'Better Business Clinic' to Show Deolers Severol Woys to lmprove Yord Set-ups

Tl're introduction of Armstrong Cork Conrpany's "J'ietter Ilusincss C1inic," ii pr()grar11 ainred at helping retail dcalers impror-e the managemcnt rif their flooring business, hirs lreen annourrcccl by l{. C. Staberrr, clirector of the Armstrong Burearr of Nlerchandising. Thc presentatior-r is nou' lreing shou,n to Armstrong u'holesale e-recutives, u'ho in tttrrr u-il1 prescnt it to grorrps oI retail dealers.'fl're program is designecl for <lealers u'ho l'ravc gron'th potential, ancl rvho \\'ant solne fundamer-rtal business managellrent guidance, Stabern tioints out.

The lletter Ilrrsiness Clinic fornrat ir.rclutles a section on each oi four phases of retail management operlLtions: "Fi-

WANTED!III

A Man Who Likes Money and Isn't Afraid to Work !

One of Southern Californiars ol-dest and best-established Wholesale Lumber Comnanies needs a man to cover an exclusive Southern California sales territory call- ing on Retai-I Lumber Dealers. This company handles direct shipments of Douglas Fir, Redwood, Ponderosa and Sugar Pine, Cedar. and Hardwoods and maintains a distributi-on yard for LCL sales.

Applicant does not necessarily need to have previous wholesale selling exper- ience. He should have knowlege of retail lumber yard operations and problems. He should be sober and industrious, and will be required to spend time calling person- ally on his accounts. This i-s an oppor- tunity for a Lumberman to grow with this conpany and nake himself a good salary. Send full particulars to the Box Number below.AII replies will be kept strictly confidential.

Address Box C- 2683. California Lumber Merchant, 108 W. 6th St., Room 508, Los Angeles 14, Calif.

nancial N{anagemeut" concerns tl're interpret:ition of balance sheets ancl periodic operatir.rg statements, "Inventory \lar.ragemer-rt" is aimed at helping the dealer determine how much inventorv he should carry for the rttnount oI business hc is cloing, "l'ricing for I'rofit" relates the pricing of tnerchan<lise and services to acleqnate profrt reclrrirements, and "Iravnrent Overdrre" descrilres hou' to n'rinituize problen-rs cncc)tlnterccl irr hlurdling ziccotlnts receivable.

To r.,pen the progrlrnr, a c.l.r-slirlc hlrrr illustrates hou' it is llossiblc t() "g() broke l-hile making lnoncv." Also a part r>f thc 1)rogr:rm p:Lckage :lre t\\'o other slicie filnrs; charrts rincl <liagrams in "flip-lrook" fornr. an<1 a meeting gtticle marrual lor the n'liolcsa1er exectttive u'ho presents thc progran-r.

I)calers l'ho atten<l the Iletter Ilusirress Clinic n'ill be rnailed tu'o lrooklets clesignecl to ronrrcl ottt tl-rc pr()gram. "Xlinciing Your Ou-n Business," for ttse by retail store rralragers or o\\rr1ers, sumtnarizes the various presentations of the Clinic. It alsr, givcs suggcstions ott hott' tlie store managcr can best intcrprct his ou-n pcrio<lic firrancial sttitelnents. "Specialtr- Store Accountit-rg" offers sttggestiotts ,rt-t setting up ar1 accounting s)'stem. It is inter-rdecl for ttse ity accorllrt:rnts anrl bookkecpers at the rctail level, as u'ell as for thc storc <inrner n'ho \\'iints to learn t1-re fttndamentals of :rccor.rnting.

lluch of tl.re n'ratcrial ior the .lletter Bttsiness Clinic n-as gather-ccl through ficlcl rcsearch rttnong sttccessittl retai'lers, StlLberr-r sals. r\ nltmbcr of Artnstrong <lealers havc pretested the cottrse.

Bright Color Effects Glimer From New Western Pine Piece

Si-x spccial color effects clevelopcrl for rumprts, rcc arr<1 l)artv ro()ms lrv thc \\'esteru lritre r\ssocilltiott are clisplavcd irr full color irr a brand treu'fol<1er just prrblishecl, ri'hich tells hou'cacli of the ct.rlr-rr elTccts l-ttitv be achiei'ecl b1'nrixing paints and stiLins and appl1-ing them to l'ood paneling.

Of envelope enclosure size, the publication was designed for use by retail lumber dealers in invoice and correspondence mailings to their customers, and is also available free of charge for single copies from the Western Pine Association, Yeon Building, Portland 4, Ore. Ii<rr truantities of frorl 2 to 999, the folders cost 1f cents each. I I,,u'er-et, {or larger quantitics, they nray lle olltained for $10 r>er 1,000.

'fhis is the sixth in a serics of publications on color effects, or "finishes," l'hich the association has released. The other folrlers inclrrded llnishes for famill- ro()ms, kitchens, sleeping areas, living rooms ar-rcl lrathrooms.

Ccl1,,.1 shou'n in the recreation room hrrishing folder include Yellorvstone, \[odoc Smoke. Fuego ]'-lanre, (]reen Glacier. Navajo Night, :tnd Paiute l)aint. In the latter, all colors are aplrlied eit ritndotn ancl rrrlrbetl in to achiel'e au explosion of nraddening chrom:rtic gaiety'

(Tcll thcnr. you satu it in T'he California Luntber lferclnnt)

NOT HOW BIG - BUT HOW GOOD ! IUIOORE Crort-Cir"ulation KIINS ,[AKE THE DIFFERENCE!

The smqll mill con now hove qs modern drying focilities qs the big mill-itoore Cross-Circulqlion Kilns moke the difference! Tqke odvonloge of modem drying focilities in secsoning your lumber. Let us show you how iloore equipment is designed especiolly for your needs-whether they be lorge or smqll.

The ftloore Automqticqlly Controlled O.Ving System poys its own wqy, through reduced drying cosls ond fosler, hlgh-quoliiy seosoning. lt will soon poy for itself ot your plont. Write todoy for conrplete focts, specifi cotions ond prices.-*ro obligotion!

low-cort, direct gos-ftrcd Moore Gross-Circulotion Kiln ar Vollcy Lurnber Co., Arlaric, Ncw ll/lexico. This ir only onc of the neorly 9p0O lttloore Kilnr in doily operotion.

Ark o urcr ond you, too, will inrtall thc timctorfcd lloorc Gron-Circulolion Drying Syrren.

Sqn Diego Hoo-Hoo Elecf Jim Smith New Presidenf

San l)iego lloo-Hoo Clrrb 3 helrl its 1957-513 election at a Concatenation meeting. Septenllrer 6, in Jackson's Club House there. llil1 l'rrmDhrev anti Bili l-r-enson n'ere in charge of the Concat, at ulriih s{,nre (,f the initiation ecluipment lrroke <lon,n to the enjovmer-rt of the Kittens. Al Frost, n'ho conclrr<led a vcry successful clulr 1-ear, tttrnerl over the president's gar.el to the newly electe<l Jim Smith follon.ing the election of nerr- officers. Neu' memlrers oI the \ine are \\rcs Thornas lirrcl l)on Schrase and thc balarrce of the 1956-57 ofllcers n'ere held over another year. Jn as secretary-treasrrrer for thc rlml)teenth tilne is Cl'ruck Hanrpshire, l'hose re-clection \\'lls:rs cert:rin us LCI. shionrents in a 1()57 market. Chuck has served thc Sarr l)ieg'o clulr for lllan)- \'cirrs n()\\'ari<l consistently rr()\\-s dou.n all conrpetition ior the post, rtncl to him Clulr 3 n.rembers sar- thanks.

Forty membcrs \\'erc exl)ected t,, tee ()lT at the annu:tl Club 3 golf tournument ancl arr'itrrl tlinner at Singing Hills Golf ancl Countrl' Club in I)ehesa, ()ctolrer 20. Chairnrarr \\res Thom:rs :rncl \[rlrl< Baldu-in r:tn the shou' u'ith orre of the largest turnouts in tournaurerrt hist<.rr1., u-liich n'il1 lle reported in arr earlv issrte.

()n the future calendar of Clulr 3 is the annual u'inter <linner-<lunce, to be held the last Saturrilr_r' in _Jrtnturr-v at the usual placcCasper's lt:rrrcho in I,)l Cajori. The Clrrlr 3 constituents hope to find nrany of their l-os.\ngeles clulr f riends dou'n for this occusi, rn, rcPorts lSill Seeier', u-ho has been rvith the T. \'f. Cobb Company at its San I)iego r.r'arehouse (llElmont 31t673) sirrce Julr' 1 this year ancl u'ho has been realrpointe<l publicity chairman of Clult 3 :rfter tn,o years' "r'acation."

Incident:rlly, Seeley (a nrenrlrer t,f it; is ha1>p1' to report that the far-farrred San I)iego Hoo-Hoo Quartet has been reactivatecl al'ter an eight months' layolT (due to the mar-

Generqtion Not Generqting?

Sccretary of Labor Mitchcll said in Bethlehen'r, Pa., Oct. 13, that the nur.nber of your.rg sliilled workcrs in the U. S. has bcen declining :rs the population incrcases. "The pl:rin fact is that \\'e are failing to train anything like an a<lccluatc numbcr of sltilieci r.r'orkers," he <lcclarc<l to a Lehigh University convocatiou. Hc said thc nur.nl;er in 19.)6-8,.;00,000-nas unchansecl frorr 1951 and, "u,hat is even nrore alarrning," he atl<lecl, "is that the only rcason thc nrrnrber rcmains the sanrr is lrn incre:rse in skills iu'nol'rg rvorl<ers 21 to 64. Thcrc rvas a decrcase of 220,000 thc prrst fir'e 1'.';rrs in sliillcrl craftsrnrn agerl 14 to24." He lrointt'<l out that, for the rrcxt 10 ye:rrs, "u'e can cxpcct a rk'crease in thc number of skillecl r'vorkers unless tl.rere is rapid inrprovcment."

ket. no cloubt nothing to sing abortt, you knou' !) ancl is learning s()me ne\\' songs to adrl to its alrea<ly extensive repertoire. The singir-rg lrrmbermen girve tl.reir first performance of the ne\\' seas()n ior the I'TA at I-aguna l',eacl'r, Octolrcr 77,lrs a "wiLrnru1," ior frrture lppearances, u'hich the San Diego singers :rrc alu'ays haplry to gir-e for other Hoo-floo clrrlrs.

Cqbinef Monufqcturers Instoll

Installation of nrrv oflicers bt. the Southern California Assn. of C:rbinet It:inufacturers \\'as hclcl Oct,.,ber 26 at thc group's secon<l annual dinncr-danct'. Nerv prcsi<lcnt is H. C. )lcConnell, El N'lonte, u.ho succeecls Phillip A. l)c\{arco, Los Angeles. Other offict'rs are Dee Flriusepian, Garclena, and Richard A. Ruhoff, Culver City. The ncrv ilirectors inclu<le E<l Jackson, Rich:rrcl Coorrbs, Fiecl Davis, Horvard l)otts, Roy Fcirin, Les HolTnran, lloy Hoffmeister, Ray Nervrluist antl \\t. L. Rubottom.