UNION LUMBER'S REDWOOD EXC ITES SPECTATORS AT'

o M E o R A M A

N.A.H.B.'S HOMEORAMA 'N SAN BERNARD'NO 'S HUGE SUCCESS

By IESS FOOR

\/ISITORS to the 1961 National Association of }Iome Y Builder's HOMEORAMA in San Bernardino saw many thrilling uses of Union Lumber Company's Redwood. From September 30 through October 15 over one-hundred thousand persons enthusiasticzrlly examined the wide array of. beautiful neu' houses on the HOMEORAMA lot. Union Lumber's Redwood was featured in most of the new houses as wall paneling, wood sundecks and wood fencing material.

Union Lumber Company. in cooperation with its wholesale distributor, Arrourhead Lumber Company, combined efforts with tl,e N.A.H.B. to make the HOMEORAMA a living example of the exciting effects which can be achieved through the uses of redwood. A concerted advertising campaign was conducted prior to the opening of the HON{EO- RAMA by Arrowhead Lumber Company to inform the public that all stock used in the new-home show was available through retail dealers.

On Sunday, October 8, Russell Johnson, president of Union Lumber Companv, and Mark Langham, IJnion's specialty salesman, flew in the company's aircraft from Fort Bragg to San Bernardino to make a personal inspection tour of the HOMEORAMA. They were met at the airport by A. H. Jackson, Southern California sales manager of Union Lumber, George \Ai. Gibson, president of Arrowhead Lumber Company, George Loos, manager of Gibson Lumber Company, and Harry Bleile, representative of Arrowhead Lumber. After leaving the airport, the group traveled by automobile to The Mission Inn in Riverside for an informal luncheon.

Following lunch the motorcade journeyed to the HOMEORAMA site in San Bernardino where they were met by dignitaries from Citation Construction Corporation and Personalized Builders. The first model home visited was the "Fontainbleu," built by Citation Construction. Citation's president, Ed Barnett, vice-president, John Noble and secretary Dennis Martin \,vere present to conduct the visiting lumbermen on a tour showing the home's modern decor and facilities. Russell was especially impressed by the functional and decorational use of Union Lumber's Redwood Paneling in the living room.

The next model home visited was Personalized Builder's

A New Dry Felr ond Mot Forming Process

United States and Canadian Patents have recently been granted to Judd A. Brown of 101 Hilldale Drive, San Anselmo, California, covering a rather simple and unique method of basic mat formation adaotable to multiple applications

Under directional control of alternating "G" forces, organic fibers are arranged into a closely intermeshing relationship. An outstanding feature of the process is the uniformity imparted to the homogeneous mass and the soeed at which it is accomplished. Nlats^ of any thickness from fiactions to multiple inches are possible at same rate of production speed.

Low densities are accomplished without binders for such use as insulation blankets, sound deadening and packaging. With binders and press the density may be increased many times, thus eliminating the necessity of a prepress in the case of manufacture of medium to high density hardboards. It appears from preliminary experiments that the process will lend itself equally well to the shaving and particle board field.

"Futura," a gorgeous structure employing the use of IJnion's Redrvood Fencing and Siding. Frank Tuft, president of Personalized Builders, and host, quickly guided Russell Johnson and his party to the rear of the home in order that they could see the oriental sundeck. It was all wood ! The floors, railings and benches were constructed of Union Lumber's Redwood, allowing the natural grain to show through. Even the backyard fence was built of redwood, which added a spectacular rustic appearance and provided for the utmost in outdoor living.

Many other futuristic new homes were viewed before the sun finally fell over the desert horizon. As the many spectators and the visiting lurnbermen concluded their tours of the HOMEORAMA and started in the direction of their cars they were completely convinced that wood belongs in modern homes because it's beautiful.

The home office of Union Lumber Company, the manufacturer of Satinized Redrn ood Paneling, Redwood Fencing and Siding, is located in San Francisco. Their wholesale distributor, Arrowhead Lumber Company, and their retail customers, Gibson Lumber Company, are located in San Bernardino.

As Mr. Brown points out. this mav be of particular interest to those contemplating greater use of saw mill residue because of the simplicity and versatility of the unit. He states that he plans to make the patent available to firms on a licensed basis. Also, that he has the facilities for laboratory sample production and will cooperat-e with any firm wishing a demonstration.

Georgio-Pqcifi c Selects Midwest

To JVlorkel New Producf

A new Midwest building product, soon to be distributed nationwide by the country's largest plywood maker, is being marketed first in this threestate area through local retail building material and floor covering dealers. It is a new type of laminated, factoryfinished oak flooring only ){-inch thick, yet tough as heavy planks.

Full-scale production has been started at a new factory in Seymour, Ind., under license by Georgia-Pacific Corp., the developer and patent holder.

Called "Georgia-Pacific Fl ex i b I e Oak," the unusual new type of hardwood flooring is made in nine by nine inch tiles and has been extensively tested for both commercial and residential uses. Application has been simplified with a flew adhesive that works equally well on concrete or plywood subfloors.

Actually flexible, the new oak hardwood flooring permanently covers minor subfloor contours that eventually damage many other materials. The new process also allows quality factory finished oak flooring to be installed as a budget item, he added.

A simplified new one-coat-adhesive system of laying also has been developed by G-P, it was revealed, using a new "double bond" adhesive that is poured directly onto the untiled floor from a self-sealing can with a snap-on handle. Savings in both time and adhesive are claimed for the new method.

Distribution in other parts of the U.S. by Georgia-Pacific fiom the Seymour plant's production will progress area by area during the next few months.

Grove Wholesale Lumber Company Expands Sales and Service

"Although young in years we are long on experience," said Dan Hilton, oreiident of Grove \\'holesale Lumber 'Co*prtty, 411 South Manchester Avenue, Anaheim, recently while reviewing the accomplishments of his two-yearold concern with a staff representative of The California Lumber Merchant. Grove was established just a little more than two years ago to offer the retail lumber dealer special services for special hard-to-get materials and the success of the operation was almost instantaneous, which proved the dealers needed such a procurement organization for hardwoods, softwoods and specialty milling. This the Dan Hilton olganization furnished "with a smile." This "special service" idea paid off in more ways than one. With a small start of just two emPloyees Grove Wholesale Lumber now has a staff of 10. A new large warehouse was completed last month for dry stock storage, irew mobile equipment- has been purchased for the operations department and Grove now has new units of rolling stock on the highways making fast delivery to all Southern California cities and communities.

Al Weitz, well known throughout the southland lumber industry, has joined the firm and has been named to the important post of sales manager and a member of the administrative staff. Al has been calling on dealers and industrials for the past several years and is assisted in the office by his pretty wife Dona. Don Hale covers the southern counties sales territory, iucluding Arizona and Nevada. He is always searching for those hard to obtain items for the dealers and in almost every case comes up with the product, lt .was Salo.

Since its inceotion Grove Wholesale Lumber Complny has enjoyed the services of Barbara Hilton, attractive rvife of founder Dan Hilton. Barbara is in charge of the general office detail and is assisted on various days during the work week by Dona Weitz. These two girls handle the shipping, billing and stenographic duties for both operations and sales.

The administration of the fast growing distributing firm is handled by Darr Hilton who has spent all of his adult life in lumber remauufacturing and sales. He started his career in the re- manufacturing end of the business and gradually progressed through every phase of production, procuremlnt, ship- ping and sales. His is a well rounded experience and he, and all members of his staff, understand that quality and service go hand in hand.

"We all have a personal concern for tl-re requirements of our customers and we base our future on service to the trade," Dan declared.

Artesiq Door Exponds Stofi

Walter H. Ruth, Jr. heads the procurement division for the Artesia Door Co., Artesia, California. He has been identified in the lumber, plywood and door industry in Southern California since the close of World War II at all levels from production through sales and shipping.

"We are expanding our administrative staff to keep abreast of the demand for our finished products and Walter joined our team early last summer," said Manuel Toraya, president of the door manufacturing concern. "Walt is well known throughout the Pacific Coast area and has ideal foreign and domestic mill connections." he continued.

PAUL SAYS: "It is Thanksgiving time once again. May we ever be thankful for our friends, our customers and suppliers in the lumber and building materials field." Paul Sink has been general manager of Mason Supplies for 18 years and sees continued growth for the entire industry in the coming years.