Redwood SllSS lumber Co,, lne,

New U.5. Plywood 5o/o Producfion Cut

United States Plywood Corporation announced Nov. 2 a 1Vo reduction in its West Coast flr plywood production schedules for the month of November. Gene C. Brewer, company president, said tJle new production cut was motivated by an indicated decline in demand for flr plJrwood during November. The 5/a reduction will bring the company's West Coast fir plylvood production level for November to 75Vo of rated capacity, he added.

Redding Givic Luncheon Hosts Stort Of $l4 Million Cslqverqs Cemenr Plonf

The Redding, Calif., Chamber of Commerce recenily hosted a community-wide welcoming luncheon for officials of Calaveras Cement Company, a division of Ttre Flintkote Company, to herald the start of construction of a new 914,000,000 Calaveras plant north of the city.

Wm. Wallace Mein, Jr., Calaveras president, told the gathering of 125 civic leaders that "I consider this location a once-in-alifetime combination of raw materials and facilities for a new eement manufacturing plant. We have over 60 million tons of. g27o pure limestone, a large quantity of high-grade shale, a genily slop- ing site between a main line railroad and a super highway, and access to low cost fuel. In addition, we are situated in the center of a fast-growing market area."

Tho Redillng plant will provlde coment for the company's customers ln northern Californla, a,nd southern Oregon starttng about September, 1961, Meln declared.

Cauing attention to tlre increasing automation of the cement industry, Mein reported that the latest technologieal ideas will be incorporated in the new plant. Normally employing from 80 to 100 men, it can be kept in operation on week-ends with a crew of only five, he said.

Ma,Iono Named Begional Sales ltlanager

Promotion of F'ra^nk MaJone to the newly created position of re- gional sales manager-Southern Califorrria tenitory, is announced by F ilon Plastics Corporation. Ife will coordinate all dealer and industrial sales activities in the territory. Malone formerly was industrial sales manager for Southern Califoraia.

Los Angeles Hoo-Hoo-Ettes Feqsl on Howqiicrn Luqu of Sollye Bissell Home

The October meeting of Los Angeles Hoo-Hoo-Ette CIub No. 1 was an outstanding event. Sallye Bissell, president, invited the lumberwomen to her home for a typical Hawaiian Luau, complete with roast pig and raw flsh and all of the other good things that make up a luau menu.

There were 54 girls in attendance, including some of the members of Club 6 of San Fernando Valley. Each girl came in Hawaiian costume and the muu-muus made a most colorful spectacle.

The winners of the best costume were Phyllis Hawkins, Max Hardwood-Wall Dry Kiln, and Mary Sheldon, E. J. Stanton. Realflower Hawaiian leis were flown in from the islands and the six girls rvith the lucky numbers each won one.

The winners of the real-flower leis were Bess Diffey, Fern Trucking Co.; Norma Boyce, Allied Veneer Co.; Margaret Giadish, Tarter, Webster & Johnson; Sallye Bissell, Weyerhaeuser Lumber' & Plywood division; Marge Taylor, E. J. Stanton & Son; Rose

Mary Heffern, Weyerhaeuser, and Orinda }Jazen, Tarzana Lumber Co.

After enjoying the wonderful dinner, there was a short business meeting'.

Plans are being made for their Christmas projects, including the LeRoy Boys' Home, and a scholarship established for some person who wishes to continue their education in the lumber or business field. The girls are all selling Christmas cards made by Irene Ridgeway, the polio victim who is an honorary member. Ali in all, it was a fun-packed evening with many plans to forge ahead in the line of philanthropy.

T0P LEFT (in Photos below)r Weyerhaeuser Sales'Rose Mary Hetfern and Sallye Bissell in latter's living room, scene of the Luau. CENTER: All lrom E. J. Stanton & Son-lvarge Taylor, Mildred Durton, l\4ary Sheldon, Ruth Armand, Jo woodson, Betty Morrill and Mildred Abbott. ToP RIGHT: ""rt Tnldi,ir,ltfin, Kwith Phyllis Hawkins of Max Hardwood B0TT0M PANEL-Lower Leftr lVarguerite Dixon, Violet Neal, Anne Murray, Phyllis Hawkins, Sallye Bissell and Jessie Culbertson. LoWER CENTER: Tarzana Lumber's 0rinda Hazen was one of the winners of the real-flower leis. LoWER RIGHT: Miss Norma, Marguerite Dixon, [4ary Sheldon, Violet Neal and Nelle Holland in the crowd at table. Did you ever see more colorful costumes or table decorations? And the Los Angeles lumberwomen have these kind of good times ALL the time after their business hours.

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Signol Corps-Businessmen's Lunch Scheduled

Southland businessmen will learn how to do business with the U. S. Army Signal Corps at a luncheon sponsored by the Los Ahgeles Chamber of Commerce at the Chamber building, 404 S. Bixel St., Monday, November 21. Principal speaker will be Brig. Gen. Charles S. Hays, Commanding General of the U. S. Army Sig'nal Supply Agency in Philadelphia, who will reveal what his agency will buy and spend during the remainder of the current fiscal year and in 1961. AIso scheduled on the program is CoI. B. R. Painter, Commanding Officer, Western Regional Office, U. S. Army Sigrral Supply Agency, Pasadena, which includes the contract administration of Signal Corps supplies in the eleven western states. Another highlight of the meeting will be a question-and-answer period presided over by a six-man panel of experts.

F'or reservations to the November 21 luncheon, contact the domestic trade department, Los Angeles Chamber of Commerce, HUntley 2-4010.

Apploton Acquires Mater Works

The Mater Machine Works, Inc., Corvallis, Ore., manufacturers of packaged and automated sawmills, on September 1 became a division of the Appleton Machine Company, ?7-year-old makers of pulp mill and paper machinery of Appleton, Wis. Tany (correct) Agtonin, president of Appleton, said the purchase involv-ed Mater company's manufacturing, sales and eng:ineering', but no machinery or real estate in Corvallis. Sales and engineering will be continued at Corvallis, which will be known as the Mater division of Appleton, with Milton H. Mater, who was president of Mater Machine Works, as vice-president in charge. "This is the day of complete utilization of the tree and many of our pulp and paper customers are going into other types of wood-products manrufacturing," Agronin said. The Mater company is currently doinA an engineering consulting job for the federal g:overnment at Neopit, Wis., where the Menominee Indian tribes hold more than 3 billion feet of timber, which is cut on a sustained yield basis. The sawmill and other wood products plants are to be modernized.

Although making up less thnn 14/6 of the ilrivtng population, drlvers under ago 25 were lnvolved ln nea,rly 29/o of all fatal accldents ln the Unlted Stetes ilurlng 1959.