100 Years on Cafifornia Street

Ziel a Co., World Traders, Entered Second Century of Operation, October 31,1g4g

Three Generations oI Ziels

From lett to right cre Gustcrvus Ziel, Gustqvus A. ?iel, cmd lohn G. Zel, three generqtions ol the lcmily which stcrted c firm I00 yecrs crgo in Scrn Frcncisco, whose addrlss fics -oLr.rys ,"-oio"a on Cclilornicr Sbeet.

The widely known firm of Ziel & Co., Inc., importers an<i exporters, of 149 California Street, San Francisco. sales agents for the United States for the Santa Clara Lumber Co., Manila, P. I., entered its second century of operations. October 31, 1949.

It was on October 31, 1849, that Gustavus Ziel, scion of a family of international merchants. trained in the export- import business in Hamburg, and Caesar Bertheau, established this business on California Street, San Francisco. The city at that date had a population of 15,000. The business dealt in hardware, dry goods, and general merchandise.

The first Gustavus Ziel was appointed Consul for the Grand Dutchy of Hesse in the territory west of the Rock_ ies, and Consul for the City of Hamburg. Both appointments were confirmed by President Lincoln, and Secretary of State William Seward. The original document is now

Mcsonite's New Plant Necrring Completion

Masonite's new plant at Ukiah, Calif. will probably bc ready to start producing wood fiber hardboard by midsummer, reports E. T. F. Wohlenberg, general manager of the Ukiah development. The 35 mile long logging road which links the plant with the timber lands was completed recently, and it is estimated that.the factory buildings are now 75 per cent complete.

displayed at the Society of California pioneers in San Francisco.

Gustavus Ziel was succeeded by his son, Gustavus A. Ziel as head of the firm. He was educated in San Francisco and Oa\land schogls, and later received a business training in Hamburg and Paris before entering the business. The firm survived the earthquake and fire in 1906, and Gustavus A. Ziel continued to be in charge of the business until his death in 1924.

Present Head Enters Firm

It was then that John Gustavus Ziel, born in San Francisco in 1896, son of Gustavus A. Ziel, entered the business. The main export items handled by one of San Francisco,s largest import-export concerns include food products, chemicals, petroleum products, and softwood lumber. Tht: imports consist of Philippine Mahogany, Japanese Oak and Birch, and various minor foreign woods.

New Scrles Offices And Displcy Room

J. E. Higgins Lumber Co., San Francisco, reeently completed new sales offices and a display room, including a privale office for Ralph Mannion, sales manager, and one for Art Grey, softwood manager, at their warehouse, 99 Bayshore Boulevard. The walls in the display room are done in Masonite Leatherwood. The private offices are paneled in genuine mahogany.

HOITOW-CORE TYPE embodTing tbe famoaq patcnred "fNSULOK" grid core

SOLID.CORE IYPE permanently stabilized by unique slotted corc-stocA