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Weyerhaerrser opons 4.SOUf,nE Aduetf,sing lo all key butlding lac. lors-llrls monllr

O Better Flousrng has created the opportunity of a lifetime for lumber dealers. But it's going to take workhard workto turn this opportunity into real business.

I Weyerhaeuser believes that the responsibility for making the movement a success rests not only upon dealers but upon the manufacturers themselves. That's why a-SQUARE Lumber is leading the way with a far-reaching campaign for 4-SBUARE Dealers. Not.next spring, but now.

o A heavy bamage of advertising begins in November and December-in 8 national magazines. Full-page ads will sell4-SQUARE Lumber to architects, contractors, bankers, credit agencies, real estate management, property maintenance men everywhere-all the key men in the Better Housing movement.

o a-SQUARE Dealers will shortly receive complete selling plans and sales helpsthe most comprehensive program for cashing in on the Better Hous' ing movement that has yet appeared.

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o Bcgiming in Dccemberr'Weyerhacwr advcrtiring runs every monthin these lading magazincs-:tneriq Builder, Building Modemization, Architectirnl Foruo, Architectunl Record, Pcncil Poiats, Amerim Architct, Banking, National Real F:tate Jound. Dominating adverti*ments will scll 4-SQUARE Lumber to evcry reader of thew magazines-all key men in the Better Housing movement.

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