DAilT & Itl]$$nil, $ilm$ C0.

Virgil Pelerson Nomed Monoger of Shingle Burequ-W. W. Woodbridge Retires

Appointment of Virgil G. Peterson as sec:etary-manager of the Red. Cedar Shingle Bureau is announced by Earl S. Wasser, Bureau president.

The new Bureau manager has been u'ith the organization since 1939, serving successively as Midn'est fieldman. trade promotit.rn manag'er, assistant manager and treasurer. He is a graduate of the University of Washington.

Peterson's background is closely associated n'ith the red cedar shingle industry. His father, the late Cl-ras. Peterson, was a pioneer Northwest shingle manufacturer, and the nerv Bureau leaderivorked in the shingle mills for a number of years.

Peterson succeeds \\r. \\r. Woodbridge, 'ivho has headed the Bureau for the past 19 years and u'ho is retiring because of ill health. Woodbridge's retirement removes from the lumber industry scene one of its most colorful and widely known figures, as he traveled a major portion of the tirne and was acquainted u'ith lumber dealers and u'holesalers throughout the nation.

"We are gratified to have a man of Virg Peterson's experience and capabilities to fill the spot left vacant by Bill Woodbridge's retirement," NIr. Wasser stated. "C)ur industry feels deeply grateful to 'Woody' for his untiring efforts in ottr behalf for so many years, and u,e cqnsider ourselves most fortunate to have Mr. Peterson available to fill his shoes."

Disploy for Deolers

With the theme of "Advertising Plus N{erchandising" the Southn'est Plyr.vood Corporation, 6819 \\rest Boulevard, Los Angeles, recently announced tirc company had available for the Southern California retail dealers attractive displays featuring Bavlaun Philippine I\Iahoganl'. These compact sales pieces can be obtained on request.

"We are going to carry the ball in our sales promotion campaigns for the dealers and reach right out to the consumer trade to stimulate sales at the retail level," cleclared Jack Pollard, president of the rvholesale distributing firm.

Floyd Scott, president Western Custom Mill of Los Angeles, spent the last tlvo r,veeks of October in Northern California on a combined business and pleasure trip. Whilc in the north he secured his limit of duck while hunting with George Burnette, prominent lumberman of Marysville. California.

Light weighr, softness, sfroightness of groin ond uniformity of texture moke this lumber eosy lo hondle, cut, sow, shope ond noil -thus soving costs on the iob. Widely used for froming, sheothing, subflooring, etc. Selecf grodes ore excellenl for interior ond exlerior trim, millwork ond mony industriol uses.

This is buf one of ten fine softwoods from member mills of the Western Pine Associofion. All ore mqnufoclured, seosoned ond groded to exocting Associotion stondords. Lumber deolers, builders, orchitecfs ond wood users hove found them dependoble ond best for mony construction uses.

THESE ARE THE TYESTERN PINES

IDAHO WHITE PINE

PONDEROSA PINE . SUGAR PINE

THESE ARE THE ASSOCIATED WOODS

TARCH DOUGIAS FIR WHITE FIR ENGETMANN SPRUCE INCENSE CEDAR RED CEDAR

IODGEPOI.E PINE

How Lumber Looks

(Continued frrlm l''age 2) tion. Unfilled orders of the reporting rnills amounted to 32 per cent of stocks. For the reporting softu,ood mills. unfilled orders rvere ecluivalent to 19 days' production a.t the current rate, and gross stocks \\'ere ecluivalent to 58 clays' production.

For the year to date, shipments of reporting identical mills were 2.1 per cent above prodttction ; ne'tv orders were 1.2 per cent above production.

Corirpared to the average c<-rrresponding rveek in 19351939, production of reporting mills rvas 59.6 per cent above' shipments were 53.3 per cent above; nerv orders u'ere 50.0 per cent above. Compared to the corresponding lveek in 1952, production of reporting mills u.as 2.8 per cent below; shipments were 13.3 per cent belor'r'; and nerv orders rverc It-r.3 per cent belou'.

The Western Pine Association, for the lr'eek ended O'ctober 17,116 mills reporting, gave orders as 74,701,000 feet, shipments 72, 945,0N feet, and production 79,845,000 feet. Orders on hand at tl-re end of the ll'eek totaled 184,308,000 feet.

The Southern Pine Association for the.week ended October 17, 102 units (126 mills) reporting, gave orders as 16,916,000 feet, shipments 18,171,000 feet, and production 19,457,000 feet. Orders on hand at the end of the week totaled 4l7O7 .AOO feet.

The West Coast Lumbermen's Association for the lvei:k ended October 10, 178 mills reporting, gave orders as 113..501,000 feet, shipments 105,285,000 feet, and production 104.652.0O0 feet. Unfilled orders at the end of the week totaled 443,620,000 feet.

These same mills for the rveek ended O'ctober 17 reported orders as 122,136,000 feet, shipments 121,746,000 feet, and production 117,992,00A ieet. Unfilled orders at the end of the week totaled 444,011.000 feet.

Consolidqted Lumber Co. Picnic

The Second Annual Picnic of the Consolidated Lumber Co., Wilmington, for their emplovees and families was held ad Puente Handball Court. Puente, Calif., on Octcber 10. A barbecue lunch and re{reshments were served. There v,ras a baseball game, and music for dancing rT'as furnished by a six piece orchestra. There \\:ere pony rides for the youngsters. About 750 attended.

A. J. Nlacmillan, chairman oi the board of directors, and iiex Clark, vice president and general manager, made short talks of welcome. S. M. Hotchkiss lvas chairman of the Arrangements Committee.

Wedding Bells Mqke Building Boom

Government population experts predict that 700,000 young couples will marry and star-t families of their orvn in each of the next 7 years, representing a potential rnarket for almost 5,000,000 new homes during that time.