And Addirionol Stor Perform€rs . .

rvho is well known throughout the Valley territory, will call on retail yards in both the Sacramento and San Joaquin Valley areas. He will headquarter at 4018 East Santa Ana in Fresno.

Want that California setup again ? Byard, Coast Counties and Bay Area; Ball, Sacramento and San Joaquin Valley areas; Bob Halbert, Burt Goebel and Bob Goetze, direct or LCL shipments for southern California and

Arizcna.

"The reasoning behind our new setup is to provide our customers all the advantages of specialized purchasing --backed up by our own production," Deacv points out.

Production of Cal-Pacific Redwood Co. is 35 million bf. of redwood annually; Ostrom Lumber produces 25 million bf. annually of kiln dried white fir dimension and decking, ponderosa pine, Douglas fir and incense cedar.

Cocring ond Fireproofing for Missile Pqds Now Avqiloble for Commerciol Businesses

The same Globe Coating and Fireproofing, Inc., coatings and fireproofing presently used as heat protection for the launching pads of military and NASA rocket and missile ramps are no\',/ available to commercial businesses.

These coatings and fireproofings were developed and testecl as pa;:t of the (lovernment's rocket program. The resultant iuccess of these materials prompted the Globe laboratory test program to develop formulated products that the commercial businessman could afford.

Globe manufactures three coatings and fireproofing materials for commercin.l businesses. The first is GCB-1606 which can be used for cedar and shake shingles. This coating can be applied the same as any paint using a brush, spray, or roller method.

Ostrom also operates its own truck -fleet, delivering^to dealers in any point of the State.

Just as the modern retail lumberyard has converted to "one stop shopping," California Pacific Sales Corp. and other leading firms involved in the wholesale distribution of forest products have revamped their organizations to offer their customers-the legitimate retail lumber dsalsl-"ene call for all" service.

GCB-1102 can be put on old built-up commercial tar paper roofs and asphalt roofs.

The third product is a dual material known as GCB-1101 which moisture proofs and flame proofs the exterior of old wood, stucco. cement, etc,

GCB-I101 a.nd GCB-I102 can only be applied by spray.

Globe representative Ted Lundbergh said that the test results on these materials were so positive that all Globe fireproofing exterior products carry a written five year warranty against both weather and fire ignition.

For more information write Globe Coatings and Fireproofing, Inc., IO92l Whipple St., North Hollywood, California, or phone POpular 9-0950.

Pxrsonais

Malcolm Byrnes recently joined the sales force of James L. Hall Co. in San Francisco. Byrnes will specialize in cedar sales, according to partners Ji,rn Hall and Henri Barbe.

L. J. Carr & Co. recently announced the association of Howard Mecum with the firm. Mecum had formerly been with George J. Silbernagel, Inc., in San Francisco.

Santa Maria dealer Joe Kirk, head of Kirk Lumber & Building Materials Co., is on the mend and building up steam again after undergoing surgery in Santa Maria during the end of Seotember.

H. G. Smith of H. G. Smith Lumber Company and C. Arnholt Smith (no relative), banker, industrialist and civic leader, returned to San Diego October 1l after 6 weeks in Europe.

Earl and Bob Maple of Maple Bros., Inc., Whittier, California, returned in late October af ter a several weeks' trio to Europe. Maple Bros. are justly renowned for their fine quality Ponderosa Pine Mouldlngs.

Lemon Grove Lumber Company, Lemon Grove, California. had an auction scheduled for October 28 to dispose of their lumber business. The sale was conducted by Fisher Auction Company of San Diego, according to H. E. and Jack B. Lange. We assume that the auctioneer naturally used a wooden gavel.

Anne Murray, Los Angeles, founder of the Hoo-Hoo-Etttes, was a stand-out at the NFPW luncheon, October 16, in a towering fur Russian hat. As it was of white f!r, we assume that it was a "White Russian" hat. Anne planned to leave the following day for her vacation, to include a stop at Eureka and Hoo-Hoo-Ette activities.

Forrest Wilson, prominent San Marino wholesale lumberman, is presently recuperating from major surgery performed at Huntington Memorial Hospital, Pasadena, early this month. He is conducting his business affairs for the next couple of weeks from his residence.

The staff of the Broncos Lumber Supply Company, Goleta, Nevada will miss the cheerful and always smiling face of Rosie Fay who will leave her secretarial position there to join the Impala Advertising Agency in Elko.

Recently graduated from the School of Forestry at the University of Washington is Beverly Nesylen of Redondo Beach, California. Her academic major is not surprising for her father is a retired wholesale lumber salesman and her grandfather was a logger in Oregon. Hint to the wholesale lumber firms, with her background in forestry she plans to be a lumber buyer.

C ompletely pre-fabricated from kiln dried Douglas Fir lumber and plywood, pressure treated with Chemonite wood preservative (0.5 lbs. per cubic ft.) to give lasting protection against rot and termites in ground contact.

Mr. Manpei Fukushi, Executive Director of the Japan Plywood Manufacturers' Association, and Mr. Sadoa Kurosawa, Managing Director of the Japan Plywood Exporters' Association, arrived in San Francisco September 8 for a five-week tour of the United States and Canada. The delegation will meet importers, industry and iLssociation representatives to better acquaint themselves with North American market conditions.

Bill Russell, prominent Texas lumberman, formerly identified with the Houston Sash & Door Company, was a recent visitor in Southern California. During his stay in the southland he was entertained by many of his friends in the industry, including Roy Stanton, Sr., and Harvey Koll, Snark of the Universe. He left Los Angeles October 21 on his survey trip to Northern California, Oregon, Washington calling on producing mills throughout the Pacific Northwest. IJpon his return to Houston he will establish his own woodworking firm, it was said.

This low-cost shelter was designed for maximum fallout protection, as well as substantial resistance to heat and blast. Wood permanence is assured by pressure-preserving all members with Chemonite. Shipments are made out of our Eugene, Oregon plant via truck or rail.

Wholeroler Cqrl Dovies who recently re-cstoblirhcd oftces in Glendole, Colifornic, following oction ot rhe nill level in tha SocromGnto disrrict, lookinE over lhc current i3.uc of ClM. Corl hos been idcnrified in thc Pociftc Coqrt lumber industry sincc the eorly 1920's ond his cxperience 3toiled dt production, lo roles cnd shipping.

WE0HERTTflTN WUTER lf

IIote

a The Hollyrvood Jr. Twins pemit mora light in kitchcn snd seruice porchG. a Giv€ adequlte easy ventilation.

a Insect.tlght, rust.pr@f screens.

O S.3h Gl!3s may be cloaned wlth ers6. Convenience a No morc detouring atound a suparfluous artra door with an lrmful ot bundl6. a No morc a.gging, f,imsy scrc€n doors whlch lnvltc intrudeE. a Acls as an .dditlonal prctsctlon tot hou!6wita. She may @nve6c with out sid€B threugh sa3h opcninS without unlocklng tho d@n a Burglar-pmf. A simpla touch of tin. geE lGks sash.

ff Economy

a sav6 buying a S!sh, scrcen End Storm D@r. Hollywood Jrs, 8re all 3 combined into I door, a Saves on hardware, h8nging and painting. a Sav6 on exponsive replacemenb. a Saves space. . The Hollywood Jr. Twins may be hung to swing in or 0L Leaves .v.ilable flor space whlafi ls usually lost in lltchen or entry way.

^-,ff

Ponel or Flush a Hollywood Jr, Twins girc you !ou. choice of a pan6l or flu3h dmr to harmonizs wlth any style architscturg or Intorior d6ign. o Fluih d@B availabla in Philippln. Lu.un, Oricntal Ash (Sen) s Blrch. a P.n.l do6 svailable ln plne onl&

Wile lor free illuslroted lileralure

WEST GOAST SGREE]I GO.

A4ANUFACTUIEIS OF SCNEEN DOOIS, IOUVIE DOORS & SHUTIENS ll27 Eqst 63rd Sfreel, Los Angeles, Colifornio ADoms l-1108

* A/ We5t Coqsl Productr otc disltibutcd by rcpufoblc dcolers nctionvide *

SURFACE

.

rover ltllE,.. sovet W0RK,.. soves t0llEY t

Biesest Sales Potential in Years! Solana's new SSS Cedar Paneling isl-atin-smooth machine pre-finished in depth to cut finishing costs up to 80o/o! Actually reduces the 6 finishing steps formerly required to one single finish coat! Luxury wood panel.ing at huge savings to help your customers build more house for less money! Solana Brand Super Satin Surface Cedar Paneling means sales for you!

Big Sales Development Program ls Pre-Selling Your Customers! Solana's Ed. Hearne is conducting a full'time sales development program with architects, designers, builders and contractors in thelos Angeles area. All sales are through established local retail lumber dealers only.

FOR THE FULL SUPER SATIN SURFACE STORY- ln the Los Angeles area, call Ed. Hearne, REdwood 7-6681, Corona. In San Diego & lmperial Counties, phone Solana Cedar & Milling Co., BEImont 2-7684 or SKyline 5-9364

"solana Brand" is the trademark of genuine Super Satin Surface Cedar Paneling manufactured by:

A. L. Hoover Compqny Moves To Modern New Ofiices

ln Sqn Mqrino, Coliforniq

A. L. Hoover Co., pioneer Southern California wholesale lumber distributing concern, moved to modern new office facilities last month located at 254O Huntington Drive, San Marino, California.

The beautiful suite is ultra modern in decor and the offices are finished in soft-wall surfacing of various species of domestic softwoods and hardwoods ielected to comple- ment the use of wood products.

The A. L. Hoover organization is one of the oldest lumber distributing concerns in the southland area. Headed by Gus _lfoover, who has been identified in the forest prod- ucts industry for more than four decades, this progreisive O.* _,t0.._tents_ exclusively The Pacific Lumbei C6mpauy and Wendling-Nathan in the southwestern trade area.^Thi sales action is handled by his two sons Bob and Dick lfoover, assisted by Stuart-Jones, who covers tl-re San Bernard_ino,- Riverside, San Diego and Imperial counties calling on the dealer trade.

Veteran office manager, Eleanor Reynolds, has been rvith the wholesale concern for more thai 20 years and she is assisted by "Girl Friday" Mary Lou Kuhne. secretarystenographer.

The Hoover organization can boast of more than a century of man_ years experience in lumber distributing, ship- ping and sales, as the two sales executives Bob an-a Uik Floover were raised in the business gaining their experience at the _mill an_d yard level before joining the parent comp_a_ny- _St_uart_Jones joined the firm following the close of World War II.

Son Joaquin Hoo-HooClub "Out fo the Old Boll Gqme"- Nov. 18

The boys and girls of San Joaquin Hoo-Hoo Club 31 will journey out to Fresno State College on November 18, to cheer the home town team on to victory (they hope) over the San Jose State Spartans. Preceding the game, the group will meet at Cedar Lanes in Fresno for cocktails and dinner. Bus transportation leaves Cedar I-anes at 7 :09 (free refreshments on the bus) and game time is set for 7:59 p.m. For reservations, call AD 7-7134.

Hoo-Hoo-Elte No. I Activities

A meeting of the Budget Committee of Los Angeles Hoo-Hoo-Ette Club No. 1 was held on October 24 ai the home of Betty Morrill, chairman.

A history of the club from its beginning 10 years ago is being cornpiled by the past presidents. Also planned is the compilation of a cook book.

The Hoo-Hoo-Ettes have been invited to join two different organizations, the Toastmistress Club and the Federation of Women's Clubs. but no action has been taken on such affiliation as yet.

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Plywood bank and single sheet handling are simple operations when J-F "end loader PlyRacks" are in your warehouse. Practical design and "stand up" structural steel construction (in 8', l0' and12'heights) gives you custom quality and complete utility at a truly reasonable price.

Let Johnson-Flaherty show you how to accommodate as many as 220 ditlerent types ol plywood in just 100 linear feet.

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Colifornio Door R.eports Retoiler llems Moving Well

When we have beetr able to be of assistance to a firm, through news promotion and advertising, in the merchandising of new products, we like to follow through and find out the results.

-Thus, werecently stopped by to see Art Parkins, manager of The California Door Company of Los Angeles, to inquire as to how distribution of their new line, Houston Waterproofing Preservatives, was proceeding.

Art reports that the products are doing well, and have great appeal for the do-it-yourself trade, as well as industrial users, wherever preservatives are needed.

The two items in increasing demand are Houston No. 2 for Masonry, and }fouston No. 3 for Wood. Their basic function is to penetrate the material in such a manner as to carry into its very substance, active solids to the amount of.92/o. Upon penetration these solids react so as to become a .hard, integral, permanent part of the wood or masonry. I-ighter than water, the Houston Waterproofing Preservitives work in an expanding fashion, up and inlo the materials being treated. Only ln this manner can true waterproofing preservative conditions be achieved.

llouston products accomplish this in one simple application ; they can be used at any time before, during oi-after construction; easy to use, they can be applied by brush, spray, roller or dip.

Cal-Door's Art Parkins reports that there is good demand for their hardwood plywoods and pre-finished hardwood plywoods, along with Douglas fir interior and exterior plywoods.

"You've got to work for business these days," Art observes, "but when you have products of proven value and sales appeal, and when you offer the highest quality of service, you can find good business. At least, that's how we find it works at Cal-Door."

To learn more about Cal-Door's fast-moving items, whether it be in plywoods, Houston Waterproofing Preservatives, doors of many varieties, or any one of ttre numerous other products, give them a call in Los Angeles at LUdlow 8-2141.