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WANT ADS

WANT ADS

'lnstqll-lt-Yourself' [inoleum

Lancaster, Pa.-Armstrong Cork Co. is introducing a new line of 24-rnch wide strips of linoleum, the first time a sheet material for self-installation has been marketed by the resilient flooring industry. The strip installation is said to permit rapid covering of a floor, compared with block-by-block tile installation. Easy to handle in store and home, patterns selected {or easy matching give a seamless appearance and are offered in 6-foot widths; the long edges are precision-trimmed to eliminate cutting seams. Armstrong furnishes a "home mechanic's kit"-including linoleum knife, notched tron'el, chalk line and chalk, and special scribing tooi. Home handymen must furnish the yardstick, thumbtacks, hammer and chisel, rolling pin or linoleum roller, clean rags and bucket of water.

Son Diego Permits Zooming

PROMPT SHIPME]IT

Smoll tight knots ond fine texlure . coupled with selective mqnufocture ond thorough kiln drying... yield o product of exceptionol quolity. WE ARE FUttY PREPARED TO SUPPLY LARGE QUIANTITIES OF THIS STOCK MANUFACTURED TO OUR OWN PATTERNS, THUS GUARANTEEING A STEADY SUPPTY OF CONSISTENT QUAI.ITY AND PAfiERN. This is why iodoy, when you think of decking, think of BTACK DlAlv{OND first !

We con qrrqnge truck ond troiler delivery ot o slig'ht odvonce in price over cor loods.

AISO OTHER WEST COAST WOODS

San Diego.-September building permits here were valued at $6.2 million, compared with $4.1 million in September 1954 and $8.5 million in August 1955. The month's total brought 1955's first nine months to $65.4 million, compared to $55.6 million in the similar period last year.

Wesf Side Lumbermen Meet

The West Side Lumbermen's group of the Southern California Retail Lumber Association met at Brand's restaurant, Inglen'ood, October 27, for a scheduled dinner meeting. NIr. Beuchel, Inglewood Lumber Co., was chairman.

Prevention is far less expensive than treatment and cure that's why Community Chest agencies stress the preventative service to the extent of their resources. In a growing cornmunity these agencies need sufficient support to carry on their work. Give generously to this year's appeal.

2oo

FEET ilIORE To Serue You Better!

The 200 miltisl feet of timber we just bought in Trinity Nat'l Forest brines our reserves to mone than a billion board feet This, plus three s"*6i[s, two planing mills, and dry kitn-capacity of seven million feet of seasoned luhber i month, is your assurance you can get the lumber you want when you want it, from the Ralph L. Smith Lumber Company. 'Good service mikes good friends . . we'ie working constantly to serve vou better.

HugeRemodeling Morket in 1956

(Continued irom Page 10) ing which can be arranged through banks and savings and loan associations, home owners can take as long as three years to pay for a home improvement project. Thus, a job costing as much as $500 can be paid for at the rate of only $15.97 per month.

"In some instances, the funds needed to pay for improvements can be obtained by increasing the unpaid balance of the mortgage on the home, which means the work can be ' paid for over the remaining life of the mortgage.

"Types of improvements which can be financed under these time payment plans include adding bedrooms, modernizing kitchens and bathrooms, adding a bathroom or powder room, finishing attics and basements, re-roofing and re-siding, painting and decorating, replacing or refinishing floors, insulating, replacing gutters and dorvnspouts, installing new heating or air conditioning equipment, modernizing electrical and plumbing systems, installing combination screen and storm doors and windolvs and adding or enclosing a porch." fn case any of you think that we are doing a lot of talking about something that isn't very new, let me explain that most people outside our industry with whom lr,e have dis- cussed the sales promotional possibilities of Operation I{ome Improvement have bluntly told us that the idea won't get very far until someone in each community sets up a Home Service Center to tell home owners where to go to get home improvements carried out conveniently. f can assure you that, before planning this announcement, we gave plenty of thought to the fact that some dealers may not be prepared to offer this type of service to the home owners who go to them in response to our announcement. Certainly, there is nothing gained by publicizing a service which doesn't exist or by telling the public that some dealers will perform a service which they are not prepared to offer.

When we tried to explain that many lumber dealers already offer that sort of service, and much more, we usually were greeted with gieat skepticism. In most places, the dealer who is known to ofier the services we have described apparently is a rare animal.

You will notice, however, that the announcement is rather carefully worded. In the first place, it doesn't say that the dealers will perform these services. It says they will help the public obtain the help they need. The statement says that some dealers handle all the details themselves while others put the customer in touch with competent people who will perform the services in question.

The dealer who doesn't want to assume any new responsibilities on home improvement jobs certainly doesn't have to. If he doesn't wish to employ an architect or call one in when needed, all he needs to do is maintain a list of interested architects and refer the customer to one or more of

){ot tllonono Wuh Ut

you need yovr lumber Iodoy!

EFFICIENT LU'IIBER CARGO HANDTING EXPERIENCED PERSONNET

IAODERN EQUIPIIIENT & FACILITIES

FAST TRUCK TOADING ASSURED

STORAGE AREA OVER IO IIIIILION FEET

ADJACENT TO FREEWAYS FOR FAST

TRANSPORT TO Att SOUTHIAND CITIES

Just few reasons why yov should CALL them. . . If he doesn't wish to make time payment loans or go to the trouble of helping the customer fill out a loan application, all he has to do is tell the customer which lending institutions to go to. . . If the dealer doesn't want to employ rvorkmen or make deals with contractors, all he has to do is maintain a list of competent, interested contractors for each type of work and refer the customer to one or more of thern. If he doesn't want to handle jobs requiring plumbing, heating, or electrical work, the dealer can refer the customer to competent concerns which handle that work.

It's that simple. To meet the terms of this announcement, the dealer is obligated to do nothing more than give the same helpful advice he always has given his customers. Of course, the further the dealer goes toward providing architecturat help, arranging time payment loans, and lining up contractors to do the work, the better he controls the sale and the more profit he can make. But that is a question for the individual dealer to work out for himself.

AU this announcement does is tell the public that, when they have modernization work to be done and want assistance, their retail lumber dealer stands ready to help them get the work done conveniently.

Dealers who want to give the home improvement trade more attention will find that the National has provided them with plenty of good, workable merchandising tools. For example, in your Dealer Operating Guide you have a chapter on "IIow to Operate a lIome Improvement Service," you have your Merchandising Calendar which suggests the best time to promote each major type of home improvement, you have two chapters on Advertising which tell you how to plan and prepare good advertising, and you have a chapter on Direct Mail Advertising, a chapter on Sales Management, and so on.

You also have your "Handbook on l{ome Financing" which tells how to make FHA Title I repair and modernization loans, and there is a Dealer Operating Guide chapter on the same subject.

In addition, the National will provide to each member a promotional kit for tying in with Operation Home fmprovement.

We in the National aren't trying to say how far a dealer should go in appealing to the home improvement market. All we are doing is trying to awaken the public to the need for and the advantages of home modernization, trying to direct the public to the lumber dealer when they have work to be done, and telling the dealer how to handle that trade effectively when it comes to him.

There isa great, almost untouched market awaiting cultivation. Powerful forces are planning to give us a lot of help in getting our full share of that market. We will be missing a great bet if we fail to go out after it.

New WCIA Fire Insuronce Depf.

H.V. Simpson, executive vice-president of the West Coast Lumbermen's Association, announces the appointment of Fred L. Mattson, Jr., to head a new fire insurance department, in keeping with the association's policy of giving service to its members on problems of industrywide nature.

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