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...$ the S-room bungalow for the various years 1,024.45 796.07 705.18 832.63 70r.32 625.75 632.45 597.32 576.97 566.4A 5t0.25 44r.42 352.30 48,2.-6 546.45 535.87 @5.6

Appreciating the possibilities of developing new business and, at the same time rendering the publi'c a specialized and essential service, the San Joaquin Lumber Co., of Stockton, a year ago inaugurated its new home department under direction of Dewey E. Bowen.

The department saw the possibilities of increasing sales through ,cooperating with those making FHA loans. The development of the new home department necessitated an educational campaign, local newspapers being the principal medium.

The public was informed that the red tape and bothersome details the layman generally encounters were entirely eliminated when the San Joaquin Lumber Company handled the job. This service, which included not only assisting with the plans, securing competent contractors and builders, supplying the materials, but also aiding in securing the loan, appeals to the public. Evidence of the fact is shown by the greatly increased volume of business the company is enjoying.

All of which goes to show that modern merchandising of practically any commodity must include a constructive service.