Progrdlr--2lst Annual Convention

California Retail Lumbermen's Association

Thursday morning, November 7

Registration and golf.

Thursday noon

Luncheon 12:15 p.m.

Thursday afternoon

Convention called to order by President Ray Clotfelter at Z:ffi p.m. who will give a report on activities of the State Association.

"Lumber's Highest Hurdle," by I. N. Tate, vice-president, Weyerhaeuser Sales Company, St. Paul, N{inn.

Representatives of the F'ederal Housing Administration will present their experiences with Minimum Moisture Content Regulations and other questions.

Representative of the West Coast Lumbermen's Association will present figures and probable effect on the retail lumber market of the Governmental Defense Program.

Thursday evening

Dinner and Spanish Fiesta in main dining room at 7:00 p.m.

Friday m,orning, November 8

Board of directors' breakfast and meeting at 7:30 a.m.

"Basic Barometers of Real Estate and Construction," by Roy Wenzlick, St. Louis, Mo., noted real estate and con- struction analyst, 9:30 a.m. Mr. Wenzlick will be allotted the entire morning session.

Friday noon

Luncheon 12:15 p.m. in Coral Casino with exhibition diving by a troop of diving girls.

Friday afternoon

"Changing Conditions in the Savings and Loan Business," by Thomas Dixon, Los Angeles, past president, California Savings and l.oan League, 2:00 p.m.

Discussion by representatives of the Federal Wage and Hour Administration Department.

George McClellan, noted world traveler, will present a subject to be selected.

Resume of National Retail Lumber Association activities, F. Dean Prescott, Valley Lumber Company, Fresno, member of Executive Committee, National Retail Lumber Dealers' Association. Committee reports.

Friday evening

Dinner dance and floor show, 7:00 p.m. Entertainment furnished by Patrick & Marsh, Los Angeles, with seven headliner acts.

Ladies' entertainment

A splendid entertainment program has been arranged for the ladies during the convention.

Attention Getter

Customers approaching the yard office of the Laguna Beach Lumber Company, Laguna Beach, California, are immediately struck by an attractive red cedar shingle roof covering the structure. J. R. Jahraus, manag'er, is a strong advocate of the "good old red cedar shingle" and reports that his yard office roof has been responsible for many sales. It is applied with the style known as Ocean Wave, which, as the name implies, provides gracefully sweeping, undulating surfaces.

A lumber yard is a clearing house and dispensary for building materials. Many lumber merchants overlook an excellent opportunity to do a selling job with their yard buildings before the prospective customer even steps in the front door. The average citizen looks to his local lumberman as an authority on lumber and allied building materials, and he usually takes note of the dealer's own establishment and buildings.--The Certigrade Salesman.

WITH PARAMINO LUMBER CO.

James R. Pierce recently joined the sales staff of nino Lumber Company, San Francisco.

Good Turnout at Sash and Door

\Tholesalers' Golf Tournament

Glenn Fogleman, The California Door Company, Los Angeles, was the winner of the lVlembership Trophy, donated by Sampson Company of Pasadena, at the golf tournament held by the Wholesale Sash and Door Association of Southern California at the Potrero Golf and Country Club, Thursday afternoon, October 17. This is the second time that Glenn has won the trophy. To obtain permanent possession it must be won three times and you can bet that he will be out there pitching at the Association's next tournament.

Harry llanson, The R.J.M. Company, Los Angeles, was the winner of the Guest Trophy, the Hollywood Door Cup, donated by the West Coast Screen Companv.

The runner-up prize, a beautiful glass jewel case, Conated by J. L. Pretty, W. P. Fuller & Co., was won by H. A. Long, Northwest Door Co., Los Angeles.

The special prize, nearest to the cup on the twelfth green in shot from the tee, was won by Kenneth Lynch, PattenBlinn Lumber Co., Los Angeles, a leisure coat, donated by D. D. McCallum.

Steve Hathaway, Sunkist Lumber Company, Monrovia; Glenn Fogleman; and L. O. Walker, Davis Belt Co., Los Pata- Angeles, were the winners of the blind bogey prizes.

Winners in the various other events were awarded golf balls which were donated by Harry Libby, John W. Koehl & Son, Los Angeles, and Glenn Fogleman.

One Of The Livest Trade Publications

We have thoroughly enjoyed reading your publication, and many of your editorials and anecdotes grace our bulletin board. Yours is unquestionably one of the livest trade publications in the country, and we anticipate the pleasure of reading it regularly each issue.

From time to time we have noticed iterns which we feel would be equally as interesting to our readers as they are to yours. We would appreciate your permission to reprint those articles which we consider fall within this category.

W. I. Berman, Publisher The Building and Real Estate Journal Pittsburgh,

Pennsylvania

Dinner was served in the club house at 6:30 p.m., and was followed with the presentation of the prizes by Earl Galbraith, who acted as toastmapter.

There was a good turnout, 4O played golf and 60 were present for the dinner.

Paul Revert, Red River Lumber Co., Orrin Wright, West Coast Screen Co., and Secretary Earl Galbraith were in charge of the arrangements.

Paul Revert Back From Vacation

Paul Revert, Red River Lumber Company, Los Angeles, has returned from a three rveeks' vacation spent in the Middle West and South. I{e was in Chicago a week, then visited points of interest in Kentucky and Tennessee. Mrs. Revert accompanied him on the trip.

California Panel & Yeneer Co. lssues Attract've Folder on Cal-Board

The California Panel & Veneer Co., Los Angeles, has just issued an attractive folder on Cal-Board, the soundone-side hardwood plywood. The folder is illustrated with colored reproductions showing the beautiful finishes that the various u'oods in Cal-Board rvill take. There are eight varieties of fine woods in which Cal-Board is now available: Unselected Gum, Ribbon Grain Philippine Mahogany, Rotary Cut Philippine Mahogany, Plain Red Oak, Birch, Tabasco Mahogany, Elm and Sliced Walnut. Retailers rvill find this folder a fine dealer help to show their customers.

The interesting story of Cal-Board is stated in the folder as follows:

"Cal-Board brings the luxury of hardrvood paneling to the economy field of interior decoration.

"Although the oldest plywood house in the West, California Panel & Veneer Co. has for nearly a qlrarter century been in the vanguard of progress. Never has that progressive service been better demonstrated than in Cal-Board which is now available at rl the cost of most hardwood plywoods.

"Cal-Board is a sound one side grade 3-ply hard'il.ood plywood surfaced with figured hardwoods with the exception of the Philippines which have softwood cores and backs. It is all wood and is bonded with urea resin glue by the hot plate process excepting Philippines which are cold glued. Among its notable characteristics is a high resistance to moisture and freedom from grain-raising.

"Because Cal-Board is manufactured in great volume in one standard grade and size (4'x8' sheets), it brings the luxury of genuine hardwood paneling to the economy field of interior decoration. Its rich grains lend themselves to a r,vide variety of beautiful finishes by the use of wax, stain or bleach. It also provides the perfect surface for paint or enamel.

"Cal-Board is readily applied to neu, or old rvalls, being nailed directly to the studs or to furring strips over existing brick or plaster rvalls. While Cal-Board is prirnarily a wall paneling material it is adapted to the many other uses to which manufacturers put one side plywoods.

"Whether you are planning a new home or remodeling an old one you will be agreeably surprised at the economy of paneling the walls of your living room, library, den or rumpus room with Cal-Board. Matching grains and colors can be selected by your contractor from our huge stock on hand locally at all times."

Cal-Board is distributed exclusively by California Panel & Veneer Co.

Purchase Richmond Yard

E. M. Tilden, Jr., and W. W. Forrest have taken over the Richmond branch of the Tilden Lumber Company, effective November 1, and rvill operate the 1'ard as the TildenForrest Lumber Co. Mr. Tilden was associated with Tilden Lumber Company at the Berkeley yard and Mr. Forrest has been manager at Richmond for the past several years.

t\\\ Givesmore YEARAGE" Sells more FOOTAGE

Redwood siding and outside trim make ideal "raiment" for the modern home. Always in style-takes and holds paint longer-keeps its "schoolgirl complexion." Stands the gaff of sun, rain and time. Palco Redwood Siding, like all Palco Redwood Products, is Redwood at its best. Sell the extra "yearage" of Redwood-replenish your stocks with Palco Redwood.