Cun".g1'EX Canpaign Gets Results

. Since April l, thousqnds of prospective homeowners hcrve sent lor Celo Chcrrts crnd cdditioncrl informcrtion on homebuilding in response to the current series oI Celotex crdvertisements in Nationcl mcrgcrzines,' qnd the campcrign to stimulcrte business lor Celotex decrlers continues.

Every one oI these inquiries hcs been referred to cr Celotex decrler crnd hundreds oI the cttrcrctive Celotex homes fecrtured in the cdvertisements are being built right now-Irom plcrns ordered through Celotex decrlerswith mcrtericrls purchcsed from Celotex decrlers.

Help yourself to your shcrre ol this home building business by tieing in with this grecrtest scrles-producing crdvertising ccmpcign in the history ol the industry. Ccrll or write us for newspqper crd mcrts, poster, rcrdio commercicrls, publicity stories, envelope enclosures.

IT'S

Good Business To Feature Celotex

-THE BRAND THAT FEATURES YOU

1228 Produce St. los Angeles 2l TRinity 5304

Ranch Plank Flooring, a prefinished oak flooring with glued-in walnut pegs is E. L. Bruce Co.'s newest product.

A distinctive looking floor at 'moderate cost, Ranch Plank Flooring was developed to meet the requirements of a flooring suitable for the popular ranch style house. It has alternate widths and beveled edges which make it similar in appearance to more expensive random width floors; however, it costs no more than an ordinary strip floor and is just as easy to install.

Architects and interior decorators find it very versatile and are specifying it for all types of architecture, particularly modern and colonial. It is finished in, a medium dark, mellow shade called "Decorator" which is in smart contrast with the lighter colors of modern furniture and a perfect blend for the darker colors of traditional.

The finish applied under controlled conditions at the factory, is the Famous Bruce Scratch Test Finish which does not chip, scratch or peel. This floor is easy to maintain and with ordinary care will never need refinishing unless it is subjected to an unusual amount of wear and abuse.

The oak strips are 2fu" and 3r/a" wide and are tire standard 25/32" thickness. Manufactured in oak in one grade only, this flooring is comparable to No. 1 Common and Better Strip Flooring. It is packed in corrugated end cartons for easy handling. Laying instructions are printed on the cartons.

Receives Presentcrtion

Fred Ziese, Gamerston & Green Lumber Co., San Francisco, retiring president of the San Francisco Lumbermen's Club, was the recipient of a very fine watch as a small tribute to the excellent work done by Fred in his capacity as president. The presentation was made by Dave Davis, recently elected Supreme Jabberrn'ock of Hoo-Hoo at the Club's annual meeting.

[EltS PIERCE a bubble .. .

We did! Just before the price of woods look qnother iump, we wenl in with both feet. We got the righr breok . oi iust tlre right time. dnd we wont lo poss it olong ond give you lhe sqme opportunity.

PI ll IufOil EY . . .

You con sove more thon pin money lbut pins went swell with thot bubble) by buying here... now... These qren't speciols we're tolking obout-ihe some high quolity softwood ond hordwood plywoods from the some sources. We olso corry o complele line of Formico, Mqsonite Brqnd Producls ond Simpson lnsuloling Boqrd ond Tile.