GE tO FOR. BUIL ANDISING ITH

Here's a sum'mary of things you call do to capitalize on the Christmas "gift" package to lumber dealers from Douglas Fir Plyvvood Association.

1. Get positive identification of your yard as Santa Claus headquarters to the do-it-yourself trade through local store display and by devoting at least a portion of your regular advertisiug to Christmas selling themes provided in the association's merchandising kit.

2. Tie-in with your local junior chamber of commerce in support of the outdoor lighting contest program. This is sponsored by General Electric and junior chamber of commefce gr:oups everywhere.

3. Work with local church groups to develop displays.

4. Check with restaurants, shops, department stores and other local retail outlets on supplying materials for their orvn store displays, Last year a number of commercial establishments used association olans for their disolavs.

CHRISTMAS PLANS AND WINDOW DISPLAYS help sell {ir plywood. -A comparable display could be a {aclor in helping you win parl of lhe $2,000 ofrered by Douglas Fir Plywood Association in its recently announced 1954 Chrislmas merchandising conlesf. Any dealer is eligible. See story below.

5. Stock cutouts or blanks of the displays shown in the plans.

6. Offer to work w'ith school vocational instructors in providing plans and material for toy and gift items stuclents can make for their families.