DBTI( FLADIDN

V/HOLESALE LUMBER

Redwood-IDoug;las Fir Ponderosa Pinn

733 Vlest Fourteenth Street

Long Beach, California

Phone Long Beach 6-52j7

Teletype LB SS-029

PRE-FINISHED PANEI.'NG

E xclu sive Di sl ributor s

Western Stotes

AilERWOOD pre-flnirhed pcncling ir dcrigned for comnercicl, industriol qnd rerldcnticl interlorr of unduplicotcd beouly. Scr lected grode pine boords oro mctal blcrtcd qnd wlrc brurhcd to elch out the soft surfoccl of the wood. thir decp.ctched finith ccpturca nsturol light in countlcs pottcrnr-givca ATERWOOD the outhentic oppeqrdnc€ of tim.-m.llowcd wood. lhc rcquircd color-lone is then opplied, followcd by a proteclivc coollng of cleor locquer. A final touch of wox, followcd by buftng com. plcles fhc unduplicoled beouty of AIIERWOOD. And only AflIERWOOD givcs the outhentic rustic ttyling ro dcrircd todcy in conmerciql, industriol, ond residentiol inleriorr.

specificctions:

LENGTHS: 4' to r5, (ovoiloble in rnultipler of two toet)

WIDTHS: 6-qnd-8 inch wlth rhiplop iolnt ond ecred cdget; giving V-ioint efiect.

Numbers and Colors f l-Umber (lo63t Browr)

#2-sun-Tinr Red (Noturol toncr)

S4-Apple Grecn f S-Honey Whire

#7-Smokt clrcy

Complete Wqrehouse Stock

Douglos Fir Plywood Oricntct Ach

Hnrdwood Plywood Philtppine tlohogony

Pine Plywood Hordbocrrd ond

Railite Plostics Finnirh Birch

Doors

Ncrnred Assislqnt Trqfiic Monoger

James G. Ilfanning rvas recentiv named assistant traffiic manager of West Coast Lumbermen's Association, according to K. C. Batchelde:, traffic manager. h" succeeds Emil Hanson rvho retired June 30 after thirty-one years with the association traffic department.

To Practice

Manning has been an association staff member since 1947 and had charge of WCLA's freight rate book since 1950. He recently received a certificate enbefore tl-re Interstate Commerce

The young traffic executive is a 1946 transportation graduate of the University of Washington. and a native of Seattle.

He served for three years in the Air Force during World War II, flying B-17s in Europe and C-54s in the Pacific theaters.

George Clough, Los utor. and his wife Salll', vacationing in Nevada.

Angeles wholesale spent several days lumber distribduring October

Jsck Hussey Appointed Soles Monoger For Fir-Tex

John Moor.e announced last month that Fir-Tex of Southern Califo'rnia, with offices and warehouses at 812 East 59th Street, Los Angeles, had appointed Jack Hussey, well known in lumber circles throughout the west, to the positioir of sales manager of the Insulating Board and Hardboard clivision for the firm.

Mr. Hussey former held the position of sales manager of the Insulating Hardboard division for Simpson Logging Company and for the past thirty years has been identified in the building rnaterials business at the rnanufacturing level. He will spend most of his time on the Pacific Coast divided between Southern California and headquarters at Portland, Oregon.

"Effective immediately our company will carry on a hard hitting advertising and sales promotion campaign reaching out to the retail lumber dealers, commercial users and corisumers, featuring the products we manufacture and distribute We have placed the responsibility of conducting this f.ar reaching effort in the capable hands of Jack Hussey because he has the over all experience so necessary in conducting such a campaign at all levels," said John Moore.

Lloyd Cole, Supervisor of Branch Yards. Southern Division, llammond Lumber Company, Los Angeles, and Mrs. Cole, have returned from a three rt'eeks' vacation in the East. They flew to New York, then rented an automobile and toured through the Neu' England states.

Ouolity ond Integrity ln Cedor Produtt Soles

AI0]|A BRAI{D Red Cedar Lumber Products

For two generations, Aloha Brand Red Cedar Lumber Products have been recognized as the standard of the industry. Order the following items in straight or mixed cars:

Green or Kiln Dried Cedor Lumber

Bevel Siding

Finich

Bool Lumber

Knolty Cedor Poneling

CENTRAL ond NORTHERN CALIFORNIA AGENT: MATT

$EAt-0-CEDAR Shingles and Shakes

This company is the largest cedar shingle source in the United States. The Seal-O-Cedar brand name is backed by prompt delivery on order,unsurpassed quality. Order straight or mixed cars of the following shingle and shake products, or include cedar lumber if desired:

Ce*igrode Shingles (oll grodes ond lengths)

Stoined Shokes (brush coofed, infro{ried)

Stoined Shokes (prime cooted)

Noturol (unstoined) Process Shakes

Hondrplit Cedor Shokes (cll types)

E. 5. McBride Retires

E. S. McBride, manager of the Davis Lumber Company at Davis, Calif., has retired after 46 years of service in the lumber industry. He will retain an interest in the company and will remain as one of the directors of its board. He lvill also continue to carry on his duties as vice president of the Central California Federal Savings and Loan Association.

Mr. McBride has served Davis in many capacities, first as a member of the school board and for a time as Mavor. He is active in civic affairs and rvas instrumental in the organization of the Davis Rotary Club and served as its first president. He is also a past president of the Chamber of Commerce and head of the Davis Camp of Modern M/oodmen.

lfe was manager of the West Coast Lnmber Companies in 19O7, and was retained as manager when the company bought the Davis Lumber Company. In 1922, he and E. T. Robie of Auburn bought the Davis firm.

Gordon Frost, Frost Hardwood Lumber Company of San Diego, entertained a g:oup of company employes antl Southern California friends and business associates aboard cieep sea fishing vessel October 15. Tr,r'enty-five fishermen departed at 2:@ A.M. and returned late that evening. The fish stories are running through the grapevine and sorne of them are hard to believe. They all enjoyed the cruise off the coast of Baja California and the tuna u,as running supreme.

Advertising Ctosses for Northern Cqliforniq Retqil Deqlers Yqrds

The Lumber Merchants Association of Northern California has obtained Mr. Gates Ferguson, Director of Advertising and Sales Promotion, The Celotex Corporation, Chicago, for a lecture tour of Northern California. Mr. Ferguson will conduct a course on "How To Make Your Advertising Pay A Profit" during evening dinner meetings of the Associatior.r members in five Northern California Cities. The first meeting is scheduled for Fresno on November 16, the next night at Stockton, then Sacramento, Santa Rosa on the 19th and the last meeting at Monterey on November 20.

This advertising presentation has been made before 11 national, regional and state lumber dealer conventions and h:,rs been described as a "short course in advertising." A series of retail lumber dealer newspaper advertisements will be shown on a screen and \4r. Ferguson will point out which ads paid off and why, and which failed to pay ofi and why. The subject of merchandising will be covered following the advertisirrg presentation.

Jack Pomeroy, of the Association in San Francisco, has designed these classes, not to cut down advertising expense, but in the hopes that the retail lumber yards will see for thenrselves what improved, well placed advertising can do for them.

John Ferri, Paramino Lumber turned October 23, af.ter spending Oregon territorylvith Bob O'Neil, pany's Portland man.

Co., San Francisco, retwo weeks covering the Paramino Lumber Com-