When Business is Safe

When you shake hands with your competitor and msan i1-when you can work hard in your busi' ners and love it-then businesc is rafe.

When you advertise service and give it-when you can build reputation and keep it-then businers is safe.

When you can accept wise counsel and heed itwhen you agree to a gtandard and stick to itthen businers is safe.

When you see more of a^rsociationr than luncheona-when you give more to asEociations t'han money-then business ir safe.

When you join your arsociation and attend itwhen you believe in the association and boost ittlren business is gafe.

When you can establish confidence and maintfi it-when you can recognize doubt and deatroy ittten buriner ir rafe.

When you can aim for tucceEa and attain itwhen you can attack failrre and defeat it-then businees ir safe.

When you can sensc competition and not knock it-when you can fight competition and rtill boost it-then business is safe.

When you oan recognize wrong and combat itwhen you can believe in a right and can rhout itthen bwiness b safe.

When you can rneet opportunity and know itwhen you can make an admisrion and forget itthen bueiness ia rafe.

When you strive for an ideal and can live itand aim for what is right and then pray for it-then btrsinesr is safs.-pasific Fountain Trade.

"Confound you, Morton, you almost hit my wife."

"Did I ? Well, you take a shot at mine and see if you can do any better."

Some interesting deductions in relation to the American l:ousing problem have been drawn from the reports of the Census Bureau and statistics of income, Bureau of Internal Revenue, by Grace J. Landon, statistician of the National Lumber Manufacturers' Association.

It is shown, for instance, that 67 per cent of the federal income returns in 1923 were on less than $3,'000 per year. William E. Knox, president of the American Bankers' Association, points out that upwards of 35,00O,000 people in the United States have incomes under $2,500 a year, with an average under $1,200. "Thlrs," said Mrs. Landon, "the housing problem is essentially a small house problem.

"In 1924 one-family dwellings ranked first in cost of all types of buildings for rvhich permits were issued, the estimated cost of their erection being nearly $1,000,000,000 or 29 per cent of the cost of all classes of structures that year.

"The average estimated cost per building for one-family du'ellings in 1924 was $4,314; for two-family dwellings $8,317 or $4,159 per family and for multi-family dwellings $42,732, or an average cost per family of $4,153-practically the same as the cost per family in two-family dwellings and little more than the cost in one-family houses.

Nothing is more irritating than to hear a business or professional man lament his failure on the ground that ideals do hot pay. I\fore often than not the truth is that his failure is due to bad accountancy or sheer muddle of brain. Again and again it is to be observed that the villains of business life owe their success quite as much to their superior efficiency as to their villainy. And if the safe-burglar is more efficient than the craftsman who made the safe, r,r'hat is one to say? (The Manchester, England, Guardian Weekly.)