"A Good Little Yard"

The line above is the slogan that G. E. Mattison has adopted for his yard at La Mesa Heights, just out of San Diego.

G. n. is a real merchandiser. He was with the Dixie Lumber Company at San Diego for years, and-just- recentlv bought the "Li Mesa Lumber Store" from Frank Parks riho oferates the other yard at La Mesa.

The yard is not large, but is located on the main high*ay oui of the city, iJpassed by thousands of automobiles "ni Mr. Mattison is mlking the best of his opportunities by dressing up his plant to attract all the business possible.

Note that he calls his yard a "Lumber Store." That is just what it is. He handles paint, lots of it; sash and doors, roofings, wall boards and other things that go to make a real store for building materials.

He is starting some alterations to accommodate a service room, intends putting in working models of all his built-in things, samples of all kinds and a plan service.

A pretty good idea of this man's ways of doing- things can be gained from the following copy of an advertisement that he-had in four newspapers, in the district that he intends serving.