Redwood And Custom Milling

exhibits, athletic events, etc. Privately financed by San Diego Pantheon, Inc., construction is scheduled to begin in November on the 7Q000 sq. ft. under roof, including 45,000 sq. ft. of floor space in the main arena under a single span. The project is due for completion next April.

Westminster.-A 31-dwelling tract on Apache Road valued at $5a560 has been approved.

Anaheim.-Prudential Homes was issued permits for six new homes at La Palma and Sunkist avenues at $72,8AO valuation.

Garden Grove.-Two Beverly Hills general contractors were successful bidders on a 58.32-acre oortion of Haster Field with their offer of $5350 an acre at public auction.Santa Ana.-A $196,200 permit to the Orange County Development Co. for 24 hornes has been issued; the 6 room residences will be located on Wilshire and Pacific avenues, Dehl Lane and Hesperian and Poplar streets in southwest Santa Ana.

Sqcrqmenlo Hoo-Hoo Club Heors Aircrsft Mon ot October Meering

The Sacramento Hoo-Hoo Club, with W. O. "8i11" Fraser at the helm, held a well-attended evening meeting at the Sherwood Room, Sacramento, October 16. Host for predinnqr libations was none other than U.S. Plywood Corp. of Sacramento, with Bill Haskin and his "boys" doing t6e honors behind the mahogany. After-dinner speaker-was C. M. Smoot, Douglas Aircraft, who had somt words of cheer for all businessmen alike.

New Number for Kqiser lndustries

A new phone number serving Kaiser Industries and 11 other Kaiser corporations including Kaiser Gypsum Company, fnC., has been issued by PT&T in Oakland in an initial step to improve phone service. The new number is CRestview l-ZZ,lI.

$AtE$ IDEA$ PUT BOATS IN YOUR, SALES . . . speciqlty lumber service poys off

By providing an amatetlr boat-building service, a North 13ergen, Nerv Jersey, lumberyarcl estimates its ctlstonrers built aborrt 500 fir pivrvood l>oats last l-ear with 7O'l t-,i the sales stemming irrm I ).uglas Fir i'lyr'voocl Association boat plans. Thomas Maclean, Jr., general manag'er and partner at Rendall Lttmber, Marirrc, Paint and Hardrvare, believes any lumber dealer cat-t launch a similarly successfnl boat service. And N{aclean should knorv. l-ach year his company sells three carloads of fir olvn'ood and 100.000 board feet of marine lumber. In addifion, he sells about 400 DFI'A boat plans, nuurerorrs marine access()ry items, plus ar-r income from porver tool rental.

Maclean says DFPA boat plans are responsible for 80"/. of this firn-r's rnarine sales, zrn estimate basecl on seagoing craft up to 20 feet.

"These plans are a definite dealer aid in over-all marine sales," he says, "because they stimulate basic material and accessory sales while providing a consistent repeat business."

Maclean is a firm believer in advertising his service. He runs l2-line ads for six days in the marine columns of 11 daily ne\vspapers, u'hich puil customers in from 40 miles away.

Just the other day a custotner came in response to an ad. Tlre customer explained he'd seen tb,e 7'9" pram dinghy ad and he didn't have enough money to purchase the boat materials norv, he \vas interested in seeing l'vhat the ad rvas all about.

Maclean suggested the customer purchase a 25c DFPA plan and buy the material for the boat piecemeal. For example, he could buy the framing materials first, then plyrvbod for the stem and stern sections, and so on througl-r each stage until the boat rvas complete.

"This is the best way to sell," Maclean says, estimating that 15 boats are sold this way to evgry one sold outright. "It's just plain horse sense. You get them started on the framing, then you've got them on the hook. They always finish the boat rather than lose their initial investment."

Maclean sells his materials tr'vo u'ays : pre-cut, or the customer can cut his olr,n. Also, the {rrm rents po\ver tools.

By ctrtting his os'n parts, a 7'9" pram can lte built for $35.36. On the other hand, by buying pre-cut parts, the pram costs $+3.75. But either l'ay, by building the pram himself, a customer saves plentl'. The completed pram costs $95.

As for advice to other dealers interested in establishing their orvn home boat builders' market, l\{acl-ean suggests the follou'ing program, one he feels cttstomers rnight receive as enthttsiastically as his do :

A nerv market for hardboard is illustrated here by a home on'ner rvho is inserting inch-r'vide strips of Masonite I/8" Tempered Itresch,vood through the openings in a \\'o\ren 'rvire fence.

A section of fence with the slats in place will demonstrate to customers how the simple procedure screens unsightly areas and affords family privacy. At the same time, the slats permit air circulation ancl the penetration of some sunlight, too.

Friction holds t1-re "Masonite" slats firmlr' in place. Thev needn't be t>ainted. as tl-re material rvili rvith-stand the u'eathe. o. ...11 as the fence itself. The photograph indicates hou' this system serves effectively as a screen, yet allou's in air and sunshine.

1. Prominently display DIrPA plans in tl.rc store.

2. Advertise in local papers.

3. Provide servicing and building facilities.

4. Intelligentlv price iumber and accessories.

5. llave a good basic unclerstanding of boat construction and the problems involved.

6. Keep adverti-ing year around to get an early start on the boat seas<;n.

NIacl-ean stocks his lunrber and plyrvood this rvSy: For the 120,000 square feet of fir plywood and the 100,000 board feet of lumber purchased for the troats, 20/o goes for boat interiors and tl-re other 80/o for exterior planking. 6O/o of the entire footage is l;etrveen 10 and 20 feet in length.