WE ARE

in lhe efticienl distribution of Pocific Coost Lumber Products vio Corgo, Roil ond Truck Shipments. When youcoll PRospect 5341 you'ore qssured ihot o moximum of EXPERIENCE qnd KNOWHOW follows right through in filling your order with the kind of lumber you con profttobly sell to your cuslomers . Ourrepulolion is bocked by the l0 BIG l ltts we represent. Your profil is bqcked by the QUAIITY tui BER we ship.

One Package Sales Promotion Kit lntroduces New Pre-Painted Shake Color Available to Dealers

A new pre-painted shake color-Forest Green-has been introduced by the Skookum Shake Company, a division of Portland Shingle Company, according to an announcement from Alfred H. Schmidt, owner of both firms. The new Forest Green cedar shakes become the seventh American Beauty color available to home builders. Skookum American Beauty cedar shakes also are available in Silver Gray, Buff, Seafoam Green, Chocolate Brown and Prime White.

Recently nelv and improved machinery was developed by the Skookum Shake Company to increase production of the popular sidingmaterial. The American Beauty Shakes are painted with high quality penetrating paints by a special "Brush Coat" process which was developed after'three years of study and research.

Freshly painted shakes are uniformly dried under batteries of heat lamps before packaging.

The Skookum Shake Company markets American Beauty shakes throughout the nation, with extensive distribution throughout the Pacific Coast area, the Midwest and South.

Appointed to Third Industry Comrnittee

A new "one package" advertising and dealer sales promotion J<it designed to tie-in with the fall national advertising cam?aign on Nu-Wood interior finish and Balsam-Wool insulation is now available to dealers. Demonstrating the "mariner motif" in the room set shown is Theone Christie in the bathing suit.

The new kits augment advertising on the Nu-Wood, Bal.sam-Wool System which appear in such leading consumer nragazines as American Home, Howsehold, Successful Farming, and. Better Homes and Gardens.

As each new room plan appears dealers who avail themselves .of the service they receive a thirteen by twenty-inch packet ,containing direct mail pieces, broadsides, wall and window posters, envelope enclosures, counter literature and full color counter cards, plus ad mat order blanks and free room plan .sheets. A return card in the kit gives the dealer an opportunitv to order more literature as required.

The kit is a continuation of the company advertising program which enables dealers to get extra profits in the big remodeling market. Especially appealing, as evidenced by the overwhelming number of consumer inquiries received, the Nu-Wood, BalsalmWool System has a hard hitting sales punch since it urges homemakers to select a beautiful Nu-Wood room and pav for

Horace J. Lilleston, vice president, Pabco Products Inc. has been appointed as a member of the Industry Advisory Committee for Asphalt and Tarred Roofing Products, it has been announced by the Office of Price Stabilization.

Lilleston already serves on two other such groups: the Industry Advisory Committees for Hard Surface Floor Coverings and for the Gypsum Industry.

Opens New Store and Olfice Building

Plains Lumber & Supply Co. has opened a new modernistic store and office building at 103O1 Garden Grove Blvd., Garden Grove. The company has been operating in Garden Grove for nearly four years. Co-owners are W. G. Rodenmayer, Charles Bestel and Carl Elder.

it completely through fuel savings guaranteed insulation, thus giving opportunity.

by using Balsam-Wool the dealer another sales Advertising Department, National Bank Building, tF