PACXFIC FXR SATES

Representing Northern Coliforniqond Oregon Mills

How Deqlers Cosh in on Christmqs

(Continued from Page 23) ing a sign offering plans for plywood cutouts was stopped on the street and asked for the plan.

Cutouts Not Worth Time and Effort

In several yards, dealers attempted to cut out blanks for the decorative plywood figures. Although this brought some sales, it was generally conceded that in a busy yard, with a minimum of manpower, it was not worth the time involved, with one exception. In the suburban St. Louis yard, the dealer offered train board kit with legs, railings,

Representing on a wholesale, direct mill shipment basis some of the older and better Fir and Pine manufacturers in Oregon and Northern California GREEN OR DRY ROUGH OR SURFACED

By rail or truch

plywood and insulation board at a package price. The kit sold for $11 and produced total sales of about $250.

Here is a typical specific.result in one yard, neither the lowest nor the highest. Plywood sales increased 70o/s or $1, 832 during the period of the promotion. The total advertising cost for the same period in all areas was just $618.

Here are the general results. Increases in plywood sales over the same period for the previous year in two yards was better than 60/o.In two others, it was better than 3O7o. In one, it was 9/o and it was off ll/o in one rural yard. However, total gross sales in the latter were ofr. 3lVo.

In all cases, pl5rwood occupied an increase in the percentage of gross sales over the previous year. The percentages here ranged from four to LZZo/o. The top figure spent for promotional activity in all types in any one yard over the three-month period was $709. The lowest, $399.

New t'Vqndolism" Posfer Availcble

A new "vandalism" poster is now available for use by local home builders associations in fighting vandalism and theft, particularly among school-age youth. It can be used in schools, community agencies and other organizations interested in combating juvenile delinquency. The poster is in 3 colors, I7x22" in size, 70 lb. stock. Each association may obtain 25 copies free of charge with additional copies available at $3.00 per 50 copies (minimum order). Send requests to the NAHB Education Department, National Housing Center, Washington, D. C.

lnottrer Winton "Plw" fienim

If you have a demand for top quality dry lumber, priied for a competitive madiet,'then WiN-Oru ;i lor You! Production of our 2O-mill group is second to none. 'We can fill any demand you-can-create, and keep it coming on schedule. No dinger of being left "_higb and drt'' with SfIN-DRMfiite or phonle for detiils.

Feet Inventory Guarantees Proivipt Service Quatity And Savings

Northwest Hardwood Assn. Formed

The Northwest Hardwood Association was incorporated September 27 at Olympia, Wash., and held its first annual business meeting October 8 at Seattle for those interested in the conservation and utilization of Pacific Coast hardwoods, establishment of log and lumber-grading rules, and extension and stabilization of markets.

An association ofifice has been established at 3253 Commodore Way, Seattle 99, Wash. Harry O. Mitchell has been engaged as secretary-manager. Paul Barber, Oregon Alder-Maple Company, Willimina, Ore., heads the membership committee with a goal of 40 members. Two area grading rules ,committees were appointed, one for logs, A. P. York, Tacoma, chairman, and one for lumber, L. R

Smith, Longview, Wash., chairman. The NHA may start an official association journal with paid advertising.

Koppers Instolls Sofety Belts

Pittiburgh, Pa.-With installation of safety belts underway in its 700 company cars, Koppers Company, Inc. has joined the leaders in a safety "revolution" which should reduce drastically the most common cause of death or injury in automobile accidents. Properly installed and conscientiously worn, these simple and relatively inexpensive straps could dramatically cut down the toll of death and injury on the highway by as much as 50/o, according to traffic experts.

Fred C. Foy, Koppers president, who has had safety

Eureka Redwood Lumber Co.

Seryes Soutlern Calllornia lllitrter lterchafis

Our new Southern California distribuiion yard is ready to serve lumber dealers. We carry all types and sizes of redwood lumber . no need of you carrying a large inventory.

You're invited to use this convenient distribution yard. There's prompt loading for your pick up-in less than carload lots-or we deliver. We also accept carload'orders. Ask us for quotations.

Phone: LOgon 8-3339TOpoz 9-0993

Eureka Redwood Lumber Go.

718l Eosl Fircslone Blvd., Downey, Colifornio

Member: Colifomiq Redwood Associolion belts installed in his own car, is convinced that the safety belt is one of the answers to safer driving. He said: "We believe in ,carrying our safety program beyond the plant gates. If the installation of seat belts in our company cars saves just one of our employes from injury, we will figure the total investment well-spent." Belts being installed in Koppers cars are two inches wide and made of tough nylon webbing. For front-seat installation the belts are pulled through the angle formed by the seat and back-rest and anchored to the car frame behind the seat, through the floor.

The belts slope down and back from the hips at an angle of 45 degrees and are equipped with a simple, strong, foolproof buckle which can be instantly released with one hand, so that the user may extricate himself in a hurry, no matter what position he is in. A special sti'cker featuring the green and white cross of the National Safety Council is placed on the dashboard of each car. In addition to admonishing the car occupants to "Always use your safety belt when driving," the sticker also reminds the driver that "The best road rule is the Golden Rule."

New O'Molley Monoger In Goolidge

Coolidge, Ariz,-Charles Pensinger assumed the management of the yard of the O'Malley Lumber Company ,.,i.] here late in September. Ife came from Buckeye, &riz., ,' where he had been with O'Malley since 1949 and was assistant manager since January 1951. Pensinger is active ,,,,: in civic affairs along with his retail lumberyard duties. .