LOS AITGDLBS

Bohrtavcr Buru Luber Co.' Chrnbcr o[ Comm Bldg....'.PRo'Pect 'Zlr

Cf,rnberlh & Co.' W- R.' tlt Welt Ninth St' ...'..'....""TUcLGr l'lll

Dolbcer & Cenon Lmber Co.'

,lzt Shctl 8u11d1ng............ ...., .VAndlkc t t2

Hoher Eunka Lubcr Co',

A1-zl2 Archttect! Bldc. .MUtuaI tlEr

Hmd Lmbcr Co'

2fl0 So Alucda SL '.'..........PRo.Fct ?Ul

Hwcr, A. I-, tlO Sc L Bru Avc. ."...'.....'..'YOrk l16t

Imnce-Pblllpr Lmbor Co., Ctl Pctrclam Sacurldcr Blds....PRo.E Ct l2t

Log-Bell Lunbcr Salcr Ccpmdoo'

?f P;trolm S.cutldra Blds....PRo.pGct tlCt

McComicL, Chu. R. hrnb.r Co.'

U7 W6t tth St- ............,...TRh1V 54fl llt W6t rlt St. ..................VA!d&c 4ltl

Mulllrr & Co. W. J.

Prclic Imbcr Co.' Th.

?ll 3o. lr Brc Avc......'...........Y(H. ual

LUMBER

Prtten-Blim Lumber Co.

5A E. sth SL ....................VAndIcc ZtZl

'Red Rlvcr Lmbq Co.,

702 E. Slam ...AXrtdrc 9oll

Suta Fc Imber Cc,

3ll Flmncial Center Bldg. .....,..VAndlks 4a7t

Schaler Bru, Lumber & Shhglc Co.

IZA W. M. Garl..d Bldc....,....TRlnity42in

Sudden & Chrirtcnsd, 630 Bwd of Tn& Bldg. .........TRbfVtt4{

Unio Lubcr Co.,

923 11/. M. Gsland Bldg. ....,..,..TR1ntt Ztz

Wendling-NatLu C.o.,

7lr So. I.r Bu Arc. .........,.......Y(n rral l?01 Santr Fe Avc,...........,...JEfrcm tlrl

E. K. W6d Lumber Co.

Wcycrhaauc Salc Co., t|l PrbolcnD Smrttio BldS....PRo.D.d f6a

CREOSOTED LUMBER-POLEI'-PTLINCF TTES ll7 'wst tth 3t. ......,,.......TRhttr tt|l

McCorolqt CLt R- LrnDrr Cc.

HARDWOODS

Coopcr, W. E., Lmbc Cc' 2qt5 E. rsth St ..'.........-..-..PRo'FGt tltl

Hrmod Lubc Co, 2010 So. Aluo& St..............PRorprct ?ut trurhllq C. J@5 Petrolom Slariti* Bldg.....PRqr6ct ?18

Steto!, E. J- & Son, t050 Eart lttth Strut ....,........AXr|dgc l2U

SASH_DOORS-MIIJWORK

Hmod Imbcr Co20lc So. AIreda St.....,........PRrFGt tul

Kchl, Jno W. & Sonr, GiN Sc Mym St. .................ANta|u loll

Rcd Rlvc Lmbu Co., ?02 E. SLrm, ..Axrtdtc lOtl llthelcr-Orgood Sala Ccpmdo, l€f So Brodny .........,......PRopct 56lt

PANEI.S AND PLYVUOOD

Abcrdeo Plyrood ConF , tlZ Wcrt ?th 8treet,..,........PAr|my tlS?

Cdim|l P.!d & Vcna Cott5 So. Atinada 3L ............,.TRh|ty |05?

Coqc, W. E., Lunber Go, ilF E f5th SL .........,...,...Pno.D.ct tffD

Paci6c MutuC DoG Co. CAt'tol l!|c n2a Werbhrtc An (A&anDn)

Wtc.l6&ood Srt!. CaDmth, .2lll1 Ssuoio St ...............TU&a ataa

Paint Concern Expresses Views Lumber Production In 1933 On Better Paint Drive

In the following editorial which appeared in the October issue of The Pabio World, official oigan of The Paraffine Companies, Inc., the company expresses its views regarding the Forest.Products Better Paint Campaign.

"Manufacturers of first quality paints heartily endorse the philosophy behind the "Forest Products Better Paint Campaign." The sponsors maintain that abnormally low priced '-bargain paints" are really not bargains: that paint failures can be eliminated by the use of high quality paint plus correct application. These are undisputed facts.

"Reputable paint manufacturers make and recommend and promote the sale of high quality paints. These manufacturers know, as we know, that good paints are the most satisfactory for the manufacturer, the dealer, the painter and the consumer. We all deplore the increased use of cheap and unsatisfactory paints (not always distinguished by price): we know the swing will be back toward good paints just as we know the current popularity of cheap merchandise is largely due to income and not to ignorance'

"'We are heartily and vigorously with this campaign for the use of better paint. Because of its importance and because of the wide-spread interest which should be developed, we deplore the bias which beems to have developed in the execution of an otherwise perfect and meritorious undertaking. We hope the lead manufacturers, who we understand are sponsoring or are joint sponsors of this campaign, will not take it amiss that we should feel this campaign worthy of being conducted without a bias toward any particular material and without the apparent attempt at putting across personal theories rather than practical facts.

"In basing its theory of paint manufacture wholly on white lead, the campaign excludes many other new and proven highly meritorious materials which are being used separately or in conjunction with lead to make first quality paints and which cannot by any stretch of the imagination be confused with cheap paints. Lead can be used in cheap paints and frequently can be used to obfuscate the buyer who depends on label formulas to guide his purchasing. Just as the new synthetic resins have come to the manufacturer's aid in making improved enamels and varnishes, so some of these new pigments have been of inestimable value in enabling the paint manufacturer to give the public materials of quality and longevity-materials that have been approved by the U. S. Government and many of the country's most astute paint buyers.

"To us, as manufacturers of lead and of other types of paint-each formulated for its particular purpose and utility -it does seein that the Better Paint Campaign would have greater acceptance and more nearly fulfill its mission were it put forward without the appearance of bias.

"The idea of publishing paint formulas on labels is one which has been the subject of much discussion and general disagreement. Few laymen are able to judge the quality of paint from formulas, the experts do not need this help. It is reported that no .less an authority than Dr. Harry A. Gardner. Technical Advisor of the American Paint & Varnish Manufacturersl 'r{ssociation, has said that paint formulas can be quite misle.adlng.

"Paint minufacturers, painters and dealers recognizing the value of first quality paints also recognize the fact that the reputable manufactuter's label and the good intent, the skill and the faith behind that label are the consumer's best warranty of good paint.

"We yield to no one in our enthusiasm for any sound program tinaing to public educdtion on the subjeci of the economy and the satisfaction inherent in the use of good paint. We join in sympathy and in action with any manu- facturer or group of manufacturers intent on this same high purpose. We always have and shall continue to make the best paints that modern machinery, expert men, carefully selected quality materials plus character and keeping faith with our customers can enable us to produce."

Washington, D.C., Nov. 9.-A preliminary re1rcrt on lumber manufacture in the United States in 1933, issued by the Bureau of Census, estimates the total U.S. production of lumber in that year at 13,96O,O57,000 feet. This is an increase of 37rl/o over the 1932 output (which is the record low since 1869). It compares with 38,000,000,000 in 1925, the high, and 10,000,000,000 in 1932, the low since the war. The probabilities are that the 1934 production will be between 16,000,000,000 and 16,500,000,000 feet, according to the National Lumber Manufacturers Association.

The 1933 softwood total is put at 11,898,958,00O, and hardwood at 2,061,@9,000 feet. These figures tally closely with earlier estimates of the Statistical Department of the National Lumber Manufacturers Association.

One-third, 4,445,622W feet, of the total lumber production was from southern pine, chiefly from the four states of Alabama, Louisiana, Mississippi and Texas, each of which reported a production of more than 500,000,00O feet, Alabama leading with 637,4ry,m. Douglas fir followed yellow pine with a total output of 3,969,1S4,OO0-Washington and Oregon being credited with %)/o of. the total. Ponderosa pine stood third with 1,6F;9,773,W feet, of which Oregon contributed 681,090,000, California 431,940,000, .and Washington 233,249,W.

Fourth in volume was white pine-which before 1910 was the chief lumber wood of America-with 532,088,000 feet. Ifowever, much the larger part of the white pine production was from the species Pinus monticola, commonly called Idaho white pine. Still, the original white pine (Pinus strobus) states where lumbering has been going on for 300 years have appreciable representation. Maine reports 62,5Il3iJl.* feet of white pine; Minnesota 34,603,000; and New Hampshire leads all of the old white pine region with 75,196,000; Michigan, long the premier white piqe state, could muster only 9,469,000 feet. To the white pine column should be added the 84,592,W feet of the so-called sugar pine (Pinus lambertiana), almost entirely in California, which is botanically a true white pine.

Louisiana leads in hardwoods,259,984W feet; Arkansas is second, 178,614,0ffi; and Mississippi is third, 176,228,000. Washington leads the country in total lumber production, with 3,106,095,000 feet. Oregon is next with 2,256,128,000 feet and Louisiana is third with 836,009,00O; California and Mississippi are nearly tied for fourth place, w ith 7 84,626,000 an d 792,03L,W, respe ctivel y.

In twelve western states-Ari zona, Calif.ornia, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, South Dakota, IJtah, Washington and Wyoming a complete canvass of sawmills was made for the Census by field employes of the Forest Service. Otherwise the statistics are based on reports made directly by lumber producers and supplemented by information obtained from several of the Lumber Code Authority administrative agencies.

Housing Drive Field'Staff Needed

Washington, D. C., Nov. l9.-Declaring "that the lumber and other basic building material groups will have to find a way to apply specialty-selling methods to their field if they are going to get a fair share of business" under the housing program, Harold R. Northup, of the National Lumber Manufacturers Association staff, who has just finished a 10,000-mile trip in his capacity as the lumber industry advisor to the Housing Administration, points to the remarkable gains in business-in some cases as much as 75 per ,cent-enjoyed by the specialty groups which have real sales and merchandising programs. In citing the 'case of one basic industry-namely, cement-which has placed a large force of men in the field, Mr. Northup stresses the need of a vigorous campaign which would (1) inform lumber manufacturers, themselves, as to the opportunities under the Federal housing plan, (2) educate the sales managers and salesmen employed by manufacturing concerns as to the potential lumber markets that may be developed under the Housing Program and the necessity for vigorous-. ly pushing the cause of lumber and (3) making direct contacts and working with the distributors of lumber products.

"Ten years of prosperity are in store for the building industry under the FHA program, and it represents the greatest opportunity for increased use of lumber products we are likely ever to have", Mr. Northup says. "But the opportunities exist also for lumber's rivals. Success is effort and energy as well as opportunity".

Lumbermen Somewhat Indifferent

Accompanied by other attaches of the Federal Housing Administration, Mr. Northup spoke at a series of meetings throughout the West and South and on the Pacifi,c Coast. The gverage attendance was close to 400, ranging from 1,000 in Los Angeles down to 150 in Atlanta, the audiences were usually made up of manufacturers, ,contractors, deal- ers, ar,chitects, engineers, local housing campaign committee chairman, regional and state staffs of the FHA. The usual procedure provided for talks on the Federal campaign in the morning and question-and-answer forums throughout the afternoon. Mr. Northup found that, while a number of retail lumbermen and some manufacturers attended the morning session, a very few remained for the questionand-answer session. The specialty groups, however, such as manufacturers of heating apparatus, plumbing, roofing, electri,cal appliances and power and gas utilities groups, remained in attendance throughout the day in an efiort to obtain all the information possible as to ways and means of getting a share of the business developed by the Administration's modernization campaign.

Equipment Gets Lionls Share

Reported loans to date show an average of about $1,000,000 a day with possibly $4.00 being spent for every dollar borrowed, it was stated. Analyses show the following materials as participating in loans in the order named:

(1) heating and plumbing, (2) roofing, (3) electrical and gas applian'ces and (4) paint. When it is realized that much of this field is, in the opinion of many observers, not the primary equipment needed for a modernization or repair job, it will be seen that suocess of these industries is a direct testimonial of superiority in merchandising and distribution.

"On the whole," Mr. Northup's report states, "the problem of the lumber industry is among the dealers and contractors, who after all are in the final contact with the public and the ones who must make the sales. * * * Those groups giving their dealers and contractors intelligent plans and working with them directly in the field are showing their dealers how this job can be done. This cannot be done by mail."

Noting the apparent tendency of the lumber industry to wait for the effective operation of Title II, the new construction feature, the report declares that while it will undoubtedly present a large market, its suacess will depend to a certain extent upon the success of Title I, and inquires how dealers expect to sell new construction under Title II if they cannot sell modernization jobs under Title I.

"There is no reason," Mr. Northup says, "why this program should be turned into a specialty prod-ucts program, except as it may be deflected to that group as a result of the lack of real mer'chandising and sales efiort on the part of the basic materials industries."

THE TIME AND MONEY SAVING ADVANTAGE OF OUR *ONE STOP SERVICE' for Full Mill Bi&, Detail and Made to Order Millwork, and Our Immediaqe Service on Rough Lumber, Shingles, Lath, IJppers, StocL Sash, Doorg Trim, Vallboard, Panels, Built-in-Fixtures and Casework,