NATIONALTY ADVERTISED BUILDING MATERIATS

Trv rhis

Giuick Quiz

Here qre o dozen of the well-known nqmes in building molerisls thot we disfribute in Norlhern Colifornio. Con you idenrify the producfs with the nomes?

17, at the yard of Cowser & Company, the big plant operated by Jake Reichenstein. That morning was given over to a close up inspection of various grades of redwood lumber. For this purpose a representative car of redwood, shipped in by the Union Lumber Company was unloaded, pieces stacked on end and displayed by grade pattern and size and to an audience composed of the wholesale and commission salesmen in the Dallas area, the Association's field representative, John F-reeman, lectured on redwood grading, manufacturing process and utilization.

The session was continued in the afternoon at the Adolphus Hotel, where some phases of the Association's advertising and public relations program was outlined.

Tuesday morning, October 18, retail lumber dealers, architects and other specifiers of building materials, gathered in the Ball Room of the ddolphus Hotel for a program devoted to outlines and case histories of redwood utllization, pointing to the greatest possible degree of efficiency to be obtained in redwood specification and use.

Sherman Bishop opened the session with a brief history of the development of the redwood industry from the time of its first commercial pr0duction in 1832 through the progressive steps of manufacturing operations until the present time when such practices as reforestation, selective cutting, elimination of waste and especially the matter of proper utilization are part of the industry's everyday policy fn Houston, on October 2O and.2I, the seminar was reported for the representatives in this area. The Thursday morning sesbion was held at the yard of Alex. Shroeder Lumber Company, where again the various grades and properties'and uses of redwood were pointed out by IVfr. Freeman. That afternoon, a session on advertising and promotion was conducted in the French Room of the Rice Hotel. The Friday morning session was held in the South American Room of the Rice Hotel, and here again a large crowd of dealers and architects listened to brief addresses by the Association's three officials, and viewed the movie "Sempervirens" and the sound slide film "Box Score." The seminar concluded w'ith a luncheon at which Jack Dionne was called on to tell a few of his favorite stories.

Philip Farnsworth particularly suggested close cooperation between retail lumber dealers and architects in providing good materials and insuring proper uses, and offered the help of the Association in furnishing samples, technical literature and other information to anyone interested.

John Freeman presented high lights on the subject of grades, properties and uses, and stressed the great utility of redwood for many specihc jobs. As part of the morning program, the Association's new color-sound movie, "'Sempervirens," a highly picturesque presentation of redwood from forest to various construction uses, was shown; and a new sound slide film entitled "Box Score," dealing with the properties of redwood as analyzed and reported by the Forest Products Laboratory. A luncheon on the Roof Garden of the Adolphus Hotel concluded the Dallas seminar.

The redwood ambassadors, many of whom are making their first visit to Texas, were much impressed with the evidences of growing industry in Dallas and Houston, and promised to visit again and give it a great deal more consideration in the future.

Adds to Northern California Sales Force

The sales force of Kaiser Gypsum was recently augmented by three new salesmen who will serve accounts in the Northern California area; one salesman in the Southern California area; and two employees of the expanded Oakland sales department.,

At the same time, General Manager Claude Harper announced that Colin Campbell has been named district sales manager of the newly formed Northern California district. Waltbr Lord, formerly in Southern California, has been reassigned to the Northwest.' He will headquarter in Portland.

To be stationed in Modesto will be W. G. "Bill" McPart. land. Denis O'Connor will be stationed in Fresno, where he will replace Dick Northon, who reports to the Southern California Sales district. Frank Dietz, who will live in San Jose, will serve the Santa Clara Valley area,

McPartland and O'Connor will be remembered as members of the near-legendary "Whiz Kids" of the 1946 St. Mary's grid squad.

In Southern California Jim Hogue will join forces with other Kaiser Gypsum salesmen in serving accounts in that area.

'Warren Scott has joined the order department in the Oakland headquarters of Kaiser Gypsum, while John Elliott, a former University of California grid center, has assumed the same duties at the newly acquired Redwood City plant, which will manufacture a complete line of gypsum products for distribution in Northern California, Western Nevada, Oregon and Washington.

Industrial Lumbermen's Club Holds Luncheon

Industrial Lumbermen's Club of Southern California held a luncheon in the restaurant of the Central Manufacturing District, November 1. The members of the Club are representatives of the various hardwood distributors in the Los Angeles area.

Plans were made for the Christmas Party to be held December 9, to which sales and office forces of the members will be invited, and for which a very attractive progam will be arranged.

Hal Von Breton, Tropical & Western Lumber Co., Los Angeles, is president of the Club, and E. G. Reel, Reel Lumber Service, Los Angeles, is secretary.

Gets Good Response lrom Ad

Harry Libby, general manager of John W. Koehl & Son, Los Angeles, reports wide acceptance by the Southern California retail lumber dealers of the Murphedore and. EZ Folding Way Stairway. The inaugural ad featuring these two splendid building products was in the November 1 issue of The California Lumber Merchant. This firm is using The California Lumber Merchant exclusively in the sales promotion of these two fine specialty products.

TACOil|A TI]I[B$R $ffiN$

714W. Olympic Blvd.

tOS ANGEIES 15, CAI.IF.

Telephone PRospect ll08

Repbesenting

Arcolq Lumber Services, Arcotq, Colif.

Arcolq Lumber Services, Crescenl Gity, Colif.

Cunninghom & Quigley, Forfuno, Cqllf.

Denbsr lumber Co., Smith River, Golif.

Evqns Lumber Co., Rockport, Cqlif.

F & Ill lumber Co., Crescent City, Cqlif.

Hqrnden Bror. Lumber Co., Arcstq, Cqllf.

Holmes Dougloss Lumber Co., Arcqtq, Cqlif.

Elmer Skoog, McConn, Cqlif.

G. [. Speier Co., Arcolo, Colif. (Three lllillsl

South Boy Lumber Co., Fields Lqnding, Colif.

We cqn furnish both Redwood crnd Douglos Fir, surfoced ond rough, for prompt roil shipment from these mills. & i-ig.,',;,

The experience of Associated Plywood Mills dates from t92t.That is a long time in the relatively young plywood industry-long enough to characterize Associated Plywood Mills as one of the pioneers in the development and growth of this important building product.

Manufacturing plants of Associated Plywood Mills, Inc., are located at Eugene and $Tillamina, Oregon, in the heart of the Douglas fir region.

$Tatehouse stocks of APMI plywood are located in major population and building areas from coast to coast. These tegional depots also are headquaners for experienced plywood men whose services'are always available, and who are as close as your telephone.

APMI Srock Ponel Slzer

Lenglhs: 60'- 72"- 84'- 96o- | O8"- 1 2O'- | 44"

Widrhs: 24"- 3O"- 96'- 42n- 48D