ilV OlatorliJe Sfortl

. By Jock Dionne o

The R.efort Counteous?

When the history of famous retorts is written-and what a wonderful book that would be-high on the list should be ranked the remark of a famous Frenchman to a still more famous Frenchwoman. The woman was the scintillating and much-loved George Sand. The man was one of her great loves-Jules Sandeau.

The love of Jules was growing cold, and one day she charged him with infidelity. Calmly and briefly he admitted the charge. She struck a tragic attitude, and in a voice filled with emotion, she exclaimed:

"Sir, my heart is a grave !"

"A grave, Madam," replied the suave Frenchman; "it's a cemetery !"

Home Modernizing Institwe

Esrobl,ished

in Ancrheim

To meet the growing need for trained personnel in the home modernization field, the American Home Modernizing Institute in Anaheim, California, is offering to qualified applicants, intensive courses of training in the practical, day-to-day operation of a home modernizing business.

Every important facet of the internal operation of a home modernizing business has been worked into this training program. It offers the trainee an opportunity to profit from the experience of others . . . to find out, through practical as well as theoretical training, the way to operate a home modernizing business efficiently and profitably.

"ft is apparent that too many people in the home modernization field are not reaping the full benefit from their work and effort." said Rod Dye of Nelson-Dye Construction. a director of the American Home Modernizing Institute and a successful home improvement contractor. "They are doing business in a'trial and error'fashion and lack the technical and practical knowledge that can mean the difference between success and failure."

"We, at the American lfome Modernizing Institute, believe in the future and growth of this industry. We're willing to provide the knowledge and training that has meant success and profit for us, to others. Our experience can save the newcomer to the home improvement field a lot of headaches and can be the difference between their making a profit or taking a loss," Roy Dye concluded.

The American llome Modernizing Institute offers training courses for the executive, salesman, designer, estimator, job superintendent and bookkeeper. For further information, write to the American Home Modernizing Institute, 280 North Wilshire Avenue. Anaheim. California.

Sherwood Forest Products Adds Equipmenf

Sherwood Forest Products, Redding, California, has installed a 54" vertical McDonough resarv with tilting rolls and center split, at the site of the old Meek Lumber Company planing mill in Southeast Redding.

Sherwood J. Hall, Jr., advises that local wholesalers and sawmills in the area have been custom resawing their stock at the Sherwood mill because of the quick and accurate service.

William "Bill" Sparber, well known in Northern California mill circles, manages the resaw operation as well as supervises the pallet production.

White Fir bark is which tannin can be rich in catechin, a compound ft.'.' extracted.

Large diversiffed stocks of foreign and domestic hardwoods -our yard.

r Prompt delivery by our trucks o Immediate service on "will calls" o Complete milling facilities o New, modern dry kilns o Centrally located o Competitively priced

Friend & Terry's Ghqrlie Shepord Gelebrotes Golden Anniversory

Charles L. Shepard-better known as just plain "Charlie" to his host of friends in northern California-celebrated his fiftieth year of service with Friend & Terry Lumber Co., Sacramento, on November 6, 196I. A remarkable Jeat in this day and age, Charlie joined Friend & Terry in 1911, working under hi.l dad, the late L. G. Shepard, who managed the yard until ill health forced him to retire during t927.

Following his dad's retirement Charlie's brother, the late Jo Shepard, took over as manager of the yard and two years later, during 1923, Charlie was named Secretary-Treasurer of the firm. During 1939, Jo Shepard left to start his own business in the East Bay and Charlie has managed the venerable concern since that date.

Besides 50 years of ardent devotion to the affairs of Friend & Terry Lumber Co., Charlie Shepard has devoted considerable time to the general rvelfare and betterment of the lumber industry. The first president of Sacramento Hoo-Hoo'Club 109, Charlie is also a past president of the Lumber Merchants Association of Northern California.

On the fun side of the ledger, Shepard is an ardent horseman and a recognized expert in handling multiple hitches. Charlie has driven stage coaches and other oldtime vehicles in parades and celebrations over much of California and Oregon, and he's well known throughout the Pacific Coast for his ability as a six-horse hitch expert.

Incidentally, that firm Charlie's been with for 50 years is not exactly a youngster in the lumber game either. Friend & Terry Lumber Co. will celebrate its l09th birthday this coming

January. Originally established as a shipbuilding company by Captain A. M. Simpson during 1851, the concern was renamed Friend & Terry Lumber Co. during 1853, when Captain Simpson turned over a minority interest and the key to the front door to Joseph S. Friend and W. E. Terry.

Although records have long since lost track of the Friend family tree. descendants of Terry remained with the company many years, Jo E. Terry, a son, continuing as manager after the firm was incorporated in 1879. After years of playing the seven seas, Captain Simpson returned to Sacramento in 1894, and took over the presidency of Friend & Terry. A few years later, during l%2 to be exact, Charlie's dad, L. G. Shepard was elevated to managership of the firm, continuing in that capacity until he retired in 1921.

And, come to think of it, that's where we started this little oiece. wasn't it?

Sovings and loon Associotions

lncreose llortgoge loqns

The U.S. Savings and Loan League reports that mortgage loans made by savings and loan associations appear to be headed toward a yearly record.

Total volume during the first eight months of this year was $ll billion. In 1959 the comparable figure was $10.4 billion. In August of this year, total loans amounted to $1.7 billion, a 20 per cent increase over the $1.4 billion of a year earlier.

Redwood Empire Hoo-Hoo Stoges NFPW Promotion

Redwood Empire Hoo-Hoo Club 65 and Hoo-Hoo International gained six new members on Friday, October 13, when Club 65 staged its Annual Concat at the Saddle N'Sirloin in Santa Rosa. With Elmer McDade, McDade Timber Products, running the meeting the show progressed smoothly and the following "Sinful Six" passed the initiation ceremonies with flying colors :

Harry E. Ford, California Redwood Sales; Bert LeBeck, Indian Valley

Thanksgiving Prayer

Oh Lord, zuho grants our every need And carries all our care, I'm pleading that you please take heed To this Thanksgiaing Prayer. We want to break from sinful ways Ll/hich, Lord,, are not so fezu And make this holy doy of days A day of thanks for you. A day to thank for food. and rest, For stars, for moon and. sky And, all the things lpe put to test Which neaer. eoer d.ie.

Lumber Co.; Fred Roemer, Tamalpais Lumber Co.; Stub Scheer, Scheer Lumber Co.; Jim Jones, Foster Lumber Yard; and Frank Klienz, Foster Lumber Yard.

Appropriately held on Black Friday the l3th. the Concat led off the club's participation in National Forest Products Week, October 15-21. Borrowing a clever gimmick often used by the Armed Forces during WWII, Pete Sharp, Duane Bennett and Elmer McDade contacted all the lumber and building material firms operating within the iurisdiction of the club and arranged- to have $20.00 of each employees' salary paid in two dollar bills. The result lvas instantaneous. As at

There are those more important things We connot touch by hand least the pocket money each person took home was in $2.00 bills, it was not long before merchants in the area were asking each other where the heck all the two-dollar bills were coming from . . . apd why? Next, the local press picked up the two-dollar bill story and the resulting publicity capped a very successful NFPW promotion at a local club level. lecn (rorncwhqr mirrily) qt Rcdwood Enpirc Hoo-Hoo's Oclobcr Goncql. Ftom lef tr Roger Hcnsel, Meod Clork Lurnbct, Peta Shorp who wos looking- Ior- rix lort ki6cni, qnd Fred Deghi, Colifornio Rcdwood Solcr, who wos clmosl lost from lhe picture. Next: Elmer McDqda, llcDade fimber Productr, _ond_ c big beoufiful libofion; thc only *o-y *" con ftgurc thir picturc out i3 to gu63 rhqt Elmer rold the bartendcr lo pul the drink "on the cufi," ond thi: wa3 thc cloic.t it could bo rnonogod. Nexrigorhired round rhc barrilheod ore, Ed Olsen, Don's Lumber; Stevc Yoegcr ond Ctyde Poul, Yceger & Kirk; Vern Stomn, Hogon Wholccolc; Bill DoylclFbur Prod-ucfc; Duqn. Benn.tt, Meod Clcrk; qnd Elmer i/lcDode of ilcDodc Timbcr Products. Ncxl; c couple- of ncw _kittenc, Frcd Roemer, Tomo.lpois-\nbei, ond Bert LeBeck, tndion Volley Lumber; olhcrr in the shot ore Clyde Pou! of Yoeger & Kirk, Cosey Moorc of Noycr tumber, and Tom Grcy of'Colifornia Red'wood Solcs, Righi: rhc instqllotion teqm: H.nry Stonebrokcr, Corey Moorc, Elrner l/lcDode, Bill Chenoweth, Bill Doyle, Pete Shorp, Rod Hurton, Slevc Yoeger, Bob Mocfie ond Bob Shonnon. (Photoc courtesy of Pclc Shorp.)

Yet vital as the sun zuhich brings The wartith into the land.

I4/e're thankfwl, GoiI, for faith anil loae, For frimdship's kind reward And that eternal I'ife aboae That you haae Promised, Lord.

Oh, Iisten to our words, zse Pray, Until we're zaith you theh And make each d.ay Thanksgitting Day, ' For thanks to you-Amen.

The next event on the calendar of Redwood Empire Hoo-Hoo Club 65 will be its Annual Ladies Night Dinner Dance. Bill Chenoweth has been named chairman of this event and the date has tentatively been set for December 2. Further details coming in the very near future.

Who Needs Wood?

(Continued, from Page 70)

Another important development, which has increased the value and the yields of our timber, has been the integration of forest products industries. As recently as 7929, when I first visited the plywood factories of Europe, I was particularly interested in noting the rlifference between the situation in a little country like Finland, which depends upon lumber for its economy, and the United States. In our corlntry, at that time, our plywood plants were separate and isolated entities of their own. A sawmill was a separate activity and invariably was adjacent to a larger burner which kept glowing aronnd the clock, usually burning as much fiber content as was actually converted into the lumber at the sarvmill. This, for decades, was a blight and economic waste which many years ago hacl been eliminatecl in t1.re Scanrlinavian corlntries.

In Finland, in most cases, the plywood plant I visited \\ras a part of a large operating complex which includecl a sawmill, a hardboard or insulation board plant, a pulp and paper mill and, even at times, a distillery where alcohol was produced from wooh lvaste and made into an interesting and potent libation called Schnepps. llowever, while we no longer are worried too greatly about the elimination of the forest as a result of the more intelligent use of it, which in many cases is provided by law, but in most cases is the result of self-interest and the desire for perpetuating these industries on their own part, there have been other attacks made in the market olace which would.,if unchallenged attd ,u..er.ful, eliminate a great deal of the importance of the forest products industries.

Egon Glesinger, Chief of the Forest Products Branch of the IN's Food and Agriculture Organization, wrote several years ago that with proper forest management and greater integration of the forest products industries, billions of tons of additional goods would be derived everv vear from- the world's forests anrl tl.rat- this will make the difference between past centuries of privation and the rlew era of plenty for all peoples and corrtiuents.

In the past 10 years, we have seen a most important exantple of this type of integration in our owr-r forest products industries here on the \A'est Coast rvhere large nationally-known lumber organizations have expanded into plywood, hardboards, particle boards and paper and large nationally known paper orgalrizations have likewise extencled their activities into lumber ancl plywoocl. This is t1.re result of the realization of the increasir.rg valtie ancl irnportance of the highest utilization of the forest resources and is in keeoing vrith the philosophy of efficieniy which is demonstrated by the slaughterhouse which utilizes in so many different ways the various parts of the animal.

I am referring to the encroachments rvhich are being made on our markets by the plastics and the metals which have captured the imagination o! designers, consumers and particularly editors of Sunday Magazine Supplements. In many cases, a great deal of the ground which has been lost to some of these other products has not been because of the sirperior. intrinsic quality or value of these materials but rather because of greater promotior-r and sales effort, greater research and to a certain extent a spirit of inertia or defeatism that had permeated certain segments of the lumber industry.

One of the difficulties is that wood is something r,ve have had for ages. It is old hat; it is commonplace ; it is familiar and we too often take it for granted that you, the public, are aware of its good qualities. But, the public is being told, largely by inuendo and srrbtle but effective propaganda, of the weakness of wood and we, in the industry, up until recently, have not been doins enough to defend our heritage.

I am not suggesting that just because we happen to be in the lumber or wood rrroducts industries that all things made of wood are superior to Droducts made of other materials. Our oroducts must have merit and iustify iheir use and if thev do not. #e ar-e wasting our time in-a hopeless cause. Wood has limitations and may never become the perfect material from an engineering point of view. That is, a material that is non-inflammable, impervious to heat, moisture, moldable into any shape or size, easily workable, hard as diamonds and with the bounce of rubber. But, as man learns through research to improve on nature, wood, which to begin with has a number of excellent characteristics, has a better chance of coming close to the perfect material than anything I can think of.

Where wood does Derform effectively, aesthetically, siructurally, it

(Continued on Page 50)

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Wholesalers of WesI Cousl Foresl Producls

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