A Handy Roof Patchins Outfit

BV JACK

I believe the Pioneer Paper Company's Handy Roof Patching Outfit will prove to be one of the best sellers in the history of that excellent outfit. It should. Because it is aimed and able to answer so many troublesome roof patching and repairing questions in every town and territory, everywhere.

The "Outit" is a handy sized can of their Static Roof Coating, which, as every dealer and builder in California knows, is cold-laid black asphalt emulsion, a non-cracking, non-checking coating, easily applied for protection to all roof surfaces. Around the can and inside the wrapper is a roll of fabric. That's the "patch". For a leak or a crack in a roof you open the can, apply the Coating with a brush, cut a slice of the fabric to cover or surround the leaking place, then apply another coat of the Coating-and there you are. The fabric takes care of expansion or contraction of the crack or leak-that was. THAT leak is closed for good. It takes only a minute to fix that up. It beats any roof patch ever thought of before. These Handy Roof Patching Outfits ought to be stocked, displayed, pushed, and sold in every lumber yard, everywhere. They almost sell themselves. All you've got to do is show them. They fill a universal need for patching purposes.

And is that Static Roof Coating making good ! I remember r,vell when Pioneer brought that stufi in here a

Dionne

few years ago with a great blare of trumpets. Cold laid asphalt ! Non,e of the trouble of the heating kettle. Just comes like paint, in containers of all sizes for all uses. All the uses of hot-laid asphalt, and none of its troublesome checking and cracking.

For better merchandising purposes they changed the name of the fast-moving product to Static Roof Coating. Everywhere it has been tried it has met with immediate success. Take Lake Floren,ce Dam in the High Sierra, the first flume of the hydroelectric system of Los Angeles. They put 25,000 gallons of this stuff on the concrete face of that dam three years ago, and the reports today show it to be in perfect condition. For really and truly waterproofing concrete, this Static Coating has no equal. It solves many desperate problems of waterproofing.

The Southern Sierra Power Company is using it at Lake Florence and other places. On Boulder Dam they are using this same material to waterproof the cracks where the blocks of concrete join. Large quantities of it are being used in this way.

Verily this great material goes marching on. New and varied uses are continually developing. And everywhere it is intelligently used, it gives satisfaction. As a waterproof covering, easily applied, it has absolutely no rival.