WEYERHAEUSER S

149 California Street San Franosco, California

Forceful selling helps, attractively printed, illustrating the economies of 4-Square in farm building construction, new homes and modernization, coupled with comprehensive sales suggestion all backed by national advertising, are a powerful business asset in the 4-Square Franchise. They are 'helping 31500 retailers to lift lumber from the unsound, un-profitable ((cost per thousandtt basis to the more logical t(cost per job" basis. These strong selling features are given even greater impetus by Veyerhaeuser Finance Services which enable the dealer with the 4-Square Franchise to sell completed jobs and silence the voice of the competitor who depends on price alone.

The 4-square Franchise has proved itself, emphatically, in the hands of better dealers-because it has all the elements needed to v/in clean, profitable, healthy business. If you want the full 4-Square Franchise story, we will be glad to tell it to you.

117 Vest Ninth Stteet Los Angeles, California