the New Plont ATIERICA]I HARDWOOD CO.

( Estoblished Since I 9l4l I9OO EAST 15Ih STREET, IOS ANGETES 2I Rlchmond 94235 R.

watch them fill up.a tank of oxygen as it is to try to interest and help an architect or furniture designer in the use of fine hardwoods and, having lived fine Eardwoods for the last thirty years, "Burr" Gieen expects to devote most of his time on the West Coast to this same field of work.

Brighresr Building Fufirre Seen

A possible 400/o increase in acoustical sales by 1965 was forecast by Board Chairman Melvin H. Baker of Uationat Gypsum Companv. Addressino the Acoustical Annlicernrs Gypsum Addressing the Acoustical Applicators Convention, Mr. panv. Actclresstng Acoustica llr. Baker said acoustical mater Mr. Baker said material sales last year "were mcire than $60 million, six times greater than greater

1947.." He pre_dicted the market will co4tinue ib grow at a steady rate. "Annual sales by l%0," he said, ,,6ave been estimated at more than $100 million."

Prospects for the acoustical industry in the next decade look even better and "could reach a quarter billion dollars a year by 1965," Baker stated. He described the American home as a "virtually untouched', market ofiering great acoustical sales potential. Mr. Baker said there was",,ai especially great potential" for acoustical sales in the remodeling-market. He said the ceiling areas of the nation,s stores, banks and schools are a ready irarket for more than a billion dollars of acoustical business.

Desiribing the current lag in home construction as .,a temporary breathing period,'t Baker forecast a ,'gradual upsurge in building during the next few years.

"The housing industry will recover from the decline of the past year," he quoted. "Commercial and industrial construction will continue to edge upward from their present levels."

Baker's long range outlook for buildine was especially bright. "The 1960's," he said, "should usher in a buildin! boom..which is expected to surpass any record of pasi years."