wHoLEsALE T I M B E R S roBB,NG

a Douglas Fir in sizes to 24" x 24" Redwood in sizes to 12"x 12" - lengths to 24' Haner capacity for surlacing up to 24" x24" Remanufacturing facilities for resawing up to 34" x 34" conditions 'r,l'hich are seldom {ottncl in handling of materials by civilian users of such trucks. N'Ir. Williams has been meeting periodically u,ith the BDSA since last June.

Jack Lilley, o\\'ner of Lille1"s Building Supplies, N'[endocino, has been appointed a city crtrrncilman.

A concentrated, advanced school for hotne builders rvill be held by the Sn-rall Hornes Council at the University of Illinois. Champaign-Llrbana, Nciv. 7-16.

Arlie C. Charter, Oakland, u'as appointed building trades representative for northern California by Keystone Steel & \\rire Co.. Peoria, Ill. His father, A. M. Charter, has operatecl \\'holesale Building Supply, Inc., Oakland, for the past 32 years. Arlie Charter has been rn'ith Pacific Coast Aggregates and F'abco.

The Community Facilities Administration approved a l)onald K. White, San Francisco, former newspaperman, rvas appointed district manager for American Forest Products Industries.

$200,000 loan to build a dormitory at La Verne (Calif.) College.

The Saroyan Lumber Co., Los Angeles, recentiy suffered a $20,000 loss of piles of hardwood lumber in a fire that started in the Insul-Flex Co.

The neu' St. Piux X Seminary for Catholic boys has been opened in the old hotel forrnerly operated by the defunct Metropolitan (Calif.) Lumber Co.

The Structural Clay Products Institute is holding its 1955 convention at the Greenbrier hotel, White Sulphur Springs, W. Va., Oct. 31-Nov. 2.

Bqker New Generol Monoger Of Hqrbor Lumber Gompony

Harold Baker, formerly sales manager of Cloverdale Redwood Company, joined Harbor Lumber Company in San Francisco as general manager on October 15, according to Isaac Zafrani, president of that concern. Baker will be active in the wholesaling of dry and green Redwood, Pine and Fir to California and out-of-state-markets, and will make his headquarters at the Harbor Lumber Company main office, Powell and Embarcadero Streets, San Francisco.

Prior to taking over as sales manager of Cloverdale Redwood, Baker had been with Superior Timber at Carlotta. He came to Northern California from Los Angeles, where he had been active in the wholesale lumber business in Southern California.

Citizens Lumber Gompony Holds Open House in New Selmq Yord

For the purpose of celebrating the completion of a nerv showroom and office, the Citizens Lumber Company of Selma held a day-long Open House October 15. Nearly 1,000 customers, suppliers and {riends attended the gala occasion to pay their respects to an old friend with a brandnew face, and to admire the spacious modern new shorvroom and offices.

In addition to the Selma yard, Citizens Lumber Company maintains headquarters at Kingsburg and branch retail vards at Reedlev and Dinuba. Calif.

Workshop Aids Northern Merchqnts

(Continued from Page B) his assistant, Don Wilson, found no need to call on their convention programming experience to provide recreation or entertainment for the studious dealers.

The problems of almost every phase of conducting a retail lumber business were brought up, discussed, and ideas developed which, by adjustment to the individual situations in varying marketing areas, would lead to resolving them.

No one simple cure-all formula was uncovered which would correct any or all of the retailer's problems, but if positive instead of negative thinking, the searching instead of complaining attitude, the forward instead of stagnant outlook would be demonstrated throughout the industry, many of the industry's so-called "problems" would become nonexistent.

It was concluded that success is ahead for the dealer who builds his sales by selling, through improvecl and increased operating efficiency, advertising, merchandising and services, rather than by buying his sales by price cutting.

Pomeroy and Wilson found it gratifying to rvitness the spirit of cooperation and the willingness of the dealers to exchange ideas and close facts and figures to and amongst competitors for the mutual benefit of the group. This attitude and service to one another, pomeroy loi.,i, out, is just one of the priceless advantages which be.o-" available through dealer association membership.

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