GEORGE CLOUGH

Lu Mb

We ore in business to give you QUICK, ACCURAIE WHOTESATE TUMBER SERVICE ond our orgonizotion is fully equipped lo selve our customers exoctly fhe woy YOU wqnl il.

When you qre foced with o problem involving q corlood or q trqinIood you certoinly wqnl lo deol with the distribufor who con f ulfill your needs promptly ond efficiently, Wa msinlqin the proper mill conneclions thot assure rhe right lumber for the iob.

SERVICE PIUS is our pledge lo hondle YOUR orders os YOU wont rhem hondled becquse we reslizo every efiorl musl be put fo*h in order lo mointain lhe reputolion upon which we hove built our orgonizotion. Our copocily lo serv6 you includes experienced personnel ond o complete coverdge of lhe producing mills doily-ond so we soy ogoin-

"We qssure you thot every order you ploce with us, lorge or smoll, will receive prompt, courleous dllenlion from experienced peopleWHO KNOW THE TUMBER BUSI. NESS!"

September Housing Stqffs qr I | 4,OOO

The preliminary estimate of 114,000 new nonfarm drvelling units started in September is the highest total for that month since 1950; 2,100 Lrnits were public housing, compared r,vith 3,000 units in September of last )'ear. A dou'nward revision of 3,500 units in the June figure brings the total estimated starts for the first nine months of this year to 906,50O units; an increase of 40,100 units over the same period last year.

Jerry Glough Now Benedict

Jerry Clough, pron-rinent young Southern California lumberman, and l\Iolly Caldero,n were married September 25 at Saint Brendan's church, Los Anscies. Following an exrended honeymoon aboard the yacht 7 C's cruising of f tl.re coast of lower Califorrria, Mr. and Mrs. Clough icturned to their home in Manhattan Beach, California, October 11. The fornral wedding ceremony was .rttended by many friends <-ri the young couple and lumber folk throughout Southern California.

Heqds €ompoign

William X{. Stuart, presiCent of the Martin-Senour Paint Comoany, will serve as general chairman of a campaign to raise funds fi.'r the Institute of Design oi Illinois lJniversity's School of Technology. The funds, expected to total more than $300,000, will help finance the construction of a new building on the IIT campus to house the Institute of Design and rhe architecture and city planning departments.

fhrongs Attend NRTDA Exposition

(Continued from Page 20) in5' steadilv improved. He urged officers of the federated associations to encourage dealers io permit their employes to receive the advantages of this unique and highly successful training.

Russell Nowels, chairrnan of the Merchandising committee, said that NRLDA's merchandising program and its Merchandising Calcndar were filling a widespread need and recommended that store display receive greater emphasis in the program for the coming year.

Everett B. Wilson, NRLDA's public relations director, said that a sound slide film in color was being prepared for shorving to dealers in district meetings and for use by dealers in training their own employes. trntitled "What Are You Plannirg to Build?" the film deals with methods of increasing the size of the customer's purchase.

N{r. Wilson reported also that NRLDA will undertake a study of bonus and profit-sharinq plans being used by individual dealers, to be issued as a companion piece to the report on sales comrnission plans of fered to members in 1954.

Preliminary results of a revealing survey being conducted jointly by tlre Saturday Evening Post and NRLDA were reported by Tom Bright, manager :f the Post's building products dil'ision. The survey, which is still in progress, presents new information about the lines of merchandise being carried by dealers and about their mercirandising and advertising practices.

This was the busiest meeting ou record for board members, inasmuch as they adjourned promptly to Kingsbridge Armory