Your lumhor Journal

Perhaps, gentle reader, you have read the heading and jumped to the conclusion that it is THIS lumber journal we are going to talk'about. ff so, dear friend, you have jumped correctly. It IS; this and the various others of the craft that help make the lumber industry.

Your lumber journal, wisely selected and thoughtfully read, is a mighty powerful and impressive element in the life of your business. Here's why-and how. It provides you with many things that enter into the successful operation o[ your business; it furnishes you with practical and interesting literature; it provides you with the shuttle that weaves the history of your business into the fabric of time.

Into that fabric is woven the life of your business, its joys, its sorrows, its triumphs, its failures, its general characteristics, and its memorable highlights. YOUR story is in its pages. So is the story of your fellow business men, the story of your district, your state, your territory, written in YOUR sort of language.

You cannot if you would escape this glimpsing of lumber history in the making of YOUR business, for the threads from which it is woven are gathered all around you. You are part and parcel of it. Your interest is with IT, and its interest is with YOU. You may be but a single thread in that fabric, but you are a part of it, and it is made up in part by you, and you cannot escape it.

An Dilitorial

One of the most powerful levers of modern business that has been directly instrumental in organizing the formerly tangled strands of business life and business activity, is the business magazine. It provides constant thought, idea, narrative, and historical exchange among'men in the same line of business. It is the everyday business association, which continually brings together men who are thinking and working along the same lines. Like the poor, it is always with you. You may shut down your mill or discontinue your yard; but your lumber journal has no such choice. Through good times and foul, it is always on the job, serving you and your industry. It follows all the ups and downs, the high tides and low, of that industry.

ft weaves together constantly and tirelessly the fabric of trade and business history, showing to the world always THE BEST SIDE of your business and YOU. It provides news, advice, information, encouragement, optimism, even inspiration. And, looking backward, it provides the history of your industry, the narrative of its stream of life.

Yes, gentle reader, your lumber journal is your faithful and devoted friend through thick and thin; and most of the pickings have been thin. It has earned your loyalty and friendship through the good old merit system. Don't forget it !