5. padcnft

Talk about veteran lumbermen, consider the case of Fred D. Prescott, of Fresno, California ! His is a record seldom equalled, that of being 55 successive years rn,ith the same company, under the same name, and in the same town.

IIis father founded the Valley Lumber Company in Fresno in 1883. Trvelve years later, in 1895, the son entered the employ of the firm. Eleven years later, in 1906, the son becamc general manager of the Valley Lumber Cornpany, and he has held that job ever since, and is still holding it, in addition to u'hich he has been president of the concern for many years.

Some of his innumerable friends call him "Fred." Others call him "Dean." His name is Fred Dean Prescott, but many years back the fact that there \\rere several other Fred Prescotts in and about Fresno, and their mail got badly trvisted, caused him to start signing his business mail-"F. Dean Prescott." So that's hou' it is, and his friends just pay their money and take their choice.

He is 7.5 years of age, enjoying rugged health, a clear anil splendid mind, a naturaL love for the lumber business bnd the men he knows from coast to coast and from Mexico to Canada in that business, and he is getting a great deal out of life. With Mrs. Prescott he has just returned from the annual meetin'g of the National Retail I.umber Dealers Association, in Houstou. rvhere they both had a rvonderful time.

One of the strongest and most popular men in the retail Iumber business in his home state of California, this "Fred" or "Dean," u'hichever you like, is a swell guy who lives up to all the best traditions of the lumber industrv in his home staIe.