The filon Whose Word ls Good An Editorial

Credit means the ability to borrow because the lender If he pays his accounts, lives up to his agreements, lives knows the loan will be paid. within his means, does what he says he will do on the day Credit is offered a man on the belief that he will pay, he says he will do it-or bust-he is the kind of citizen all either because of his moral or financial ability.

Moral credit is the best of all credit. Because of their moral credit, many men of small means can obtain financial help easily, because they have proven that their word is good. Moral credit means that it is a known fact that a man will do exactly what he says he will. The soundest man on earth is the one who keeps his word no matter how difficult it may be for him to do so.

Everyone who knows him has a kind word for that man.

employers are looking for and all lenders are seeking. And vice versa.

Full-Scqle Mqnhunt by Gordon-MqcBeqth For lts Contest Prize-Winner

The search of Neu'spaperman Stanley for Doctor Livingstone n'as nothing compared to the intensive llunt now being conclucted by Gordon-MacBeath Hardu'ood Company to find the gnLrrrl prize-n'inner in i1s recent "Name tlie Little Nllan" contest.

Bloodhouncls, hotrnd dogs, and a doggedly cletermined Gordonn{acBeath sales force are orlt combing the u'oods and dealer territories night and day. They l'ant to rervarcl the man who submitted "Doilar l3il1" (right), the rvinning name. according to thc judges, for the lirtle curtuon character who _appears in Gorclon-XlacBeath advertising. I3ut they don't know lvl'rere to finil hini.

From information containecl on the rvinner's entry blank, the lucky contestant is H. A. Nen-comb t_,f tl.re liainbow Lrrrnber and Paint Supply Company, San Carkrs, California.

After the judges selected the l'inner, Gordon-N{acReath phoned San Carlos to announce the good nervs to N{r. Newconrb and learned the store had gone out of business. A lthorre call to Nlr. Neu-comb's San Carlos residence also <lren'a b1ank.

And so, as this issue of The California Lumber Merchant goes to press, Gordon-X{acBeath is still pressing its intrepid search throughout California, Oregon -and Nevada in -an elTort to locate Prize-Winner Nervcomb.

If any readers of this magazine knorv where X,Ir. Nervcomb might be located, Gordon-MacBeath requests that yorr phone tl.rem collect in Sacramento at Gladstone 2-2657, or Oaklancl at LOckhaven 8-2578. N{r. Nervcomb, thev presume. rvould like to return to civilization and colleit^his prize of one handsc.rme salad bou'l, once the n.ord reaches him.

Encino.-Triangle Subdivisions l-ras built 21 luxury estates valued at $1,365,0@ from a former estate here and plans another 69 homes at more tl-ran $4,500,000 in the 30acre development.

pAl/Q|) Architectural 0uality Redwood is loaded into the Gars with particular CARE and SKIIL

Fro. headrig to loading'platform, the most' modern foaldling procedures protect every piece of Palco* Architectural Quality Redwood against mars or blemishes. Car loads are solidly stowed, strapped and rigidly braced against shifting.

But in spite of every loading precaution, cars in transit are sometimes subjected to severely damaging switch-yard jolts.

If there is the stghtest evidence of damage, protect your interest by notifying your Railroad Agent at once, and securing his.inspection report, which is required in event of claim against carrier. And it's in your'interest, too, to caution your lurnber handlers to use care in unloading-to maintain the extra premium value of Palco* Architectural Quality Redwood.

When you specify PA[CO{' Archilecfurol Quolity Redwood for exlerior or inlerior design...you cqn be sure thqt it is o Certified Dry a All Cleor Heqrt or A Grode

Highest Uniformity of grode o Verlicql groin on oll rgsown potiems. a Where flot groin ig.specified' pctlem is olwoyr cul fron the bork dde