lqgoin lo creole

THIS TREND SETTING PRoToTIoN is another example of DFPA's creatiue approach to building your sales.

DFPA market tests made last year proved American families were ready to accept the "second-home" idea. Developmental work with architects, realtors and financial agencies clearly indicated these facts: o The second home market is ripe, ready-and due to grolo. ft's based on the same modern appeal that has skyrocketed sales of boats and other leisure products. o The second home market is alumber dealer market. It can be sold and controlled by you-exclusively. No sharp-pencil bidding required. Largely, do-ityourself in nature, it is ideal for package selling. o The second home market is a aolume marhet. Materials for a typical fir plywood vacation house represent a sizeable-and profitable-order.

DFPA's colorful consumer advertising in POST, built on these facts, has been underway only a few months. Already, results have far outstripped original-and optimistic-forecasts. Inquiries have poured in by the tens of thousands from families who are ready, now, to start building their second home. Orpl will continue to lead with millions of dollars worth of consumer advertising, publicity and special promotions to capitalize on this interest-to make it grow-to build an entirely new market for the lumber dealers. Complete tie-in merchandising material is now being developed. For information write Douglas Fir Plywood Association, Tacoma 2, Washington.

A thinking person is just a bundle of borrowings from the interesting and impressive people who have touched his life. ***

Five things observe with care: of whom you speak, to whom you speak, and how, and when, and where. ***

Some natures are Aeolian harps, acted upon by intangible powers that come, none knows whence; and depart, none knows whither. {< {. {<

O, wherefore our age be revealing, leave that to the registry books; a man is as old as he's feeling, a woman as old as she looks. :F ;F x.

So many gods, so many creeds, so many roads that wind and wind-when all this old world really needs is just the art of being kind. * :F *

(Ecclesiastes) "I returned and saw under the sun that the race is not to the swift nor yet the battle to the strong." The great Damon Runyon once quoted the preceding words, and then added: "But that's the way to bet your money."

Some characters are unforgettable. Never was this fact better illustrated than in the following historical story: The last words of the dying Confederate general, "Stonewall" Jackson, were, "Tell A. P. Hill to prepare for action." And years later, also dying, General Robert E. Lee uttered these last words, "Tell Hill he must come up." It was evident that Hill, one of their most-trusted lieutenants, remained to the last in the thoughts of those two great soldiers.

And there are many men in this day and generation who have so much respect for the truth that they use it sparingly. '& '13 'F

There is no duty we under-rate so much as the duty of being happy.-Robert Louis Stevenson.

Said the sharp-tongued William Pitt to Sir Robert War-

BY JACK DIONNE

pole: "The atrocious crime of being a young man which the honorable gentleman has, with such spirit and decency, charged upon me, I shall neither attempt to palliate or deny; but content myself with hoping that it may be one whose follies cease with youth, and not of that number who are ignorant in spite of experience." ***

An enthusiast once addressed himself to the great Doctor Johnson, loudly praising a recent book written by a friend. He asked Johnson: "Do you think that any other man in this day and age could have written that book?" And Johnson replied: "Many -"", and many children."

Wisdom means knowing the difference between pulling your freight, and throwing your weight around. ***

A politician is often one who builds a drop of knowledge into a torrent of opinion.*

"And what," asked the newly announced political candidate, "do people say about my candidacy?" "Nothing," gravely replied his friend; "they just sorta laugh."

The law of tooth and fang, so fearfully illustrated in recent decades by the Commies, has now spread like the plague that it is to nations farther east, where six-hundredmillion Chinese, together with countless people in other nations, have claimed it as their own. Old Genghis Khan would have marveled at what goes on where his hordes were but a handful by comparison.

And there was the man who was so completely blase and unconcerned that he "wouldn't give a nickel to see a cyclone, nor a dime to stop an earthquake."

Political campaign oratory will soon food the nation from ocean to ocean. Some of it will be good. But much of it

(Continued on Page 59)

No photo con do justice to the color ond beouty of the yord's store exteiior {left), which includes columns of slone from ecslern moleriols ond speciol mosonry work, plus plenty of inviting plote gloss in rhis fronr (highwoy) view The side view (below) olso shows enough porking spoce to solisfy ony deoler's dreom Shopping corts will be instolled for women cuslomers, who now number more fhon 25oo of yord's drop-in trode. Curtis & Thoroldson, Poscdeno, Architects; Clifflond Builders: Conlroctor'

'I'housands See Merchandise from Giftware to Luggage

At October Open House of Desert Retail \ ard and Store

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4" ,* {".

Things have really changed. Today the beautiful new building covers an area of 9500 square feet of floor space and is modern in every detail for the self-service shopper.

The Il acre yard sports a new rigid pole lumber storage shed, a mill and a five-section steel waiehouse and finished lumber shed. The yard facilities encompass more than 62,N0 square feet of workable storage arel and it requires seven units of mobile equipment, including five delivery trucks and two lift trucks, to service the demands of the customers.

Under the capable supervision of yard manager, Andy Chavez, a perpetual inventory record is maintained and time-saving methods are employed. All items such as roofing, cement and nails are stored in the warehouse on pallets for fast efficient handling and loading. Racks are used for small items of lumber and moulding and all work in the yard is conducted on a time-study plan to eliminate waste in labor, as well as waste of inventorv.

The beautiful new frame and stucco stor6 building features a wide expanse of glass across the front and iwide entranc_e gff t_h," parking lot, where customer parking is available for 25 to 35 cars. The exterior of th-e buildine sports special masonry work, which includes columns oJ stone at either side of the front, specially built of materials from Utah and Pennsvlvania.

But the interior of ihe building, where everything from gifts to.luggage are on display, boasts a layoui engineered by specialists for the thousands of items sirld bv ihe firm. Modern shelving and tables display the merchandise in an attractive manner. Quiet, pleasant color tones on walls