"lt pays to promote Panelyte' -and look at the help you get!"

As Brooklyn's erclusiae Panelyte d;i,stributor, this man knouss what he's talking obout:

"The plastic laminate market is growing every day," says Mr. Kaufman, "and my Panelyte customers are cashing in on it in a big way. No wonder ! Panelyte is widely advertised. It's a top product in its fleld, offering the finest selection of patterns and colors. Best of all, the Panelyte people give you tried-and-true merchandising material. In recent months, by using the Panelyte promotion kit, I've seen my dealer business increase by L50% I I recommend that every enterprising dealer take advantage of these sure-fire sales boosters."

Why not contact lyour Panelyte distributor today? He has Panelyte displays and mailings by the dozens, designed to sell fabricators, builders, home owners and cabinet makers on America's style leader in plastic laminates. They're all yours for the using and bound to pay off in profits !

Future of Wholesale lumbermqn ln Urbqn Redevelopment Discussed

The role of the wholesale lumberman in urban redevelopment was discussed by William J. Lloyd, vice-president of the United States National Bank, at the most recent meeting of the Wholesale Lumbermen's Association of Southern California.

"Urban redevelopment is not only a topic of discussion but, in reality, a necessity, especially here in Southern California," Lloyd stated. To back this up, he went on to point ollt our present freeway system and its relationship to suburban living. Freeways were built for 15,000 cars per lane, per l-rour. With a little slide rule calculation it isn't hard to see that the estimated 12 million cars in California bv 1970 are going to clog our freeways no end. This will cause, in tro small part, a movement of population back to cities where the commuting is easier.

Two things, then, are likely to happen, he said. Since the freeways literally built our cities, they will continue to do so, at a healthy rate. The downtown areas, however, will become centers for apartment buildings.

The demand for lumber in the outlying areas will continue at a high rate, maybe even a higher rate than at present. Tracts are being developed 40 miles, and even further, from large cities.

They have changed the complexion of towns like Monrovia, Arcadia, Pasadena and Covina, not to mention towns that didn't exist before the Second World War.

In the downtown areas, however, older districts will be torn down, and on their foundations will rise large "ownyoLlr-own" and rental apartments to take care of people who are not interested in driving two hours to and from work.

Lumber, obviously, will play a big role in this urban redevelopment. It might be interesting to see just how much lumber will be used. Even in New York's multimillion dollar steel skyscrapers, thousands of board-feet of lumber are used both for structure and ornamentation.

Lloyd concluded that the role of the lumberman is determined, largely, by his aggressiveness in selling his goods to an unlimited market.

Mr. Lloyd is also president of the Pasadena Civic Imtr)rovement Association.

Refqil Soles or $t 94 Billion

The Bureau of the Census, Department of Commerce, reported October 27 that Retail sales in 1958 totaled 194 billion dollars. or 3o/o less than the inclicatecl total of 200 billion dollars based on the Bureau's Current Retail Trade Report, which is compiled each month during the year.

It is expected that the final state reports of the 1958 Census, to be released in December and January, will show a U.S. total that will fall within I/o of-the 206'billion clollars estimated from the Current Retail Trade Report.

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