September Future Construction Awords Highest in History; Dodge Totols $tr8t 6,232r()()() -- Biggest 9-Month Figure

New York-New high recorcis rvere set by September's totals of Dodge Reports of contracts for future construction in the 37 eastern states, it was anqounced by F. W. Dodge Corporation. The September total of $1,816,232,000 rounded out the biggest nine-month total in Dodge's 63-year history; 13 percent ahead of the first nine months of 1953, which until now was the all-time high.

"September set the biggest morrthly total in Dodge history, in the ordirary contracts by individuals and business firms and government bodies," stated Thomas S. Holden, Dodge vice-chairmr.n. "Even including the atomic energy figures, it was the foi:rth biggest total in hrstory. But the significant fact is that the vast body of home builders and corooration

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Homeof . ..

ETCHWOOD . ETCHWALI . PLYSIDE SHAN TONG . PARQ-WALL

RANDOMWALL qnd DACO DOORS executives and others who signed ihose contracts in September affirmed in hard cash their faitih in continuing prosperity in the months ahead."

The Septt'mber total was four llcrcent above that of September 1953 and set an all-time September high. Eliminating last vear's atomic energy contracts of September, it rvas 20 percent :her.C of September 1953.

The nine-month total of $14,477,1.81,000 was $1,620,000,000 ahead of the first nine months ot last year. "This brings alrnost mathematical as.surance that new high yearly records will be set in 1954 both by the Dodge totals and by the goverr.ment estimates of construction put in place," said \{r. Holden

Texfure One-Eleven Scores For Gommerciql Applicotions

When the nerv exterior fir plyu'ood sicling material, Texture One-Eleven, rvas intrciduced early this year, quick acceptance in hon.re construction 'lvas predicted. Not foreseen tht:n r,vas the variety of commercial applications of the smart, ne\\r grooved panels. Among the lo new panel's versalility. first to use the line-and-texture panels for other than residential 'lr,alls is the architectural firm of Johnson-Austin Associates of Tacoma, Wash. In addition to architectural activities Walter Johnson and John Austin retail contemporary home furnishings. They hit upon the idea to apply T 1-11 (16/2) as a displav background on one entire r,vall of their shorv room. Texture One-Eleven gives them the aesthetic setting desired. Not only does its strong linear pattern provide an effect harmonious rvith present architectural trends but it also affords stylish accent to displays of furniture, lamps and ceramic pieces. And the deep face grooves made possible the easy insertion of adjustable shelf hangers.

The shadow-line plywood was also used

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legion Lumbermen Heqr D. A. Speok

(Continued from Page 24) was the guest speaker and gave an interesting talk on the activities of the district attorney's office. Orrie W. Hamilton, executive vice president of the Southern California Retail Lumber Association, reported on the Building Products Exposition and Merchandising Forurn conducted by the National Retail Lumber Dealers Associatioir at the Kingsbridge Armory in Nerv York City, October 2-I0. Fred Morehouse introduced the Past Commanders of the Post present at the meeting, and Past Commander Tom Milis presented Matt Curovich, who served as Cornmander during the past year, rvith a Past Commander's pin. The following attehded the meetiflg; Milt Page, Dave Schappals, California Pacific Wood Products; J. H, BlEk, Dallas H. Gilib, Wiltiam p. Uictr'*ts. f. W. Frommer and John--Mobley, The Celotex Corp; L. G. Hmings, Pine Ridge Lum- ber.Cg.; John Muffly, Package Engineering Co.; dlbert G. Shaw, H. W. Brwn Sash & Dmr Co.; Mauie K. Boyd, R. W. Downer Co.: d. R. Foster. CaliforniaPortland__Ce_mer,rt C9.; IaVeme Hubbard, W. L. McDonald, R. - J. Caims, Is E. Hubbard and Bud Haywad, Hayward Lumber & Invejtment Co.; Har- ol{Hmilton, John W. Koehl & Son; Thomc W. Mills, T. W. }Iills Lumber Co. - Fred-Mcehou*, Bohnhofr Lumber Co.: J. L. Cumingham, Cunninghanr Roof- r1S;-It(att Curcvich, M & C Lumber Hauling; Garge J-. Stow and Hlany Wct, Sand_Door & Elywood Co.; Kmreth W, Sdtmidt, E. L Bruce Co.; Ed Ot*n ahd Freman D. Cqmpbell, Western Custom Mill, Inc.; Ralph Boden, Brush Industrial Lumtrer Co.; R. H. Seguine, United States Gypiu- Co.;- S. W, Plumer, San Dimas Lumber Co.: Clae S. Sandford and W. W. Nelion. patten- Llinn Lumber Co. : R. A. Deininger and Jack W. Hussey. Fir-Tex oi Southun _Califomia; Hugh Hurth, Harbor Box & Lumber Co.; -Dick perry and O. E. Pw_y, Perry Bros. Lumber Co.; Orrie W. Hmilton, Smthern -Califomia fn".tXl"*l.O.t Asscciation; Red Porter and Ed Marrin, Cslifomia Lumber

Remodeling Son Mofeo Ycrrd

Hillsdale Builders Supply Co., San N{ateo, Calif., is now being remodeled, 'ivith the emphasis on increasing the yard's retail trade and boosting the do-it-yourself business. Herb Crarvford, recently appointed manager of the Hillsdale concern, is in charge of the renovation.

Gocrsf €ounties Hoo-Hoo Club Holds Election Night in Sqlinqs

The annual election night for Coast Counties Hoo-Hoo Club 114 was held October 14 at the Big Hat Barbecue in Salinas. After great pondering and due consideration, the new officers and directors were announced as follo'il's:

President, Ollie Lee, E. L. Bruce Co., Santa Clara; VicePresident, Willard Lentz, Santa Cruz Lumber Company; Secretary-Treasurer, Norm Rose, Georgia-Pacific Plywood Co., Salinas; and Sergeant-at-arms, \Marren Merritt, Seaside Lumber Co., Seaside.

Elected to the board of directors for the coming club vear were: Sherwood Causley, Homer T. Hayward Lumber Co., Salinas; Keith Davison, Tynan Lumber Co., Monterey; Harry Tannos, M. J. Murphy, Inc., Carmel Valley; Harry Stone, Diamond Match Company, Salinas.

After the officers and directors \,vere duly installed, the membership discussed future club activities. It was decided to omit the November meeting in favor of concentrating all efforts on the annual Christmas dance, to be held next month on the Monterey Peninsula.

Lumberments Post Meets Nov. I O; Will See Two Speciol Movies

The next meeting of Lumbermen's Post 403 of the American Legion will be at 7 p.m., November 10, at Taix French restaurant, Los Angeles. There will be a special movie on logging Mahogany in Africa for use in plywood, and a lO-minute film of parades in which the Lumber-

lumbermon o lcl Cqrte

W. R. (Bill) Jones, prominent Los Angeles lumber exectiti.re, head of the W. B. -Jones I-umber Co., won the amateur chef contest in the entree class at the big cookrls event held at Bcb Dalton's La Cienega eating housc last month. Jones, who is an enthusiastic entertainer in his patio, prepared his special "New York Strrp;-.er a la Cliff House" at the Dalton event and was proclarned Southern California Amateur Chef of i954. He has been serving these wonCerful steaks to his friends for many years, having lcarnec! the fine art of preparation in San Francisco several years ago.

men's Post ning will be has participated. Another event of the eveformal initiation of new members.

NLMA Annuol November 8

The 1954 annual meeting of tne National Lumber Manufacturers Association will hear an interesting program at the Shoreham hotel, Washington, D. C.. November 8-10. Primary emphasis cl the program will be on the subjects of merchandising, product publicity and public relations.

On November 9, the panel of guest speakers will include Ray Sabers<-rn, Merchandising Institute, St. Paul, Minn.; Ralph Walker, architect, New York. and Dr. Emerson Schmidt of the U. S. Liramber of Commerce, Washington. In addition to the various committee and directors meetings, Elizabeth Gordon, editor of llouse Beautiful, Nerv York, will be the principal speaker at the annual luncheon meeting among the events for Noveurber 10.

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