The California Lumber Merchant - November 1958

LUMBER & WOOD PRODUCTS

Gordon-MacBeath Hardwood Co. brings you quality products that are easy for you to stock and sell profit makers for your business. The Gordon-MacBeath signature at the bottom of this page is your symbol of proven quality and reliability for lumber and wood productsMark 16 Perm-A-Film Plywood Panels Bilt-Well Kitchen & Storage Cabinets Ozark Multi-Use Aromatic Red Cedar . Mouldings . Dowels . Thresholds and Jamb Sets

Phone

All eles are on the Big ?? O" 00 Go

Grizzly Creek Lumber Co., one of the sawmills distributing its product through Ostrom Lumber Co., is located in the Sierras 18 miles northeast of Nevada City. This fine mill is manned by skilled, experienced lumbermen, who take pride in their product. On an eight-hour shift, the mill produces between 80 and 90,000 board feet of Sugar Pine, Ponderosa Pine, \fhite Fir and Douglas Fir. Rough sawn lumber produced here is shipped to Ostrom's huge remanufacturing plant in Marysville for surfacing and finishing, and then it is shipped to California lumber dealers and others in practically every state in the nation. You can depend on Ostrom lumber being the same high quality euery time. $/hy not prot,e it to yourself by letting the Big "O" serve you on your next big order?

SUGAR P/NE o CEDAR

PONDEROSA PINE

DOUGLAS FIR

Itr/HITE FIR o HEMLOCK

SHerutood.2-3211 TWX: MSVL 241

REDV/OOD

ENGELTWANN SPRUCE

THE CALIFORI\IA LT]MBER MERCHAI\T

Jack Dionne,

IALENI]AR t1F II]MING EVENTS

NOVE UTBER

Oakland Hoo-Hoo Club 39 Dinner Meeting and B,ig Game Nite, Claremont hotel, Nov. l7; Frank Timmers, chairman.

Black Bart Hoo-Hoo Club 181 Dinner meeting, Rainbow Inn, Cloverdah, Nov. 19; Swen Gummer, Harold Hess, chairmen.

Dubs, Ltd. Tournament and Banquet, Green Hills Country Club, Millbrae, Nov. 21.

National Retail Lumber Dealers Assn- 5th annual Exposition, Conrad Hilton hotel, International Amphitheatre, Chicago, Nov. 22-25.

San Francisco Hoo-Hoo Club 9 Meeting, Nov. 25.

DECEfrIBER

Wholcsale Lumber Assn. of Southern California, Hody's Lakewood; Dec. 9.

Southern California Lumber Industry Christmas Party, Biltmore hotel,6:29 p.m., Dec. 11, Benefit of LeRoy Boys' Home; sponsored by L. A. Hoo-Hoo Club 2, L. A. Hoo-Hoo-Ette Club l, SCRLA, WLASC, etc.

GREETING tho country'j lumber deolers ot the NRLDA 5th qnnuol Erporition in Chicqgo ncxt we.k will b€ "Bort (Jqck Kelly) Movsrick" (left) of tha Koiser Building Moteriqlr' TV rhow, ond Pro3ident Joy O'Molley, the Phoenix, Arizono, deoler .ompleling his rucces:ful toam of omc€. For still morc detqil. of ths wondar. owoiling rctoil lunbernen ot iha yeor'r big rhow, ree lhe lqf.rf 3fory on Pqge I

Ht]W LUMBEH Lt]t]KS -9"

After its recent breathtaking rise and fall, the Douglas fir lumber market was stabilizing, Crow's Lumber Market News Service reported for the period ending Nov. 6 and predicted price variations were likely to be minor. Long length Std & Btr dimension was one of the most difficult items to obtain.

Shipments of 117,506,461 feet were 7.1/o over production at 148 mills reporting (14t) operating) to the West Coast Lumbermens' Assn. in the week ending Nov. 1; orders were 9.1/o below. T,he weekly av€rage of Douglas fir region sawmill production in October was 165,645,00O b.f., reported the WCLA; orders averaged 136,488,000 and ship,ments 163,419,000 b.f. Shipments of 88,302,00O feet were 0.4/o above production at 115 mills reporting to the Western Pine Association in the week ending Nov. 1; orders were 9.2/o below but ,increased 7.8/o over the previous week Redwood mills hummed in September to reach 45,372,0W b.f. production at the

(Continued on Page 61)

DIAL RYAN l-818l FOR

- The GIUAUTY'S HIGHER From "lYlElER,, -

There is no room for sadness when we see a cheery smile, It always has the same good look, it's never out of style; It nerves us on to try again when failure makes us blue, The dimples of encouragement are good for me and you; It pays a higher interest, for it is merely lentIt's worth a million dollars and it doesn't cost a cent.

There was once " ,"rl"r l"nJ-", " "","r"rt;::, l, doggerel rhymes. He could and did make them up on the spur of the moment, on any subject that came to hand. One evening he had just finished milking when he slipped on the kitchen foor where his wife had just finished mopping, and his pails of milk went in all directions, while he sat down "plunk" on the floor. Without even rising, he was heard to remark:

"There I go-pell-mell'

Two pails of milk all shot to hell; Ain't I told you times before Not to mop that gol-dang floor?"

It is said that when William Jennings Bryan asked for the hand of the daughter of John Baird, he quoted from Proverbs: "Whosoever findeth a wife findeth a good thing, and obtaineth favor, of the ":tU..

Baird was a Bible student himself and he replied by quoting Paul, who said: "While he that marryeth doeth well, he that marryeth not, doeth better." But Bryan won the argument by contending that the opinion of Solomon was the more valuable of the two because Paul never married and therefore knew nothing about it; Solomon with his thousand wives was the g*reatest of all authorities.

Emile Fourget wrote: The law should be loved a little, because it is felt to be just; feared a little, because it is severe; hated a little, because it is to a certain degree out of sympathy with the prevalent temper of the day; and respected because it is felt;" O: " necessity.

Speaking of advertising with a point to it, a farmer ran the following ad in his local newspaper:' "Anyone found near my chicken house at night will be found there still the next morning." And he had them print STILL in capital letters'

The unabashed buck private was a witness in court, and when asked what his rank was, he answered: "I'm the best buck private in this man's army." His wife was present at the hearing,-and when she got him alone she jumped on him about making that boastful remark. "Aren't you ashamed of yourself ?" she asked. "What else could I say?" he asked. "I was under oath, wasn't I?"

BY JACK DIONNE

Randolph Churchill said during World War II that a British soldier is a better fighter than a German soldier because the Britisher fights with a laugh, while the German fights with a scowl. Same way with our boys. World War One was the background and subject for more funny stories than any other event in history. It was different with World War Two, which produced a sad lack of good jokes. ***

Oscar Wilde said: "He that can look on the loveliness of the world and share its sorrow, and realize something of the wonders of both, is in immediate contact with divine things, and has got as near to God's secret as anyone can get."

General Douglas MacArthur once declared that if a student of warfare had no other textbooks available than a description of the warfare waged some seven hundred years ago by the Tartar chieftain Ghengis Khan, he would have sufficient for all purposes.*

Ghengis Khan conquered the greatest territory ever lvon by mortal man, and what is more, he held it all until he died at an advanced age. It is claimed for him that much of the important strategy used by the most modern armies of this century was originated by the mighty Tartar. **:i

No man, not even the Prime Minister, is allowed to READ a speech in the British Parliament. Wonderful rule. If a man doesn't know a subject well enough to talk it without a script, he should not even try.

I often pass a gracious tree

Whose name I can't identify, But still I bow in courtesy, It waves a bough in kind reply.

"I do not know your name, O tree, Are you a hemlock or a pine? But why should that embarrass me? Quite probably you don't know mine."

John Milton wrote, ""1 oiro*rreely magnifies what has been done nobly, and fears not to declare what might be done better, gives the best covenant of his fidelity." ***

Ben Franklin once asked this pointed question: "If men are so wicked WITH religion, what would they be without it?"

:F

A Buddhist prayer: "Never will I seek or receive private individual salvation-never enter into final peace alone; but forever and everywhere will I live and strive for the universal redemption of every creature throughout the world. Until all are delivered, never will I leave the world of sin, sorrow and struggle, but will remain where I am."

Tqhoe l illwork Co. Brings Deolers to the Product To Give'em the Profit Picture First-hond

From June to November isn't very long, as the shifting sands of time tell us, but it was long enough for an energetic Tahoe Millwork Company staff to build a solid dealer organization of 83 outlets for the Morgan woodwork line it distributes in California. Starting from scratch, Tahoe has moulded a hustling retail marketing organization in amazingly short time.

Bruce \Malton, Jr., is president, and Henry M. Alsaker is general manager of the two Tahoe organizations : Tahoe Forest Products Company and its subsidiary, Tahoe Millrvork Company. Kenneth D. Gordon is sales manager of Tahoe Millwork Co.

Mr. Alsaker states that a superior product, plus a wellorganized and integrated sales promotion program, have had a major share in quick dealer acceptance.

"Our complete line of Morgan Woodwork fills an important need for most retail lumber dealers," Mr. Alsaker declares. "It gives them a high-quality woodwork line that is competitively priced. And even more important, it backs them up with a great volume of colorful merchandising and sales promotion material that makes selling easier.

"Included in the merchandising material made available to our dealers are full color counter cards, kitchen planning kits, showroom displays, colorful folders and booklets, ad mats, as well as one of the industry's most complete and beautiful catalogs," he added. The Morgan catalbg is 350 pages, mostly in color, and dealers declare it is a powerful selling tool.

Tahoe maintains close liaison with its dealers by holding frequent sales meetings at the main office and warehouse in West Sacramento. One such meeting was held in October, and top sales and merchandising executives of the Nlorgan Company attended and helped present the dealer sales orientation program. More than 150 dealers, architects, builders and contractors attended last month's week-long meetings.

Meetings are held in the large display room at the Tahoe warehouse. The display features two kitchen exhibits, as rvell as folding doors, louvered doors, entrances and other products distributed by the firm. The display room is available to all Tahoe dealers for showing Morgan products to tl-reir prospects.

The Tahoe headquarters are strategically located on Highways 40 and 99, principal routes radiating from Sacramento. It is just a few minutes from downtown Sacramento on the busy highway to San Francisco. The main office building, containing the display room and warehouse, is lo-

(Continued on Page 52)

Sohe of the 65 Diomond Gordner retoil lumber itore monqger3 who oltended one of lhe deoler ori€nlotion sessionr by Tohoe Millwork Co. ond Morgon Compony executiyes losf nonth

Atlroctive rt{orgon Kitchen disploy in lop pholo ot lefi wos exhibited by Tohoe ot Slote

I:,':. "1..t0"1';I3";,.T:;'j";i,,"t'lll?:l'.i.':'ii',il.?li

Jl):,

cobinels, builf-in refrigerotor, ov€n, ronge ond hood. Approving unique kilchen-plonning kit which helpt merchondiie Aorgon kilchenr to housewivei ore (left to righf, low€r photo) Henry Alsokor, generol monoger, Tohoe Millwork Co.; Horold H.Schoefiar, dr'3irict monogor, Woodlond, Diomond Go.dner; R, J. Miller ond Al Bolt!s, Socromenlo sole3mgn for Diqmond Gordner, ond Henry Kimberly, vice-presidenl, Morgon Compony, Oshkosh, Wis.

During the rainy months all types of Calaveras Cement again will be shipped in special waterproof bags at the customer's request. If winter moisture presents problems for you, be sure to ask for your cement in Calaveras waterproof winter bags. Their added protection is available at no extra cost.

tlrl l-(':Lr- ()i 1l11 ll11ilrlinq :r.( l\\ o rlr't ir rlq ,l,r.r:- lr,r

ttttlr,:irlittq rr:t1t't'i:rl it',,rr r.:rjlr,,;1,1 t':rr'- ,lt lir lr.,,l t, lJr, ir lrlir;Ltt .i,lirrc lir tlrt' SrultiL li( li:riir-r,;1,1. \t tlrt -,,utlr -irlt ,,i llrt lrrrilrling i.;r it'rrti'rl lur,l 1,:,i,',1 iLl'(;t ;ll)l)l'{,rittt;L1L l_r {,()'r ) l(l' rt lrii'lt i: u:t rl l',,t- 1,,:rrlitt! :tttrl ttttll;Lrlittq tlrrcl... ;r: \r cll ;1- "r,ll :11'('('1" l,lu'l'jrr! ,,i ttttll;trltttq tlrrcl...;r: \rcll;1- "lll 1rlu'f irrg ll t':u.;rrrrl

It uclt:. 'l'u,, .1ri1,1,irq ,1,)()r': iLr'( li,t':Ltcrl or llri: rirl, , ,,1,r'rr trll(li:. | \\():llll)l)lllq il1)()l-:;Ll( l()(':tt((l ()ll llll: \1il(, ()lr('ll irrg or1r, :r ('r)\ t rcrl. tt'rrt'li lrqlr .1r1r1,jrq lirrrl r-r't't ir irq ,1,,r'i' tt! (,r1(, ltiqlt .1l1r1,jlq lirtrl ilq ,1,,r'i'. \ r;ttll1r t'rtt'ttrl: it'ottt r)lr('('n(l ,,f tlrt r]oc]. t,r lll('ql-r)ltttrl It'rcl. i,rr-tr:rn:l'r't'rirq tlrt'ior'liliIt'. 1'l'ltcrt'i.;Ll:o;rr :Lrrril ,l]irrg,'[ 1rlr.rr,,,,rl ittttl ]iirtrlrt',1 itt'tir..

.till lrr,,r irlils ",,1l' -trct,t" 1r;rlliing. )

Top lefl pholo, Monogemenl foursome oulrlde hondsome new worehouse. Corroll. Cenier lefi, Roil spur comes righl up to worehou!e Cenier riqht

Top cenier Theelegont new office spoce. Top righi, Exce leni oodlng cJock. Inveniorv s.enes

Worehouse Supl. John Sonner lolkr it over with Pot Johnson & Floherty "lree rock hondlinq sysfem.

" Babe, that there's what I call a SOUND FOUNDATION l " observed Paul Bunyan as he delicately lifted up the old house with his pinkie. The Blue Ox grunted. "See them mudsills, girders an' posts? Been settin' there 25 years in the damp an' dark, supportin' 50,000 pounds o' house-an' not a trace o' rot or termites anywhere. Sound as the day they was cut...Babe, sure as you're true blue, that's BAXCO Pressure Treated Foundation Lumben{€ ."

GIRDERS

BAXCO pressure treated FOUNDATION LUMBER

'F $7hat else, Paul? For the past 2t years

BAXCO pressure treated Foundation Lumber has been safeguarding thousands of \Western homes against termites and wood-rot. Pressure treatment locks in the chemical protection for keeps. And when you figure, Paul, that just

one repair bill, caused by rot or termites, can run into hundreds of dollars-well, why take a chance ? Especially since BAXCO Pressure Treated Foundation Lurnber adds so little to the total building cost-just a few dollars. !7rite today for free booklet.

@ J. I{. Baxter & Co. 1956

BRUSH INDUSTBIAT TUMBIR COMPANY

Losr Goll for the Big Deqler Show ln Ghiccgo; Exposition to Show Bigger Profits in Reroil Yord Operotion Through Soles Aid

"You asked for it" could be the appropriate preface to the program of dealer meetings and.features coming up next week at the National Retail Lumber Dealers Association's 1958 Building Products Exposition in Chicago, November 22-25, says Exposition Program Chairman Diyo W. Johnson. Building material dealers throughout the country have shown a decided preference this year for subjects in the field of merchandising, Mr. Johnson indicated. '

"For this reason," the Program chairman said, "the NRLDA Exposition at Chicago will concentrate on a subject close to the heart of every lumber and building material dealer from coast to coastgstgs."

-"Prosperity Through Salesmanship" will be the subject of a pace-s_etting talk at the opening event of the four-day program. Scheduled f6r 1:30 p.m. Sunday, November 23, at the International Amphitheatre is an unusual and interesting session dealing with personal management in which both serious and amusing situations will 5-e dramatized in the manner of a courtroom procedure. On Monday morning the dealer will be able to select from three concurrent pro- gtams the sales subject in which he is most interested. l'Hgr.y.to Makq Buyers Out of Farmers" will feature a panel ingluding tlree building material dealers who specialize in selling the farm market.

"What's Cooking in Kitchens," will relate some of the unsuccessful as well as the successful features of kitchen merchandising operation in a metropolitan market area. The bread and butter business of home improvement and spe- cialty selling will get the "positive" treitment from a panel ot home improvement specialists.

The new-"Sales Huddle" features will be scheduled each afternoon in the merchandising area at Exposition Hall and will include questions, answers, and disiussions on sales stimulation for many product and market classifications. Th9s.e qT."ll, specialized gatherings represent literally a multi-million dollar merchandising consultation service which the Elcposition is providing t-hrough the cooperation of participating exhibitors and alre free-to everyoine who attends the Expositibn.

Designed to handle only about 50 dealers at a. time in order to give them individual attention, the Lu-Re-Co huddles will be repeated several times during each of the four days Saturday through Tuesday. A major feature of each huddle session will be the liberal exchange of questions and answers on merchandising mefhods and devices between attending dealers and participating manufacturers' sales experts.

Taking part in the merchandising discussions will be Dan Sedgwick, merchandising director for Douglas Fir Plywood Association; Dave R. Norcross, manager, product sales, of Timber Engineering Company, and Raymon H. Harrell, executive vice-president for Lumber Dealers Research Council.

Caloric is expected to cover in a short presentation what the "merchandising people at the top of this in-

Hoosier Humorist Herb Shriner will headline the sparkling entertainment bill lined up for the most festive social event of the National Retail Lumber Dealers Association's four-day Building Products Exposition in Chicago this month. Sharing top honors at the Exposition's fifth anniversary Ball will be dark-eyed and beautiful Maria Neglia, Italian-born violin virtuoso with an engaging wit.

The gala evening, which will climax the Exposition's social occasions, will get under way in the handsome, crystal-chandeliered Grand Ballroom of the Conrad Hilton hotel at 7:00 p.m. on Monday, November 24. All Exposition visitorsdealers, exhibitors, wives, and guests-are invited to attend. Business suits and cocktail frocks will be as "correct" as more formal attire. Guests will enjoy a carefully chosen menu of banquet fare, following which Exposition General Chairman Phil Creden will introduce the program of music, dancing, and high good humor. Bud Dinwiddie's orchestra will provide a tuneful background of continuous music throughout dinner and swingable rhythms for late evening dancing.

dustry" can do for the dealer in the way of display materiali, sales promotion materials and'other rirerchandising aids. Convinced that the lumber dealer is the most potent source for modernization and new home sales, this firm is now gearing its merchandising programs to the dealer outlet.

Mr. Sedgwick of DFPA, with the aid of lighted colorpix illustrations, will present a housing program exclusively (Continued on Page 56)

AcENCY,fnc.

SUGAR & WESTERI{ PINE

P]NEPONDEROSA PINE _ WHITE FIR _ DOUGTAS FIR

Kiln-dried Pine & Fir Mouldings, [ineol or Cuf-fo-lengfh, cleor or iointed

SI.IP.TOGETHER WOOD PANETING will build ffi

fHere's a remarkable new wood paneling develoJrment that can mean increased sales for you. It's Weyerhaeuser 4-Square Loc-War,r-, available in panels 32" wide and 7' and 8' long. This slip-together paneling enhances walls with the natural beauty of wood while assuring big savings in application time and labor hours. Nailing strips applied at the factory speed installation and permit hidden nailing on broad wall surfaces.

On-the-job time studies show that two carpenters can panel an average living room in about one half day or less than one "man-minute" for each square foot of wall in a room with the average window and door openings.

Loc-Wer-r- is available in four species, each in three patterns, and some in both clear and knotty.

TO HEIP YOU SEtl- LOC-WALI, it is now being featured in Southern California through television spots and in advertising in the Los Angeles Times and builder publications.

Merchandising material for Loc-Wer,r, selling is yours on request. Included are: a four-color booklet, a colorful envelope stuffer, counter displays, store banners, ad mats, radio scripts, installation instructions and a folder showing results of the application time study mentioned above.

This easy-to-install wood paneling product has tremendous consumer appeal and will gain great popularity. Make sure you share the profits to be made in selling Loc-War.r,. Send in the coupon for literature or talk to your Weyerhaeuser District Representative.

Weyerhaeuser Sales Company

3552 S. Hill St., los Angeles 7, Colif.

Weyerhoeuser Soles Compony

3552 S. Hill Street, Los Angeles 7, Colil.

Pleose send me:

I F'uU-color booklet on new Loc-War,r, slip-together wall paneling.

n Loc-Welr. application time study report.

LJ Loc-Werr, installation instructions.

Neorly 2OO Ailend Hoo-Hoo Club 3l's Big t lrh Annutrl Volley Frolic ot Fresno

San Joacluirr \-a11c1' I{oo-Hoo Clrrb 31 scorecl again rvith a terrific progranl :rrr<l arrar- of talcnt. September 12, corntncmorating thc clrrb's 11th :rrrrrual \-a11eY Frolic. ;\s irr

l,lo yd Hecothorn of Son Froncisco greeis some Fres no Irie

Iorry Connon, Roy Reppe, N;ck Cisco, Poul Siemons, S. S. Korns, Chorles Flolz, Rex Sporleder, Steinhouer - oll of Ho lenbeck- Bu sh of Fresno

Now lhere's o likely bunchof deo I ers: Jeon Hortsock, K-Y Iumber; Wolly Kennedy, Geo. W. Kennedy & Sonsj Normen Cords, Cords Lumber C o.; Horold Rolfi, Modero [umber & Hordwore

Nick Cisco, Duke Euphrot of Wend lingNolhon, Iouis frome of Diomond Gordner, Rex Sporleder, Arl Motthews [umber Co.

Willord Lumber Post, Delono Building Moterlols, olso hod o lively time, -\'('rIrs past, tlrc evcrrt $:as hel(1 at tlrc Iiresno H:rcicri<1a. ancl tlrc tt,sual tollrnalrrctt at thc Ilt:lrrtotrt Countrv Clrrlt. 'f he er-ent olhci:rllr' began at 11 :.19 a.m. u'herr rrr're llratt .i0 lunrbermen g()lfer,{ turncrl (}ut to play thc 1lth arrr-rrral Iirolics torrnranrent. \\-ith Clrrrrlic [)art an<1 \'[arion Sneacl :tt tlre reirrs in that clivisit.rn.

Reid & Wright

George I[iLire u.as \\'illncr of thc --\clams l'1r'n'oor1 lorv net troph-r., arrrl tlre San Joatluirr clrrb t'on the tr,,plr-r' I'resentr(l to clubs in -f uriscliction 6 bv Sn:rrli llob (lallaa'hcr. Irrevious1y-. this tro1rlr,t-1'ra<1 been lrel<1 br- the Las \-egas club arrd Oakland Iloo-Hoo Clrrb 3().

r\tr :Lrlclcd :rttraction tlris r-c:ir \\'as ir borl,lirrg torrrnatnent, \\ itll -lirrr | )tt;Lrt ilt .',,rnru;r,l,l. .tage,l trt l;rcsrt,r's fIirlrtatt' lJou'1. \\'inrrer of this evcrit 1r'a,c -'[errr- Iicllr', \yho recci\-('(l

SPONSORS (San Joacluin Yallc1'Iloo-Hoo Club 31 is 1rap1,1'to rec,,grrizt' tlrc fin:rncial :rssist:Lnct' cif the iolkr* ing hrrrrs in thc 11th

,\ttttu:rl \-a1lcr- Iirr-rlic :)

.\datns Pl1'u'ood ('o. Arcata Recll'oorl Co.

,.\tliinson-Str-rt z I -urrrbcr Co.

J acli S. 13crr1' llluc Dianronrl Corp.

Ilotrnin gton Lrtnrlrcr' (lo.

13uilding lttls. I)istrs.

131'le s-Janrison l,urnbcr Co.

Cal:rver:rs Ct'rrrcrrt Co.

'f l.re Celotcx ('or1r.

T)ianr,,n,l-t i;tr',lrrcr C',: p.

I)rake Stcel Suppll' Co.

Fresno l'lanine ltill Co.

Gcorsia- ['acihr: Corp.

C. G. Harsirncr

llctllurrrl Lurrrbcr Salr:s

I{ill & Xforton

Holrlrs \\'all Lttmber Clo.

Hogiru \\'lrslc. R1dg. \'ltls.

Hollcnhcck-l'|Lrsh Planing tr{ill

I:lolrrr.cs Lurel<a Lur.nbcr Co.

Hoo-Hoo Club 180

Irleal ('crne nt Co.

J rilrrrs-\Ianville Salcs Corp.

Kaiscr (iypsum Co.

Albcrt A. Kellcl' (ico. W. Kennccly & Sons

Larnon Lumber Co.

I-ong-llcll Lurnber Cr,.

I -urt rlg rctt | )oor & T'l,r-rvoorl

ll ascinitc (lorp.

fIonolith Ccntents

l':rci 1l c C--crn,cnt Aggrcgatcs

l':rcilic Iiorest Proclrrct s

'l'hc l'acihc Lunrlrcr (-o

I':trarrrino I-urrrbcr Cr,.

I't rnrlrncntc Cerrre nt Co.

I'icl<criug Lunrbcr (.o.

l'it t sbrrrgh-l)es XIoint--s Stccl

Iicid & \\iright Co.

.[iouncls Lurlber (]o.

Sant:r Fe Lunrlrt'r Co.

Ii. J. Stanton & Sorr

Stockton Box Co.

'l'arte r, \\-ebster & Johnsor.r

t.l. S. G1'psurn Co.

LI. S. Plyrvood (.t,.

Wm. H. Ultch Lr.rrnber Co.

I-lnion Lumbcr Co.

Wendling-N:rtharr Co.

\\Iest Coast 'linrber'

Proclucts Agcncl.

\\iestern Door & Sash Co.

We1'crh:rcuscl Sales Co.

Wholcsale Iluilding Suppl.r

Zellerbach Paper Co.

Choirmon Jim Duorl present oword lo Winner Jerry Kelly, Right, President Rou (cenler) ond Geo.ge Hoire {right), winner of lhe golf lournoment

Compony; Ed Schlotthouer,

Bob Wrisht, Co., ond Art

''t'\\t&J'-* perpetual trophy for his sc()re, plus arr inclir-iclual tropny.

'lhe big Frrilic evenine' began at (r :3!l p.nr. l'itl'r 1ib:rtions in tl-re llacientla's \'arrarra roorn. Dinncr \\'as next ou the slate atrtl, follou-ing tlre feast. the clrrb's ttcrv prcsident. I,lader:r I)ealer }lmer liau, rr-as introclrrcecl to t1're gathering along u'ith Past Prcsident Craig fialTnel-, u'ho n':rs presente(l his past pre-siclcnt's pirr. Fc-rllo'uving the preselltatioll of the trophies, the nr:rster of ceremotries, Jc.rcy Rarrlirr, tool< tl.re st:rge ancl the 11th annual Frolic shorv got rtrrclerrvay. Ir.rch-r<led in the acts were Inez 'folres of Binrbo's fanre, Rima ltudina, u'ho cntertained thc folks at last r\pril's LNIANC Yosemite conr-ention: lien Car<l. u'ho stoppecl the shou' at the Oakland lter.eille last llrly; "The Escorts," anci Hal \Iaqnie's orchestra.

have joincd the I{cdrvoorl Itcgion Conscrvation to help Kcep the Itcdu'oorl Iiegion green.

JIM DWAN TO ASSIST DURABLE PTYWOOD SATES CHIEF STOLESEN

Rolf Stolescrr (left), salesnranagcrr of I )rrrablc Plyn'oo<i Sale,* Co., flerrlo Park. is pictrrrecl ht're u'ith his ncu' irssist:rrrt salestnan:Lger, Jittr Du'arr, in frorrt of I)rrrab'le's picturcsclue ]len1o 1'ark of fices. I)n'arr, a native Nortlrern Califor-uian, l'as office nranae'er of Ll.S. P1r'u'ood (,,11r. in SrLrt l-rartcisco pt'i,,t' to joining- I)rrrable. Ile origirral11- entercci the ply'u'ood busirress u'itl-r r\s-sociaterl

I'lvu'oc-r<l f,Ii11s in San lira"ncisco an<l later spent some tirne u'ith the I)aviclsorr l)lyu.orid & [,umber u'archorrse irr Sarr lit'attcisc,, beft-rrt' j,,inirrg U.S. ['11'u'oocl.

In his neu' positiorr n'ith I)urable, Drvan rvili u'ork rvith Stolesen irr broa<lcning the conrpanl''s sales program, inclrrclirrg specialtr' prodrrcts m:rtrufactrrrccl by I)rrrable Plr-n'ooc1 Cr.,. of Ar-

, Ti c:rtl, :rrrrI I )rrlrtble l'rl Lrrrrr-

bcr & I'l1'n'oorl Co. of Calpella. 'l'u.o of I )urable's ma- jor spccialty products arc Piyron, a h:rrdboar<1-f aced plyr,voocl, aucl Iltch- l'ly, a brushed plyr,voocl prcicluced b1' :ul exclusir-e patented proccss rvhicli develolrs a relief grain panel o{ olrtstancling richness in appezrrancc.

Rqe Dolsen Succeeds to Presidency Of S. F. Hoo-Hoo-Ette Club 3

1'lie regular nreeting oi San Iirancisco Hoo Hoo-Ette Clrrb 3 (the seconcl'I-uesclay of any and every nronth) rvas hel<l at the Califonria hotcl. October 1.1, together rvith 11 meurbers cif S. F. I'Ioo-Hoo Club 9. heacled bv newly-elcctetl Presirlent John Itrime of Lumber Sales Companl'. Besides an interes[ing program presentecl by Nliss l',rnlir,y '\rrgel of Ar.rgel & Adanrs, lau'1 crs, the group also joirrecl in a short celebration honoring Rarbara F-itz\\'ater, lloo-Hoo-litte Club 3 president, who relinquished her gavel because she was moving east. Namecl to srrcceecl llarbara was TrvinCity Lrrmber Cornpany's Rae f)olsen, of San Iiafael.

Hoo-Hoo-Ette Clrrb 3 has cl'rosen the California hotel, Taylor and O'Farrell Sts., San Francisco, as its pernranent meeting place. The nreetings are scheclulecl to start with cocktails at 5:29 p.m., dinner to follou' at 6:39 p.rn. Lumbergals interested in more details or transportation to and from the meetings are reqtlested to get in touch witl'r Winnifrerl tr'ferrtzer (James L. Hall Co.), SU. l-7520, or -Jrrlia N{c- Arthrrr (Dant & \Ararnock, Inc.), I)Avenport 3-000.+.

(TelI them Uou sau it in The California Lumber Merchant)

TWX: ARC43

Phone: VAndyke 2-2417

Direcl: VAndyke 2-2202

Ovcr 1,000 pcoplc Council, in :ur effort

Lom-Loc Chorocter Woods Add Decorqtive Accents Inside ond Out

Lumbermen who are concerned about the declining use of wood construction and want to do something about it can take a note from the Ed Fountain Lumber Co., Los Angeles, which has captured the imagination of the building industry with Lam-Loc Character Woods, a line of decorative wood paneling designed to take advantage of trends in the use of textured material for interior wall coverings and attractive accents for exteriors.

Lam-Loc Contemporary Cedar is an attractive peckytype cedar paneling wtricti is guaranteed to have an overill pecky design and eliminate the common problem of backing-up pecks which go all the way through. These unusual characteristics are obtained bv careful selection of 1" cedar

INI,ANI) TUMBTB COMPANY

CALL US FOR LUMBER PRODUCTS AND NAME. BRAI\D BUILDING MATERIALS Main

Conl.mporqry Crdor ir {!y to inrtqll with .ithcr fonguc- qnd-groovc or tlrolghl 3owr ioinl!. rr{qny unutuol cffect! con ba s.olad by uring boord qnd bqftcn, nuthing rlroight rqwn boordr or mounling pqncling ot qn onglo,

boards for overall peckiness and laminating these between two other cedar boards, producing a 3" thickness. A saw cut is then made through the length of the pecky board, producing two lengths of paneling with overall peckiness of design and no through pecks.

The paneling is then reduced to a fu" thickness by plan- ing the back-up boards and the pecky surface is sandblasted to remove fungus particles, or the paneling can be left rough sawn with decay particles in place where a more rugged appearance is desired. It's produced in 8', 10', and 12, widths in any lengths desired up to 16'with tongue and groove or straight sawn joints.

Conlemporory Cedor lilcroturc rhows poncling in ollrqcliva rurrourding ond exploin: unutuql dcorqliYc chqrqclorirticrt bockride of brochuro tugge3tt u3c3 for in3idc ond ooltid! qpplicqilont: lonoir. beoch cobinr, mounlqin hourca

Background for this Lam-Loc Character Wood is Northwest incense cedar, which is noted for its excellent dimensional stability, resistance to decay and unusual paint and stainholding characteristics. The paneling can be left nat-

Dealer's Supplier-Never His Competitor"

are yoa one of the 83 California dealers selling KITGHENS?

Better inaestigate tbis prof,table plan today !

Beautiful f lush -typ e Morgan Kitcbens in birch and Philippine mahogany are znequalled for Uorkmansbip and quality. Created by Morgan designers, uith a 10j-yearold trad.ition f or fine craf ttmanship-popularly priced. becaase of nzant/Iac t ilrxn g ec on ornt e J.

A tremendout broduct to sell! And Tahoe and the Morgan Company giue you full color literature, ad mats, display cards and. merchandising aid.t to help you sell. Don't mits this great neu sales opporttlniry!

f N JUSr ntvr months since beautiful Morgan Kitchens were introduced I to California lumber dealers and kitchen specialists, 83 haae become dealers! Enthusiastic reception? Yes, and the public acceptance has been euen rnore enthusiastic!In a word--Morgan Ki[chens have been a "HIT!" The reason is basic. Morgan flush type cabinets give you the highest quality hardwood cabinets at-moderate pi'ices. The net-resull is a brani neta rnarkit for your retail lumber store that'is loaded with extra profit potential! If you haven't investigated a Morgan dealership yoo tiray'bi missing the year's brightest neu "sales opportinity. Morgan'pioducts are sold onij through retail lumber dealers and kitchen specialists and are backed by extensiue adaertising, merchandising and marketing at the regional and local level. There are more than thirly producls in the Morgan woodwork line, all highly salable at good profit maigins. Write or phonE the exclusive California distributor, Tahoe Millwork Co., now for- information on a Morgan dealership,

The complete MORGAN line includes:

o CABINETS: flush type kitchen cobinefs; chinc, sloroge, corner & oll-purpose cobinels.

lYrite today f or full color, FREE 36-page Kitchen Cabinet Booklet.

Exclusiae Californin

o DOORS: pine ponel & sosh doors; hordwood ponel & sosh doors; hollow & solid flush doors; combinotion doors; louver doors ond folding doors of hordwood ond ponderoso pine, TSPCCIAITIES; entronces, montels, stoirwork, moulding, medollions, stroddle moulding, light & louver unifs, blinds, shutfers, etc.

Distributors for Morgan Woodwork

MIII.WORK COMPAilY

ural or finished in popular Driftwood, Desert, Clay, White, etc., contemporary colors. Designers are using Contemporary Cedar for an elegant touch in living rooms, for an appealing atmosphere in dens and find it highly adaptable for highlights,in lanai areas and for creating interest centers on exteriors.

The laminating process is the same as used for producing Lam-Loc Beams. Waterproof glue is used and boards are laminated under uniform pressures of 150 lbs. per square inch in a special heat and humidity controlled atmosphere.

Lam-Loc Frontier Wood is the name of a livelv westerntype paneling which features several of the wlst's most famous' cattle brands. This paneling uses the same background wood as Contemporary Cedar, but it is hand'branded with designs occuiring in a random pattern about 12" apart. To make sure Frontier Wood is authentic, Ed Fountain employed the famous old blacksmith at Knott's

.tlfr. Dealer-

Berry Farm to forge the irons. Word has it that Ed Fountain had his horse-hair rope all loosened up and a roarin' campfire for processin' the new wood, but modern methods prevailed, so the brands are heated on a gas stove and ap- plied by a California contemporary (illustrated above).

_ Of course, cradle cowpokes are the biggest boosters of Lam-Loc Frontier Wood, but the older set find it interesting for dens, special accent walls and to put the WEST in ranch-type homes. Cattle barons and Texas oilmen even find it necessary for proper office decor, according to Fountain.

Mag ue, therefore, erpress a shrcere'TIwt* IouS together usith Best Wishes for the Future.

Strable Lumber Company

255 Second Street Ooklond 7, Colifornio

The promotion of these two interesting panelings is another phase of the story worth telling. First, Fountain employed a group of manufacturer's representatives to handle sales contacts. Reynolds, Buker and Associates tell the Fountain story to architects, builders, interior decorators and several other groups likely to influence the use of Fountain's Charactei W6ods.

Regular Fountain salesmen contact lumber dealers, who sell the paneling to customers. All prospects are referred to local lumber dealers by the sales organizations. A program of publicity, displays at trade shows, a permanent display at the Los Angeles Building Center and beautifully illustrated brochures are all part of a coordinated program to inform prospects about Fountain Character Woods.

Lumber dealers throughout the country are contacted

As we in the Tradition Of THANKSGIVING pause to refect on the Blessings that have come to us, we are mindful that the Friendship and Loyalty of many ffne people . . . YOU, our customers, must be counted among those Blessings.

lust InIINUTES Fn0lvl

With FAST DEIIVERY to ATT

lmported & Domestic Hardwoods and Softwoods for Every Purpose

Specia|Setectionto,sp,,n@Widths,Lengths,Co|ors

0ver Eight Years' Dependable Service to Retail Lumber Dealers

Modern New Facilities for F-A-S-T DELIVERY and PICK-UP

0ld-Growth Douglas Fir From R0SS LUMBER MILLS, Medford, Oregon

Speclalizing ln fruck.and-frailer o,nd Rolf Sftipmenfs . . r

Old-Growth Band-scwn REDWOOD from Boiock lumber Co., ftlonchesler

Old-Growth DOUGTAS FIR from Spocek Bros. lumber Co., Monchesler

Precision-trimmed STUDSDouglcs Fir o White Fir o Redwood

REDWOOD POSTS qnd FENCING

FRED C. HOLMES LUMBER CIIMPANY

Fred HOLfrlES/Csrl FORCE

P. O. Box 987

Fort Brcgg, Gcllf.

TWX: Fort Brcgg 49

Phone: YOrktown +37OO

by mail and through publication advertising.

Fountain reports the new character woods are being enthusiastically accepted by all members of the building industry and indications point to the desire for other types which are now under consideration.

It's interesting to note that Fountain has priced these panelings so there is a good profit for the lumber dealer and yet the price is very appealing to customers.

Fountain has oroved wood is a vital element in creative building, and thiough imaginative approaches like this, its use will undoubtedly reach new levels of importance in all types of structures.

Earnings and quarter of 1958 span, President meeting. BD's $19,369,000.

sales of Blue Diamond Corp. for the first will not be too far behind the same 1957 N. J. Redmond recently told the annual 1957 earnings were $1,338,000 on sales of

R.W. DATIOI{ & CO.

Wholesole Lumber

475 Huntington Drive Son Morino 9, Golif. RYon l-2127

Sales Representatives in Arizona and New Mexico

Soulhern Gollfornic: Rusc SHARP | | 194 Locust Ave., Bloomlngfron

Phoncs: los Angeles: ZEnlth 49!15

Golton: lRlnlry 7-O33O

Riverside Hoo-Hoo Glub ll7 Elecrs Bill McDonold | 958-59 President

Riverside County Hoo-Hoo Club IL7 elected its 1958-59 officers at the recent meeting. The new executives are: President-W. L. McDonald, Simpson Logging Co.; VicePresident-Kenneth Fox, Palm Springs Builders Supply; Secretary-G. R. Westphal, Inland Building Materials Co., and Treasurer-Bert Adams, Adams Lumber Co.

The board of directors for the new term will be Warren Haskins, Inland Lumber Co.; Don DeArmond, Cresmer Manufacturing Co.; Al Beals, Rialto Lumber Co., and Don Oakes (ex-officio past president), Don Oakes Lumber Co.

Northern Housing Stqns Woy Up

The San Francisco FHA Insuring Office has released the following statistics on home loan applications for September, which indicate a continuing high level of new home construction in the regiont

€lose Coll for Hollow free Ukioh Mill

Hollow Tree Lumber Company's Ukiah mill had a close call Tuesday, October 14, when fire broke out in a log deck adjacent to the mill. However, Hollow Tree's fire-fighting apparatus, together with the Ukiah Fire Dept., quickly brought the blaze under control and confined damage to the bark of part of the deck.

IWTN HARBORS 1UMBER COIrPA]IY

Aberdeen, Woshington

Mtrnufocturers ond Distributors of West Coqst Foresl Products

525 Bocrd of Trode Bldg. PORTLAND 4, OREGON Phone CApirol 8-4142 - -

451

South G Street Arcqlu, Golifornio VAndyke 2-2971 LOg

+i".. l'

Liltian Huff, Oary Paint & Wallpaper Co,, 700 Washington Street, Gary, lndiana

"Profits in our glue department have doubled since we installed this compact self-merchandiser," says Mrs. Muff. "The color-keyed selector chart stimulates impulse sales because it makes buying so much easier for our customers."

Free with your initial order, the Weldwood Counter Model Adhesives Center saves valuable shelf space, increases turnover, helps you to bigger than ever profits from the 4 fast-selling glues that cover 95/o of your market. Floor model also available for larger stores.

Weldwood'Adhesives

"We move more glue at better profit tuith our new Weldwood Gounter Model Adhesives Genter"

l'lV fila,rroaifp Shaq

Br /e \awrc

Age not guoronteed-Some I hove told for 20 yeors-Some Less

The Retort Discourteous

When the history of famous retorts is writtenand what a wonderful book that would make-close up to the top of the list will be ranked the retort made by a famous Frenchman to a still more famous Frenchwoman. The woman was the scintillating and much-loved George Sand. The man was one of her great loves, Jules Sandeau.

The love of Jules was growing cold. One day the famous Frenchwoman charged him with infidelity. Briefly he acknowledged his guilt. She struck a tragic attitude and exclaimed in a voice heavy with pathos:

"Sir, My heart is a grave !"

"A grave, Madam?" said the suave Frenchman. "It's a cemetery."

with Simpson Forestone

Acoustico,,l Ceiling Moteriol

Here's why Forestone goes with your GOES UP GIUICK GOOD LOOKING GIVES YOU

otg customersl GoNTROTS SOUND REPAINTABTE MARK-UP

Cosh in on the growing demqnd for rhis high-profit, low-cosl fissured scouslicol moteriol

Lewis Silvera, president of Silvera Lumber Co. in Antioch, is not trying to keep his location a secret. Located two blocks from the main intersection of town, Dealer Silvera beckons the consumer trade with this smartlooking advertising sign which is kept ablaze with lights during the night.

Lewis Silvera, who is right up there at the top when it comes to running an up-to-date shop, recently remodeled his yard and added to his showroom (CLM, 9/15/57) for the convenience of Antioch's do-it-yourself trade. Since that time, he has enjoyed the numberone position as Antioch's leading one-stop center for all home improvement and remodeling business.

Billboard or sign advertising such as this can really pay off big when yard is located off main thoroughfares (which more and more yards are today).

L. H EUBANK & SON MANUFACTURERS AND WHOTESALERS TO R,ETAIL IUMBER YAR,DS

PONDEROSA PINE MOTDINGS _ IRONING BOARDS

Ponderosq ond Sugur Pine-Whire Fir-Spruce

Corloodfruck & Troiler- L/C/L

Representing Relioble Gluolity Mills

ORegon 8-2255

433 W. Florence Ave. Inglewood, Colif.

ORegon 8-964;0

The ffIONTCLAIR STIDING DOOR POCKET

Sells well because it's a space saver

Silent-Smooth modern, attractive

DE LUXE and Standard models

N,IONTCIAIR, PRODUCTS ARE STRICTIY HOGAN 'UANUFACTUR,ED IN OUR OWN MODERN SHOPS

By "sbictly Hogan" rve mean the quality line of our own manufacture-nothing but the best and priced to sell profitably and fast. Montclair is our own trade name. It includes such popular items in our Millwork Products Division as Montclair Sliding Wardrobes.

The Metal Products Division is headquarters for Aluminum Casement Sash, Horizontal Sliding Windows, Patio Doors, Jalousie Windows, Awning Windows and other equally ffne types of modern metal products for homes, industries and institutions. Windows are shop glazed at our plantand aluminum beads installed. Complete units shipped to you, ready for your customers to install.

LOOK TO HOGAN WHOIESAIE FOR THE BEST IN ATUMINUM WINDOWS AND DOORS AND SUPERIOR BUILDING PRODUCTS

A COi,IPTETE DOOR POCKEI UNIT

At4rn/ter, EdIil 7rw&/?) Aoa/pl Aiil4s{tf \dn / 4oz

OAK, BEECH, ond MAPIE FIOORING

Brodley Unit Wood Block Flooring

Higgins lqminoted Block Flooring Oqk Threshold qnd Sill Truck Body Lumber ond Stokes Cedqr Closet lining

GATLEHER HARDWOOD CO.

643O Avolon Blvd. los Angeles 3, Colif.

Tnlbot lumber Christens New Offices wirh Open House

Partners Frecl Talbot and Joe Ship- Annex on October 2{. Talbot ancl Shipman hosted more thatr 50 Northern man moved their operrrtiorr intrr tfie California lumben"nen (arrcl gals, too!) larger quarters Septernber' 15, in c,rcler at a cocktail party in thc firnr's new to accornnlodate -lalbot I-rrntber CornSan Rafael offrces at 711 "l)" Street pa11y's grou.ing sales force, n'hicir now

includes Dave Davis, Al Heuo ancl tl're fr-rrmer Southern California lumberman, I)ick LaFranchi. Pictured at the cclcbrationand thororrghly enjoying themselves (lvhat else?) are:

L Dollor Compony's Chei Kins ond Jock Dollor. Dick LoFronchi ond Fred "Ted" Tolbot.

2. Fronk Solinsky, vice-president, Coloveros lond & [umber Co.; loFronchi ond Jock Foirhursl, Foirhurst Lumber Co.

3. Joe Bugley, Mendo Wood Producls, ond Dove Dovis oltempt to keep lheir mif,ds on lhe comeromon os lhey pose with Tolbot lumbergol Corol Rourke ICLM 10/l/58 -ond howll.

4, Joe Shipmon (center) with spouse ond Hobbs Woll's lorry Honsen; in lefi bockground is Al Heup.

5. Twin-City Lumber's Bob Smith, Tolbot, Gene Bruboker tR.S.&P.). Honsen ond Fred Turkheimer, Twin-City

King Jock Dollor, Iolbot.

*.STRONG-MtV'

WITH SUPER ]IAII.HOI,,DIIIG POWER FOR DIRECT NAITING OF WOOD OR ASBESTOS SHINGLES

Economical! CunppEX

STRONG.WALL /2" INSULATING SHEATHING

o Extraordinary strength, rigidity and nail-gripping ability !

a Exceeds FHA requirements for nailability

a Exceeds FHA requirements when applied vertically without corner bracing. Cuts cost!

o Asphalt treated integrally

. BIG BOARD (4'x8'or9'; square edges)

Now. .. Cefofex glves you fhe industryts rnosf comptete sheothing linel

A Type for Every Cuslomer for Every Building Budget ! FINEST!

CE[0fil zslsz" INS U[ATltlc SIIEATH | ]lG

O Indicates "top quality construction throughout"

O Thickest, maximum insulation value, superior structural strength

O Double-Waterproofed ( asphalt coated) or Asphalt-Impregnated

O Big Board (4' x 8' or 9'; square edges).

Center-Matched (2' x 8')

THRTFT LEADER!

CEIOTEX 72" tllSU[ATll{G SllEATHll{G

o Surpasses other sheathing materials in insulating effciency

O Handles extra "easy," with dependable strength, durability

o Double-Waterproofed (asphalt coated) or Asphalt-Impregnated

O Big Board (4'x 8' or 9'; square edges).

Center-Matched (2' r 8')

"Life-of-Building" Guqrqnlee

Your home-builder customers gel o guqronlee cerlificote lo give every buyer. Indicofes quolily construction lhroughout. helps close more soles. Also, ottroclive folder with builder's nome imprinhd, free. Ask your Celolex represenfolive for somples.

ALL arc Celofex fEROX@ prodvcls, treated dufing manuloclure lot proleclion ogoinst tertnite and dry tol allack. YOUR WHOIESATER OF CETOTEX BUITDING PRODUCIS INVENIORIES THE'E SHEATHINGS. CAII HIIA TODAY!

IHE CEtO?EX CORPORAIION q 120 SOUTH tASAttE STREET o CHICAGO 3, llllNOlS

Didn't Know the Answer

The lion who learned by experience and was practicing short jumps, was smart, like some men who also learn in that fashion.

There are men, of course, who just won't learn that way, And lions. too.

There was a mean lion who lorded it over all the lesser beasts of the jungle as he prowled about, and made them all admit through fear, that he was indeed the king of beasts. Then he came upon an elephant standing in the shade of a tree. He stalked up to the elephant, snarled, showed his big teeth, and demanded to be told who was the king of beasts.

The elephant wound his trunk around the lion and threw him up in the branches of the tree, from which he came

FACTORY PRE.FIT

Shdcroq ?wz ?rlt4rza Designe

An Editorial

tumbling down from limb to limb. He landed on the ground bruised and bleeding, and as he limped away he said to the elephant:

"Well, you don't have to get mad just because you don't know the answer."

For he was a dumb lion who just wouldn't learn. There are men like that. too.

ROBERI RUSHING NAMED GENERAT SATES AAANAGER OF POPE & TAIBOT'S TUMBER PRODUCTS

Appointment <tf ltobert H. llushirrg as gerleral sales manag'er for all Pope ct Talbot lumber oroclucts divisiotrs is arrnounced bv Hillrnan Luerlclemann, Pope & 'Ialbot vice-presiclent ancl gcneral manager. Ilusl-ring 'rvill replace Saxton lJ. I.-errell, rvho resignecl Oct. l.

In liis ne r,v position u,ith the Portlar.rcl headqu:rrters, ltushing rvill coordinate sales activities of the Pope & Talbot lurnber mills in St. Helens and Oakridge, Orcgon. alrd in Port Garlble, \\'ashingtor-r. He rvill als<.r srrperr,ise sales of the collrpany's Particlcboard anrl Flakeboard, as u'ell as prcserr-erl u'ood proclucts an<l greell verleer.

X{r. llrrshing, 45, is a Forestry school graduate fron-r Oregon State College. For the past ten years he has been- sales trrutlag"r for the Giustina JJros Lumber Co. irr E,ugere. Earlier e-rperierrce incluclecl a year as sales rlranager for tl.re C. D. Johnson Lumber Corp., Portland, ln<l one ar.rcl a l'ralf years each :rs iumber buyer with tl.re Sterling Lun.rber Co., Philaclelphia, ancl as lumber inspector for the Soutl-rern Pacific llailroacl.

Itushing has serr,ecl on a number of committees. rts r.nember of the West Coast Lttmbernren's Associatitrn. He crrrrently is chairman of the association's trade uromotioll committee.

\\'ith the appointmerrt ol Mr. Rushing, Pope & Talbot further rrrrifies sales activi ties of the company's e"\panding forest proclucts line. It was over a century ago- in 1849-that Pope & Talbot pioneered lumber ancl shipping operations in the r,t'est. Today, 'ivith two major rnills in Oregon ancl one ir.r \\Iashington, Pope & Talbot rnanrrfactures and markets not only lumber, but all rlanner of preservecl wood proclrrcts, green veneer for plyrvoorl. and its newest D1sd11c1Particleboarcl and Flakeboarcl.

MR. RETAILER:

In business to make a profit? So are we! Repeat orders represent proftt to us. Simple? Of course it is. Sell lumber and seroice that satffies Aour customers.

Yes, we have Old Growth Redwood Commons for immediate shipment to your yard (Uppers, too, if you use them).

Engelmann Spruce? Sorry, but very few Selects as our spruce mills are logging in stands of small high-altitude timber. We are, however, quite proud of the Common grades produced from these small trees: The knots are unusually small and tight-kriottedstock is carefully manufactured . precision milled. We believe your customers will like the productOurs do.

P.S. Want your Spruce Grade-Stamped? Just ask-We do it. All stock from Quality-Minded, Western Pine Association mills.

I()n Pn0MPT SXnUCI - CA[[. l{nlT[ 0B ITIRI U$ N0W.

L. A. October Building Soqrs

^ Los Angeles city and county building construction in October soared sharply over Septembei. Superintendent of. Building Gilbert- E. Morris said the city's October perqrits we-re $40,650,677, compared to September's $35,714,232. Th_e 4875 permits compared to 4559 ihe prior month.'The 1958 total stood at $503,970,661, w?y abbve I957's $446,- 0U,662 in the same span.

Los Angeles County's 3589 October permits were valued 1!-$2(t,-356,516, compared to the previous month's $21,141,- 762. Of. the county's totals, 2803 permit s at g21,414,262'*ri" issued in the 21 incorporated cities and included 305 dwelling units, reported County Engineer John A. Lambie.

New Deqler Monuol

The most comprehensive dealer manual ever made available by-a manu-facturer of fiberglass reinforced plastic pangls has-beelr pgbllshed by the Filon Plastics Corporatiori, El Segundo, Calif. The 66-page, two-color book contains hundreds o{ photographs showing Filon in industrial, commercial and residential applications; also includes a square footage conversion table; Filon coverage chart; heat and light

transmission tables; list of available accessories : instructions on how to build a patio and other construction details; list of dealer sales aids; sample building code approval ap- plications.

Construction Shorr Courses Ser

Urbana-Champaign, Ill.-Two short courses on home construction will be conducted by the University of Illinois Small Homes Council in December and Tanuary. announces Rudard A. Jones, Council director. An inteniive 10-day course.in building techniques and planning and design principles is scheduled for December 1-10 in-cooperation with the National Association of Home Builders. Tinuarv 14 and 15 are dates for the Council's 14th annual Short Cburse in Residential Construction.

Registrations for both courses are now being accepted by the l-.,ivision of University Extension. The fees of $tfS io, the 10-day school and $14 for the two-day session'include tuition, publications,.field trips, and speciil dinners. Regis- trations may be made by wrlting to ihe Short Courre 5upervisor, Room 116c, Illini Hall, Champaign, Ill.

WCIA's Corl Ramstrom 'Holds Bokersfield Groding Clinic

Bakersfield, Calif.-Carl Ramstrom, district supervisor in charge of the Inspection Bureau of the West Coast Lumbermen's Assn., put on a Grading Clinic here, October 24, for the benefit of city and countv building inspectors, the FHA; Cal-Vets and retail lym!_e1 personnel, reports I..arry King of the King-Marshall Lumber Co., Bakersfield. The clinic was held in the offices of Lee Middleton, superintendent of inspection of the Kern County Division of Building and Satetv.

O}IE lIOUR TIRE RESISTANT GYPSUM WAILBOARD

Now, with Blue Diamond /8,, Fire Halt special core wallboard, applicator craftsmen have a ffne handling and finishing gypsum wallboard with a one hour fire resistioe rating.

Fire Halt may be used in institutional, commercial, industrial, apartment and home cpnstruction-wherever high quality interiors combining great strengfh with increased fire resistance are desired or required by building codes.

BIue Diamond's Fire Halt data sheet will be sent you on request. It gives full information on how to use Fire ttralt in one hour walls, partitions and ceilings, in accordance with Underwriters' Laboratories' fire resistive rating requirements.

Slides were shown at the educational meeting pointing out the various types of materials and grades, and actual grading of materials was done on the premises. Inspector IR.amstrom's instruction was held of eitreme rmportance to the builders present, and Dealer King declares that it was unusually interesting to the many who attended th-e clinic.

Those on hand for the session included: Ervin P. Smith, John Wilder and Larry Sisnejos-King Luhber Co.; Larry King and Frank Crown-King-Marshall Lumber Co.; J. A. Olssen, chief building inspector, and Inspectors Elgin Williams and T. G. George, City of Bakersfield; Lee Middleton, superintendent of inspection, and C. E. Repsher, chief building inspector, and Frank C. Russell and R. G. Poulson, senior building inspectors, and Inspectors Glenn M. Farnsworth, Larry Clabets, W. R. Hayhurst, H. F. Grant, Glenn E. Brown. Richard R. Schrader, A. H. Gridley, H. E. Barr and Jay L EisenKern iounty Division of Building and Safety; Chuck Olivieri, CalVets; Q. J. Franklin, Federal Housing Administration; Alex Buechler, plan checker, City Building Dept.; Chet James, director, Kern County Public Works Dept., and Charles W. Nall, Bakersfield Savings & Loan.

Wham!

HIT YOUR PROSPEGTS WITH PANELYTE'S NEW SEIIING AIDS

Here's a hard-hitting sales campaign that'll help you get a larger share of the highly profitable laminated plastic market. It's Panelyte's big, new selling kit-two full dozen of FREE materials that range all the way from stuffers to display stars.

In fact, you'll find this very complete campaign helps you sell eu erg important customer group, including fabricatbrs, builders, home owners and cabinet makers.

See for yourself how this big, free campaign can put more Panelyte orders on your books. Ask your Panelyte distributor for full details aild sample kits today. Or write panelyte, Dept. BS-1058, St. Regis Paper Company, lEO East 42nd Street, New York 17, N. Y.

Finil Aour nedrest Panelvte d,istributor in the Yellow P ag e s. ( Look unil,er Plostics.)

Large diversiffed stocks of foreign and domestic hardwoods -our yard.

o Prompt delivery by our trucks

o Immediate service on "will calls"

o Complete milling facilities

New, modern dry kilns

Centrally located

Competitively priced

Here's JACK BERR,Y, New Custocoticn of The Supreme 9 of Hoo-Hoo lnternqtionol

Nqmes Depury Snorks of Noffhern, Southern €alifornio Areos

Jack Swift Berry,4943l

Jack Berry Lumber Co. (Wholesale Lumber)

1507 2lst Street. Sacramento. California

Custocatian, Supreme 9, International Concatenated Order of Hoo-Hoo, 1958-59

Born : February 3, 1914-Berkeley, California

Graduated-Universitv of California. 1935. B.S. Forestrv

Married: Georgia Wiles of Binghamton, New York, in 1942; Printha Ann Berry, daughter, born 1946; Roger Swift Berry, son, born 1950.

From age of 16 worked in woods and sawmills of California Pine area in a wide variety of jobs from survey and bridge gang to choker setter ".rd load.. on steam donkey crew,

Held position as forester and timber cruiser of MichiganCalifornia Lumber Co., later grading on sawmill green chain and shipping dry lumber.

Joined Diamond Match Company at Stirling City, first in charge of sawmill study, then as timber cruiser.

In January 1941 commissioned 2nd Lieutenant, Corps of Engineers, and assigned to duty with combat engineer company. Became a company commander in Combat Engineer Regiment, shipping overseas to Ireland and England in 1942. Participated in African invasion, Sicily invasion and the campaigns of Italy. Served three years overseas, two as Battalion Commander, attaining rank of Lieutenant Colonel. Received Legion of Merit and Bronze Star with two oak leaf clusters.

At end of 1945 returned to Diamond Match Company and served as a construction engineer on road survey and bridge building.

^ln L947 started present wholesale lumber business in Sacramento.

Was one of founders of Sierra-Cascade Logging Conference and served as Secretary-Manager from its start in 1949 through 1955, at which time became lifetime director.

Affiliations: Society of American Foresters, American Forestry Association, Lions CIub, Chi Phi Fraternity, E Clampus Vitus.

Son of California Senator Swift Berrv. Placerville. formerly general manager of Michigan-California Lumbei Co., Camino, Calif., who was initiated into Hoo-Hoo at the first San Francisco convention (1909) and holds Hoo-Hoo number 22203.

Deputy Snark Appointments, Jurisdiction VI

Supreme Custocatian Jack Berry has released a partial list of Jurisdiction VI Deputy Snark appointments in his jurisdiction, which includes California, Arizona, New Mexico, IJtah, Nevada and Hawaii and the Philippine Islands. Appointed Deputy State Snark, Northern California, is San Francisco Lumberman Hugh Pessner, past president of S. F. Hoo-Hoo Club 9 and owner of West Coast Timber Products at 420 Market Street there.

Harvey Koll of H. W. Koll Mill & Lumber Co.,1707 W.' 49th St., Los Angeles, was appointed Deputy State Snark, Southern California. He is an executive in L. A. Hoo-Hoo Club2.

Reappointed Deputy State Snark of Arizona is Martin

For Belfer Seryice on lhe Pqcific Coqsl

Phone Yovr Neorest H&M Ofifice

TWX: VN2299

Wist, Jr., head of Wist Brokerage Co., 1310 N. 21st St., Phoenix.

Gene Brown, general chairman of the recent Las Vegas International convention, was appointed Deputy Stite Snark of Nevada. He is with the Blue Diamond eorooration and makes his home at 5605 Evergreen in Las Vegis. The additional appointments will follow.

Vicegerent Snarks Named

Hugh Pessner, Deputy State Snark for Northern California, has released p-partial 1i9t of Vicegerent Snark ap- pointments for his Northern California Jurisdiction. Ap- pointments will be for a term of one year and are as followi:

Northwestern California: Leroy -C. "Mac', McCormick, Simpson Redwood Co.

Black Bart Hoo-Hoo Club 181 : H. C. ,,Bud', Crofoot, Crofoot Lumber Co.

Redwood Empire l{oo-Hoo Club 65: Mack Giles, Drake,s

STonley 3-lO5O; STqte 5-8873 (Coll Toll Free from Son Diego ond Notionol City-ZEnith 8873)

HARVEY KOLl (obove) is new Dsputy Stot6 Snork of Southern Colifornio for '1958-59, whilc HUGH PESSNER (loff) wo! nomed Deputy Stolc Snork for Norlhern Colifornio,

SOUTHERN CA1IFORXTA 1UMBER SA1ES

SUGAR PINE . PONDEROSA PINE . WHITE FIR - INCENSE CEDAR

5o. Cqlif. Representotivslvely Pine Co. of Cqlif.

Bay Lumber Co.

S. F. Hoo-Hoo Club 9: Mike Coonau, Tarter, Webster & Johnson, Inc.

Oakland area: Chris Sechrist, Sun Valley Lumber Co.

Sacramento lloo-Hoo Club 109: Marion J. Cecchettini, Capital Lumber Co.

San Joaquin Valley Hoo-Hoo Club 31: F. Craig Gaffney, Bonnington Lumber Co.

Santa Clara Valley Hoo-Hoo Club I70: Ollie Lee, Georgia-Pacific Corp.

Susanville-Westwood area: Earl Deering, Paul Bunyan Lumber Co.

Stockton-Modesto area: George Martirr, Stockton Box Co.

"Videne," new plastic for stretch-laminating applications in the wood industry, has been developed by Goodyear Tire & Rubber Co.

Golden Stqte Lumber €o. Disploy At Sqnto Monico Trqde Show in Cooperotion With U. S. Plywood

Phone: CApiiol 2-1934

Teletype:

PD-385

FIR CIDAR HEfrILOCK ntDWOOD SPRUCE. IDAHOT SUGAR AND PONDTNOSA PINE

We Solicit Your Inguiries lor Wolnanized and Creosoled Lunler, Tinrbers, Poles alrl Pililg

ager Frederick H. Kranz of the retail yard in the beach city. The promotion was through the combined efforts of the local lumberyard and United States Plywood Corp., and showed the varieties of hardwood plywood produced by U.S. Plywood.

The retail yard donated the space inside the booth to the Santa Monica Kiwanis Club to sell their Christmas dates for the boys' work in the area. More than 10,000 people attended the three-day show, which is the year's big trade show in Santa Monica and includes all major manufacturing companies of the Bay area. It is sponsored by the Industrial division of the Santa Monica Chamber of Commerce.

"We were very pleased with the results and good publicity resulting in sales of plywood, and particularly with the excellent promotion of the Kiwanis charity program," says Dealer Fred Kranz. "I believe this shows how this type of civic activity not only helps the retail lumberyard but serves a community purpose as well."

Two large reforestation projects on two ranger districts of the Lassen National Forest have been completed with planting of 68,000 ponderosa pine seedlings on 80 acres in lhe Almanor district. Forty acres were planted on a burnedover area near Prattville and another 40 on the Butt Creek Timbersale area.

Dcrvis Hqrdwood Now Reody for Business st 21 50 Oqkdole

I

I)avis lJarrlu'oo11 ConrpeLny has trarrsferrcd a larfle itrvetttory of inrporterl har<ln'ociri lrly'u'oorl aIn(1 lulnber. nl()tll(lilrgs and allie<1 brril<ling l)ro(lrlcts to its trerv \\'ilrehouse at 215t) Oak<lale r\r'enue, San Tirarrcisco, \vhich the cotrtp:rly acquire(l on Octobcr 1 (CI-f l, 10/1.5/5lt). Iior the tinre beirrg. hou'ever.

I)avis Har<1n'ood n'ill colltilrue to olreritte its ol<l warch()rlse ^t 757 lJeach Street in San lrratrcisco urltil all iuventories call be c()nsoli(laterl at the nerv C)irk<lale :r'u'etrrre u'a re lro tt s e.

lf the new locotion looks fomilior, it should-il's the old White Brothers sile in Son Fron(isco (top right photo). Focilities cover more lhon 60,000 sq. ft., with opproximolely one-holf under cover. Fulure plons include remodeling ol second-slory lronl inlo soles offices ond disolov room for deolers.

r\long l'ith the m()\'e, l)ttncati ['el1, trt:rtrager ()f I)avis Ilarrlu'oo<1, :L rlivision of 'fhornlrs()n & Holntes, l-t(I., :tlln()1lnce(1 pl:rtts to e-\1)iIrr(1 iirrd tliversify the rlperatiorr. \\rith over t\\'ice the var<1 alt(1 tlll(lercover stor:rge arezr available before, l'cll has alreadl'irrcreaserl ittvetttories to inclrtde l)ous'las fir 1rl-r'n'r.,o11 anrl thc full Par-'llile line. In arlrlition to represellting Insrrlar ]-unrber Co., pro<lttcers of cltralitl' I'hilippine nr:rhoganv lunrber ?ul(1 nr()111(lirrgs. I)avis is alstr a distribrrtor for lilliott Ilat' lli11 Co., of Seattle, tnatrttfac-

Duncon Pell (left photo) hos monogcd Dovis Hordwood Co. since its ocquisition by Thompson & Holmes, Ltd., of Son Froncisco, )uly 1 , 1957. Prior to his control of Dovis, he hod been rn on executive copocity wilh T&H mony yeors, Duncon Pell poses proudly beforo newly remodeled front {lower right photo). Fol lhe presenl, he will olso monoge lhe firm's old worehouse ol 757 Beoch St.. ol oppos;le side of The Ciiy.

turers ings.

WUNDI,ING- I{ATHAN..

a nanxe that has meant Sincere Seraice in lumber since 1914

WT NDTINff -NATHAN COMPAI{Y

Wholesalers of West Coast Forest Products

564 Market St.

Main Office

San Francisco 4

Other Offces

2185 Huntington Drive SAN MARINO 9, CALIF.

of interior and exterior plywood, lumber

With an eye to the growing kitchen remodeling need, Davis Hardwood also carries a complete line of kitchen component parts, manufactured by Paine Manufacturing Co. of Sacramento. In this connection, the company's Sacramento representative, Walter Lott, conducted a kitchen layout and estimating course at LMA's recent estimating and sales clinic in Sacramento.

Pittock Block PORTLAND 5, ORE.

and mould- LUmbef IndUStry ChfiStmOS POrfy To Cost Only %.25 Per Person

An associate member of the LMANC, Davis Hardwood is also a member of the Philippine Mahogany Association, the National Hardwood Lumber Assn., and the Pacific Coast Wholesale Hardwood Distributors Association.

If you b,urn down the forest where Tom works, you'll close down the mill that Dick runs and nobody wil,l be buying from Harry . , forest fires affect everyone in town. Help Keep the Redwood Region Green !

The Steering Committee in charge of the Southern California Lumber'Industry Christmas Party. to be held at the Los Angeles Biltmore-hotel, December'i1, has decided to establish a low, all-inclusive price of $6.25 per person for this gala annual event. This party will start at 6:29 p.m., with dinner served promptly at 7:09 p.m. Reservations and tickets must be secured in advance and may be obtained by calling Freeman Campbell at ANgelus 2-4148.

_ This_party is for the underprivileged boys of the LeRoy Boys' Home at LaVerne and it is planned to include the wives of all lumbermen, members of the Hoo-Hoo-Ettes and members of the Southern California Retail Lumber Assn. at this event, sponsored by Los Angeles Hoo-Hoo Club 2. A11 folks in the industry, in fact, are invited to attend this gala event.

CUST0M MlttlNG . CIRCUIATING STEAM Kltll DRYltlG . CAR UNL0ADIIIG . IUMBER ST0RAGE . l]{-TRAllSlT tlLtllfc

The "Unique" Christmcrs Present

\\'ashingtonI)epartntent stores are auticipating the usual Christmas cro'wcls searchl'rrg valirrntly for the "rrnusual" present for family-friends-custonrers, but the farsighted lumberman .r,vi11 solve the vc:Lrlr- rlilenrnra of "n'hat to get for . " by placirrg lris,,r,lcr'f,,r::1 ,,,'',,,,.'. -\'('t l)rac- tical, gift for the special custoln('rs. it-it.rr<ls. arrtl school ancl youul grorlPS.

A solution to last-minute shopping scurry is the TECO Wood Study Kit. Designed to stimulate and educate the novice and challenqe the experienced, the TECO Wood Study Kit was d&eloped by rhe Tinrber Engineering Companv, engineering-research affrliate of the National Lumber Manufacturers Associa,ion.

'l'lrc kit t'on1lirrs .5J s:Lrnlrlc's of rtrrrrrstic lr:Lr<lrvoo<ls :ur<1 sofln'oo<ls. arrrl slrtcilrl pi-or1rrct. srrclt lLs :r ciglrrcttc lrrrrrrproof frrr-rtitrrrt'1r:rrrr.l,:rrrrl olrcrrs a 1rc1\'l't.,rl<1 1o tlrost'irrtt'rcstcrl irr 1r':rlrrirrg t)toi'(,irl)()111 onc oi littttr-c's rcttcrrr,lr'ltlt' natrrr:Ll r('s()llrc('s. lrr :rrlclitiorr to thc 5"x2t1(':<.)tr" u-r_,otl s:rnrpii's. tlrt'liit ('()rt:iirs:r l(),porvcr lr:rrr11 lcrrs for rniclo-

scopic examination of the various species ; a razor-sharp carving knife; arr S4-page ma.nrral contaiuing "irou, to" information, and a study guicle u'ith 18 experiments for indiviclual or group use.

The kit was clevelopcd to provider colleges. libraries, secondary schools, scierrtists, lroltlrvists,:in<l rrscrs of tvoocl rvith a simpli{recl, -vet scicntillc:rrrrl t'rlrrcaliorur'l nrc:rns of rvoocl species irlc'nti fl clLtior :rtrrl t'ri1 rt'r'i nr lr trr tior r.

The 'llliCO \\'oo<1 Strrtlv Iiit i. rrr:ril;rblt. Irorrr 'l'inrber l,ingin<rcrirre CotrrPirttr. l.ll;, lf-tlr Slr', 1. \.\\-., \\:rslrington 6, I).C., at $10 cach, postpaicl irr rlri' t'rirt.<l St:rtc's.

Stqte Holds Meeting On Timber Crisis

Sus;rrrvilit'. (l:rlii. .\ joirrt pulilic lrc:rrirrg of tltc St.rurtt irrtcr-irr ('()llr1ri11('(. ()n licononrii: lit,rltr clolrtrr( nt ()[ ('rrtot t.r 'l'irnltcr -\rt'lrs :Lrrrl []ruslr l.rrrrrls. ;rrr<l llre Intcrirtr (-onrnrittcc orr Iiorcst I'r:rt:1ict's rr':Ls ltt'l<l ht're tlrc l't'rl< of ( )i'toltt t' l.l lrrtrl corr<lrrcte <l b_r' St-n. St:Ln1r_r' .\rrr,,lrl, clxLirrrr:ur oi both corrrrittt,ts. -[-1rt' lrc:Lrirrg \\'irs <lirectcrl ton :r rrl tlit, critical proltlern o{ rcforcstatiorr ,-,i ir'llt, r'Lr1r,r t.r :rnrl brrnrcrl over tinrbe'rl:urrls. S1r,,l<t snrcrr ior tlre lunrber inclrrstrt' of t'lrt: rrortlrr'lr:it,rn California c, )ultties tlltl tlte t'orrrrni',it't.tlt:rt increasecl researclt ()n use (,i rt':irlut', rrtorc ltrtsitiesslike uractices on the 1r:Lrt oi tlrt' [c<leriLl gor t'rnrnent il-r c,rurrrctiorr n itlr tirrrlrcr- strlrs, ;rn<l better forest-hre pro1..,'1jilrr ;u-(. il(,('(.ss:l.rr- f,,r eCoilulniC .tabilit\irr iLrc:rs <lr'pcrrrltnt irrr forest proclucts ltrr(lllct1()11.

. For Homes and Slores . For Advertising . For Gommunaty Proiects

For several years past, a great maDy HomasoLe the patterns rnd J'our usual mark-up on all the Dealers have rnade as much lor morei money rDatcrialsreciilirccl.EachpatierDspecifieseveryln the last quarter of the year as in anJ otirer. thiDEnceded.Ournationaladvertisingtellsthem They have done this by pushing Homasote fo! theycanbu]'evcrj'thiDglromtheLumberDealer. trainboa.rds and Christnas tree platfoTms and 117e urge J,ou to gct the full facts on this Easi-Bild* Patterrls for Chrisrmas Displays of proir,d program for b,lilding many tyl)cs program your lasi quarter sales. Evcrv homc. church. club and business

1'his ]'ear they wiU push, not onLl' the cld, organizatiorl ilr your community is a prospect. testod bcst sollcrs, but also seils(lioacl z€ro The fool-proof patterns include Santa;his sled d,ispla.!s IlLal. rror,.r. Slnta rocr-es his greetingl ancl his reinOeir, Nativity Scenes, IIis rcirr(lecr qal.Iop! tfilere are siniilar displays outdoor Madonna, greeting cards, for olltr r :etsuiL ,,: ll:r \edr.' choir boys and many others.

You s( ll tlrn.t, l'itr rFr:r lrlrL{ llle full b:11 Of rr/Fiio materiirls to lronrc owr)crs, Lo aclvcnrsers. to ,-l:1:.-'.Yilg,ot phone for the full retail stur, lu lll' pir'nu ' r.i ol conllnl.llitJ qetarls-tooay' Chrislnlasprojeots.Younlakea33lr'i profllon *T.M.Res-Easi-tsildl'atternCompnny

Scnd the literature and/or specification data checked:

t'l Easi-Bild Motion Displays ! Easi-Bild Patterns

l- l Homasote Roofi.ng

L-- Trussed Arch D Homasote (7z-page)

! Poultry Houses

NAME.

ADDRESS CITY,.,

D Grooved Vertical Siding

Iierrrrcth Ii. \\':Llkcr of the Paul Bunr-an I-utrbcr Co. zrrrrl Il icllrlrl C,,lgan. .Jr.- of Shasta I,-orest sai<1 thc first consicleration shorrlcl bc llrc lrrotcctiorr for tinrber alrea<lv grou,irrg.'l-he,rj rrct,rnrnen<lc11 n-,.rr" rrror-rei, for state an<1 fr:rleral agcrrcies. \\talter lleecl, Collins I)ine C<.r.. sai<l Drir':rte coml>anies spetrcl as much as 25')( ltcr :rcre on lire prer-eution. n'hich, he sai<1, is rnore than the state or fe<1eral :rgencies sperrr<1. V. A. [,arker, srrperr-isor of the I-asscrr National I,-orest, saicl that cooperatiorr of all tirrrberlarrd ()\\-uers ancl the lunrber irrclrrstrv coulcl resrtlt iri better use of the.l0 1,, 1O'f ,.,f u',rorl prodrrcecl 'n'l'rich is nol' wasterl.

Other selrators hearirrg testirni.rrrl. at the nrcetiug u'ere Sr.r'ift Berry of Irlacerr-ille, I'arrl [,. Byrne of Chico, John -f. Hollister, Jr., of Santa l3arbara and Stepl.rer.r Teals of \\'est Poirrt.

If you arc going to burn trash or debris, don't leavc thc fire unattcncled; you could start a forest fire. Help Kecp the Rcdr,r'ood Region green.

titAs8fftuM8tR

r7.,iirrtI,i,..\ arl t0r:rl tilillrrni ,!ti 0t.iirt #?Y'" bljrs TC15 iT 1i1'3rtt; iltrt rt'O*,

Make Your Reservations

N-O-W for the SOtlffITH{ CAIITONNIA IAMRTB

II{I)IISTM

CHRISTMAS PARTY

Los Angeles Biltmore HotelThursday, December 1l

6:29 p.m.

FOR THE UNDERPRIVILEGED YOUNGSTERS OF LeROY BOYS,HOME (as Special Guests)

: The Annual Clwistmas PartA for All Lumbermen and Their Friends -

AN OUTSTANDING PROGRAM Has Been Arranged for YOUR ENTERTAINMENT:

Santa Claus-With a Full Bag of GIFTS

Cocktails-From 6:29 p.m.

Dinner-At 7:09 p.m.

Attendance Prizes for the Ladies AND-Many Spectacular Features

All Fnr Fun

Sponsored By:

THI SOUTHIRN CAIITORNIA I,UMBTR INDUSTBY

Los Angeles Hoo-Hoo Club No. 2

Los Angeles Hoo-Hoo-Ette CIub No. I

Southern California Retail Lumber Association

Wholesale Distributors Association . . . and Others

. RESERVAIIONS NOW!-Call the Secretqrg of Frceman Campbell: Al,lgelas 2-478,(Station 9) o

i Iou Are ALL Coriliallg lnoited to Attend This Enteftainment

THE FIIN

SHARE IN THIS WORTHY CAUSE

NCLC Annuol Srog Doy Held

NorthwesternEureka,Calif.-TheCalifornia

Lumbermen's Club held its annual Stag Day, Nov. 7. Program started with golf at Baywood at 10 a.m., and went into high with an informal get-together at 6 p.rn. followed by dinner at 7:30 in the Veierans Memorial building. The Entertainment started at 10 p.m., after the kiddies were asleep, and included four big-time feature acts with all the accessories.

Officers of the club are William If. Rogers, presi- dent : Otho Davis. vicepresident, and O. H. Marcellus, secretary. The Ticket committee includedArcata: Tobe Moehnke, Britewood Lumber Co., and Runar Anderson, R. H. Emmerson & Son; Eureka: Bill Rogers, Fairhurst Lumber Co.: Fortuna: Bob Fleming, Hansen Pacific Corp. ; Alton: Len Farris, Farris Lumber Co., and Scotia: Don Metcalf. The Pacific Lumber Co.

Erik Flamer Gluits Boqrd

Erik Flamer, longtime Long Beach wholesale lumberman and head of the lumber-grade activities in the Southern California Retail Lumber Association. resigned Oct. 17 from the Board of Examiners and Appeals in Long Beach, to which he was appointed in 1948 by the then Mayor Burton Chace. Flamer served ten years and four days and for the past four years was chairman of the board but said he felt it was now time for someone else to get the chance to perform their civic duties. Mr. Flamer's resignation was accepted with regret by Long Beach City M"r1g.t J.-..1 lt.!.t..

Deolers Buy Bennett Sows

Recent purchasers of the Bennett 2-Way Panel Saw equipment include the Builders Market, Paso Robles, Calif.; the Tyre lVlanufacturing Co., Alhambra, Calif., and the Russell Lumber Co.. Whittier, Calif., which installed a second unit in the retail yard, reports Wayne C. Ervine, Dealer-Service, Atascadero. Calif.

Air Force Honors Dealer Fred Krunz For Sqnto Monicq Civic Activities

Frederick H. Kranz, general manager of Golden State Irum!e_1 Company, Santa Monica, was ielected to represent the California Air National Guard at the Chief of -Stafi's. United States Air Force, Reserve Forces Seminar. Lumber Dealer Kranz was selected because of his communitv activ- ity. He is on the board of directors of the Santa -Monica Chamber of Commerce and is State Afiairs chairman for this organization. He has been associated with many.civic actrvltres,

Mr. Kranz is a Major in the California Air National Guard and has served two tours of active duty. durine World War II and the Korean conflict. He has'b..tt r."sociated with the California Air National Guard since 1946. He is now with the 146th Fighter fnterceptor Wing as management analyst. Mr. Kranz is a graduale of Los Anqelqg High_School, UCLA, and has done graduate work at California Institute of Technoloey. His sdrvice schools include cadet, weather officer, statiiiical officer. and Air Command Staff School.

The Seminar was held November 7 at the pentagon and was concluded with a-reception for the Honorable Jimes H. Do-uglas,. secretary of the-Air Force, at the Officirs Club, Bolling Air Force Base. Mr. Kranz traveled militarv air to the Seminar. After completion of the Seminar, he r6turned to his duties with Golden State Lumber Co.

King Anodizing Co. Exponds

King Anodizing Company, Burbank (Calif.), architectural llqflqrn finishing firm, has revealed completion of a $100,000 expa.nsion program in conjunction with its appoint- ment as exclusive contract applicator for the San?ordize aluminum hard finishing proceii. Literature is available on request.

Los Angeles Hoo-Hoo-Ettes

Hold Hqwqiiqn Luqu

X{embers and guests of l-os Angeles HooHoo-E,tte Club No. I met tl-re evening of October 13 at the home of NIrs. Sallye Bissell (Weyerhaeuser Sales Co.) in Dowr.rey for a gala Hawaiian luau. There were 67 on hand in colorful muu-muus, dresses and skirts, !.gdecked_with leis, for the garden party. The food, fellowship and entertaiiment were excellent and the Luau goes clorvn in the memory book as one of the cltrb's special events.

_ A highlight of tl-re meetirlg was a report by Anne N{urray (Roy F'orest Proclucts Co.), one of the founders of Hoo-Hoo-Ette, on the fine progress of tl-re newest club, HooHoo-Ette Club 5, in Sacramento, Calif.

A special and most welcome guest at tl.re party was Irene Riclgeway, former lumber girl now a polio patient who, although para- lyzed from the neck <lorvn, taughi herself to pair.rt by holding the brush in her teeth and now creates exquisite Christmas cards and beautiful paintings. Miss Ridgeu'ay has appeared on TV and her artrvork is so widely accepted that she l.ras become self supporting. The local club has helpe<l sponsor the artist and her life has been ari it-rspiration to the club.

Fober Bqck to Internqfionol; Perry Optimisfic on Business

Bernie Faber is returnirrg to the local scene for International Lumber & plylr.,ood Co., Inglewood, Calif., after l.raving set uo the company's brarrch operation irr-Fresno, reports President Harry A. Perry. Faber is taking. over from Irv lierger, wlio plans to be active in anotl.rer line oT endeavor. perrv said the firm is pleased to welcome Faber back into the LoJ Angeles territory because his long experience in building materials gives International the finest kind of sales representation and also insures the company's trade the utmost in service.

President Perry saicl the local lumber ancl pllwood industry shifts into the last quarter of the year with the prospect of running at !!l _sp-eea right through into the new year. He believes the business signposts point to another good year for everybne in 1959.

Twilight folls on Hoo-Hoo-Ette Club l'! ffr:l Howoiion Luou oi the homs of Sollye Bissell in Downey (lctt). The guesf. sot on lhe ground to dine in troditionol Polynesion .fylo ond hod ovorything but the two-finger Poi.

Guesl of honor wos Miss lrene Ridgewoy (in wheol choir) with her nurse {left) in pholo ot righl. Olhers ore Hortess Sollye Bissell ond President Jeonne Serviss of the club.

DECAY & TERMITE PREYENTION

PRESSURE-TREATED TUMBER IS YOUR INSURANCE

Show the public with Worren BIve*

Pressure -f reoted Lumber ]hat you ds a lumber deqler are vilally inleresfed in sofegvording your tuture and yovr cusfome r' s inv est ment.

.ln comblnotlon with chromated zinc orsenolc-epptovod bf ctly, counfy, stolc ond Fcdersl rpecificstions.

OBTTUARY

,Nooh ADAilS

Funeral services were held October 17 for Irving Noah Adams. well-known and liked Northern California lumberman who died October 15 in his home at 540 Mira Vista Ave., Oakland. The veteran dealer was a native of Minnesota but had lived in the Oakland area for almost 50 years. He operated the Noah Adams Lumber Co. Headquarters of the firm are in Walnut Grove but were formerly in Oakland. Mr. Adams served in France with the army during World War I. He was a member of the Masonic Lodge of Courtland, Calif., Oakland civic clubs and Oakland HooHoo Club 39. The dealer leaves his wife, Violet; his brother George K. Adams of Walnut Grove, and a sister in Berkeley.

John P. R.OSS

John Patchen Ross, partner in the old Ross Lumber Co. at Hanford, Calif., died October 17 in Los Altos. He would have been 80 years old on October 29. Mr. Ross was with his father, John Ross, and an uncle, Stephen Ross, in the lumber company at Hanford until 1922, when he established his own yard in Modesto. The Hanford yard is now the Central Lumber Co. and is operated by the deceased's nephew, Steve Ross. The late Mr. Ross retired from his retail lumber activities about 15 years ago. He leaves his wife, Mattie, of the home in Los Altos; a son, Richard, in Sunnyvale, and two grandchildren. His nephews include John and Steve Ross of Hanford, Ross Armstead of Santa Cruz, and Frank Ross of Chico. Burial was in Los Gatos.

Philip B. NILES

Philip Bradford Niles, 56, vice-president and director of the Yale & Towne Manufacturing Co., New York City, died in Lenox Hill hospital there, September 24, alter a long illness. His responsibilities covered the sales, market-

The Above Brond, Plus the Worren Blue Color, is Your Assuronce of Moximum Prolection

_WE RECEIVE gY WATER, RAIL OR TRUCK-NO ORDER TOO TARGE OR TOO S'IIAII-

lS OUR MOST I|vIPORTANT PRODUCT. We're Adiocent ro All Freewoys, which ossures PROi PT DEIIVERY ond PICK-UP. We Corry Complete Stocks of WELL-KNOWN BRANDS of Building Moteriqls for the TUMBER DEATER TRADE . . And We Are Prepored to Fill ALL OF YOUR REQUIREMENT5.

ing, adr.ertising alcl persorrnel operations of tlre learling hardu,are arrcl materials l'randling ecllripnrent concern. lIe began his career as a reporter on T1.re \r\Iall Street Journal and u'as alsci knor,r'n here and abroad as a gifted public speaker.

ln Memoricrm

Fred W. Burgers, 8.1, retirecl ernplovee of tlie Union I-unrber Company, died September 16 at his honre in Los Gatos. lfe rvas born in Hollister, Calif.. ancl his entire career \\'as devotecl to the lr-rmber industrv. He ioinecl Ur-rion Lumber as a salesman in 1922 and cclv-erecl tlie San Francisco, San Mateo, Santa Clara, Salinas and Xlonterey counties. He never needed an introcluction u'hen he calle<l for he r.vas rvidely knorvn and respected by lunrber retailers e\-eryrl'here, and he l-rad a great affection for tl'rem ancl their problerrrs. He was honorecl on his 77th birthday in Decernber 1950 by a large group of lumber friends at a testimonial batrquet. And the San Joaquin Hoo-Hoo gave him a plaque

at arr Olcl-f imers Night in 1952 for har-ing the lcirvest HooHo,, rrunrllcr tlrere. It u as 6695. l\lr. J_lrrrgers retired June 1, 1956, to his Los Gatos l.rome brrt w,as tieter u.ithoui his \\rarrlr menrories anci a host of friencls nearbv. He leaves his wife Carmelita Linley M. Meade, 92, io-rrrvner of tl-re Lleade-\\'agner. \\'ooclrvorking IIfg. Co., Los Angeles, died October 19 :rt his horne tl.rere. He hacl lir-ecl in'Caliiornia 79 years. . Raymond Ma.rvin Williams, 55, a building materials representatir.e, diecl October l2 at his home ii Los Angeles J. Louis Martin, 58, an executive of the \V. p. Fuller-Co., I-os Angeles, for more than 35 r.ears. cliecl October 30 at his Glenclale home Mrs. Liilian B. Moyer, aunt of ._LeRoy H. Stanton, presiclent, and great auni of l.{ol^ .Stantc-'r.r. Jr. ancl Stanton Su.alTorcl. r.ice-presidents, t-. J. Staltton & Son, passecl-alva1'October 15 after a long illness. She rvas 86 1'ears of age- ancl had workecl for th-e firm for a number of years, including part of the period of World War

lBm lililBEn

New 3O,OOO-Pound CoPocirY Strqddle Cqrrier by Hysler

A neu, .30,000-pouucl capacitl' stradclle carrier has been released by Hystir Company incorporatin.g a tltttnber o{ design changes t'hich perrlit rn()re g'ellera! use of this type oi'carrier lor irc-'rizontal transportation of bulky loads. Improved perfornratrce utrcler a u'ide variety of operatir-rg con-

RAII CARGO TRUCK & TRAITE

Shipments from Relioble Sowmills of

DOUGTAS FIR o PINE

L.C.L. REDWOOD from Yqrd

ENGELA'TANN SPRUCE

t|I|HtlLESALE

FOREST PRIIDUCTS COMPAN

87Ol Wilshire Boulevnrd (Suite 2OO)

Beverly Hills, Colifornio

Phone: Oleonder 5-6312

clitions 'il,as the basic objective behincl the many features of the ne'rv carrier. lteserve Po\ver for han<lling capacity loads with speecl ar.rd efficiency is supplied by a 164-horsepo\ver Chrysler Vtl engine.

A four-speecl, full reversing transmission offers a n'icle range of spee<ls for varyirtg travel cotl<litions. In high the trrrck travels easily at highn'ay slleecls. In lou' gear tl're carrier catr climb an l8/, grade fully loatled.

Ease of hanclling ancl operator comfort rvere other objectives in tl-re desigriof the ueu' carrier. Irolver-steering, fouru'l'reel porver brakes, an acljustable seat. ar-rd all-u-eather cab are feJtttres that contribute to operat()r efficiency atrd comfort. Careful design of the trttck's fraure ancl bocly menlbers permit good fore ancl aft visibility as u'ell as a clear vierv of the loacl in the underbocly of the carrier'

Another featrtre of the rren' Hyster Straddle Tntck carrier is the method of susperrsion' l'-ach rvheel is in<lependentll' susperrdecl ort dual coil springs u'ith hear-y-cluty shock abs.,rbers t-trt,rtttted betrn'eetl the lvheel forks ancl tl-re main frame. The entire s1'stem "levels" travel surfaces proviclirlg a srrooth ricle for loacl safety atrd ollerator comfort'

Con.rplete literatrrre ancl specificittiotls covering- the trerv \,I300I' carrier is available tlrrough your llearest l{yster inclrrstrial truck dealer or by n'riting Hyster Cornparry, 1003 Ilyers Street, Danville, Ill.

Fred Tqlbor o Joe Shipmon o Dove Dqvis Al Heup o Corol Rourke o Dick loFrqnchi

7ll "D" Street Annex SAN RAFAEI, Colif. o Glenwood 3-4322 o TWX: Son Rcfqel 92

Ccrrl POYNOR Rolph DALES, Buyer Ukioh, Cqlifornio

Rotficci to Ground Co. Porfnership

George E. Ground, formerly sole ou,'ner of Grouncl Lumber Cornpany, I{odesto, l-ras aclmitterl Eclu'arcl G. ltotticci to a partr-rership.

Rotticci rvas born ir.r Nlodesto on October 16, 1930, ancl attendecl local schools, inclucling X'Iodesto High School, lvhere he excellecl as a center ancl line backer for the school's championsl-rip team. After gradrrating, he went on to complete his eclucation at Santa Clara, where he majored in business aclnlir"ristration. At Santa Clara. llotticci furthered his football abilitv as celrter ancl line backer and went to tl-re Orange Bou'l-u'ith the team in 1950, where they defeated the University of Kentucky. After lear.ing Santa Clara, he entered the U.S. Army irr tl-re liort Sill, Oklahonra, artillery scl-rool as a secourl lieutenant. From there he went to Fort Leu'is, \\Iasl-rington, as battery commancler of a training battery ancl later to Korea, rn'here he served nine months with tlie 40th division.

For the past four years, prior to becorning associatecl rvith Grouncl Lumber Company, Rotticci had been rvith Crown Zellerbacli in the company's ir.rclustrial sales clivision.

Dqve Weyerhqeuser Steps Down

Tacoma, Wash.Retirement of C. D. \\reyerhaeuser as vice-president in cl-rarge of tl-re Forestry, Lancls and Tin.rber d_e-partment is announced by F. K. Weyerhaeuser, president, W-eyerhaeuser Tirnber Company. Retirement lvas ?equested after 25 years of service to allow him to devote moie time to other activities. He continues as a director of the company. Edwin F'. Heacox, presently mar.raging forester, r,vill b.ecorne manager of tl-re clepartment. His appointment and the retirement of C. D. \\Ieyerhaeuser are to be effective January 1, 1959. Heacox has been with the company since March 1930. In his new capacity he will report-to George H. Weyerhaeuser, r'ice-president, \\tood Products group.

vSatisfaction is sweet music, because it brings them back for more. Hobbs Wall Redwood has been right for grade and right for price year after year, for over 93 years. That's why it can help build business for you. For prompt, courteous servicephone, write or wire us directly.

pnooono/o

Stewart Lumber Sales chief, Bill Stewart, San Francisco, visited mill connections in British Columbia for 10 days last month.

Ida Cunner, "Girl Griday" at Marquart-Wolfe Lumber Co., Hollywood, is spending the first three weeks of November in Honolulu. She and her husband will visit the other Hawaiian islands before returning to the mainland.

The Lake Tahoe lumber dealer, Charlie Cross, Sr., and his better half, Pat, weathered a rip-roarin' University of Nevada homecoming celebration ai the Mapes hotel-in Reno the weekend of October 25. The retailer and the lady met while attending NU and both are members of the -Class of '48.

Thelma Shropshire, well knorvn lumbergal with Rossman Mill and Lumber Co., Wilmington, became the bride of

Walter G. King in Long Beach, Oct. 31. Thelma has been in the lumber business in southern California more than 15 years, having worked for the Retail Lumber Association, Schafer Brothers wholesale office in Long Beach for four years and then salesmanger of Schafer Bros. Lumber and Shingle Co. in Aberdeen, Wash., for several years and, after their sale to Weyerhaeuser Timber Co., operated her own wholesale lumber business in Aberdeen before returning to southern California and associating with Rossman. Mrs. Thelma S. King's many friends in the industry will still find her on the job with Rossman through P.O. Box 427, Paramount. California.

Hollow Tree Redwood Company's Jim I{ennessey, Ukiah, spent an October week making in-person calls along the Peninsula and through the San Joaquin Valley.

Ed Fountain of that lumber company in Los Angeles joined a select group when he made a hole-in-one (on the l2th) at Annandale Golf Club in.Pasadena. Adding to the eood luck was belonsing to the "Hole-in- good was belonging "llole-rnOne Club" that helped with the expenses.

(Gould Be "Bqbe"Looking for Pqul?)

uallty CED0R

Willow Creek (Humboldt County), Calif. -Construction workers building an access timber road in this "last. frontier" of the Old West were carrying rifles last month and traveling in pairs, convinced that "Big Foot," a California version of the "Abominable Snow Man of the Himalavas." is real and not a hoax, reported The Sin Francisco Examiner.

Contractor Ray Wallace, in charge of the project, said he was convinced the huge, human-like footprints were genuine after finding blood on the trail. He said he first thotrght it was an abnormally large grizzly bear like he'd hunted in Canada but gave up the idea when the prints showed no claws, but stubby toes. He added a grizzly print would have showed all fours, but this creature walked upright.

PROftTPT

SHIPftIENT

KODIAK siding is o top guolity, thoroughly dry Cedor siding monufoclured in 10" widlhs. Lengths run heovy lo 16'ond delivery con be mode by lruck & troiler ot no odditionol cost!

KODIAK'S iight-knofted reddish brown oppeoronce hqs been exgeptionolly populor in Colifornio . . . KODIAK, onolher quolity product mqnufoctured by BTACK DIAMOND.

Pursuing the mystery, Wallace talked to Hoopa Indians, some almost 100 years old, and they believe the prints to be from the surviving offspring of two hairy giants who roamed the region, and one of whom was shot by miners 70 years ago. Aged members of the tribe recalled when their fathers chased "the big devils" with firebrands through part of Siskiyou and Del Norte counties and northern Humboldt county. Huge tracks were first picked up again two years ago.

Contractor Wallace said his workers are really tough but are concerned about this and are now carrying guns as a precaution. Humboldt County Undersheriff Gus Fritz alerted resident deputies to watch for the "creature.tt

frinity River Acquires Studs

Trinity River Lumber Sales Co., San Francisco, has taken over the 40,000 b.f. per day stud production of the Big 4 Lumber Co., Hoopa, according to Bud Byard, Stan Dick and Fran Heron. Trinity River has also recently purchased two more new Kenworths, bringing the company's truck-andtrailer fleet up to seven.

(TeII them Aou s&u) The California Lumber it in. Merch,ant)

Eqsed corners on exp:sed edge. Fuff \t/t" bvtt.

milled robbitt for even opplicolion.

Meod Kibbey lorry Bockes Bud Dorringer

Coloveros Forms Cqlco Supply Co.

Calco Supply Co., a wholly owned subsidiary of Calaveras Cement Company, will function as sales representative for major manufacturers of machinery and equipment in the industrial field. It will concentrate primarily in Northern and Central California territories.

Calco officers are E. M. Barker, president; B. B. Woodward, Jr., vice-president; Joseph Tedesco, treasurer, and Emmett J. Norris, Jr., secretary. James White is manager of sales. The company will headquarter at 315 Montgomery Street, San Francisco 4.

A $17,460 CFAdvance has been approved to Glendale, Calif., to finance complete plans for construction of a combination libraryfire station branch municipal office building in the Montrose district. The $418,260 project is slated to start construction next Spring and follows approval of the $1,213,961 police facilities ,building. Refer: Mayor C. E. Perkins; Project No. Calif. 4-P-3242.

lV Show, November 26, to Sqlute U.S. lumber Deolers

A special salute to the nation's lumber dealers will be presented during the opening announcement of the "Armstrong Circle Theatre" telecast, Wednesday, November, 26, at 10 p.m. EST over the CBS Network. An estimated,20 million television viewers will see the Armstrong Cork Co.mpany, sponsor of the hour-long dramatic program, pay tribute to the lumber dealer as a building and remodeling specialist whose showroom "is the best place in town to get materials and expert advice on any building project."

The commercial will also point out many of the specific services offered by today's lumber dealer, including'plan- ning assistance, advice on materials selection, installation instruction, etc,

Armstrong's objective in presenting the nationwide salute is to draw attention to the lumber dealer's increasingly important role, not only as a supplier of modern building maleriafs, but as a storehouse of valuable experience in the building and remodeling field.

Sun Lumber on the Beom

Newest innovation at Sun Lumber Company, San Pedro, California, is a mobile radio communication system connecting the wholesale department, lumber y,a-rd, shipping department and pier. Licensed by the FCC and operating on industrial wave lengths, the new units are installed on carriers and lift trucks and connected with a major control board. According to Tom Supple, vice-president of Sun Lumber Compiny, the new system has considerably increased the -peed in tracking down lumber availability and operation of unloading the barges at the pier.

Sullivcn Joi'ns Stohl lumber Co.

George Sullivan, veteran Southern California hardwood salesman, has joined the staff of the Stahl Lumber Co., Los Angeles, reports Ken Tinckler of the hardwood distributing concern. "George is a welcome addition to our organization," Tinckler said.

November 1958 Red Book Now Off the Press

The November 1958 issue of the Lumbermen's.Red Book is just off the press. It is the l54th issue of the famous credit and sales guide.

Since 1876, the Red Book has been the principal source of credit information for the lumber, woodworking and allied industries of the United States. It lists-and evaluates -the manufacturers. wholesalers. retailers and quantity users of lumber and wood products of all kinds. The listings include credit ratings, business classifications, addresses and other facts of value to buyers and sellers alike.

The Red Book is published semi-annually and is kept up to dite by supplements that go out every Tuesday and Friday through- out the year. These Twice-A-Week Supplements contain hundreds of last-minute items of credit and sales information. They pro- vide a unique service that is alr.itibte nowhere else.

The Red Book agency also compiles detailed analytical credit r6ports, and ionducts a collection service for the handling of commercial claims.

on rely this label"

"Witheaery sal,e,tny reputation for qwlity is at stahe. That's why the Certi groove label is a must on every carton of cedar shakes I handle.

Certigroove means No. 1 grade. It means edge-grain material. It means full-pack, full-coverage. It means inspected quality.

"It also rneans my reputation. Regardless of price, I can't afford to handle anything less than Certigroove quality cedar shakes."

The Red Book is published by the Lumbermen's Credit Association, Inl. Its headquarters are located at 608 South Dearborn Street, Chicago 5, Illinois, and an eastern branch is maintained at99 Wall Street. New York 5, New York. Inquiries to either office will receive prompt attention.

Senqtor Arnold Speoks On lumber Economy

Susanville, Calif.-Directors, supervisors and road commissioners of nine counties met here last month for a regular session of the Northern California Sufervisors Assn. Senator Stanley Arnold, one bf the speakers, said the essentials for a stable lumber economy are sound taxation, careful cutting and planned reforestation. He declared that in the counties of Lassen, Modoc and Plumas, nine mills have closed since 1950, resulting in virtual abandonment of three towns, serious loss of employment and serious loss of taxes in others.

"rny customers rely on rne... aarl

Chonge Old Firm Nome

Dubuque, Iowa.

At a stockholders meeting recently, the old firm name of Carr, Adams & Collier ComDany was shortened to Caradco, Inc. Tl-re firm's Ililt-Well trademark u'ill remain for its nationally advertised products but the Caradco label may also be added to further identify the BiltWell line, which is handlecl in Northern California bv Gordon- II ac B ea tlr Harcirvood Co., ancl in the Southlarrd by l-Job l3odkirr.

The western kiln-drying ar.rd frame manufacturing plant, Car-Atl-Co Company of Klamath Falls, Ore., will norv be knon'n as Caradco of Oregor.r, reports F. E. Bi.ssell, Jr., Vice-presirlent, Sales.

[u-Re-Co Clqss in December

Tlre fifth training progralrr for frarrchised Lu- Re-Co clealers is set for December 7-I7 in the Lrr-Re-Co NIanagement ancl Sales Institute of the Lumber Dealers Research Council. Tl-re school rvill start at 6 p.m., Sunday, Dec. 7, and finish at noolr, Wednesday, Dec. 17. This ) ear's subjects arrd instructors are hand-oicked for greatest clealer progress. Registration will be limited to 25 and classes will again be held on tlre Charnpaigrr, Illinois, campus, advises Clarence A. Thompson, local dealer irr the Thomoson Lumber Co. tl-rere.

tift 'Blight'lqbel on Areq

The San Francisco Board of Supervisors late in October lifted the "blight" label from more tl-rarr one-third of the 288-b1ock Western Adclition area, r.vl'rich rules out any reclevelopment south of Fulton street for at least 10 years.

New School in Victor Volley Apple Val1ey, Calif.-Rids will be openecl Nov. 25 by the Victor \ralley lJnion High School District board of trrrstees for construction of a new school on Navaio Road betw-eerr Bear Valliv Road and Highway 18. Initial construction will be classroorns to seat 400 stuclents.

UNION tU'IABER COMPANY BRAND

Making it easy for Dealers to handle Redwood profitablythat's been the creed of Union Lumber Company for nearly three quarters of a century. Careful grading, efrcient shipping and Noyo famous quality all help to keep true, "Once a Noyo dealer . always".

o Certified K.0. o Sidings

. Treated or natural o Mouldings

MIXED CAR SHIPMENTS Unrou

Ou]rESuAttD

PERFoRInAilcE I]I CTOSE OUARTTRS

You can't beat a HYSTER Space SaveP for maximum maneuverability. Functionally designed for box-car, warehouse and close quarter operations, these cushion-tired trucks are available in 6 basic models (3,000 to 8,000 lbs. capacity). They handle like a car, get in and out of almost anywhere and give you the greatest work utility of any fift truck in this work range.

Let us show you how HysteP Space Saver lift trucks can increase the materials handling efficiency in your warehouse.

Call us for a complete line of Industrial Trucks from 1,000 to 30,000 lbs. capacity, new or used.

HYSTER CO'NPANY

1145 3rd Streer . Mlssion 8-0680

Sqn Froncisco 24, Colifornio

1303 Albee Streel . Hillside 2-4610

Eureko, Colifornio

HYSTER COfrIPANY

2425 So. Gorfield rdve. . RAymond 3-6255

Los Angeles 22, Colifornio

I169 l6th Street r BElmont 9-4343

Son Diego 2, Colifornio

Mondo Promoles Pcrir

Promotion of }furold F. Rathbun, 55, to plant manager for the National Pole and Treating division of Minnesota and Ontario Paper Company is announced by Einar Tr E,rickson, generalrmanager. Warren W. Brooks, 35, was advanced from assistant supervisor to supervisor of wood preservation.

JOE WITSON rO HEAD NEW TW&J FENGE DIVISION

Tarter, Webster & Johnson, Inc., has added another important item to its growing line of building products with the establishment of a Readymade Fence Division.

Under the new setup, to be headed by former Chase Lumber Manager Joe Wilson, the two fence models produced by Chase Lumber Co., San Jose, together with TW&J's Newark fence prod- uct and the utility fence manufactured at Tovon. all will be consolidated under one bannerTW&T's Readymade Fence Division at Newark.

Manufacture of the major fence items will be concentrated at Newark, and distributorships have been established in the Western states to give wide coverage

in merchandising TW&J's distinctive fence products.

The Readymade fence line includes three designs of fabricated fence models made from knot-free redwood, plus an economical picket fence (not redwood) of lighter construction. Two designs, Readymade Wood Weave and Readymade Stake fence, are available in

And Some Cool Protils SEtt WINDETER BUITT TANKS

YOU HAVE HEARD obout "lhe cool woter from the wooden buckel." lt's true. Wood keeps woter cooler in summer ond helps prevenl freezing in winter. Redwood tqnks lqst longer.

So when you sell Redwood lonks, you moke a nice profit ond solisfy your cusfomer. Write now for price li* qnd literqture,

"OUR 73rd YEAR"

UGT||N HIGN EIil.T STNEilGTII P||NTHilII GEMEIIT TYPE III

THIS PRODUCT

Reduces construction costs by lcrster working schedules cmd quicker re-use oI forms.

AIIows mcrked scrvingrs to the concrete produds mcnrulcrcturer by reducing curing time, curing spcce, crnd inventories. Pcnticulcrly cdvcnrtqgeous in pouring trdlic intersedions, repcirs in otrrercting lactories crnd stores, mcchinery loundcrtions, tunnel linings,|IlD

AI.t OTf,DR GOIISTRUGTIOII AGTIVITY WHIRD PORTI.AIIII CEMTTIT IS USH' AIID TIMD IS OT PARAIITOUIIT IIIIPORTAIICD

S||UTIIWESTENil P||NTI.f,IIII GEMEIIT G||MPAIIY

1034 Wilshire Blvd. Los Angeles 17, Ccliloraicr Phone HUntley 2-7630

panels 8 feet long and several heighls from 2 to 6 feet. Readymade Picket is available in 50 foot ro1ls, 12' to 48' high in six sizes, four colors and two picket designs. The 48" utility picket fence comes in 50 and 100foot rolls.

Heading the new division, Joe Wilson, an experienced young lumberman, has proven his sales and administrative abilities as manager of Chase Lumber Company, San Jose, for the past eight years.

An Air Force pilot during WWII, Colorado-born Joe came to California during 1945 to work as a lumber salesman in a San Jose retail yard. A strike in the yard soon left Joe a lumber salesman with no lumber to sell, so he went to work unloading cars for Chase. In a short time, he progressed to a steady yard job-then into office work and inside sales. In 7949 Joe was named assistant manag'er, and, in 1950, manager of the Chase operation at San Jose.

August Gonslruction Contrqcts' 23 Percenf Above Lqst Yeqr

August construction contracts in the United States totaled $3,466,576,W, an increase ol 23/o above the same month of last year, according to F. W. Dodge Corporation. According to Dodge Vice-Chairman Thomas S. Holden, the past four months have been the highest ever reported. "These recent record volumes of contracts," he said, "accent in very positive terms the resumption of the nation's postwar growth trend. Growth potentials are strong, indicating continuing construction demand for some time to come."

August residential building cohtracts amounted to $1,450,576,0N, a gain of 13/o over the corresponding month of last year. The August contracts covered 113,460 dwelling units, a gain of 17/o over the year-ago figure.

(Tell them Aur saw lt l" n t C"tlt"*ta Lumber Merchant)

Where c concrete ol higrh quality is desired in 0rfE 0n rw|| D[Ys USE

A Good Debtor

A good debtor is one whose applied earning equipment, whether it be property, muscle or brain, indicates sufEcient income to take care of the line of credit desired, and whose known inclinations warrant that in a case of temporary failure, his honor will remain intact.

Above the Clouds

When an airplane strikes a bank of fog or clouds that dims the vision of the driver, he turns the nose of the machine upward and fies above the clouds. So do thinking men in all their problems of life. There is always a sky above the cloud and fog.

She Understood

An employer tvas interviewing an applicant for a secretarial position, and asked: "I suppose you understand the importance of punctuation?"

"Yes, sir," she said, "I always get to work on time."

The House by the Side of the Rood

By Sam Foss

There are hermit souls that live withdrawn

In the place of their self-content;

There are souls like stars that dwell apart

In a fellow-less firmament;

There aie pioneer souls that blaze their paths

Where the highways never ran,

But let me live by the side of the road

And be a friend to man.

Let me live in a house by the side of the road, Where the race of men go by,

The men who are good and the men who are bad, As good and as bad as I;

I would not sit in the scorner's seat

Or hurl the cynic's ban,

Let me live in a house by the side of the road

And be a friend to man.

I see from my house by the side of the road, By the side of the river of life-

The men who press with the ardor of hopeThe men who are faint with strife;

But I turn not away from their smiles or their tears

(Both parts of an Infinite Plan), Let me live in a house by the side of the road And be a friend to man.

Let me live in a house by the side of the road, Where the race of men go by; They are good, they are bad, they are weak, they are strong, Wise, foolishand so am f. Then why should I sit in the scorner's seat, Oh hurl the cynic's ban?

Let me live in a house by the side of the road And be a friend to man.

Self-Esteem

When the brilliant Englishman, Oscar Wilde, visited New York, he reported to the customs inspectors that he brought to this country "nothing but my genius."

Good Advice

Jean Cocteau is quoted as telling a highly intelligent friend: "Never associate with idiots on their own levels, because, being an intelligent man, you will try to deal with them on their level, and on their level they'll beat you every time."

Stonley on Work:

"I don't believe that an unemployed man, however amiable and otherwise respectable, was ever, or ever can be, really happy. As work is our life, show me what you can do, and I will show you what you are. Love of one's work is the best preventative against petty anxieties, and the annoyances that arise out of indulged self-love."

2185 Huntinglon Drive, Sqn ftlqrino 9, Colifomio

Bob Hoover

Sftrorf Jones

Dick Hoover

Hollywood Jr.3howint .diust.btc hctrl sesh.

WEAHERNEilTW

llollywood Jr. Twins Are All.purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors. for here are two all purpose doors...COMB|NATION SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmontze with any interior styling.

Nole llrese 4-tn-t ADI|ANTAGETS

Comfort

a Ths Holltarood Jr. Twlns Demit mora llght In lltchrn rnd r.ryic. porch*.

a Give rd€quat cssy venill.tion.

o lnscct tlght, rurt.prot scrunr.

a S.sh cl.ss mly be cl€rn€d wlth €aia.

Convenience

a No morr detourlng rround r 3upcriluous Grtrt door with !n r.mtul of bundls.

o No moro s.8glng, fiimsy 3cr.en doors rhlch invite intrudaE.-

a Ac{s a3 .n rdditlon.l Drctectlon for hilsewitr. Sh. m.y @ni.Fc with out. sid* thrcugh r$h opcnlna withilt uolcklng thq d@r.

a Burglar.prwf. A 3imDL touch of fin. geB lck3 s3h.

$f Economy

- a Saves buying a Srsh, Scran rnd

Storm Itoor. Hollywood J6..re all 3 combined into I d@n

a Sa-ves on hardware, hanging rnd pEintang.

a Saves on expenslve replacammb.

a SsYes space. .. The Hollyrood Jn Twin3 may be hung to swlnd in or out Leavor available fl@. sDre which i3 usuelly lost in litchen or ent4l way.

lTlPonel or Flush

a Hdlywod Jr. Twins give tm ter cnotce of a panel or fiu3h dor b hlrmonize with any rtylc !.c,hit€cturc or Inisrloa d6lEn.

O Flu3h d@6 .vril.blc ln phllioDlnc Lurqn, Orl.ntll A3h (S.n) a 6t'fttt: a Pancl d@r lv.il.blG in pinc mly.

Wite |ar iree illustroted literoturc

WEST GOAST SGREET GO-

MANU'ACIUIEIS OF SCnEEN DOOIS. tOUVIE DOOIS & 5HUTlElS ll27 Eost 63rd Strcet, lor Angeles, Ccllfornio ADonr l-ll0g

.t All Wcsl Coast Prcdtctsorc dirhibutcd by rcpvtoblc dcqlcrsnotioawidc *

Coralite

lf you're building or remodeling homes to sell, "call for Coralite"-the.Western-madc wall paneling-to give you all these sales points, at minimum cost:

G0L0R and,/or DESIGI{: Coralite's l5 beautiful solid colors, and variety of new

;:#;'J"o

requ ired.

PERFECT, PERMAl{EttT SURFACE: Coratite's exclusive Coral-Cote @ enamel finish is baked on to enduring hardness, providing a quick-cleaning satin or gloss surface resistant to moisture, stain, scorch or scratch.

ECONONV: Because of Coralite's easy installation, over old or new walls, you cut labor and material costs, can pass along savings to your customer.

Send today for catalog, price lists and samples.

Coralite Solid Color

Goralite MARBLE

TWENTY-FIVE YEARS AGO TODAY

As Reported in The California Lumber Merchant, November 15, 1933

J. D. Giles, president of Creo-Dipt Co., North TotSwinda, N. Y., visited California and called on Santa Fe Lumber Co. in San Francisco, and Fisk & Mason in Pasadena, the state representatives . . H. W. Swafford was traveling through [he east and middlewest for E_ J. S?nton & Son Hairy B. Aisthorpe, well-known Chico dealer, was operated on-for appendicitis . . Bill Morrison of the Sacramento Valley teiiitory was calling on the Wgy.t- haiuser SoCal accbunts while C. H. Miller recovered from an eye operation Secretary-Manager Arthur Bevan of the Red eedar Shingle Bureau visited in California enroute home from an eastein trip Holmes Eureka Lumber Co. moved its S. F. office from the Monadnock building to the Financial Center building.

The California Lumbermen's Council met in the Whitcomb hotel Oct. 25 prior to the opening next day of-the state convention. Piesident Georgl N.-Ley, Santa Ctuz Lumber Co., presided. Elmore W. King, King I umbe!,qo., Bakersfield, is vice-president, and Merle D. Bishop, W-atsonville, is secretary-treasurer . Andrew F. Mahony, Sr., prominent in the lumber and shipping business in San Francisco, died there Nov. 8 after suffering a stroke ten davs earlier Production allotments for December for Wlstern Pine Association sawmills were to be determined Nov. 25 Chris M. Wininger opened the Pyramid Lumber Sales Co. in Oakland; he was formerly with Red River Lumber Co. John Freeman joined the staff of Holmes Eureka Lumber Co. to do promotion and field work.

The Lumber Code Authority ruled that minimum prices

for foreign woods. shall.be equal at delivery.point to minimum cost-protection prices of the same or similar items ot domestic species The \Mestern Pine Association appointed sirtraveling auditors to visit all mills as authorized igents of the Code Authority . Max E. Cook, agricultural engineer of The Pacific Lumber Co., is author of an article in this issue, "Safe Sewage Disposal at Low Cost" . . . Eric E. Brown returned from an eastern trip for TPL . . . B. W. Cadwallader re-entered the mining business in the Philippines, where he founded the Cadwallader-Gibson Company ln 1899 C. C. Barr had low net and also tied with-Rois Hostettler for low gross in the October 18 _golf play at Hacienda of the Orange County Lumbermen's Club James Tyson, president of The Chas. Nelson Co., was elected a director of the California Redwood Association J. H. Baxter & Co. sponsored an exhibit of the termite problem in Los Angeles with a display in the Architects building.

Fair Trade Practice Rules and Terms of Sale for the Woodwork Division were approved Oct. 28 . . . C; M. Freeland was calling on the Arizona trade with C. P. Henry for the Chas. R. McCormick Lumber Co. . , Peter and Albert Schafer returned to their Washington offices of Schafer Bros. Lumber & Shingle Co. after calling on L. A. and S. F. accounts . The Sterling Lumber Company's new yard in Roseville, Calif., was featured with a page article and photo in this issue. Frank G. Duttle and F. L. Sayre came from Oakland to assist Manager Ray E. Taylor at Open House . . . The new board of the Lumber Retailer's

oi the Adams lumber Co,, San Bsrnqrdino, by Poromounl Pole Conslruction Co,

George J. SILBERNAGEL

Code Administration held its first meeting in the Ionathan 9lub, Los Angeles, Nov. 13 Admin-istrator Hugh S. Johnson issued a stay of application following protests on the Code of Fair Competition for the Retail Lumber, Lumber Products and Buildine Soecialties Indrrstrv- Building Specialties Industry.

S ab in c arr, ro,-.. "o'i]f,' ;tt'8li.l:T "',?lii.' ?; * w i th t h e Sterling Lumber Co. in Oakland, returned from a 2-months Lo. tn L)akland, a Z-months South Seas cruise . . Henry S. Patten and George Louns- )outn )eas crutse tlenry s. patten (ieorge Lounsberry _were serving in the Los Angeles ofifice of the NRA perry were tn tne ottrce ot NKA Compliance Board for the Lumbei and Lumber Products Industry.

Accounts Poyoble Brochure

Royal McBee Corpolalies. Port Che McBee Chester, N. Y., has issued a brochure (5-535) on its plan for Accounts Payable, using the General Records Poster. The brochure desiribei how all Accounts Payable records are prepared at one writing, with expense distribution as a by-product.

Golifornio Tree Fqrm Progrom Gets Boost in Acreoge

_ Anderson (Special)-Grass roots forestry under the Tree Farm program in California got a boost in-November when more than 100,000 acres of forest lands were added to the Ralph L. Smith Tree .Farm, according to Walt Hansen, resource manager for the company. A certificate and Tree -t'arm signs-wer€ pre_s_ented during a special ceremony at the company office here Nov. 3.

The new Tree Farm acreage was certified recently bv Western Pine foresters and biings the total acreage certified in.the pr19 rggi-o_n to slightly more than 2 milli& acres, involving 212 individual Tree Farms.

"The Ralph L. Smith Tree Farm acreage lies in oarts of three Northern California counties and wlll provide a con- tinuing supply of sawlogs to our operations ^in Mt. Shasta and Anderson," lfansen said.

loth

Timbers

Mymond 3-3454

RAymond 3-1681

PArkview 8-4447

Stadium and Bleacher Seat Stock

ROBBRT S. OSGOOI)

3315 West Fifth Street, Los Angeles 5

DUnkirlc 2-8278

lim Forgie "

Bob Osgood

Westem Red Cednr Lumber and, Siilings

Deolers 5ee Tohoe's Morgon Line

(Continued from Page 4) cated on a 7-acre tract surrounded by a spacious parking area and loading yard.

Tahoe maintains a permanent stock of more than 3,000 cabinet units to supply dealers handling Morgan Kitchens. This includes a complete stock of kitchen accessories, cabinet fillers and finishes. Cabinets are available either

Qualily Redwood tor

fohn Osgood

knocked down or assembled, and many dealers report a brisk do-it-yourself business developing on the K.D. kits. The distributor also provides range hoods, built-in appliances and counter tops at regular dealer discounts.

In addition to its complete stock of kitchen cabinets and accessories, a large stock is maintained of other Morgan woodwork products. These include louver doors and folding louver and flush door units, entrances, blinds and shutters in a wide variety of designs and sizes. There are more than 30 products in the Morgan line, and Tahoe maintains most of them in stock.

One of the most successful sales promotion efiorts staged bv the distributor was the exhibit at the California State Fair in Sacramento the first of September. Tahoe supplied the exhibit space and installed an attractive birch kitchen. Dealers were invited to help man the booth, and sales leads were turned over to the dealers for followup. A large number of sales resulted.

The exhibit was a big success and attracted much interest from homeowners. Although three other kitchen exhibits were featured at the Fair, dealers were convinced that the distinctive Morgan flush type, contour-styled cabinets had the greatest public acceptance.

Tahoe also exhibited at the Yolo Countv Fair in WoodIand and experienced good consumer reaction.

Mr. Gordon says: "Even greater effort will be expended next year in home shows and county fairs, and we have ordered space for a booth at the State Fair that will be 150/o larger than this year's exhibit. We have found that Morgan Kitchens will sell themselves when the public has a chance to examine and compare their quality with other kitchens. We plan to stress this kind of proven sales promotion during the coming year,"

In addition to these efrective sales promotion activities, Tahoe backs its dealers with regional advertising in newspaper and radio. Television is planned for a later date.

Dealers are invited to call on Tahoe sales and merchandising experts for assistance in specific sales problems and presentations. Ed Frye, kitchen consultant, heads up the Tahoe merchandising staff, which is being increased to keep pace with the rapidly expanding distribution pattern. Morgan woodwork products are offered exclusively to retail lumber dealers and kitchen specialists.

Tahoe Millwork Co. has covered a lot of ground in five

months, but feels that the surface has just been scratched. Further dealer expansion will be pushed and, along with this expansion, additional merchandising manpower will be added to help dealers do a better sales promotion job.

"Many important dealer territories are still available," Mr. Alsaker maintains, "and we will open them as quickly as we can cover all the bases. We have stressed building a close-knit dealer organization here in the Sacramento Valley and Northern San Joaquin Valley where we can work closely with our dealers. This area is now pretty well firmed up, and we're about ready to open other areas, and it will be our plan to work closely with our dealers in these ateas, too."

And judging by the methodical way Tahoe has progressed this far, they will !

(TelI them Aut sau it in The Califomia Lumber Merchant)

D|ITRIBUTORS AND WHOTESALERS

Ook Sroir Treods-fhresholds

Door Sills-Hqrdwood tlouldings ond Ponel-Woll

ond Domesric-Philippine-Joponese Hqrdwoods

lVarchousc

New Los Angeles Wqrehouse

(Continued from Page 6) but also customers who may be in the warehouse, a loudspeaker system controlled from the telephone switchboard has been installed. Calls mav be convenientlv answered bv using any one of the three extension teleph5nes located ii the warehouse.

Located across the front, or west side of the main building, are 2400 square feet of modern, sound controlled, aircoi'ditioned offices, which serve as a "showcase" for the many products distributed. The plywood displayed is not in the iorm of sample-racks, or diipiay sectioni, liut is used in a typical application on the basis of "one kind. pe1 1o-omr" All flb-ors ar6 -covered with wood-grain tile, which blends with the one painted wall in most rooms, and the windows are all covered with Venetian blinds which blend with both the floor and wall color.

The general business office is in Antique Birch, and the credit office adjacent to it is finished in American Cherry, with furniture to match.

Another office has incorporated Blond Ash as the wall paneling, and the manager's office has used American Walnut.

A large room has been designated as the salesmen's room, and thd plywood used in tfiis is llarbor's own product, Harborwave, the sculptured panel.

An auxiliary entrance half is done in Rustic Birch,- and the main access hall leading to all offices has utilized another Harbor product, Harborite, an overlaid fir plywood (originated by Harbor).

Harbor's aim is to constantly improve the service rendered their customers, and to continue their sales policy of selling on a strictly wholesale basis.

They believe the Dealer is an important link in the chain of distribution, and is entitled to whatever protection is possible against encroachment in his legitimate field of endeavor.

Reusable

Protects lumber, wallboard, other materials from sun, rain, dirt. Covers are tough with extra reenforcing along edges and corners. Call or write for information on many standard sizes and low cost.

Because of this policy, customers need have no fear of sending in their o*n retail customers to visit the Harbor warehouse, and to discuss their plywood problems with any member of the Harbor staff. (Visitors are most welcome any time between the hours of 8 a.m. and 5 p.m., Monday through Friday.)

Uling a fie6t of modern trucks, Harbor Plyrvood is now seiving the greater part of the general Los Angeles trading area on a 24-hour basis.

Increasing efiort is exerted to improve the handling_.of will-call orilers to eliminate any unnecessary delay. With the'excellent geographical location, uncongested access roads, and prompt attention to telephone orders, customers should experienct little delay in picking up stock at Ha_rbor.

Although they feature their nationally known products,

S-uper-Harbord and Harborite, which make up a ma- jority of the more than 200 "boat plywood" items carried in stock (probably the most extensive on the Pacific Coast), many other plywood items as well as kindred lines, are distributed.

_-Many hardwood plywood items are in stock, along with Upson Board, Forest Fiber Board, Par Wood particle board, and a very complete stock of regular Interior and Exterior fir plywood.

John R. Northam, having been associated with the Harbor organization since it was formed many years ag'o, was established as manager of the Los Angeles operation six years ago. He is ably assisted by Lou Bishara, who has served in not only the sales department but also in a promotional capacity throughout the United States.

The inside sales department, the coordination of orders and g,er.reral office supervision is expertly handled by Pat Carroll, well known in the Los Angeles area and long associated with Harbor.

Earl Blackledge, recently transferred from the Harbor plant at Riddle, Oregon, serves as the branch accountant and credit manager.

\Varehouse and delivery supervision is delegated to another experienced man, John Bonner, who hai been with Harbor for many years.

The outside sales staff, which is clue for immediate expansion, includes G. P. Van de Lester, H. D. Bacor.r, David Brant, Rex Little and Will LaRusch. An exDansion in the promotional department is also imminent.

"We are exceedingly proud of our new home, and u,e sincerely hope that our customers may receive the full benefit of improved facilities, and may shire with us some of the pleasure of transacting busineis in an area .ivhere there is room_to breathe," proudly says Manager Nortl-ram of the new Harbor Plywood location in Los Angeles.

AI YOAR SERVTCE!

Setw l%4

Chicogo Colls the Deolers

(Continued from Page 8) for retail lumber dealers. Using the Exposition's sales huddle as a springboard, DFPA will introduce jointly with LDRC a series of five nerv 1959 homes designed for Lu-ReCo construction. On hand u'ill be DFPA's new book describing the series in detail. With four alternate elevations for

Free Automqtic Price-Mqrking Mqchines As Show Speciol

The Flash Xfanufacturing Company of Ner,vark, N. J., u'ill ofierfreean automatic I'rice Nlarking Machine to dealers placing orders at the National Retail Lumber Deaiers Association show in Chicago, beginning November 22. The Price Nlarkers are selfinking, automatic devices rvhich rvill save hundreds of hours of labor in the course of a year, as 'lvell as prevent mistakes of inexperier-rced help. They also increase sales by permitting the customer to know the cost of a product without having to ask the price of the merchandise. Everytime the handle of the l\,farker is depressed, it automatically prints a purple price on any item with a metal or absorbant material and snaps baik and re-inks itself. Any combination of prices and numbers are available in this Automatic trfarker.

Flasl-r n'ill exl-ribit at Booth No. 213A at tl.re Shou..

each plan, and further variations made possible through basement and attic expansions, the series is designed to provide the lumber dealer with a complete home building oortfolio.

"in-f he-woll"

SI.ID'NG

DOOR FRA^MES

...oproduct

so neor perfect thot cornes o Guorontee Lifetime

An extension of the DFPA-LDRC series intro<luced at the 1957 NRLDA Exposition in Philadelphia, these houses, even though termed "hard sell" and designed for lower purchase price, will be "most pleasing in design, livability, and economy," Mr. Sedgwick says. One of the group, the prototype "Madison" is now undergoing extensive field tests in eight widely separated geographical areas to determine cost factors of construction and marketing.

Anderson Corporation rvill emphasize tl.rree strong selling pointsfaster installation, sturdier construction, and lower costwhich the dealer can use in merchandising his component built house where rvindo'rv units are integrited struclurally in the house frame.

Dave Norcross of Timber Engineerine Company rvill cover various methocls of h.rrnber clealer promotion from direct mail to sample houses using componint parts. Using diagrams and scale moclels, N{r. Norcross 'lvill emphasize the importance of searching out new prospects. {ollon'ing up closely with concentrated effort on the "r,vh1-" of component building, l-relping the builder sell, and capitalizing rvherever possible r'vith good publicity after, as rvell as before, the sale.

ASSOC IATION-sraded plywoods are just one of our specialties!

ffi

An independent fociliiy lo serve oll lumber operotors with shipping ond pre-shipping services:

. 600 foot dock for coostwise, intercoqstol qnd offshore vessels

o Roilrood spur trocks

o Truck looding focilities

o Log pond

o Milling, ploning, resqwing, soriing, ossembling

For ony of these services-for ony size shipment-get in touch with Olson Terminol now.

01s01t rERilHAl FIETDS LANDING

P. 0. Box 880, Eureka, Calif. Ielephone Hlllside 3-3191

o SAN MATE0, CAUF., Illamond 3-5667

P0RItAllD,0RE., CApital 8.1391

C00S BAY, 0RE., C0ngress 74166

o L0l{G BEACH, CAtlF., HEmlock 2-0401

LDRC's Ray Harrell will outline briefly Lu-Re-Co's new certification and quality seal program for lumber dealers. Extra features of the Lu-Re-Co sales huddle will be demonstrations of new methods and ideas in modular building and a showing of new construction components. Among the latter will be a new intermediate truss that eliminates loadbearing beams for L, T, and H shaped houses. Another recent development to be demonstrated is DFPA's new box beam now being utilized for floor and roof beams, garage door openings, school buildings, and other commercial installations.

Violer Neql Now Wifh Srohl

Violet Neal, formerly with Tropical & Western Company, is now "Girl Friday" for Milan Michie Tinckler at Stahl Lumber Company, Inc., Los wholesale distributing concern.

ond lumber products by ship ond borge

Add Your Voice to lnduslry's Affairs lFhe A- -NAC

H-E-A-R and T-H-E-R-E Healdsburg Dealer Russ Stevens, former LMA president, and his wife are currently enjc-rying a well-earned sojourn in the Far East and rvill return December 1 . . . San Jose Dealers Don Soutar and Ken Bacon of the Redwood Lumber Company are now operating in au attractive new store designed to draw the rapidly increasing remodeling trade Dealer Ben Loomer of the Coalinga Lumber Company is back on the job after recovering from an operation Major lires continue to plague the industry-latest casualty was Fowler Lumber and Hardware Company, which was destroyed by fire or.r November I (we strongly recommend that all dealers review their insurance coverage and tighten up on fire prevention measures) We welcome to the industry Ed Rotticci, who has recently joined George Ground of the Ground Lumber Comoanv. Modesto Tom Jacobsen and his associates are conitructing a l-randsome new store adjoining their Lafayette yard which is sure to be a prize winner Best u'ishes to Herb Crawford, rvho recently joined Pacific Manufacturing Company of Santa Clara as manager of their retail yard Dealer Norm Cords of Fresno is installing handsome display fixtures lvhich add greatly to the appearance of this attractive store Ray Kellner, recently retumecl from the armed

services, has joined his father and associates at the Kellner Lumber Company of Fresno Our warmest congratulations to Dealer Charles Moorehead and son Warren of the Mooreheacl Lumber Company, who recently celebrated their 45th anniversary in Escalon-certainly a record of which to be proud.

Materials Handling Meeting

Securing increased profits through reduced operating costs by effective utilization of materials handling equipment was the theme of recent Association meetings held in Bakersfield and Fresno. and shortlv to be announced in other Northern California areas. Retognizing that labor costs have risen faster than manhour output, and that such costs can be expected to continue theii steady rise, the dealers were told that it is in the area of handling costs that they must look for increased efficierrcy-for a reduc-

The LMA'r Jock Jomoroy (loftl, Hyiter Repre3entolive Hol Berg ond Bokersffeld Doler

E. H. trletcolf of ihe King [umber Co. in l€ft photo tolk il over ofter ihe meeling, Right

5hof 5howi Hyslsr Di3trict Monoger Jock Wrighl (left) wirh tMA Pretident Homilton Knott of the Yosemite lumber Co. oftea lhe Fresno sellion.

Strippea promptly by iruck snd froiler onywhere in Cqlifornis n or by roil to your spur or siding onywhere in Americo.

tion of $!000 in operating.expense will normally yield as much additional profit as a $20,000 increase in volume.

The more than 90 employes and dealers who attended the meetings were shown an outstanding materials handling film produced for the retail lumber industry by the U.S. Gypsum Company, which dramatically demonstrated recommended handling procedures. Reduced labor costs cannot be achieved solely by "cleaning up the yard-even though this is often an excellent beginning," the dealers learned, but yard operations must form parl of a co-ordinated program with warehousing, yard layout, movement engineering and planned ordering.

_ Commenting upon the film, Jack Wright of the Hyster Corporation, who participated in the Fresno meeting, noted that many dealers could earn increased operating profits .!-ply by using smaller lift trucks as well as workihg more closely with mills and suppliers and urging them to-divide their load to fit li{t capacity. Among several ideas, he also

noted, as did Hal Berg of Hyster Corporation, who participated in the Bakersfield meeting, that in many operations dealers could profitably use optional fork lift attathments, such as the end-loader and wide swivel.

Management Seminar

The Lumber Merchants Association will sponsor a management seminar in Palo Alto, January 78-23, under the direction of Arthur Hood. The program, which will be limited to managers and owners, will include extensive review of managerial practices affecting the modern retail yard as well as presentation of thought-provoking ideas, discussion of industry trends, etc. Registration is expected to be heavy and advance application is suggested.

"Home Workshop Projects," a |44-page book with 172 illustrations, is available at $2 a copy from Arco Publishing Co., 480 Lexington Ave., New Yoi[ 17, N. V.

PICKERING TUMBER CORPORATION

Phone: (Sonoro) JEfferson 2-7141

Fuolumne) WAlnui 8-42f 3

TYVX: SONORA ll6-U

trlills:

Fonrsr

BY TRUCK or RAIL

_HEIP WANTED_

Will soon have a vacancy for experienced retail yard man capable of figuring estimates, selling and waiting on trade. Will be next to manager in responsibility. Location-Yuba City, California.

Address Box C-2810, California Lurnber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

_WANTED_

Retail Lumber Sa-Iesmen

Territory: San Francisco to San Jose

Salary: $600 per Month Plus Commission

Address Box C-2796. California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calil.

OPPORTUNITY FOR PLYWOOD MAN

We have an excellent opening for an experienced wholesale plywood salesman familiar with S.F. Bav area trade. Position offers Dermanent employment and advancerrient with large, fast-growing 6rgani- zation. All replies will be treated in strict confidence.

Address Box C-2814, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

INDUSTRIAL SALESMAN

Long-established S. F. Bay Area yard has opening for experienced salesman familiar with local industrial accounts. Excellent opportu- nity and earnings for qualified man. Please send full particulars first letter. All replies strictly confidential.

Address Box C-2803. California Lumber Merchant 108 West 6th St., Room 5O8, Los Angeles 14, Calif.

A GOOD YARD NEEDS A GOOD MAN

Experienced Estimator-Order-Counterman-Bookkeeper. Ircaded with experience. L. A. Only. Available now.

Address Box C-2807, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

LUMBERMAN AVAILABLE

20 years' experience. Successful background at management level covering retail, wholesale, remanufacturing plant and sawmill operations. Prefer location either San Diego or Southwest states. Will consider any challenging opening offering chance of permanent, pro'fitable future. College man; age 41 years. Excellent health.

Address Box C-2805, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

EXPERT OFFICE MAN WANTS JOB

Practical KNOW-HOW gained from many years in the school of experience. Wholesale selling, Retail estimator, Counter, Order desk, Bookkeeper, etc. L. A. Area. RIGHT NOW.

Address Box C-2806, California Lumber Merchant 108 West 6th St., Room 5O8, Los Angeles f4, Calif.

LUMBERWOMAN AVAILABLE

Reliable, competent lumberwoman seeks position as bkkpr-sec. or "Girl Friday." 8 years'lurnber experience w/extensive knowledge of CREDIT, BOOKKEEPING, PERSONNEL, PAYROLL & SECRETARIAL DUTIES. Also 9 years outside lumber. SoCal area preferred.

Address Box C-2816. California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calfi.

WOMAN LUMBER ACCOUNTANT

Six years' experience in all phases of lumber accounting. Including payrolls, invoicing, financial statements and income taxes. Prefer Northern California.

Address Box C-2815. California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

-YARDS and SITES FOR SAI^E/LEASE-

DO YOU WANT TO SELL YOUR LUMBER BUSINESS?

Lately we have been receiving an increasing nurnber of inquiries from prospective purchasers of lumber yards in this area. If you want to sell, let us hear from you.

TWOHY LUMBER CO.Lumberyard and Sawmill Brokers 714 W. Olympic Blvd., Los Angeles 15; Rlchmond9-8746

CHICO LUMBER COMPANY

Finest location in Chico, on main highway in modern surroundings. 3-plus acres, well laid-out for mechanical operation, Catering mostly to retail and farm trade. NO SET-UP LIKE IT IN THIS AREA. Other interests make this sale necessary. For further information contact above at P.O. Box 673, Chico, California.

Ar'RA|Ul LUIUIBER G('IUIPANY $ir""

t Shipment

RAymond

3-959r

t 9i, Fin, -ll"ll.ingt anl, Spe"iol Setail

7155 TETEGRAPH ROAD

LOS ANGETES 22, CATIFORNIA (,YIONTEBEttO}

FOR LEASE-

Lumber Yard & Planing Mill. 3 acres paved. Storage sheds and office building. No inventory. Machinery is for sale or lease; 3 monlders, rip-saw, resaw & planer. Located at 3213 El Segundo Blvd.. Hawthorne.

For information call

ORegon 8-61(X, or Evenings: FAculty 1-2299

-WANTED_

WANTED TO BUY_

Los Angeles area Retail Lumber & Building Material yard. Prefer going concern doing minimum $250,000 gross yearly. Replies confidential.

Address Box C-2798, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Cdif.

WANTED TO BUY

Retail Lumber Yard-any size or locatiotr considered-prefer Los Angeles or Orange County. Submit full details,in letter. Replies confidential.

Address Box C-2811, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

-EOT'IPMENT FOR SAIJ,

FOR SALE:

HYSTER Lumber Carrier, good condition.

WILL SELL CHEAP

Write: P. O. Borx 83

or Call: TErminat 2-45{}1 San Pcdro, California

FOR SALE

Reconditioned Gerlinger Materid Carrier, 3Q0(X) lbs. capacity, insidc width 69 inches, inside hcight 78 inches.{6" bolsters.

BURNABY & WILLIAMS STANLEY 3-2060 (Los Angcles)

PINE - SPRUCE. CEDAR FIR - REDWOOD

AIAN A. SHIVETY WHOLESALE

1625 Glevclcnd Rocd

-SPECIAI SERVICESBUY _ SELLREPAIR- SERVICE

Fork Lifts and Straddle Trucks. Cocnplete shop and field service. Portable Welding, Special FabricatiorL Steam Cleaning and Paintins. Service Available 7 Days a Week All work guaranteed. COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Cdif.

Phones: NEwrnark l-E269, NEvada G,f805

How Lumber Looks

(Continued from Page 1)

14 mills reporting to the California Redwood Association. It was a 6-million foot increase over August and the highest so far this year, also soaring 4-million feet over last September. Desrpite the 16lo increase in output, shrpments also soared in September to 46,67,WA b.f. and exceeded production for the seventh straight month. Stocks on hand of 361,76,0AA feet were the lowest mill inventory shown since 1955. Unfilled orders of 62,4,f,2J[/./. feet were nearly 20-million feet above September 1957.

FOR SALEKiln boiler, smokc stack, fans, steam pip€s, instrumctltg, etc.

Frank Burnaby STanlcy 3-2060

FOR SALE

l-Clark Mule Tractor, Price 9525.

CRENSHAW LUMBER COMPANY

1940 Weet 166th Strcct Garden4 Calif.

Phones: DAvis 3-1337, FAculty 1-1850

CATIFORIIIA BUILDING PBRMITS FOR SEPTEMBER

Western light construction continues ahead of. L957, with dwellings particularly strong. T.he picture in September, as gathered by Western Building, is based on figures from 384 areas for total permits, 357 areas for dwelling.

Dwelling units are ap 29.9/o, from 1(338 to 21,C64l. valuation is up 2B/o, from $172,549,897 to $221,083,495.

Figures on the very healthy Western dwelling construction industry show that permits are up more than valuation. The general pattern in recent years, during the steady climb in housing star,ts, has been valuation up more than fotal permits. The ratio shown in September's figures has generally existed for several months and possibly ,indicates some firming of housing costs. Every state reported dwelling activity up,

The 25 Leading Construction

of the West

BUITDING PERMITS

You make money with lumber that Sells

We are 3ales representatives for these outstanding mills

Moc-Young

Americon

Molhews lumber Co.

Plumos Pine Co.

Sond Creek Lumber Co.

Twin City Moulding Co. o

Pattern rrnd finishi green or dry in both Redwood nnd Plne

PICTURE PICTURE FRAMING

ARTISTS' SUPPLIES _ CONSULTING SERVICE CATERING TO THE LUMBER INDUSTRY

9226 E. Temple Las Tunas Drive City, California

pnooono/o

Albert E. Rogers of the Hyde Park Lumber Co., Los ,A,ngeles, is now. back home and recuperating nicely after being-t_aken_sujldenly ill at the yard Oc-t. 11 an-d hospitalized until Nov. 1. The doctor told the dealer he would be able to return to his retail yard for limited periods about Dec. f5.. M.r. Boggt-. will be irleased to hear from all his industry friends (a_nd he has m-any) at his home, 9N E. 66th St., Inglewood 3, Calif.

Dave Davis toured the Humboldt region the week of October 13 calling on producers for Talb-ot Lumber Co. of San Rafael.

Jim Newquist of the James W. Newquist lumber firm in Pasadena went north thL week of October 26 to see his mill suppliers.

Stockton Dealer Don Wilson of the Central Lumber Co. was. spied by CLM's rover boy making the rounds andf or calling on accounts in Escilon lasi month. Escalon? What happened to Ripon, Don?

_ Jerry Kelly, Fresno representative for Forest products Sales, .spent the first November week visiting company executives at the home office in Inglewood.

"Mac" McCormick, Sim-pson Redwood Co. salesmanager, returned to his Arcata offites from a business trip throigh the east last month.

Ray Sedall of the James W. Newquist lumber firm at-

I

&rowhod lunbcr Co.--------..-----...-.45

Arrowbmd Plywood Co..-....-...----..--

Artrlio Door Co., Inc,----.-------___._ .

Arociolcd l,ioldlng Co.....--..--.....---33

Arociotcd Rcdwood Miltr-..-..-..-----l 2

Af lor lumbcr Co.---.....-.-...-...--..----..--l 3

Atllnt, K.oll & Co.-------.-._..--...----..-*

Avrqn lumbor Co,---....--..-.-.......-..----61 ,-!-

Bcc ond Do Solor Co.-.-.---.-.....-.-.-- t

B & }{ Lumbu Co.......-..-....-.--........--54

BockCo,, J. Wlllion.-.--,....-. ------------21

Bqugh 8ror. & Co.-------.-....-..-...----..-- r

Bcugh. Corl W..-----..-.--.-.-----..-..-..----

Bortor & Co., ,, H,--..--....-.----------...- 7

Bif Brn Sorh& Door Co..-..-...-..-.---.*

!.nn.tt 2-Woy Pcncl Sqw.--.....---_-...12

Ellr Lumbl Co., Inc,......-....-..-----...51

Block Dionond Co...-..--.-.----....-.-...-./t2

lluc Dionond Corporolion...._.------..26

Bohnhofi lunbcr Co.-.-.--.--..........-..-. *

Sooncll-Word & Knqpp.-..----..-........*

Bonnlnelon Lumber Co..---.....---.-...--. *

Brown &Co., Cloy-..-.-------------...-...---59

Srurh Indurtriql Lumbcr Co.-.--,-----.. 8

Cqlif. Sugor & Wcrt. Pinc Agcy..... 8

Corlow Compqny

Corcqdc Pqci0c Lunb.r Co.,-......-.--30

Calolex Corporotion. The--.-----.--...--23

Canlrol Vollcy 8ox & l-unber-...-..--*

Chovcz, Polric G.---------.----..-.-..-.---.. I

Chritlcnson !umber Co.---.---..---..---- t

Cloy lunbcr Co..--------.--...----....-,....- r

Coo.t [umb.r, Inc.-------------..-..- *

Cobb Conpony, T. M.----.-..---...-....--- |

Conrolidqtqd Lumbcr Co...--..-.-.-...--

Conlin.nlol Iumbcr Solcr-.----......--.*

Cook, Inc., D. O.--------.--.--------...--... 1

€oopor Wholcrole lunbcr Co.--------

C€3 Hrod lbr. & Plywod.....-....--.. *

Corolilr Co., Thc-.--.-..---.--...........-.--.49

-D-

Dqlton & Co., R. W.--...-..-.-------.-.-..-t8

Dont & Rurrcll, Inc,--...-.--.-..---.-- *

tended the recent Rams game with a bunch of his retail lumber friends and was so hoarse the following Nov. 3 he could hardly close an account, but he did.

_ Rogel Mackin, formerly of Los Angeles and now assisting Larry Owen in Hallinan Mackin's S1n Francisco office. ii bact on-the job after minor surgery in Saint Luke,s hospital last month.

_ Yolanda Panagos, secretary to W. A. Howe at the former American-International Hardwood Co. office in Los Angeles, will be employed with Pacific Western Lumber Co. rn Los Angeles on and after Nov. 17.

Bill .Buettner, partner in George J. Silbernagel, left the San -Francisco offices for an October week to renew ac_ quaintances in the Seattle area, where he called on millwork suppliers.

-. Jack Cline, who manages (and very well) the Santa Paula yard of the Peoples Lumber Comfany, and Ken Conway of Hoimes Eurelia in Los Angeles goi'thei, bucki on a 2-week deer hunting trip near Echo, "Ut"t last month. They reported warm *eat6er but a good time in the wide open spaces.

Veteran San Francisco Lumberman Frank paramino and his wife vacationed at Richardson's Springs for an October fortnight.

Mr. and Mrs. Don Philips, Sr. left Nov. 6 for northern California and Oregon, whlere the head of the Lawrence- Philips_Lumber Co., Los Angeles, will call on business connections and the couple will relax at their Redway, Calif., vacation retreat.

ADr'ERTISERS INDEX

*Adywtiring .Dpsa In oltcrnolc lrrs3

(Tell them gou scnD it in The California Lumber Metclwnt)

Hill & Alorlon, Inc..-...-..-.---.....-...----29

Hobbr Woll Lunbcr Co.---....-.--.-..---41

Hollow Tro Rcdwood Co,.--....--...-.-- r

Hcgqn Wholcrolq Bldg. Mtlr.....-..--.21

Holncs [smbcr Co., frcd C.-.--..-..--.18

Honqtolc Conpony -...--....-...--.....34

Hoovcr Co., A. 1,...--.......-.....-..---.-...48

Hufr [unbcr €o.-.....--.-......-.--..-...---. I Hyrtar Compony .-....-.-.--..-.-.-.--..-.-.-.46

-t- Indap.ndcnt Bldg, rr{flr. Co..-....-.-. t Indurlriol Iumber Co,-..--...-.--.---....--16 Inlond Lvmbq Co.........-.--.-..-------.--lil

lAoorc Dry (iln Co.-.-.-----.-.-----.--.,.-,- *

Ilount Whiln.y Lunbqr Co.-_.---...--. *

lllufuol t|{oulding, [umbq Co.-.--.-.. r

-N-

Neidon-R.cd Iumbcr Co.----_.----.---..29

N.th lunber Solct, A. W.---.---.-..---

Ncwquiit, Jqncr W..-.----.----.-..-....- I

Nikkcl Lunba Co., R. F.-..---.-..-...-. r

Nqco Dirtributing Co........._-.......-..22

Sicrro Rcdwood Co.----..-.------.-.--..--.43

Silbcrnogcl, lnc., Gcorgc r....--.-.--5t

Sinmonr Hqrdwood lunbcr---.-----.--17

Simpron Rcdwood Co.--------.-..-----,--

Smith Hqrdwood Co., L. 1..--..--.-.-. :

Smith, Hcrnqn A. & Co..--..--.-------- t

Smilh Lumblr Co,, Rqtph t.-.-.....-. I

Smith.Robbint [umbcr Corp.-..----...36

So-Col Building Mqt.riolr Co......-..

South 8qy Lunbcr Co....-......-.--..-..-.-

Soufhcrn Colif. ;Lunbqr Solcr.....-,.30

Soulhwotl.rn Portlond Canrnt..-....-47

St. Rcgii Poprr Co,...-. -..-.. ----..27

Stohl lumbcr Co.........-....---.---...-.-.-__

Stondord lumb.r Co., Inc.---...---.-... * Stonton & Son, E. J.-..--.----..-..--.---.-.43

Strworl lumbor Solcr.--..-..--.-...-.-.--.25

Stroblc Iunb.r Conpony....-.-..-...---16

Strqit Door ,i{fg. Co,..-.-....-------.--.-.-- r

5un lumbcr Co,,--....-,..-,...-.--...--..----- r

-J-

John3-rr{onvillc Corp. ..--.--...------..-..*

Johnron-Flohsrly, Inc. .--.--..--..-.-----* Joncr lumbcr Co., Andy..--.-----..,--.. * Jordon Sorh & Door Co., F. L.....,..-21 -K- Koibqb Lumber Co.-.---.....-...---..--.---* Kclloy, Alberl A.--..----.-..--....---.------..1 /t Kent, Poul E..-..-.---.---....----......-------..57 Kochl & Son, JohnW..--.---...-...--..,-.* -t - l. A. Dry Kiln & Storogc, Inc..-.---.. * L. A. Hoo-Hoo Club 2.--.-..---..--..-.-.--35 lqmon Lumber Co. lqwren<o-Philip5 [umber Co.-------. I long-8ell Div.-lnt'l Poper to.--.. r Loop Lumber & ltill Co...-..--.--------.* lo3 Angele3 lumber Co.--.-..----..--...- r los-Col Lumber Co.-------.------.-..--..--36 Iunber Soles Co.---.--...-.....-.-----..-.-* -il- [{ & M lumber Soler.----..-..-...-.-....---52

MocBeqth Hqrdwood Co.--...-.-....-..-' |{ohogony Inporting Co...-...-.---..... t lv{oplc 8rot.

lilortin Plywood Co.....-...--..-..--..-..-- r ,l{orquort.Wolfc Iumbcr Co.-....--.--..37 ,{o!on Suppliar, 1nc.....---.---.-..-..-.----39

Mqsonile Corpgrolion Motzlay Corporotion-.....--..--.-....--.--. t Mox Hordwood Compqny....-..-......-. * |{cCloud Iumber €o.....-..-..--.,-..-....-.38

Mqicr Lumber Co., Harb..-...-.--..-....- t MInca Bqndini, 1nc..........--......-..-.-... *

-o-

Olrcn Conpony, l. E.-_--__._.--_.--CZ

Okon & Co., Olivcr J.-.-.-.-_.----_---...57

Robert S. Orgood----.--..---.-.-- -.... --52

Oitling llonutccfuring Co.-...--..--.- t

Ollrom Iumber Co.--..-.-..-..-.-.Covcr 2

Oxford lumbcr Co., lcx.-._-.-.-.-.--.... '

-P-

Po<iRc C.mant & Aggrcgqtcr..---...--20

Poci0< Fir Sqler-.---.-...-.-.-----..

Pocific Hordwood Sqlq Co..-..-...--.. '

Pqcifi<Lunber Co.. Thc.-..-.-----.--...... I

Pocinc Lunbcr Deqlcrr Supply...-.... '

Pocific Wirc Producfi Co,..-.........-.-- |

Pocific Wood Productt-....-.-.-.--.-...-.-- i

Podulo Lumbcr Co,, E, A.--------.---._..17

Poromounf Pol€ Con.t. Co,.._-.--.--....50

Poul Bunyon Iumber Co.-.-.-.-.....-....- I

Pecrlerr Iunber Co.-.-.-.-..--...-...-.....'

Pia.ca Co,, Al-.....-.---.---...--..-...,-.--.-.'

Penborlhy Lumb.r Co.-...-.-...-......--.--29

Philipr Bror, Iumbsr Co.-.---.-.....-_,. *

Phippr Co., The-----.....-..--...---.----..,_.- *

Pickerlng Iunbcr Coro......-.-.----....-..59

Popc& Tolbot, Inc......-----..---.----......'

-R- Iod Csdor Shingle Burcou..----....---.44

Ricci & Krure Iumber Co.,---.-.--...,...43

Rorcnberry-Butlcr Ibr. Soler---.-,.-., *

Roundr Lunbcr Co.-.-..-.----.Bqck Cover

Roy Forast Froducts Co..-.--.-..--.-----* '-s-

S & S l-umbcr Co.-.-..-.-.--.------_---_-.... *

Sonford-Lutsier, lnc. ---..,----.-.._--..---53

Sonto Fc Iunber, Inc.--------..------.-.. *

Sa<urity Point

Shlvcly, Alon A..-----------------.---.---_-.--6t

^{fS. Co..------..-------__ *

Sierro Iumbcr & Plywood-.-.------..--..57

-T-

Tocomo Lumbcr Solcr, Inc.--.....----*

Tohoc t\{illwork Co...-:.-....-.----.--....-15

Tolbot lufr bcr Conpony---..----...--.---10

Torfcr, Wcbrfcr & Johnron.--..--..-.--.1 |

Trionglc lumbcr Co...-..-..--.--.---.-..---5,t

Ttinity Riy.r lbr. Soler Co..-.-.-.-.---53

Twtn-City lumbcr Co..------------.-...-.63

Twln Horbor Lumbcr Co.------.-.-.----.18

-u-

U. S. Plywood Corl..-..---.,-------..---.--'19

Union Iumbcr Co..---.-....--,-----.----..-..,t5

Unitcd Lumbcr Co.---...--,-.---..---_-.-_..55

-w-

Worrcn Souihwert, Inc.-.--.-.------.----38

Wcllr Curtom ilillwork----------.-.,------ *

Wendlins-Nothon Co. -----,---------..-.-33

Wcll Coost lumbernsn'r Asrn.-.-.--

lrrert Coost S<rcn Co.-----..----------_.-49

W.it Coost Timber Productr-..------.-.60

Werlern Door & Sorh Co.-----.-.-.------56

Weslern Dry Kiln--.--...-------.---.---.-.--.- .

Wellern For€sl Productr Co.-.--.-,--- r

Wcafern Forsrt Produ.ts of S. F..-.-60

Wettern lunbor Co.---.--.-..-.-.-..-..----30

We.tern [{ill & Lumber Co,-.--._----.-.-52

Weslern Pine Asro<iolion.----.--.--.--.- *

Wcrlo.n Pino Supply Co.-.---..--.-...-.

Weyerhoeurcr Sqles Co.-.----....-..-.-9

Wholcrole Forett Productr Co..-.---40

Wickeruhom, H. H,..-..,--.--.-..-..-.-.-.-. I

Windeler Co., Lfd.. Gcorge--.---..-.--46

W. H. Winfree-..-..

Winton [unbcr Solcr Co.--..--...-.--... I Woodride lumbcr Co.---.---.......-.---.--61 -z-

Zicl & Co., Inc.-.---....-..-.-..,..-.--..-..-.-53

BUYER'S GUIDE

T||S RIIGEI.ES

Buy Areu

W onderlul Io behold

ROCKPORT REDWOOD

Yes wonderful the giant Redwood logs and the quality lumber Rockport produces from them. Always well up to grade. Nothing surpasses Rockport's Certified Dry Redwood Bevel Siding and Finish.

ROUl{DS TUMBER

Soles Agents

C O TI PA]IY

Generql Office, Crocker Bldg., Sqn Freincisco 4, Colif. YUkon 6-0912 Teletype SF-898

5o. Colif. Office-4I6 Primrose 5t., Anoheim, Golif. PRospect 4-1902 Teletype AH-5267

9233 Denlon Drive, Dollas, Texqs43O N. Woco Avenue, Wichifo l, Kansos

Rounds Lumber Company is exclusive distributor for Rockport Redwood and sales agent for other leading Redwood mills. Rounds also represents producers of top quality Douglas Fir, Vhite Fir, Ponderosa Pine and Sugar Pine.