Vhat'll You Haae?

Ward & Harrington's New Garden Grove llome Center Jlas Got lt!

\\ZARD & HARRINGTON Lumber \ff Company in September opened its eighth Orange County retail outlet at 7707 Garden Grove Blvd., Garden Grove. This new llome Center places the expanding chain among' Southern California's largest lumber dealers, according to General Sales Manager Larry Henderson.

It is reported that it is now Orange County's largest retail lumber dealer.

The new store is another step forward in Ward & Harrington's goal of "revolutionizing the lumber business," said Henderson. In addition to all types of lumber, it carries everything for the home from plumbing, hardware and building materials, to anything necessary for the creation of a rock garden.

Future plans call for the addition of a patio furniture shop and a nursery. At present, the store also handles the complete General E,lectric appliance une.

The grand opening-actually designated as a Six Week Grand Opening Gold Rushreceived intensive pro- motion in the newspapers and by direct mail, featured the offering of many special "Grand Opening bargains" at all of the firm's seven retail vards. and included the offering of $1ZO,OOO ;n gifts and prizes !

Ward & Harrington mailed 40,000 mailers within its trade area, inviting the public to come and see their newest lumberyard and home center and to register for the prizes offered.

First prize was a 12x20 foot patio kit-all materials; second, 100 foot redwood fence; third, paneling for 12x18 foot wall. There were 250 other prizes worth thousands of dollars.

The mailers included six coupons, one good for each week. each coupon good for a free potted plant. In some plastic pots there were placed markers of shiny metal. The number on the marker indicated which orize the luckv finder had won.

As an indication of the interest shown in the new store and the promotion, almost 10,000 coupolls for free plants were redeemed early during the Grand Opening days.

Ted Schafer, a l5-year veteran of the lumber business, has been named manager of the new Garden Grove unit. He has been associated with the company for five years and was previously assistant manager of Ward & Harrington's Santa Ana store.

Principals of the firm are Gil Ward and Frank Harrington.

Other outlets for the firm are located at Santa Ana, Fullerton, La Habra, Brea, Newport Beach and Laguna Beach.

The lumber division, making up the eighth facility, is located at Garden Grove and serves as a distribution center for all the firm's yards and for tract orders; between 10 to 11 million feet of lumber is stored here. Two large lumber storage sheds, erected by San Antonio Pole Construction Company, house dry stock and specialty items. We understand another one is to be erected in the near future.

Larry Henderson has stated that future plans call for immediate replacement and expansion of the Laguna Beach outlet, with additional stores slated for next year.

For a look at one of the most complete and modern Home Centers in the Southern California area. why not drive down to Garden Grove r.rd ittspect Ward & Harrington's new store ? We'll bet that, impressed by the attractive, attention-getting displays, almost overwhelmed by the great variety of merchandise offered, ]ou'll grab one of the shopping carts-yes, they have them-and fill 'er uD.

R. T. Homewood to Serve In New LDlYtl Exponsion Progrqm

The appointment of R. T. "Tom" Homewood in an executive capacity u,'ith the Lumber Dealers' Merchandising Institute, Inc., St. Paul, Minnesota, has been announced by Institute president A. E. Montgomery.

Homewood was named to his new position following the decision by the Board of Directors of LDMI to launch a promotional campaign to acquaint lumber dealers in the United States and Canada with the services of LDMI and its availability. The decision was also made to expand the scope of I-DMI services and research.

The Institute was formed to develop coordinated training programs for employees in the lumber yard. LDMI is presently serving a large number of leading companies in this country and Canada.

Prior to joining LDMI, Homewood was secretary-manager of the Ontario Retail Lumber Dealers' Association.

F-4

Los Angeles Hoo-Hoo Golfers Find Pqlos Verdes Course Rough

A guide is necessary to find your way into and out of Palos Verdes Golf and Country Club but 53 "rugged" mountaineers participated in the Los Angeles Hoo-Hoo Club 2 tournament Friday, October 20, and,75 hearty lumber-jacks stayed for cocktails and dinner. It is a cinch you couldn't find Palos Verdes with vour eves closed but the boys enjoy the challenge finding'the place and the tough competition after they arrived.

It requires the guts of a hearty sportsman, not a pampered, hitless lvonder to play the various golf courses Joe Petrash and his steering committee have selected for the First Annual 54-hole, three-meet, tournament which got underway at this opening event. It was cold, foggy and r,r'indy-but as usual no rain.

Snark of the Universe, Harvey Koll, who has handled the tournament play for many years, took over the chores again so his able assistant and chairman of the golf committee, Don Gow, could enter the contest. This is the way the top starters finished. Homer Ward, low gross ; 1st flight, Jim Jackson lst low net and Bud Daugherty 2nd low net;2nd flight, John Gordon l-st low net and Harry White 2nd low net. Chub Durnell won the 3rd flight, Fred Smith took home the low guest trophy and Jim Martindale won the low retailer prize.

The second tournament of the 54 holer will be held November 17 at Knollwood Country Club and the final match will take place at California Country Club on I)ecember 15, when the membership will celebrate the annual Christmas Darty at the Whittier location.

It was advertiseh beautiful girls would be on hand to entertain the Black Cats during the evening but instead Lee Kramer, vice president in charge of social activities, came up with exactly the opposite. He introduced Chris Gugas, director of the Central Bureau of Investigation, Holly'ivood, who for the past 18 years has been chasing disl-ronest crooks with his lie-detector all over the country. His experiences have been fantastic and judging from his information "honesty" today is hard to find. In fact. his little machine and the thousands of federal, state, county and city enforcement agents are the only reasons people are honest at all. Mr. Gugas is well informed and not one Hoo-Hoo would like to have him on his trail. He is like the FBI-he always gets his man. It was a most enlightening and entertaining evening.

The cuisine at Palos Verdes is excellent. The steaks were thick and juicy and the lobster was savory and delicious, served in an efficient manner by a crew of fine waiters. Joe Petrash, and his steering committee members, are to be commended for selecting top locations for the 196l-62 schedule and all lIoo-lloo are urged to turn-out for the Knollwood Country Club affair on November l7th. See you then

President Kennedy Submits Progrom For Forest Development to Congress

"A Development Program for the National Forests" was presented to the Congress last month by President Kennedy. This program, expected to cost about $4 billion over the next ten-year period, is a "new frontier" revision of the 1959 National Forest Program which was estimated to cost $2 billion.

The nerv program rvould increase the proposed annual timber harvest in the National Forests from 11 to 13 billion board feet by the year 1972. The major program char-rges since 19.59, however, relate to increased recreational use. I{igher standard road construction will be required for multiple purpose-recreation-resource management.

The program calls for purchase of "key tracts" of recreational lancls and other inholdings-some 7,720,000 acres, 1.5 milliorr of which are to be purchased in the next ten years.