You Cqn Cqsh ln on Chrisfmqs Buying

Looking for lvhat it takes to maintain volume during sults by dealers who used similar ideas to build Christmas the holiday season? sales last year.

A Christmas promotion by the Douglas Fir Plyrvood The whole thing-plans, displays, ad mats, radio and Association has everything you need to identify your TV commercials- is free. In its announcements, the aslumberyard as the 1954 Santa Claus to everybody who sociation describes the package as "a Christmas gift to builds things for Christmas-whether it's a giant larvn cut- dealers that is, in effect, a hot stove midwinter sales proout or a gift under the tree for mother. motion tailored to stimulate greater store traffic and high

The entire promotion is ,centered in a Christmas mer- volume fir plywood sales at the retail level." chandising plan for lumber dealers built around new fir It has been expanded from the 1953 Christmas campaign plywood do-it-yourself plans for outdoor displays, chil- so that dealers rvho staged a holiday promotion last year dren's toys and make-it-yourself gift items. With them is will have more and better materials to r,vork rvith this a detailed plan of action loaded with helpful suggestions on year, and to provide the ideas and sales tools needed by horv to capitalize on tl.re material, based on proven re- dealers who are trying to tap the Christmas market for a complete list pf items cov-