Los Angeles where he began handling the accounts of two great San Francisco concerns, The Pacific Lumber Company and Wendling-Nathan Company. The former concern manufactures Redwod lumber and oiher Redwood products, operating the greatest of all Redwood mills at Scotia, California. Wendling-Nathan Company is a wholesale concern handling all species of West Coast lumber and also Red Cedar Shingles. To say that WendlingNathan Company, the combination of the rare talents of "Duke" Euphrat and Roy Hills, is one of. the greatest wholesale lumber concerns on earth, is almost an understatement, so highly do they rank,

So "Gus" Hoover has been well sufplied with all the woods the West produces for twenty-nine years, and the combination has been a rare success. In Southern California "Gus" Hoover IS both Wendling-Nathan Company and Pacific Lumber Company. For these two he has sold tremendous quantities of lumber in this territory, and the relationship he has established through the years between the lumber trade, himself, and the two concerns for whom he sells, has been something to marvel at.

It would be no more than fair to declare that "Gus" Ifoover has for many years been something like a one man lumber trust in Southern California. He enjoys the friendship, the trust, and the affection of practically the entire industry of Southern California. And he has been backed up in all his operations by his two powerful suppliers from the North. His two boys come as near to being "chips ofi the old block" as ever happens in this world. They are another pair of "Gus" Hoovers on a youthful scale. And "Bob" Lieshman fits in peifectly with this Hoover trio. Before he joined Hoover he was several years with the California Redwood Association, and before that for many years with a big Redwood mill. All his business life has been spent in the lumber business. When he was made a partner in A. L. Hoover Company it was just a case of the right man finding the right place, and finding an employer who appreciated his worth. This "Bob" Leishman is a grand fellow, and a whale of a lumberman.

There is no change in the business. A. L. Hoover Com- pany continues to represent The Pacific Lumber Company and Wendling-Nathan Company in Southern California' And there is no prouder man in California than "Gus" I{oover. Having such a trio as these three "ft'5"-ft. R. Leishman, R. B. Hoover, and R. S. Hoover-to take over the bulk of the load for him and carry on his business in the way he has always carried it-this fulfils his dream.

Cheatham Says -(onsumer Demand For Plywood Strong

Recent price dbclines 'in the lumbbr industry should serve tb stimulate volume, Owen I R. Cheatham, president of Georgia-Pacific Plywood & Lumber Co., said recently. "At the sahe.time," he 'continued, "lower lumber prices will bring about lower log costs.'' These savings, in turn'can be passed on to the public and be of 'definite help in the national anti-inflation campaign.

i'Our nation-wide sales organization has recently completed a suf,vey w|righ indicates that our customers are watching their inventories carefully.

"No slackening in the consumer" demand for plywood is in sight, and the continuing housing shortage coupled with probable further efiorts by the government to sustain the record volume of home building should serve to keep the demand for lumber and wood products at healthy levels.J'

The position of Georgia-Pacific Plywood in the current situation, according to Mr. Cheatham, is distinctly favorable in that a relatively small percentage of its investment is in standing timber carried at a 6xed price. Log requirements of the company are obtained largely on the open market at current prices or on adjustable royalty cutting contracts. fnventories of finished lumber and plywood are limited to short-term requirements at current sales volumes.

"While only about one-third of our sales volume is dependent upon the building industry as such," Mr. Cheatham reported, "a wide range of industrial consumers are continually increasing their demands. Export markets which account for the remainder of volume, are expected to become substantially larger users of our products as ERP develops."

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