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HICEnrolls First Members

Only one week after announcement of its program, the Home Improvement Council reported that 28 fiims have signed up as participants. These first member conpanies, in line with the promotion group's organizational structure, represent a wide cross-section of repair-remodel interests throughout the nation.

_ Amolg the first to join were American Rock Wool Corp., Berry Builders Supply, Inc., T. J. Bettes Co., The Blount L_umber Cb., Jam_eg B. Clow & Sons, Inc., Life Magazine, Masonite Corp., Mississippi Valley Lumberman, National Plan Service, Inc., Schwulst Lumber & Coal Co., Sears, Roebuck & Co., Tappan Lumber Co., Turner Brass Works, United States Gypsum Co., Wood-Metal Industries, Inc.

"The bnthusiasm with which the industrv has met HIC's initial announcements," said Don Moore, -executive director, "reaffirms our belief in the urgent need for our con-

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tUilIBER G|l.

WIUWNGTON, Cclifornis long Bccch: HErnlock 6-7217 sumer-directed program. Cooperative, concentrated abtion by all industry segments cannot help but move the consumer into making repair-remodel purchases.l'

The new program will be launched Janaary 1 with congullel ma,gazine publication of entry blanks for a year-long, $125,000 homeowners' contest. Entrants will be made improvement conscious through their required checklisting of the adequacy of everything in, on and around their houses and writing 25 words on their "number one" home improvement project.

Further inforrnation and membership applications can be obtained from HIC headquarters, 2 East 54th Street, New York 22. N.Y.

Hobrq Building Booms

La Habra, Calif., issued $5,500,000 in building permits for the first six months of. 1957.

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