One Call Does lt All!

,T'Htr RtrCtrNT formation of Califor- I nia Pacific Sales Corp., with offices at 100 California Street, in San Francisco, could rnost easily be summed up irr four simule words-"Diversification but not Duplication."

With the formation of the nerv sales company, duplication of sales efforts by Cal-Pacific Redwood Company and Ostrom Lumber Company have been eliminated. At the same time, customers now may receive "one call" service by merely dialing YUkon 1-8620 -whether their needs be oonderosa pine, white fir, Douglas fir, or incense cedar from the Ostrom mill in Marysville, or old growth redwood from the Cal-Pacific mill at Arcata.

a complete inventory of dry redwood is norv maintained, as well as LCL stocks of ponderosa pine and KD white fir from the Ostrom mill. The com- all species other than redwood, in his capable hands.

Bill Novak, who formerly ran the C)strom sales from Marvsville. has been named sales coordinaior with the big job of keeping the mighty hum of the Ostrom plant in tune with the San Francisco sales office. Novak will also handle eastern sales from his Marysville offrce.

Recognizing the need for a "beefed up" and consolidated sales force in the face of the industry's fast-changing distribution picture, William J. Pendola, president of the newly formed company, and Ted Deacy, general manager and executive vice-president, moved fast.

Their first move was the establishment of a distribution yard at 7125 Telegraph Road in Los Angeles, where pany formerly operated an office at Long Beach, strictly a direct mill setup. Bob Halbert, former manager of the Long Beach office, continues on as manager of the new distribution yard. He is ably assisted by Burt Goebel and Bob Goetze, both of whom recently joined the firm at that point.

Back in San Francisco, and shortly after the opening of the new Los Angeles distribution plant, things began to hum at the newly completed Bethlehem Steel Building at 100 California Street. California Pacific Sales Corp. Ieased a suite of nelv offices there and began moving all accounting and sales personnel under one roof.

Former Trinity River Lumber Co. sales exec., Bud Byard, joined the new orqanization as its Bay Area and Coast Cjou-nties representative. Bud was very shortly follciwed by John Lowe, former manager of mill sales for Tarter, Webster & Johnson, Inc., at Newark. The fir and pine department, encompassing

Although Pendola will continue to live in Marysville where he also guides Ostrom Lumber Company, Deacy recently moved down from Arcata and has now become a regular commuter to the City from his ne'ivly purchased home on the Tiburon Peninsula.

F'rank Billings, assistant sales manager, and Hugo Miller, manager of the redrvood department, had the easiest move of all. They merely called the mover to their old Columbus Tower office and made a short jaunt across town to California Pacific's new offrces.

With the addition last month of Bruce Ball to its California sales force, California Pacific is ready to roll. Ball.