ii', operotion Home lmprovement :l::11*^::".^'i""::ii5:

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l: Operation Home fmprovement, the industry-wide, year- According to plans already underway, every important iij;,i long sales promotion campaign to make 1956 the biggest trad.e association in the home improvement field is tying in it." year ever in the improvement of American homes, is well its efiorts with Operation Home Improvement to gain maxi' .' ^- +Lo ri,... +^ L ^^^-Al-- +^ T^L- D T\^^^L^- on the way to success. According to John R. Doscher, imum benefit for members. il,

9",1 :l::l.t1e director,.lt.t "t"-t:ts

oJ the.industry- An executive committee has been appointed to steer the trade associations, manufacturers, financing interests, ad- burgeoning efiort, Under the chairmanship of F. Stuart vertising agencies, national and trade magazines-are co- Fitzpatrick, of the chamber, the committee includes Anoperating enthusiastically in the giant promotion. drew J. Watt, United States Gypsum Company; paul Shoe_

IJnder the sponsorship of the Chamber of Commerce of the United staies, operation Home r*p,o-,"*.n;i;; task force charged with coordinating the promotional efforts tional Electric Contractors Association, and H. R. Northup, of three major industries: building materials, home equip- National Retail Lumber Dealers Association. ment and financing' while this is a private enterprise Financial underwriters of oHI,s $100,000 budget include approach to the nation's housing problem, Operation Home Improvement will be launched officially ry tne "ar+rirrirNational Gypsum' Masonite' congoleum-Nairn' Reynolds' United States Gypsum, United States Plywood, the Cham- trdtion with a proclamation by HHFA Administrator Albert t _ _ r-

.-^^1^-^.:^- L-- LITID A A 1--- 1,' l^r-^1--- A il,, i luw

M. Cole, to the effect that "'56 is Home fmprovement Year." ; of the desree^of

^r nr^^ ,r^_-^^ ^r Lumber Dealers Association, National Association of Lum-

American Home Magazine, the Mccall w6ingplansnowtousetheoper-10Rockefe||erP|aza,NewYork.

-'4PRv' their advertisingschedules Lumber accounts f.or ffi/o of the wood used in the

Trrmher ?..o,,nre ^"^r*, ,*.,,nnrr rrep.r i- rha

, , throughout the year, and also in all of their promotional United States. The market will be just as good for the and public relations effclrts. Home service magazines are next 20 years--IF we don't burn down the timber