WEYE 4.58U ARE LUMBER

IMP0RTAIIT changes in the manuracrure, distribution and sale of lumber are converting dealers into better lumber merchants-enabling legitimate retailers to comp€te for business on a sound basis. The \?'eyerhaeuser Franchise has contributed much to this improved situation.

The 4-Square Franchise is predicated on the perfection of better, more easily usable lumber products which bring substantial labor savings to the builder -and a soundly constructed building to the owner. 4-Square Lumber is delivered to the retailer with square, smooth ends and in exact standard lengths which eliminate a vast amount of trimming on the job. Around these basic product refinements'Weyerhaeuser has built a modern merchandising program that operates to the distinct benefit of the dealer-a program that enables him to sell lumber constructively and profitably.