The California Lumber Merchant - November 1925

3 ,ih

]1 t

vol'. 4. NO. 9

Inclex to A<lvcrtisements, Page 69

We also publish at Houston, Texas, The Gulf

NOVEMBER I. 1925

Coast. .Lumberm.an, America's foremost retail lumber journal,

u'hich covers the entire Southwest and N{iddlewest like the sunshine covers California.

Io That, in our opinioq represents the

key note of successful merchandising in the Lumber Business today.

To you progrecsive, far-sighted business men who have adopted our efforts and are applying our service; we offer our expression of appreciation, and we will have many new ideas to present for your concideration at the Fresno Convention.

To other Lumber Merchants, we isEue a special and urgent invitation to visit our exhibit at Fresno

' and let us rhow and tell you why

you too should be using a modern, productive PIan and Building Service; then talk to any of the directors of the California Retail Lumbermen's Ass'n. These Building Material Merchants have equipped

their busineEsea with our service and will be glad to advise with you.

LU M BERMEN S SERV I CE ASSOCI AT I ON Phone TUcker 4839 404'5-6-7 Fav Building Los Angeles

Creators of Modern Merchandising Service for Lumbermen

November l, 1925

THE CALIFORNIA LUMBER MERCHAN'I'

Castomers Toill oppreciste this You Can Profit by It-

;,!l

'?lii

When you talk about a new building with the olvner, architect S .l or contractor suggest "interior trim of Stanton Quality Philippine Mahogany."

You can show them that buying it through you the cost is but little more than soft wood-which the addediibeauty and increased *:i:*;il' : resale price more than offsets.

Write us today for particulars of how Philippine Mahogany can be handled by you.

E. J. STA1\TO1\ & SON \l/holcralerr of Hardwoodr of All Kindr, Hardwood Flooring, Panelr and Vcneerr.

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2O5O E. 38th Street

Lor Angelec, California

d (i"""*HW-f,S*:l;:: jn^g'

THE CAI,IFORNIA LUMBER MERCHANT

Golonial Ced ar Shakes BEAUTY, DURABILITY, EGOilONY

"Fitite" 9-16 in. thick 24 in lottg Monarch I'in. thick 24 in lottg Beauty of the old timed hand rived ehalre Durability of the "Forever" wood Red Cedar

Economy of ttre 24 in. Shingle

A roof and sidewall covering unique and artistic, providing the last word in insulation against heat and cold

Colonial Shakes are rtricdy Vertical Grain, strictly clear and free from Sap Their surface on one side for 14 in. from the butt is scored with irregular grq)ving, giving a beaudful, rustic appearance particularly attractive when etained: the upper 10 in. of the face'and all the reyerEe side is SAWN smootfr ensuring a

tight fit ("Fitite") Prices for l. c. l. shipmentr ex California warehouEes on application

SAilTA FE LUI,|BER Cl|.

Incorporated Feb. 14, 1908

A. J. ttGustt Russellts Outfit Dhtributorr for California

So. Calif. O6cc

LOS A}IGELES 397 Pacific Etcctric Bldg.

J. C. Ellis, Agent Phoac TUekcr 5779

Gcrrcral Officc

SAN FRAT{qSCO St. Clair Blds.

16 California St.

November l, 1925

THE CALIFORNIA LUMBER MERCHANT

Edtum

REAL SFI I lI[G HEtpS Nation-wide magazine advertiring HKPERT PERSONAL SERVICE - all dirccted at YOUR locd homebuilden, architects and contracton. let trr tell you and SHOW yotr.

cffective direct-by-rnait

]OLORED

I

Hand - dipped Se paratefy

and Individually 100 % E dge - G ra in-100 % C I ea

r-l 00 % ea rt H

"The s0-Year Roof' The natural British Columbia Red Cedar chinglee are taken direct f,rom our dry-kilnr to the staining vatr while they are still warm and the lxrres of the wood open and

receptive to colon Each fiingle ir hand.dipped SEPARATELY and INDMDUALLY (not in bundlee).

To encure colorc that will last from eight to ten yeanr we ure only the strongeat color pigmentr, ground in OUR MILLS to the finect poreible condition in purc Iinseed oil and then ruspended in a vehicle of highly refined creo'sote preservativee and 'tinden" The recult ic colors that are rich and soft in tone, that will not rub, check or PEEL OFF.

DEALERHET THIS We have NOW ample etocks of EDHAM KOLORED SHINGLES at convenient distributing points in California.

You don't have to tie up a lot of money

in big stocks-ordcr them by the job, as you need them. 100/o C-o-opention.

ASK US ABOUT IT

SANTA FE LUMBER CO. A. J. "(':.r"'r RuscelPs Outfit

DISTRIBUTORS FOR CALIFORNIA Shingle Heedquarters

16 Cdifornia Street

St. C'lair Buildins San Francioco

November l. 1925

THE CALIFORNIA LUMBER MERCHANT

PHIL'8. HART

A. C. MERRYMAN Advertieing

THE CALIFOR}IIA LUMBERMERCHANT

J. E. MARTIN

JackDionne,ptblkhu undcr thc lawg ol California

Mmaging Editor

A.M.THACKABERRY Circulatlon Muager

Msr. San Francisco Offlcc

W. T. BLACK

Mgr. Portland Offlco

lncorDorated

J. C. Dionnc. PrcJanJ Tiu.; Phlt B- Hart" Vicc-Pncr.; J. E Mardn, Secv' Publlrhed tt. lrt rnd 15tb of cech Donth at -BaILDING, rOS .lXCeLeS, CAL, TELE_PHqNE,--VArdile (tl6 3lr-ls-2! CENTRAL Entcrcd u Sccond-daI Batt4 SaPtmber E, -lgl2, at thc tsottolllcG at -Lo-.nnlclJr'-Caliiornia' ildcr Act 6f Mirch 3' lt?r.

Subrcription Price, $Z.lXl pcr Year Singlc Copier,25 centr cach.

San Frencirco Oficc iOe Metron Bldg.

Phonc Grrfield 500

Southern Oficc 2nd Nattonal Bank Bldg.

""y*-

Northwcrtcrn Oficc 3tl Northrertctl Bk. Bldg.

Pctlal4 Orrton

Advertiring Ratcr

LOS ANGELES, CAL., NOVEMBER I, 1925

on Application

How Lumber Looks

Buyrog in Southern California har slowd down a little in same ratisfactory basir that it har for several monthr and t[e

h"va a direct bear- quertion i", qdql such conditio-n3, -hory much longer-can the lart two weekr. Wfif" iftir -"v "ot tley ho{ -bao\ thpir businers. Had pricec remained firrn' i""t rh"fth" -ilJi;;."ting on prerent-day be buying tq*., .t t.riit"ty har irot"";iiti"",-thr a;";idA quite the volurre anticipat- they.:vould-un{or1bt{lymarket is wrecked for the next thirtv Atlantic Coart 'iThe ed. and with Califorrji'#ffi iliil]"if --- t""tf ---- iifr*-*J[- days of lumber is alreadv in arnount least a suftcient at as ;:id";ft#;;r*kJ;;;h* -:Thi";u controlttrere,in keep. the,buyerr to unsold tranrit u.it i.uiii;;;;""y;""dition. il hal.all kind of plaiing-rh" i"tre is with and it is, iii.l "california r[.-;;; witr, u.uang ;.i.is;;;i;t -same paving rnarketland other watching-the bv spring, during-this-v9{ the bright-piorp-e&i t["t til-"t"te har foi *irt.t There are no "la competition the ir rorcea to-by ivhat ii only tht";idht [.dii; fiyi"s-;ili]]|;*iousit "fi*t;tb"iv.,-' proap-ectr for-buildils The - i" t[" g"i Diifr"t the wholemlers r"p"rt tr"t"their de- exctsive rtocks in Cdiforiria.

Jh-b"t are ar pright ll-evcr. what thev pav-will depend entirelv mand is fair and thai;;tt;;Jti"rg.-.r"tl"ri ttt rru"-f""" i"p"ftJ we11 filled order upon the condi-tion of the gengral market. ilb"]',-j;t;. nlee foi the next fa-ty-n'"

Jt;;A th;-'"tt-;;k;i.""-"

t"

n:*.hf['":*'i'n,?,"*

being held down mainly becaure tho. i. d""iJJ it ort' "^ilff**"$*nhn +ff|ff: sj'if,fi; rhown no chapge in two weekr, -__-- are -- ' their " that basis ace -o.f .Iome*ic cuttins and vhile.realiziTg d.nn"nj i";""d;d rd;;il;;.-ntil.-ttreb-e' it should going than ir lower are or{gs The Redwood -* ."p"* the rame conditionr that exirt af which export rteafv fo-r a outlook The iL take to compelled pine mitlr ari the rhape, for the men.

-ri."ty Their order baokr J;i;-;""d ir good.ald pricec depend upon tte iiJ prL-ri;"-."trn*t"iJ.- - ' volume of expo{o1der9 ;5io[;r, ;" of other heavy- cutting.

future amount From the northwelt come the following -ord: .rConditionr.r. f.-a"r""r,tJit ;;d tn. actual con- "It-ie very apprrent that the volume of car material buri"ia nelr h due-to-rhow an increase sometime during the nert ir general there- ir t"!hi"g ""-puli"ii"-fit"1;t;;*s;tfi;["tilit"ip**itv ilfltts il;f tfr"ir pr"i;;;;ih;t"v"r" r"""-"o""*d"d itt $i{y^ days. w.fk thir-opinion e.ven when n[aced figuree-for to base whiclr q"dit9 upon t6r"*igtri"-"ttit""i;-a-.1"";."im.i"*ivG6";th;

n."d. a[;-;d; --:.iir;-;;i-prono,-ced

flown har been in the f,rr"i*.a in Pacific Coart woodr. If the 'Unw;"ot"d:lowing r"d.icioo" i"-;ti;L"o. n"a should come in heavily-they-would rur-doubtedlv have an g,i pr"i"gi"g U.1"v"t* immediate infuence on lhe price -of yard etock-qpperl.

U" -ti"n two weeks "ttit" "f6,3t r"""n"a Frorn r-ig"i;ah#"g i"-.

"Taken ar a whole r[e next thirty davr hold manv un' ;;;1;J "ra. on the certaintier." "r yards aii rp"ft" lumber ir-moving out of the retail cer mat€rial orderr

Middle Wect.

NORTHERN BUYER Young man, 27, now employed by large rail and cargo wholesalers, would like to represent California concern as buyer Oregon and Washington. Thorough experien-ce-lumbei game, bffice and outside. Now located Portland; know mills this district. Accept small salary or commission until satisfactory volume developed. Address Box A-79, care California Lumber'Merchant.

ABERDEEN STRIKE SETTLED Aberdeen, Oct.22.---The strike of 1,3ffi mill workers that has tied up six mills here for four weeks, was settled this afternoon, when ttfe stt'ikers in mass meeting voted to accept an offer of $3.75 minimum for all classes of labor.

WANTED_LUMBER YARD IN SANTA CLARA VALTEY Wanted: Lumber yard in'Santa Clara Vafley, $25,' 000 to $100,000. Address Box A-81, care California Lumber Merchant.

L. R. GAYNOR IN EAST 1\{r. L. R. Gaynor, Jr., manager of the Nettleton Lumber Company, has been'iir the east for the past several weeks,

in conniction with the opening of their new East Coast

offices, and looking over the territory in general.

In a communication to their Los Angeles offices he stated that he had found lumber conditions very quiet and buying

almost stagnant but that the general feeling seemed to be for better fimes in the not far distant future.

The November l5tt lraue of

THE CAUFORNIA LUMBER MERCHANT will contain a cgmplete regord

of thc

CALIFORNIA RETAIL LUMBERMEN'S ASS@IATION MEETING

November l. l92S

THE CALIFORNIA LUMBER MERCHANT

THE SYNONYM FOR TUMBER

}IILLS PUGET SOU]ID Regardless of the TREND of the MARKET your placements with us are PROTECTED. Our orders are NOT taken for later NEGOTIATION with the mills, but taken DIRECTLY FOR

THEM.

We do not maintain a purchasing department for, up to the present time, our total available mill capacity on the Sound of thirty million feet per month has proved sufficient to supply our Southern California trade.

This large mill capacity, coupled rnrith excellent tonnage facilities provides a service to the Southern California dealer unexcelled.

San Francisco Ofrce J. M. Huddrirt Lirmber Co. No 1. Drumm St., San Francisco, Cal.

Southern Sales Ofice 729 Bank of Italy Blds., Lps Angeles, Cal.

GENERAL OFFICES Seattle, U. S. A.

THE CALIFORNIA LUMBER MERCHANT

November l. 1925

Let's Get Busy and Get Rid of

The Capital Stock Tax Bg Jacft Dionne According to news reports from Washington, there is strong probability that the income tax will be cut down from $300,000,000 to $500,000,000.

The business interests of the nation should unite at once in an. effort to make the elimination of the obnoxious Capital Stock Tax furnish $80,000,000 of that sum, for THAT was the total amount of the Capital Stock Tax for last year.

The Capital Stock Tax was instituted as a special source of war-expense income, and is denominated on the Governmental books as an excise tax, when as a matter of fact it has now become a property tax on the eqtire assets of a corporation.

In the first place the business interests did not take this particular tax seriously, since it seemed so much smaller and unimportant than the income tax. The Capital Stock Tax is set at one dollar per year for every $1000 of Capital Stock.

But the Government has seen fit to interpret that as meaning the entire value of your possessions, and not simply your capital stock, and they were recently upheld in, that contention by the Supreme Court of the United States in the Ray Copper Case. A dollar a year on every thousand dollars a corporation owns, is the new interpretation.

And it is reported on the best authority that the Capital Stock Tax section is preparing to immediately investigate the present valuation of the property of some 300,000 corporations, in order that they may now collect on this new basis of figuring.

This immediately becomes a much higher tax than was ever intended or anticipated, and becomes both a burden and a menace to business.

Let's get the Capital Stock Tax law repealed at once.

The way to do it is to have all the business organizations possible petition their law makers at Washington to that effect. It should be done through all the well known business organizations, such as the Chambers of Commerce, the noonday Service Clubs in each city, etc.

Let every lumberman suggest to the business organizations to which he belongs that they get busy right now and petition the withdrawal of the Capital Stock Tax.

It would be a real benefit to overtaxed American business.

WEYERHAEUSER FLOORING SERVICE

SATISFIES

Weyerhaeuser's Trade Marked, Nationally .Advertised Douglas Fir and Western Hemlock Flooring is, undoubtedly, the world's best and most dependable softwood Flooring.

We have the exclusive agency for the flooring output of all the great Weyerhaeuser mills throughout the State of California.

CHAS. R. McC0RIYIICK TUIUBER C().

San Fra'cisco

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oF

D:L'

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r

Los Angele

November l. 1925

THE CALIFORNIA LUMBER MERCHANT

Open Eastern Offices '

From Nettleton's "Car$,o Review"

. We take pleasure in announcing the opening of ottr offices in New York City and in Boston.

Feeling that we can better take care of the interests of mills shipping through'us, after t0day, the l5th, all of our sales in NewYork and Boston will be handled through our

own offices.

The Boston office at 10 High street will be under the very able management of Mr. A. Mervin Chace. Mr. Chace through hii former concern, A. Mervin Chace & Co., has represented our interests in Boston for some time past, and is already well known by many of our mills. He is a man of long and wide experience in the eastern lumber game and thi handling of Cargo and West Coast lumber, we feel fortunate, indeed, to have secured the services of Mr. Chace.

- The New York office located at 3048 Grand Central Terrninal building will have as resident manager Mr. Harold A. Crane. Mr. erane has already spent some years with this company having first been in our Southern California office in Lbs Angeles. After having been assistant manager there he spent over a year in our Seattle office. He has since had further buying experience on the West Coast and for the past year has been with a large lumber concern in New York. Mr. Crane, although a young man, has had a r'vide experience ranging from manufacturing, buying rail and caigo and selling on the West Coast to selling o_n the- East Coist. He knows our methods of working and we knorv him. 'We are fortunate that he is available for the position of manager in this important Post.

We cannot help but feel that with our present lineup rve are in a position to give a great deal of real service to our mills, more and better service than it has been our pleasure to perform in the past.

f

f

I

NEW ROOFING PL.ANT Heralding the arrival of a new line of roofing to be placed on the local market the Los Angeles Paper Mfg. Co.' has made substantial progress on their new buildings which rvill be devoted to the manufacture of roofing It is understood the company will market a full line of roofing, foofing felts, prepared shingles, etc. ' According to presenl plans the structure will be ready for production by the first of the year and r,vill have a daily output of 75_tons.

This is a new development for the Los Angeles Paper Manufacturing Company, though they have been engaged in the manufacture of roofing felts, deadening felts, building papers, etc., for the past 25 years.

The first paper mill that was located in Southern California was puichased by Joseph Brorvn, Sr., president of the company, in 1899.

Present plans contemplate the launching of an elaborate advertising campaign, so that the roofing may be properly marketed. Machinery is arriving daily and is of the very latest type, the installation being considered of such im' portance-that one of the members of the firm who makes

lhe machinery is in Los Angeles supervising its installation. The roofing rvill be marketed through lumber dealers. hardware stores, etc.

An old established eastern wholesale house offers opportunity to an exnerienced lumberman who has buying and selling contacts in any widely used wood which they would like to extend. Any interested will write, outlining nature and scope of business, territories covered, business experience, and refererrces.

Answer Box A-82, care California Lumber Merchant.

We have a well arsorted stock of extra fine

I

trlemlocK

nTJ"il"!"'qj:.?:lri,iliv#'t*tf,,y*!

thoroughly dry and can be surfaced as desired.

The Booth-Kelly Lumber Go. Eugene, Oregon

Lor Angclcr Office 73ll Ccntral Building

San Francirco Office 6l)2-4 Marvin Bldg.

Telephone Douglar 2513

Telcphone TUcker 92611

..FISg-HER

UALIT\'''

Fischer Brottrers Lumber Company Eugene, Oregon.

Cdlfmta Rcpr.rGntltivo

E. L. FIFIELD zl Callforntr St-

San Frucisco

Dou3Lar l55il

Millr: Firchcr Lbr. Co.4arl E. Fircler Lbr. Co.-Jarncrtown Orcgon Lbr. Co.-Henry Firchcr-Pcnn Lbr. Co'

Combinei!

AnnuaI

Output-75,O00,000

f eel'

November l. 1925

THE CALTFORNIA LUMBER MERCHANT

ll

DEAN AND DEA\I Architects

This Welcome

Entering-Wedge Now win new customers this practical waystrengthen your sales appeal with

"Redwood Home Plans" Here is a powerful new ally for you in your sales effort. Dealers everywhere endorse it.

See that all your potential customers get

copies of this "different" plan-book. You

Authoritative, too-certified architects of highest standing ofiered in prize competition the 22 plans shown. With comparative test claims backed by govern, ment figures.

I

will 6nd them deeply grateful for your

Hence this book is a convenient, successful entering-wedge into your custom' For "Redwood Home Plans" is unique ers' confidence. So use it freely. Write to in many important features. And filled us today for a fresh supply. Complete with valuable suggestions and recommen- plans and specifications for every design dations for practical construction. will be supplied at a nominal charge. aid in their planning.

Use Redwoo d."it losts" California Redwood Association 24California St. San Francisco

Metropolitan Building Los Angeles

THE CALIFORNIA LUMBER MERCHANT

t2

November l, 1925

Harry E. Officer Now Associated with Santa Fe Lumber Co.

whv Plarterlng Gontractorc

are Favorlng BLUE DIAMONID DE.ILERS The $25,1X10 advcrtiring canpaign on Good Plartering launched by the Bluc Diamond Compeny will make

Plartcring Contractorr GLAD to do burincu with Bluc Diamond dcalerr. In addition to good plartcr, Bluc Diemond dcslerr now hevc en crtra rclling hclp-the Good Will of the cntirc plertcring indurtry. Thir Good Will, pilcd up through thcre edvcrtircncntr which will inducc thc building public

to PAY MORE for Good Plertcring, will crcatc

addcd burincr for Blue Dianond dcelcrr.

No mention of plertcr ir mrdc in thir campeign.

It ir bercd on tLc idca of rclling Good Plertcring.

Thir bcnc6tr cvGry plartcrcr and plartcring contrrctor end, in turn, bcncfitr Gvcry Bluc Diemond dcelcr, too.

rffi

Bluc Dluond dcalcrr crn brvc rt nuy copla of thir bok' frcc' fq dlrtrlbudon u thcy dcdrc. It tcllr thc prcrgredvc bulldcr thc Story of Plartcrin3 rnd cxpldu why bc rhould "pry Dot." to tct a g@d plarterlng Job.

Blue Dtarnond Gornpany

Producers and Manufacturers of Qualit!

F ire-Proof

Building ful aterials

[.os Angeler

W

A. J. Russell, manager of the Santa Fe Lumber Co., the well known California wholesale lumber distributors with offices in San Francisco and Los Angeles, announces that effective November 1. Harry E. Officer will ioin their sales organization with headqul,rters in the cbmpany's San Francisco office. Mr. Officer is succeeding H. M. Gunton who recently resigned.

Harry E. Officer needs no introduction to the lumber trade of California. Prior to his going to the Northwest, he had been associated with the lumber industry of California for many years. As far back as 191 l, he was calling on the lumber trade of the Sacramento and San Joaquin Valley territories as the representative of Dant & Russell.

In 1914, he became'associated with the E. K. Wood Lumber Co., and called on the California lumber trade until hist enlistment in the World War. At the conclusion of the war and upon his return flom France, he located in Portland where he was connected with the G. W. Gates Lumber Co., and since the death of G. W. Gates he has been in charge of the liquidation of this company's affairs.

He has always been very active in Hoo-Hoo affairs and has been affiliated with the Order for many years. During the year 1915, he was the Vicegerent Snark of the Sacramento District. And in the Northwest, he has served a term as State Counselor for Oregon.

The lumber fraternity are glad to welcome him back to California and wish him all success in his new position.

FOREST LUMBER COMPANY BUYS MORE OREGON TIMBER ' Portland, Ore., October. 1.7.-It was recently announced here by telegraph from R. B. White of Kansas City, president of the Forest Lumber Company, that his company has purchased three hundred million feet of timber in the North Marsh district of Klamath County, comprising the ShevlinHixon holdings in the Klamath Indian reservation.

The timber holdings thus far acquired by the Forest company aggregate 1,m,000,000 feet, and the capacity of the mill now being built by them exceeds that of any other operator in the district.

WEYERHAEUSERS BUY TWO I{ARGE SHIPS Purchase of two more 11,600 ton steamships, the Hegira and Heffron was announced recently by officials of the company at Everett, Wash. The two big ships were purchased from the United States shipping board, and are now plying out of Gulf ports to Europe and the Orient. They are expected to arrive at Everett about the first of the year.

The ships are sister ships of the Pomona and Hanley purchased by the company over a year ago. Everett will be the homi port of the Weyerhaeuser fleet, which will be used exclusviely in the transportation of lumber from this port to the company's east coast yards.

TI{li C.{LIFOR\lA I-UNIBF-R \IIIRC'HANl'

13

It

November l. 1925

THE CALIFORNIA LUMBER MERCHANT

t4

q. F

n

LlOn't

I

, The Complimentary Dinner to CAPT. ROBERT thi Pio,,."r Lumbermen or the Ofget

#,k}r$oilt

o

TERRACE BAII ROOM

FAIRMONT HOTEL Thursday Evening, November 12, 1925 by lhe

BAY DISTRICT HOO-HOO Dinncr at 3:19 P.M. Sbarp

33.5II PER PLATE

Dinner will be followed by a Concatenat.cn. Excellent entertainment furnished by Kohler & Chase, under the personal supervision of Chas. Lamp, There will be several prominent guests on the speaking program. The speaking and entertainment prcgram will be broadcast over STATION KPO. {-ooooofrnoo-"+

SPECIAL o

Three prises f or the mernbers bringing in the largest number of KITfEll.S. A prize will be aztnrd,ed. to the rnember bri.nging in tke large st

number from tlce San Francisco, East Bay a:d Peninsula Distri,cts. We u,ant th,e largest class in the history of the Bay District Hoo-floo. Applications and, Rei,nstatement blanhs utill be mailed at your request. Mahe \our res:rztati,ons a,nd, renxi,ttances to I. E. MARTIN , 9OO Matson BIdg., San Francisco.

DON'T MISS THIS EVENT_BE THERE S JRE

MORE LIGHT ON THE CONTRACTOR One step toward insuring the responsibility of contractors, and of cutting down the number of failures in the contracting business, will be taken if contract-arvarding authorities insist on the filling out by bidders--or even by the lowest bidder-of the experience, equipment and financial questionnaires just adopted by the conference of representatives of societies interested in contract bonding.

o

FRED ROTH, Vicegerent Snark

These questionnaires have been carefully worked out by contractors, bankers, surety people, engineers and architects, and are soon to be made available, probably through the Associated General Contractorp. Their intent is to present to the arvarding body as nearly true a picture as possible of the resources, financial, physical and experimental, of the contractor who p;oposes to undertake construction work.

Our well-equipped Veneer Mill enables us to render you service in large or small quantities of the finest fancy figured Veneers that it is possible to obtain.

EVERYTHING IN HARDWOODS

. Sugar Pinc, ll/hite Pine, White Cedar, Spruce

Western Hardwood Lurnber Cornpany [.os Angeles

;: 2Ol4 E. l5th Street

D. J. CAHILL, Prer.

-

WEshore 6161

Mail Addrcr Box E, Sta. C

B. W. BYRNE, Scc.

THE CALIFORNIA LUMBER MERCHANT

November l, 1925

West Oregon Super Finislr In your next order specify WEST OREGON SUPER FINISH, the stahdard of perfecii6lmade from selected old growth Yellow Fir logs, artificially dried by a scientific moist air process and milled by a machine of the latest design with ten knife top and bottorn cylinders in grades of No. 2 Clear and Better and -sold No. 3 Clear.

West West Oregon flooring and uppers of all kinds are recognized ag Standard.

Write for our special monthly stock sheet of lumber bargains.

WENDLING-NATHAN

110 Markct Stret

E. U. WHEELOCK, INC.

SELLING AGENTS

CO.

San Francigco, California

Mareh-Strong Building Los Angelee, California

A. L. HOOVER

For Wendling-Natban Co. Central Bldg., Lbs Angeler, CaI.

H. B. PURSELL Boise, ldaho

ANNUAL

STAYNER & DALY Salt Lake City, Utah

TWO SHIFT CAPACITY l20,lxl0,000 FEET

West Oregon Lumber Gornpany Llnnton Poet Ot$ce . Portlland, Oregon

West Oregon Sticks to Moore lfioist Air Dry kilns Twelve new Moore Moist Air Progressive natural draft type dry kilns will replace those destroyed by fire July | 6.

West Oregon Wide Slash Grain Super Fir Finish will continue to be dried by the Moore "scientific moist air process."

'We are proud of the part Moore Dry Kilns play in producing the justly celebrated fir finish of the West Oregon Lumber Co. These twelve Moore

Dty Kilns were purchased by President E. D. Kingsley, and will have:

(1) Automatic Humidity and Temperature Controls.

(2) Moore's Graduated Returnbend Heating Syatem.

(3) Moore's Syrtem of Humidity Sprayr and Roof Ventilation.

(4) Moore's Asbertor Metal Dry Kiln Doorr.

There is a Moore Dry Kiln for Eoery Purpose MOORE'S Natural Draft Progrerive Kiln MOORE"S Natural Draft Charge Kiln MOORE'S Recirculating Baffle Kiln MOORE'S Suction Fan Venee Kiln MOORE'S Reversible Internal Fan Kiln WRITE FOR FULL PARTICULARS

Moore Dry Kiln Company " KiIn Builders Since I 879"

JACKSOI$YILLE, FLOruDA-Two Faetorles-NOnTH PORTLAND' OnE

November l, 1925

THE CALIFORNIA LUMBER MERCHANT

l6

R. McCormick Co. This transaction was consummated in just ten days, the order was booked on September 26 and rvas discharged on the San Francisco wharf from the steamer Multnomah on October 6. The timber weighed 14.630 pounds.

- The timber was

transported by truck from the dock to

Golden Gate Park, which in itself was some feat in transportation. Needless to say, the transportation of the timber through the down town.streets of the city created considerable interest, and rather demoralized traffic, especially when turning corners. The timber was delivered at Golden Gate Park in excellent condition.

September Another Big Building

Month

San Francisco Gets Thrill

September building permits in 207 representative cities

The above photograph shows a Douglas Fir timber 20 in. x 22 in. and 114 fCet long, which will be used in repairing one of the arms on the Dutch Windmill, at Golden Gate Park, San Francisco. The timber was furnished to the Park Commission through J' H. Callum, the well known San Francisco lumber dealer. Flyod Elliott, San Francisco representative for the Chas. R. McCormick Lumber Co. got this attractive order from Fred Roth, sales manaeer foi I. H. McCallum. The timber came from the Ostr"ander Railway & Timber Co., Ostrander, Washington, which company are represented in California by the Chas.

reached a total ol $38,797,659, according to reports of fr7

building departments to F. W. Dodge Corporation. This was a 6 per cent decrease from August and a 37 per cent increase over September of last year. One hundred and twenty six of the reporting cities showed gains over September of last year, and eighty-one showed losses from September of last year.

Total permits granted by all cities reporting during the past nine months of this year have amounted to $2,968,810,759, this being a 17 per cent increase over the corresponding period of. 1924.

The L. lV. BLINN LUMBER CO. 2501 so. Alaneda sf.^tn

oFFtcE

[.os Angeles

Hunbolt 37?O WHOLESALE DISTRIBUTING YARD.S

Wilmington, Calif.

East Basin

REDWOO D -

[,os Angeles Harbor

From the Houre of Quick Shipmentr

Here are shown forty million feet of air-dried Redwood uppers from which immediate shipment can be made of siding, finish, battens, mouldings, columns, etc.

Sra Frrncirco OGcc

1600 Hobrrt Buildir3

Manufacturers Co. Redwood Mrin O6cc rnd Phrt, Pittrburg 6lif.

M cnbcrs Calif ontb Rcdtttood Association

Lor Angclcr Oficc 3lt E. 3rd Stnct

VAadiLc ltZl

November l. 1925

THE CALIFORNIA LUMBER MERCHAN'I

Aintt it

A gtand and glorious feelint?

When you receive shipment of an order, delivered just as promised, just the right grades, just the right price, just the right day, OH BOY ! it warms your heart.

There is a treat in store for you, if you will call:

THE GERMAIN LUMBER COMPANY Tranrportation Building

BRoadway 2927

Lor Angelee

THE CALIFORNIA LUMBER MERCHANT

November l. 1925

When Business is Safe When you shake hands with your competitor and

msan i1-when you can work hard in your busi' ners and love it-then businesc is rafe.

When you advertise service and give it-when

you can build reputation and keep it-then businers is safe.

When you can accept wise counsel and heed itwhen you agree to a gtandard and stick to itthen businers is safe.

When you see more of a^rsociationr than luncheona-when you give more to asEociations t'han

When you can establish confidence and maintfi it-when you can recognize doubt and deatroy ittten buriner ir rafe.

When you can aim for tucceEa and attain itwhen you can attack failrre and defeat it-then businees ir safe.

When you can sensc competition and not knock

money-then business ir safe.

When you join your arsociation and attend itwhen you believe in the association and boost it-

it-when you can fight competition and rtill boost it-then business is safe.

When you oan recognize wrong and combat itwhen you can believe in a right and can rhout itthen bwiness b safe.

When you can rneet opportunity and know itwhen you can make an admisrion and forget it-

tlren business is gafe.

then bueiness ia rafe.

When you strive for an ideal and can live it-

and aim for what is right and then pray for it-then btrsinesr is safs.-pasific Fountain Trade.

MODERN GOLF "Confound you, Morton, you almost hit my wife."

"Did I ? Well, you take a shot at mine and see if you can do any better."

lYendling-Nathan Co. WHOLESALE LUMBER AND ITS PRODUCTS

We are ible to give

QUALITY and SERVICE From the

BEST and I-ARGEST MILLS Send Us Your Inquiries

Main Offirce

San Francisco I l0 Markct St.

A. L. Hoover, Agt.

Los Angeles Standard Oil Bldg.

Sidelights on American Housing Some interesting deductions in relation to the American l:ousing problem have been drawn from the reports of the Census Bureau and statistics of income, Bureau of Internal Revenue, by Grace J. Landon, statistician of the National Lumber Manufacturers' Association.

It is shown, for instance, that 67 per cent of the federal income returns in 1923 were on less than $3,'000 per year.

William E. Knox, president of the American Bankers' Association, points out that upwards of 35,00O,000 people in the United States have incomes under $2,500 a year, with an average under $1,200. "Thlrs," said Mrs. Landon, "the housing problem is essentially a small house problem.

"In 1924 one-family dwellings ranked first in cost of all types of buildings for rvhich permits were issued, the estimated cost of their erection being nearly $1,000,000,000 or 29 per cent of the cost of all classes of structures that year.

"The average estimated cost per building for one-family du'ellings in 1924 was $4,314; for two-family dwellings $8,317 or $4,159 per family and for multi-family dwellings $42,732, or an average cost per family of $4,153-practically the same as the cost per family in two-family dwellings and little more than the cost in one-family houses.

Nothing is more irritating than to hear a business or professional man lament his failure on the ground that ideals do hot pay. I\fore often than not the truth is that his failure is due to bad accountancy or sheer muddle of brain. Again and again it is to be observed that the villains of business life owe their success quite as much to their superior efficiency as to their villainy. And if the safe-burglar is more efficient than the craftsman who made the safe, r,r'hat is one to say? (The Manchester, England, Guardian Weekly.)

November 1. 1925

THE CALIFORNIA LUMBER MERCHANT

Quality or Price7 1y7HEN your customer buYs hard' W *ood", do you sell him quaiitY or price) Any kind of wood can be sold at a price. But what of the service, character and appearance of cheaP woods in the years to come?

Good woods serve as a Permanent advertisement to the firm who handles and sells them. Prestige, lasting reputation and repeat business follow the

sale of NB Quality Hardwoods and Veneers. Nickey Brothers means bet' ter hardwoods the Nation over'

Office and Yards 6420 South Park Avenue Los Angeles, Calif.

Phone THornwall 1197

THE CALIFORNIA LUMBER MERCHANT

20

November l, l92S

Monday to. Locate on Coast

WOODY

Is Always on the Job Theretc no "fusaing or,fuming aroundtt when you call on WOODY. You can always depend on him to get his HARDWOOD FLOOR men

onto your iob in JIG TIME! Suppose you place an order for LAID AND

FINISHED FLOORS_

Your customer gets all ready for the work to

begin-

9:fi) .{.M. rolh 'round-and tlrc workrnen are due-

Is Your Customer DisapPointed ?

Charles B. (Charlie) Monday, of Lake Charles, La., recently made an extended trip to the Pacific Coast, during which time he visited a great many of the large Fir mills in Washington and Oregon, traveling north to Vancouver, B. C., and down the Coast to San Francisco and Los Angeles on his way home.

Mr. Monday's lumber experience in the Southwest includes a period of.23 years in executive positions, the last 6f years of which he was sales manager for Lock Moore & Company, Westlake, La., which company cut its last log a few months ago.

Being thoroughly convinced that in a much shorter time than most lumbermen realize, Fir rvill be taking the place of Yellow Pine in the Southwest, Mr. Monday decided to come to the Coast with the idea of making a connection rvith some high class Fir operation, which is ready to add the great Southwest to its sales territory. After he has thoroughly acquainted himself u'ith the manufacture of Fir he will be ready to start selling QUALITY Fir lumber to the same men to whom he has been selling QUALITY Southern Pine for so manv years.

Mr. Monday is one of the most popular and most likeable lumbermen in the Southwest, and all who know him agree that the Northwest firm that gets the benefit of his knowledge, experience and unquestioned ability will be indeed fortunate.

R. W. RICKETTS APPOINTED HARDWOOD SALES MANAGER

Arthur M. Bowen, receiver for the Baldwin Lumber Company, Ltd., manufacturers of southern hardwoods at Lafayette, La., announces the appointment of R. W. Ricketts, Jr., as sales manager for the company,. effective October 1.

Mr. Ricketts was formerly assistant sales manager for James E. Stark & Company, l\{emphis, and has served in various capacities with Turner-Farber-Love Company, Memphis; Nickey Brothers, Inc., Memphis; is a thorough hardwood man, widely experienced in both the manufacturing and selling end.

Prior to January 1 of this year, the Baldwin Lumber Company was operating almost exclusively in Tupelo and Cypress, but at the present time is cutting hardwoods and cypress entirely, u'ith an average production of 90 to 100,000 feet a day.

HE IS NOT!

JOHN McCABE RETURNS FROM NORTHWEST TRIP

FOR W@DY'S MEN ARE RIGHT ON THE JOB AT TITE E;NCT TIME AGREED UPON!

John McCabe, Andrerv Mahoney Lumber Co., San Francisco, and President of Hoo-Hoo Club No. 9, has returned from a ten days' trip to Seattle on company business.

"Johnnie" reports that he ran into a lot of fog while in the

Give WOODY a trial on YOUR NEXT RUSH ORDER

Seattle and Puget Sound districts. During his absence, C. Harry White, the vice-president of Hoo-Hoo Club No.9, presided over the Club meeting on October 22.

H. M. Gunton to Enter Business with Gus Gritzmacher

HARDWOOD FLOORING DEPARTMENT

tl 572O So. Main

Howard M. Gunton announces that, effective November l, he will be associated with Gus Gritzmacher, and they will

Phono: i*-.321?

conduct'a general wholesale lumber business under the firm name of the Gritzmacher-Gunton Lumber Co. Mr. Gunton has been connected rvith the lumber business in San Francisco for many years and was formerly with the Santa Fe

Lumber Co.

GUM & MAHOGANY

-

DOORS

Doors that make

Stock Sizes

business for the

2-Ox6-613/a2-4xGG-13/s2-6x6-6.13/s-

dealer.

2-Oxil8-lys-

2-4x68,13/s-

2-Gx6-*l/g2-8xG.&l/s-

All gum doors per-

3-0x6&13lsFlush Veneered Doors No. l0O

fectly matched.

Quar. Sawn Fig. Gum

Write for prices.

. 2 Sides.

Q.r"t. Sawn White OaI( 2 Sides.

Striped African Mahogany 2 Sides.

We sell wholesale only.

3-OxG-&13/q 3-OxZ-Gt3/q

3-6x6-&13/a-

MARK W. LILLARD Inc. 6493 Stanford Ave.

.

THornwall 8244

LOS ANGELES

November l. 1925

THE CALIFORNIA LUMBER MERCHANT

n

Evergreen Shingle Corporation Agency for Mills A new development in the marketing of Red Cedar

Shingles is the formation by groups of mills of non-profit sales agencies in the various districts, and the shingle mills of Gray's Harbor seem to have fallen into line with this idea of combining their sales under one head.

The latest organization of this kind is known as the Evergreen Shingle Corporation, which has jrrst opened general offi..t in Aberdeen, \Mash. They will act as general sales managers of the shingle departments of the following mills: National Lumber & Mfe. Co., Hoquiam, Wash'; Schafer Bros. Shingle Co., Moniesano,-Wash.; Joe Creek-Shingle Co., Aloha] Wash'; Ripley Cedar Co., Inc', Aberdeen, Wash., and Ultican Cedar Co., Aberdeen, Wash' This line-up of quality shingle manufacturers assures the Evergreen Corporition of a line o-f .shingles fo-r all requirecan furnish Green $i1g-le-s for California and ment3. They-shipments, or Kiln Dried {or the re-gular-rail East Coast a tride. We understand that two of their mills will make their have. will They shipments. of California ip""i"ttv o*tt e.tt"t"l inspector, who-will inspect all of their shingles, makif,g a trip to each mill every day, and they are going to try to make a shingle uniform in every respect' Most of these mills will need no introduction to the trade' Schafer Bros. and the National Lumber & Mfg' Co- have U""" Uig factors for many Jrears' both in the shingle and lumber business.

This office will not be a wholesale concern, as they will buv nothing from outside mills, but will act as general ."1'", -"n"g""rs for the mills, rvhich will not lose their identrade, as each mill will carry its tiw *ittt tteir particular 'This gives the buyer the -advantlse of a o#r, .."o,rttts. yet allows him to designate and suppf, of larger source the- particular mills- he rvants stock to come from' I\{ills *iit'-"nut"cture all grades of shingles from a 6-2 EXTRA +A* up to and includlng ROYALS' It would appear that the shingle manufacturers have taken the lead^ in the marketing of their output, as this is the fourth organization of this kind to be formed this year' the shinitt. tr"* tytti- has certainly shown its effect on of the busihistory in the first-year is the this as ele market,-shingle prices have shown a gradual advance, iess that without a singlE deiline, thus enabling buyers to know that

a month from now the price rvill not be lower, and may be

a little higher.

A leading shingle manufacturer was heard to remark re-

cently that-this nlew merchandising system which has had such-satisfactory results for the ihingle industry, might be worthy of the careful attention of the lumber manufacturers.

BAGAC Flooring FOR Schoole.-Storer-Buildingr-Apartmentr The Crreatct Hardrvood Flooring Valuc on the Market

A Da* Mahogany C,olor that will not rhow Dirt

.A,g Durable as Maple

Long Lenglhs Let us submit scmples and quolations-

J. E. HIGGINS LUMBD,R"

co.

SAN FRANCTSCO PHILIPPINE HARDWOOD SPECIALISITS

& CHRISTENSON SUDDENLUMBER AND SHIPPING

.I\GiEN|I3

Abcralccn Lrmber & Qhln3lc Cq:tAberdeen' Wash' Amcrlcan illU Oo, Ab€rale€n' waan.

Ilodrhn Lunber & thtrailq Oo.' Itoqulam' waEn' Proircr ltf,lu Oo- Prospsr, Ore. - wasn.

Ervnoad Lumbcl Oo.' Raymond' - Bend, wash.

Sou-th Cift-n-uti s-Jic r,unrier ob.wasn. ilill Oo.' Abordoen'

rrulbcrt South BentllWPsh. i-;wtt-ilm; &-iintir oo., J.-ii. l-i-itr Stlngte bo, Sbuth Bend, weEh'

STEAUTRS

BrooLltD Oarncl Grrt. Eitbor Oatlcrhc G. Euillcn Yllltr

61O Arctic Club Bldg.

6tb Floor-Hind Btdg.

23O Cdifomia SL

Seattlc

Slan Francirco

llatnond OaoDr

oharler Obt||tclro!

Eaha OhrbtGn.oD

ndna

9(X) A. G. Bertlctt Bldg.

Lor Angdc.

THE CALIFORNIA L

November l. 1925

BER MERCHANT

Twenty thousand copies of The Book of Lawn Furniture were ordered by retail lumber dealers within a month after the book was announced.

,F

,tl

One dealerewrites: "You are doing a lot in preparing this aort of material. I have long contended that if lumbermen

andmakers of millwork would

push their business as the

inotor makers push theirs, the former would more nearly secure their DroDer Droportion of the moniv availible for the beaer thinsi in life. There is

about only- so much money

of this kind and they who get it f,rst must need deprive othets."

,p

,f

On receipt of the books, a

Kansas dealer eays: "This ahould be the means of us

sellinc a considerable amount

of materiel that we would

Lawn lFurniture Xn Winter!

otherwise not bell,"

,{

,tp Other comments wcr€:

"Vc have had many requeats for plane of thie kind."lllinois. ttA very frnc essortrnent-of interest to any dealer."-lowa.

"Will be grcat help for Spring business.'-Ohlo.

"It f,lls a long felt need."Oklahoma.

TFALKING about lawafurniturc in

lf winter probably ecemc aa impoogible to you as !€lllng le to BlCmos" But, in ill earnestneEi, lewn furninrre can play a part, perhaps an lmponant pat,.in maklng.yout dull winter

have been looking for."-

monthE more proutable.

Of coursc your cnstomcn will not be

Wisconsin.

"Home Owners and Contrac-

tors like it."-Texas.

in winter. It'c only when the grass and leaves becin to come out in the

.{E

the s:,rbi"ct of neiehEothood small-

"Very good-juet what wc

Sprinc. and laing and qardens become

The book is ideal for manual training classes in thc echools.

Interest the teacher and the boye in his claeses.

,fl

thinkinc much about lawn furnitutc

,{

lhe cover of. The Book oI

LantmF urnltur eis attractively

done in three colors. lnside

pages are one color, prlnted on smoou\ grossy paPer.

talk, thit thoughts-turn to gatden

furniture.

ncarlv.for 100 orectical and amactivc dc. fe-nccs,.gates, pcrgolar, chairr' gafden r€atE, erborE, ctc.-the latcSt eddition to the l.ong-Bcll Dealet A& rigng

vertlEing Servlce.

You can rcnd lt, or prescnt lt person ally, to your cuatomers thir winter ao that they will have time to go over It and choosc thc thingr thcy want

You can suSgclt that they mahe an

carly relection so thet certain piecer can be built during the wintcr, ready for Spring dclivcty.

But you can get them to thinking

Thc Book of LaunFlra;ltnre le available to you in any quantity et 10 cents

That's when most of your customerg will opend more time at home in front of a cbry freside, with plenry of time to read. Sendthemthe Bookof Lg'qm Fu:nfialne, contalnlng 36 pagee of

for frec gemple copv. When you sec thts book you williialize the forsibilities of lawn furniture in \$9inter.

about lawn furniture in winter time.

per copy, plus^$l,O0 pet order for imptintine of vour name and a& dresa on thJfroni cover. Vrite today

THE LONG.BELL LUMBER COMPANY R-A.LoagBlda. L:slc*a$sI]TS

KrnnCItv,Mo.

Douglm Flr Lunbcr rad Ttabcol Southctn Plac llnbcr r!'4 Ttobcnl Crcrotcd Lubq,Tlabo, Potl. Polcr'Ticr' Gurr&Rril Portrr Piliag: Sorhm Hrrdwood llmbcr end Tlnbctrl OeL Floorlnst Cellfomir Whltc PbG

Lmbcrt Srrh rnd Doorl.

KNO\7

THE

LUMBER

Y O.U

BUY

THE CALIFORNIA LUMBER MERCHANT

November l; l92S

See Fresno While You Are There Folks, you who are going to attend the Annual Meeting

of the California Retail Lumbermen's Association at

Fresno, the end of October, just as this issue is off the press, you are going to spend two or three days in a city that has no peer for hospitality, and it behooves you to take in some of the many attractions that this beautiful place offers.

First of all, a word about the retail lumber gentlemen who are entertaining you.

California has many fine men in this business, from the Mexican border, down by San Diego, up to the north encl

of the state. California lumbermen are noted throughout the world for their hospitality, and we have plenty of chances to display it with our countless visitors to see just what we have out here on the coast. And isn't it a pleasure to take these visitors around and convince them?

In Fresno there are nine yards. We are going to give you the names of them, and the names of the managers of each one and are going to take it upon ourselves to issue a cordial invitation to you to visit these plants, get ac-

Routt Lumber Company, manager, Virgil Routt.

Swastika Lumber Company, manager, I. C. (Jack)

Ferger.

Tilden Lumber Company, manag'er, G. H. Johnson.

Valley Lumber Company, manager, F. Dean Prescott.

All of these men are interested in their fellow retailers from other parts of the state, without exception they are fine fellows, and you are commended to their care.

Fresno has a large number of other interesting sights, and, if you have time, we suggest that yo-u have some of the local boys inform you about them and put you on the right road to see them.

The cotton gin, an institution that is flourishing and that very ferv people know about, is well worth seeing. Do you know that this state is producing in excess of seven hundred thousand bales of cotton, this year, practically all of it from north of the Tehachapi ? Then there is the cotton compress, in connection.

Fresno has the largest raisin plant in the world, an interesting sight. You can see the raisins being dried out in the vineyards and can visit this plant and see the various quainted, and ask any favors that you wish, rvhile you are things that they do with this valuable product. in their city.

A trip to the head gates where the water is taken from Fresno Lumber Company, manag'er, J.G. (Joe), Kings River to irrigate the entire San Joaquin Valley (Daddy), Martin. rvould be of interest. This is a mighty project.

Halstead Lumber Company, manager, R. A. Johnson. , There are two golf courses, numerous theatres, wonderM. Kellner & Son Lumber Company, manager, S. B. ful stores, in fact a whole world of entertaining places to go and things to do.

Kellner.

Maisler Bros. Lumber Company, manager, Ben Maisler.

J. G. Martin is the chairman of the Committee on Arrangements. He will gladly direct you.

C. S. Pierce Lumber Company, manager, Frank Minard.

"Goods of the Woods"

SOMOZIDF,D

El( IIIOOO Ll|l'|BER [0 The "Trade Mark"-our new line of non-infammable lumber treated under the Somoza patents.

Also "Somozided" Shingles-with all the popular shades of stain in fireproof liquids. Think what THAT meant-#r

PAINT FACTORY is now in operation, here in Los Angeles, and we can supply full lines of FIREPROOF PAINTS-the application of which creates a fire retardent surface on the wood coverd.

E.. K. \MOOD LUMBER CO. AXridge 9054

-

47Ol Santa Fe Ave., Los Angeleg

November l, 1925

THE CALIFORNIA LUMBER MERCHANT

DEPENDABILITY AND

SERVICE OUR 6 MILLS Clark-Nickerson Lumber Co., Everett, Wash.

Dempsey Lumber Co., Tacoma, Wash.

Defiance Lumber Co., Tacoma, 'Wash.

Barnet Lumber Co., Vancouver, B. C. Whitney Co., Garabaldi, Oregon.

Little River Redwood Co., Humboldt Bay.

assures the lumber trade of California a dependable source of lumber supply from which the finest grades of Douglas Fir and Redwood can be prod.rced.

OUR 5 STEAMERS tW. R. Chamberlin,

Jr.

-

Phyllis

Stanwood

Barbara C

Dan F. Hanlon

backed by many years of experience in supplying the California trade offers a service that cannot be surpassed.

W. R. CHAMBERLIN & CO. CARGO AND RAIL

PORTLAND

909 Porter Bldg.

SAN FRANCTSCO l2lD Balfour Bldg.

LOS ANGELES

266 Chambcr of Commerce Bldg.

Southern California Representatives

Little River Redwood Co.

November l, 1925

THE CALIFORNIA LUMBER MERCHANT

National Retailers Urge Grademarking A long step forward in the grademarking of lumber was made'at Washington, D. C., this monttt, when The National Retail Lumber Dealers As$ciation in annual Convention, pasaed a resolution indoraing the grademarking

of lumber, md urgrng all manufacturers of lumber to grademark their stock.

As a matter of fact the grademarking cam' pargn which the Soutfiern Pine Association has been conducting nationally among the lumber

AN IDEA THAT MAY SAVE YOU MONEY

A l6-page, 9x12 booklet, catalog-or house magazine tinder the new postal rates, requites Il cents postage'Yet the postage c;n a Z4-page, 6x9 catalog, booklet, or house magazine is onlY I cent. less paper.

The 24]page booklet requires -6x9 one-third can usually be made. as efBy proper handling, the fective aJ the 9x12, and you will save on paper and postage'

VICE VERSA bleaching the hair really cause does Doctor, "Tell me, softening of the brain?"

"No, Madam ! It's the other way around."

dealers, har met with far leas resistance than had been anticipated from that departrrent of the industry, md one after another the retail associations and districts have signified their approval of the proposition.

It means protection for the conEumerr Pro-

tection for the dealer, and protection for tfre producer. Lookins at it in a business way, everyone is benefited and no one who is ehoot' ing squarely, is hurt by the $ademarking of lumber.

CHAS. GARRISON A SAN FRANCISCO VISITOR Chas. Garrison, Two Rocks Commercial Co., Two Rocks, was a recent San Francisco visitor, where he spent a feitr days calling on the lumber trade. He reports that lumber deinand in 1is district has been good this year and that hb looks forward to even a better demand during the fall months.

ARTHUR HAYwARBSSI$t"G HIs sHARE oF

Arthur Hayward, well-known and popular manager o the Homer T. Hayward Lumber Co., who operate several retail lumber yards in Central California, is getting to be an expert duck hunter and reports that he has been getting hij share this year. He recently returned from a huntin!' trip to Guistine and vicinity with Harry Bell and, as usual, brought home the limit catch.

HOIIUES EUREKA REDWOOD " Our Customers W\II TeII You" Mcmhtt Calllunla Radud Awlatln

HENDRICKSON LUMBER COMPANY \[fholenlc

Tdephono Suttcr'38?'398

I

112 Martct SEc€t San Francbco

Cugo and Car Shippcn. Fir end Redwood Your laquirio Solicitcd

November l, 1925

THE CALIFORNIA LUMBER MERCHANT

n

November l. 1925

THE CALIFORNIA LUMBER MERCH.A,NT

TOURING UNITED STATES IN HOUSE ON WHEELS Structure of Laminex Plywood on Chevrolet Foundation This is the house r'r'ithout a lot, and no garage. W. C. Meeker and wife live in it. work in it, and travel in it ail over the map. \\Ii:en asliect rr lre "ltuts up" at a garage overnight, Meeker said, "You don't cover your house with a tent at night or rvhen it rains, do you? This is out home. It is weather-proof." The walls are built of "Laminex" plywood, varnished in a natttral finish. The Lami-

KILN DRYING DOUGLAS FIR It has alread-v been demonstrated, through laboratory experiments and a number of full-scale commercial installations nou,' in continuous operation, that the use of correct methods of kiln drying Douglas fir results in a reduction in degrade with practically no additional operating cost. Estimates made by a number of lumbermen several years ago indicated an air-seasoning degrade of about 22rl per cent in No. 1 Common fir. Best present kiln practice l:mits the degrade to 5 to 10 per cent for both uppers and common.

Additional research is needed, however, to determine the variations in the results secured 'r,vith variations in the quality ancl kind of knots in common stock, so that cognizance of these can be taken in selecting the proper dry-

ing scheclule.

It is also desirable to develop a greater degree of refinement in the types of kilns used.

The Forest Products Laboratory desires to carry on the additional work on drying common stock in co-operation n'ith the Association and various individual mills, and the rvork on improvement in kiln types in co-operation with the kiln manufacturers. The rate of progress of this work, ancl consequently its availability to the average operator, clepends on the funds the Laboratory has .to work with.

NOTICE'

Sel,f ""tt-"9r. and. rvaterproof cement.

e cdt**.gnd joined in such a manner that f;Lviatr\'the 1e5d for a heavy frame'.

5tr;u{.ith all equipment is only stirye. and some plumbing. rucet with running lvater The kitchen has a sink Meekers are tottring piped from a tank underned-th. the lJnited States selling adveitising 1000

lbs. This ini

I herebv announce the dissoiution qf the co-partnership oI SHOW & i\ELSON effective this 8th day o{ October, 1925. The wholesale lumber business u,ill be continued by the undersigned at No. 1111 Central Building, Los Angeles.

A. T. SHOW.

(.\dvt.)

Why Sell Redw of our good dealer friends in a recent letter jokingly /^\NE V remarked that from his standpoint one of Redwood's big 'disadvantages is its permanence-its great durability makes replacements unnecessary. Nothing short of a cyclone will destroy Redwood. Fungus does not rot it and worms and insects leave it alone. It is a slow burner. Thoroughly painted, it looks well a long time. Even unpainted, it still resists decay. A Redwood house needs little repairing. .

BER CO.

But this dealer keeps right on ordering Redwood. He finds that telling these sad facts about Redwood to his customers does not drive them away.

Sometimes he even ventures to remark that according to the U. S. Government Report entitled "Physical, Mechanical and Chemical Properties of Redzuood" there isn't any other wood, either soft or. hard, that averages as high on durability, lack of shrinhage, strength as o beam or post, ease of glueing, workability and ability to "stay put."

and Port Orford Cedar

ills, Marshfield, Oregon ing Plant -

Bay Point

Annual Production 20O,O00,00O Feet

oFFICES :' Tl""ilj:::,?13" SAN FRANCISCO Robert Dollar Bldg.

3ll California St.

LOS ANGELES Standard Oil Bldg., llhh and Hope Str.

-Member Calif ornia Reilwooil Association

Ofrce,

8lt6 Central Bldg.

November 1. 1925

THE CALTFORNIA I.LItr,TBER }'tERCHA\T

Everything on the Miller is Designed "over-size" 'We are practical mill men and designed the Miller to meet

the rough usage that we knew it would get under actual working conditions.

Just for example, study the arch construction and the strength of the legs of the Miller Carrier.

To our actual knowledge no wheel has ever broken off a Miller.

Take the motor; it has 50% reserve power over the requirements of ordinary rough usage.

Take it point by point and you will find rugged workmanship throughout.

And consider in buying a carrier that it is not just the repair bills that must be saved but the time lost and inconvenrence caused through delays that repairs cost.

HARSCH & lU[tER, Manufacturers East Side Mill & Lurnber Co., Distributors

PORTLA,ND, OREGON

THE CALIFORNIA LUMBER MERCHANT

November l, 1925

That Was Too Much A California lumberman went to Florida in

Augurt, on a burineer trip.

Hc comec frnon San Fnncirco,

,

San Francirco, where it ir never ho,t, never cold, wherc thcre ir dwaye tZip in tho air, lnd the wind makcr tftc eyer cpartle, thc blood dance, and frllr the heart with the joy of living.

This San Francirco man rpent a weelr, taking in as many sghts of interert as he could in that lengh of time. He raw ma,rwelour rcal estate and building activity ever5rwhere, and every manifectation of tremendous human interest in Rorida. There war no chance to doubt that tfrere wal "robething doing" in Floridu

And he puzded his mind over and oyer, thourands of timer he asked hnnsclf the ques. tioe"What is cauring this rcnlational thing that is going on herc?"

The nrn beat dowrr fiercily on hir hcd dt day long. The morquitoer ate hlm1rry in the evening. He sweated like a wort'hbrrc, jurt eitting rtill It was uncomfortabh day and nighu

And one day he raid to a man wlro war extolling thc wonderful iumpr that had takcn place in twelve montfig in rcal ertate: t'l lee thi! actiyity, dl right, but what I nrant to know ia, what is the attnction? What have yotr got to offer these peoph who are inveeting and corning here?"

The man looked at the San Fnncircan in wide-eyed astonighmenl "wfhy " sdd he, "we'Ye got CLIMATE.' There wa! a ho""y thud.

This was to much.

The man fronr.San Francisco had faintcd.

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DOI,BEER & EARS N I,I.JNfrBER CO" LOS A,NGELES:

SAN FRANCISCO:

724 Mqchentr Exchange Kearny 5t07

Memberc Califomia Redwood Assn.

41O Pacific Mutual Bldg.

TUcker 7654

THE CALIFORNIA LUMBER MERCHANT

November l, 1925

|

'

Larc Mortgrgc Bldg.

LUMBER

397 Pac. Elcc. Bld3.

Algome -205 Lunbcr Co.

Fay Bldg. .

... . ...HUmbolt 3770

Cadwalledcr Gibron Co. Sl9 E. 59th Strcct .

.... .. '.TUekcr 92611 ..... ..AXridgc 2l0l

.

Co. Fruit Growcrr' Supply-81ft. ?ll Conrotidrtlii Gcrnain Lumbcr Co. 6Ol Trrnrportrtioa Bldg.

Goldinr Lbr. Co' Frcd 60f Central Blds. .

Hrnnond Lbr. Co. 2010 So. Atamcde St. ...

Henify Co. J. R. 522 Ccatral Bldg. .

Hert.Wood Lunbcr Co. ItZl Pac. Mutual Blds. .

Holncr Eurclr Lbr. Co. 1025 Ven Nuyr Bld3.

Lons-Bcll Lumbcr Co.

Chambcr of Comncrcc BIdg. .

MacDonald & Harrington

?10 Central Bldg. .

Mcanr, J. O. l00l Ccntral Bldg. .

Mcycr & Hodgc

MEtro. Ol53

'.MAin lTel .....MEtro. 5645

330 Chapnan Bldg. .

.... 'VAndike '1912

2E3l Erporition Blvd.

.UNivcrrity t1922

Moulding Supply Co.

McCormick, Char. R. Lbr. Co, of Del.

lllX) Lanc Mortgagc Blds. .

McCullouch Lbr. Co.

......TRidty 5241

if Co-mcr." Bldg........ . .TRinity 0?96 Ncttlcton Lbn Co. .....TRtnity 7997 729 Benk ltaly Blds.

Oregon Lbr. Agcncy .......AXridse l37l 015 E. 62nd st. ...

Pacific Lumber Co. .. .VAndike 8532 706 Standard Oil Bldg.

Rcd Rivcr Lumber Co. .MEtro. l0E5 702 E. Slauron .....

Redwood Mrnufacturcra Co. .VAndikc lE72 318 E. 3rd St. ...

Santa Fe Lumbcr Co. ...TUckcr 5779 397 Pac. Electric Bldg. .

Slade Lumber Co. ........MEtro. lltlS 82E Van Nuyr Bldg.

Sudden & Chrirtcneon 9ll0 Bartlctt Bldg. . ..MAin 5490 Tacoma Plening Mill . .......AXridgc l37l 915 E. 62nd St. ...

Twohy Lunber Co. 221 KerckhoF BIdg. . ....BRoedway 0E4t 5E5 CFambcr

Uniol Lumbcr Co.

'

. . .. .TRinity lXOi

.......HUnbolt l59l ... ....VAndihc tXN ..TUckcr 9120

.....MAin l!21

E{20 So. Park Avc. Stenton, E. J, & Son 3Etb and Alsncde Str ..

....THornwall ll9?

.......AXridgs ,Zll

Wcttcrn Herdwood Lumbcr Co. 2014 E. lsth St.

.:WErtmorc 616l

\f,feir, Gcorgc F. & Co. Producc Bldg. .

.. BRoadway 2138

Wilron, Wm. M, Lumbcr Co.

St. 5720 So. Mein St. 2057 E, lsth

..

Woodhcad Lumbcr Company

.......VAndikc 3342 . TUchcr 58llt

...HUnbolt l!!5

NicLey Bror. lnc.

....VAndihc l75il

..VAndikc 55?3

..AXridgc 2l0l

Nrtiond Hudwood Co. 631 Aliro St. ...

.MEtro. 2217

...VAadikc t532

.GRenitc 3612

Grippcr, Jcrornc C. 756 So. Sprins St. . . .

Hennond Lumbcr Co. 2010 So. Alrmcda St. .. .

Kcllo3g Lunbcr Co. of Cd. 523 Centnl Bldg. .

Kolambrigan Lbr. & Dcv. Co. 910 Ccntral Bld3. .

.HUubolt l59l

.......MEtro.0ltlil

...TUcLcr 59lt

HARDWOODS

....TRinity 'OU ......BRoedwl;y Sitl ... . '..TUckcr tl'l'l

6ll Ccntrel Bldg. .

Hoovcr, A. L. ?l)6 Strndard Oil Btdg C. D. Johneon Lumber Co. glM A. G. Bertlett Bldg. .

Littlc Rivcr Rcdwood Co. 1030 Bartlctt Blds. .

.. .TUckcr llSl

Browr, Rollinr A. 6lX6 Cerlor Avc. ..

Cadwelladcr Gibron Co, Inc. tlg E. 59th St. . . ..

Coopcr, W. Eo Lunbcr Co. 2Cl5 E. lsth Sr.

. .TUckcr 7651

Hoopcr, S. Co Lumber Co.,

..VA,ndiLo Eli32

Prci6c-Southwcrt BanL Bldg. .

Wood, E. K, Lunbc Co. {701 Srntr Fc Avc.

' '.MAin '1780

.

.'..... .....DELwarc 5Gll

706 Stendard Oil Bldg.

..TRinitv 1618

Dolbccr & Carron Lumbcr Co. ,ll0 Pacific Mutriel Bldg. .

.

W. W. Wilkineon l2l4 Inrurance Erchrngc Bldg .

Williernr & Coopcr

.TRiritY 63:12

Chernbcrlin & Co' W. R. 266 Chambcr of Commcrcc Bldg...

E06 Ccnual Bld3.

4Elll Evcrett Placc .

Wcndling-Nathen Co,

......TUcLcr 57?9 ..TRinitY flNl

Baxtcr, J. H" & Co. 1033 Central Bldg. .

Blinn,.L. W, Lumbcr Co. 250r S. Alamcda

Coor Bey Lunbcr Co.

...TRinity 22t2

Gco. M. Hrrty Lumbcr Co.

Albion Ldnbcr Co.

Booth-Kclly Lba Co. 730 Ccnirel Bldg. .

31

....TUckcr t0rll .AXridgc 5ZlZ

SASH ^AND DOORS

American Door Co.

4i122 Monctr Avc.

Glarby & Co.

..

. . ...Humbolt 03t?

An E.5th St.

. .HUmbolt 0t5?

Hammond Lumbcr Co.

2010 So. Alaneda St. ...

Hattcn, T. B" Co.

.......HUrnbott l5gl .....HUDbolt SggZ

f60O E. Warhiagton

Kochl, Jno. \i/., & Son

652 So. Anderron

..ANgclur 167l

Koll, H. W' & Co. 432 €olyton

... ...MEtro. 0305

Lillard, Mark W.

6493 Stanford Avo. ..

Pecific Corrt Con'c'l Co. 4616 So. Main .

Rcd River Lumber Co. 702 E. Slauson .....

Pecific Door & Saah Co.

.. .THornwall t2lrl

...AXridgc 3510 ...MEtro. lll85

3216 So. Main .

Wcrtern Saeh & Door Co. 160r E. 25th st.

.......HUmbolt Z6ll

Whecler-Oagood Co.

t6l7 E. l6th St. W. W. Wilkinron

...HUmbolt 2606

l2l4 Inrurance Exchange Bldg. .

.TUcLer l43l

SCREENS

Hipolito Company,

2lrt and Alameda Str. ,..

.......\lfErtmorc 6lll

A HANDY DIRECTORY FOR THE BUSY LUMBERMAN

THE CALIFORNIA LUMBER MERCTIANT

November l, ,1925

Schumacher Helps You Sell Wall Boaf,d.'l,

Have you dealers ever stopped to think of the many fine helps that manufacturers are offering constantly, merchan-

dising material that they have had prepared and tested by experts, material that is invaluable to the retailer and that costs him not one cent. These things are offered selfishly if you like, the man who makes the goods of course makes more money if you sell more of them, but, he is also adding to your profits if he creates a consumer demand for his goods, and, more than that, he is lowering your sales costs. And that is a big thing to consider right norv.

The Schumacher Wall Board Corporation, a Los Angeles institution, started right in Los Angeles many years ago

by John A. Schumacher, the man who holds many basic pitdnts for the manufacture of composition board aid who is responsible for the marvelous growth of this company that now extends its operations into practically every state in the union, has developed some remarkably effective material along the lines of dealer helps.

One is pictured herewith. They have scattered a large number of these road signs throughout the state, along the most prominent highways. The signs are 10x50 in size, are attractively colored, and without doubt are a valuable help to the dealer conducting his Building Material Store in the vicinity.

Then they publish a monthly pamphlet called "The Schumacher Monthly." It is edited by Mr. Earl Schmidt, Sales Manager for the company, and each month contains a world of valuable information for their agents. They publish a column of "Sales Suggestions," offer illustrations of the sample wall board advertisements that they will furnish the dealer without charge, print letters from dealers rvho have had pleasing experience with Schumacher Wall Board, and, taken as a whole, the sheet is well worth the time of the dealer who receives it. If you are not receiving the pamphlet regularly, we suggest that you drop a line to Mr. Schmidt, asking to be put on their regular mailing list.

Then of course they have a world of other valuable helps that all go to make their merchandising proposition an ittractive one to the dealer. fnsert folders, blotters and such material. Not the least of their material is the sample advertisement folder that they have had prepared. They furnish the dealer with the

copy for a newspaper advertisement, made up into the proper size, furnish the necessary cuts, without charge and will assist him in the preparation of the copy to insure the

greatest possible return.

It is really an inspiration to consider all of the things that this company does do for its dealers customers.

Sanded Finish and Mouldings Yard and Factory Stocks

Rail and Water Shipments

GERLINGER LUMBER COMPANY 504-509 Gerlinger Bldg.

Portland, Ore.

Sen Francirco

Lor Angcler

J. M. HUDDART LUMBER CO.

W. W. WILKINSON

Fife Building Kcarncy 3lXl

l2ll Inrunncc Exchangc Bldg.

TUcLcr l,t3l

November l. 1925

THE CALIFORNIA LUMBER MERCHANT

cZ[ake this test with

theotd OakenBucket tr SPECIFY the famous Old Oaken Bucket because the old bucket held water and this test concerns water ! To hold rvater it couldn't be merely moist-tight or dampproof-it had be be waterproof ! Hence the song-nobody will sing the praises of a leaky bucket or anything else that won't hold water.

Praises can be loudly sung for Pioneer Glazed. Building Paper because it holds water too ! It holds it back-keeps it from reaching the materials and structural parts that need absolute protection ! Here's where the test comes in-prove our statement to your own satisfaction. Make the Old Oaken Bucket your laboratory, fill it up with water, throw in a sample of Pioneer Glazed Building Paper and leave it there for several days or longer, if you wish. You will find it is just as waterproof as the Old Oaken Bucket itself-it will stand the test. It alwavs has ! Trv the same test with any other material and you'll undeistand why we emphasize the importance of Pioneer Glazed Building Paper and its waterproof qualities.

That's zulty it has been in suclt great d,emand a.s sheath,in.g for walls, under hardurood floors, arou,nd stair-cases, for lining shipping and

For ordinary construction, use

Pioneer Duplex Building Papercoated on one side with asphalt.

Saves dollars in protecting hardwood floors, stairways, tile, granite and marble, while building.

packing cases and, to protect noachiner\t and, materials erposed to water and, ztteather. It's u,aterproof-not merely ntoisture-t.igltt! And,, lihe the Old Oaken Bwcket, it wiil serzte faithfully for yeais and, years!

Pioneer Paper Cornpany,

Inc., Ertablirhcd l88t

Lor Angeler

San Francirco Seattle

Portland

Br,ecK GI,IzED

BULDINGPapnR

Pionecr Manufacturcr a Completc Linc of Roofingr and Building Paperr

THg CALIFORNIA LUMBER MERCIIANT

34

R. P. PHILLIPS WITH BERONIO LUMBER CO. R. P. Phillips, well-knotvn San Francisco lumberman, is now associated with the Beronio Lumber Co. of San Francisco. Mr. Phillips has represented Pope & Talbot. one of the pioneer lumbir concertls'of San Francisco, in the San Francisco district for fnany years. Hb took up his new duties on October 15.

HARVEY ISENHOWER REPRESENTS HOLMES. EUREKA IN VALLEY DISTRICTS

Harvey Isenhower, who' recently joined the sales force

of the Holmes-Eureka Lumber Co., is now representing the company in San Joaquin and Sacramento Valley districts. Ltoya Harris, who formerly represented the company in thii territory, will assist Fred Holmes in the San

Francisco office and-also call on the trade in the Bay Dis-

trict.

FRED SIEKE RETURNS FROM VACATION TRIP IN NORTH Fred Sieke, San Francisco representative of the Smith Lumber Co. of San Francisco, has returned from an enjoyable three weeks' trip touring the Northwest. He visited

Portland, Seattle, Vancouver,-B' C., and many other points of interest. He was accompanied by Mrs. Sieke on the trip.

M. A. GRAINGER & COMPANY, LTD. Mctropolltu Blda. -

Vencouvar, B-C.

ADVICE AND SERVICES To Purchucrr of TIMBERLAND, SAW MILIII LOGGING OR PULP PROPOSITIONS In British Columbia or The West

M. rL Grdnlcr, Prcr

Officers and Directors:

F. n. poatct"i. I)lrcctor

-

-

Alrd Flavcllc' Vlcc-Pror

L. Llfon, Forelt EDgln@r

November l, 1925

C. W. WILLETTE A CALIFORNIA VISITOR C. W. Willette, Industrial Engineer and pioneer builder of sawmills, is a California visitor and calling on some of his lumbermen friends in the San Francisco district. For the past several years he lras been making his headqualters in the Northwesi, and wfuile enjoying his vacation in California, he is'visiting with: his son, who resides in Petaluma.

Mr. Willette made his first trip to San Francisco over sixtyfive years ago, making the trip by wagon from his home in Illin6is. Oitris first t-rip, he siys that there were 17 wagons in the party and the trip was made via Council Bluffs,ove-r the old F6rt Hall Trail, which followed the North Fork of the Platte, thence to Salt Lake City, and through Ngvada to San Francisco, where the party arrived in 1860.

The following spring he made the trip around Cape florn to New York.

He savs that he is now interested in the River Logging and Lurirber Co., which figures on constructing a mill at Kaskela. Ore. Mr. Willette states that he has constructed 43 sawmills throughout the different lumber regions of the countrY.

EDDIE PEGGS ON NORTHWEST TRIP Eddie Peggs, W. R. Chamberlin & Co', San Francisco' is in the Norlhwest on a two weeks' business trip, where the mills and looking over the lumber market he is visiting-The W.'R. Chamberlin Company represents conditions. the Defiance Lumber Co., Dempsey Lumber Co., ClarkNickerson Lumber Co., Barnet Lumber Co. and several Northwest mill manufacturers in the California other larse market. -"Eddie" will return to San Francisco about November 1.

The greatest of all our words, by heck, Are ihe welcome ones, "Enclosed find check."

ffi?T is the constant aim and ambition of every memlffi ber of this organization not merely to sell you ro Goodyear Truck Tires tires of quality - but to beck every sale with genuine Service.

Not the artificial term "service," but a definite reality that rhakes of major importance the keeping of those tires on your truck wheels, rolling your loads, with minimum interruption of your trucking time.

November'1, 1925

THE CALIFORNIA LUMBER MERCHANT

Thrcc Ply "Prul BunYan" Pancl Onc Piecc Fecc 6llxl2ll incher.

ttPaul Bunyants Veneers

CALIFORNIA WHITE PINE CALIFORNIA WHITE PINE has peculiar advantages that appeal to all users of ply-woods.

Interiors with panelled walls and ceilings can be installed at a very low cost. At the sanne time the beauty of "PAUL BUNYAN'S VE NEER PANELS" is welcomed by architects for installations where the best is used regardless of cost. The California White Pine sur' face, adaptable to all kinds of stains and enamels, with the rich grain patterns developed by rotary cutting bring a new beauty to panelled walls and doors.

'For doors and mill MANUFACTURERS: work, drawer bottoms, furniture backs, trunks and cases, light shelving, kitchen cabinets and built-in features, "PAUL BUNYAN'S VENEERS OF CALIFORNIA WHITE PINE'' bring you new economies and a superior product.

California White Pine Veneers do not check.

The surface is naturally smooth and has a uni' form texture. It sands easily without develop' ing ridges or fuzzy streaks.

SAMPLES AND QUOTATIONS will be submitted upon your inquiry. Lose no time in lining up with this new product and service..

"Producers of White Pine for Over HaIf a Century"

The RED RIVER LUMBER CO. MILL FACTORIES and SALES, WESTWOOD' CALIFORNIA Distributins Yardr, CHICAGO and LOS ANGELES Monadnock Bldg,

Rojirtatd

SALES OFFICES Avc, 360 N. Michi3en Blvd. 702 E. shuron Avc.

E07 Hcnncpin

SAN FRANCISCO MINNEAPOLIS

CHICAGO

LOS ANGELES

THE CALIFORNIA LUMBER MERCHANT

Nbvember'l\ 1925

Every Retailer Should Have Long-Bell "Book of Lawn Fufniture"

Builders Know Contractors Know and eventually the owner knows that acreen doors receive tte hardest ure rougbeat rervice of any portion of

-tte tte houce.

Lumber dealerr who handle Hipolito

Screen Doors have learned that Builders' Contractorr and OWNERS are satisfied

with the Hipolito Window Screenr and Screen Doors.

The highlv standardized methodr of 1hg qudity of materials manufacturg - their part in making tbe used. ALL do Hipolito line the best that can be minu'

factured. Quantity production ingures the price-meeting competition.

Hundreds and hundreds of times'in these editorial columns we have said to the asp-iring and'ambitious lumber merchant rvho is trying to CREATE business: "Sell them lawn furniture in the spring and summer months."

But the difficulty of telling them whpre'to-get. plans and ideas for such furniture, so that they.'could visualize it to the:r trade-sell them through the. eyes-was: an ahvays present one.

[-Tp to this time there has never been'ih. existence, so far as we know, a comprehensive book,on. lhwn furniture of enough scope and character to be of material assistance to a lrrmber merchant in selling such stuff to,his trade. There have been small sources of such supply, but they have been very limited.

Norv comes the merchandising department of The LongBell Lumber Company. at Kansas City. with a book that clelights the eye of the building merchant,-"The Book of I-arvn Furniture." It is 36 p-ages ancl cover, handsomely printed, and illustrated with exactly 90 pictures of lau'n furnitrrre of beaut_v. practicability a:rd generous variety.

With this in his hands any lumber merchant anywhere can sell a wide variety of larvn futniture to a big list of people, rvithout duplication. There are fences, pergolas, screens, gates, chairs, seats, corners. garages, swings, playhouses, lattices, ornaments, arches, entrances, arbors entire sets, complete gardens, lawns, tree-seats, etc.

It should be prominently on the plan table of every retailer who merchandises.

SEATTLE MILLWORK MANUFACTURER INSTALLING DRY KILNS Nordquist & Nelson, Inc., of Seattle are building two fire-proof tile and concrete dry kilns 1l ft.x84 ft. These kilns are of progressive type, fully equipped and modern in

every detail.

Automobile temperature and humidity control will be obtained by use of Foxboro Recorder-Controllers. Other features are fire-proof doors built of asbestos protected metal and dry kiln trucks having Alemite pressure lubricating system.

The kilns vvere designed and equipped by Moore Dry Kiln Company, North Portland, Oregon, and will be used for drving fir, and American and Philippine hardwoods.

Nordquist & Nelson, Inc., manufacture hardwood trirn and fixtures for banks and office buildings, besides their general millwork business.

Ask us about them.

HIPOLITO

COMPANY

Manufacturere of thc famous Hipolito Screen

Doorc and \l/indow Screenr

2let and Alameda Sts. - Los Angeleq Cal. Phone WEstmore 6131

RICHARD G. KIMBELL VISITS COAST NIr. Richard G. Kimbell, architectural engineer for the National Lumlter ^Manuiacturers Associat on, Washington, D. C., was a coast visitor in October.

He attended a meeting of Building Department officials, at Seattle, and visited San Francisco and Los Angeles on his rvay home.

H. G. LARRICK ILL Mr. H. G. Larrick, proprietor of the Solano Beach Lumber Company was operated on for appendicitis on the fifth of October. He is recovering rapidly at the La Jolla Sanitarium.

w( hws ,a{4-;'

MILLS AI

WEST,MA€R.OFEGOX

!)o';^P!!o, Rcr.Arv, _-{!r' ;1,w* !a"\nc* ii #R ru.i?rAJD,"ofr5;6'. .,'ei

Some of the most active, aggressive lumber yards in the country are those in California.

.,, .",,..,.,,

."i3"9,i,#T;" P;.q,i,#*" g"r_s"^*;

These wide awake merchants find in the California Lumber Merchant the state wide trade newspersonal happenings to fellow lumvsvisrr of trade condibermen and a constant urge to more aggressive merchandising.

You can reach practically every lumberman in at a low cost through the pages of the California Lumber Merchant.

n***fl[f .'ili{#tF,:fl",:i,ffi}ffi dr:ir},,f ,{ffii"l;ffi .1",t",t',rl*.:"rffi yours

The California

fulsj S

Lumber Merchant Jack Dionne, Publisher

Publicatiol Oflices Central Bldg., Los Angeles, Calif.

Portland

San Francisco

9S%'t

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'7t"1 (Uf*t

M

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"t@a,LQel

PACIFIC COAST COMME-RCTAL COMPANY WE STE R N ,OI3TR IB UTO RS FOR

THE LOUISVILLE VENEER MILLS "".:'".;::::

"'

VENEERS AND PLY\D/OOD iloo-||40

RrvER RoAo

LOU ISVILLE, KY., U. S, A.

4616 SourH Mar|.l 5r.

Los ANoELes. Ceutr.

0ctober lst, 192 5.

Mrr Jack D!.onne, Ihe Callfornla Lurnber Morohantt Ios Angele s, Ca1lfortola.

Deaf Jack:

Advertlslng D0jtS paV. We belleve tn throwing boquets whLle they can be 8,ppreo5.ated' and we want you to lmow thet our half page radle I in your jottrnal have been responsibLe for a great number of tnquiriee, reeulting

ln some very nioe businesg.

As long as you prtnt the Callfornla Ltuber Merohant as attraotlve &s it now ie, erll retain your remarkable o iroulationt yolr can oount on us ag I steatly ouetomer.

Very sincere

yours,

T COMMERCI

9S%'l

November l. 1925

THE CALIFORNIA LUMBER MERCHANT

qe

REPRINTED FROM THE OCTOBER 15th ISSUE OF THE GULF COAST LUMBERMAN.

Texas Quits Thin Shingles

By JACK

DIONNE

It has happened so quickly that it almost defies belief.

Not more than three years ago the figures showed that practically all of the Red Cedar Shingles consumed in Texas were 6 to 2 in thickness, and Star in grade. .

Texas was listed on the shingle schedules with California and Minnesota as the leading thin shingle states.

Two years ago The GULF COAST LUMBERMAN began bombarding the thin shingle in almost every issue.

At the same time The Lumbermen's Association of Texas took up cudgels against them.

At first there was strong resistance. The shingle makers always had the same thing to say: "We make them because the trade orders them. 'We would rather not make them but we must supply our trade."

Encouraged by GULF COAST LUMBERMAN support, and Association activities, the makers of better shingles began pushing their wares, and were surprised at their success. They found that the Texas lumber merchants WERE interested in better shingles to make better roofs.

During the past two weeks the writer has received letters from many of the leading wholesalers of Texas who sell shingles and from many of the big line yard concerns that are big buyers of shingles.

These reports were absolutely startling to us.

NO SINGLE SHINCLE CONCERN ANSWERING OUR LETTER REPORTED EITHER BUYING OR SELLING MORE THAN 5% 6T02 SHING.LES.

Nearly all of them reported that the huge bulk of their shingle sales and purchases now is made up of 5 to 2 shingles.

The report of consumption of large quantities of even thicker shingles, and of longer than l6 inch shingles, was also surprising.

For instance, one of the biggest line yard concerns on earth report their purchases since the fi.rst of January, 1925, as follows: No. l, 5 to 2Y+ Pertections, 18 inches long,22%; No. 2 Perfections, 23%; Dimension Clears 5 to 2, l4%; Random Clears,5 to 2,23%; 5 to 2Stars, 15%; 6 to 2 Stars 3/o.

Also please note that whereas a few years ago Texas demanded almost exclusively Dimen, sion Shingles (a habit they inherited from Cypress shingle days) they are now using mostly random width shingles. Note that the above firm uses only l4% Dimension Shingles.

SOME CHANGE.

\

THE CALIFORNIA LUMBER MERCIIANT

Novemb€r

//AEP,AQ2 /A//8f2-

THAT CALTF. LDR MER( HANT llAS 9EEN <rrrrir ME TO FIIU?, 90 I

MR PIPS LUMBERYARD.

rr ! Ju$t Loox AT us Now !

wri

\fi 9uR Pnrces r: Io r: r"sivi,,ir

I

c,

1?,v

NOTICE

:I

ffi

,4

El58 ano wg mnrrr6-moxey Not SELLtfr(r

it

t

LUM O EL

;-k@ Ml,rlc Twlsr

%-=:;--::--,s

-=

"ffi ::'i.a'f yt

iln!t

Tid

TIIE CALIFORNIA LUMBER MERCHANT

November l. 1925

T H E

M

A R

K

o F

Western Louisiana is the natural habitat of the yellow yaln' extraordinary hardwood timbers, and good hardwood lumber.

The yam is a natural production, it cannot help growing here.

The extra-size hardwood timbers and the good lumber' are the result of an idea.

HDE was the first to equip a hardwood plant to cut a timber out of every log, and consequently is in a position to furnish drydocks, ship-yards, and railroads with out-of-the-ordinary hardwood timbers.

The lumber is just what You want.

It is well made, expertly graded, and sold to you under a guarantee.

We have favorable freight-rates and can serve the West Coast for many years to come.

o N E

v E R

Y s T I.

c K

Hillyer Deutsch Edrvards, Inc. HARDWOOD LUMBER -

Oakdale Branch Officec:-Chicago, 2Zt Reilwav Exchugc Bldg.

Detroit. ll-Ztg General Moton Bldg.

Louisiana

42

THE CALIFORNIA LUMBER MERCHANT

November l, 1925

The Long-Bell Operations at Weed, California

The "men behind the guns" at Weed. W. P. Serton, General Superintendent ; C. W. Murihy, Logging Superintendent and J. M. (Iude) White, General Manager.

Try to visualize a big happy family of about two thou-

sand workers, all nicely housed and working under splendid conditions, under the direction of a group of men of as high type as it is possible to find, anywhere, and you may have a preliminary mental sketch of the Long-8e11 Lumber Company's operations at Weed, Siskiyou County,

It u'ould be as hard for a reader to obtain a thorough knowledge of this plant, from printed words and pictures, as it would be for any person to set down on paper a complete description.

Among the high lights on this big Pine operation are. of course, the immensity of their various plants, the tremendous amount of stock they produce, the varieties. and a lot of other interesting things, but, the outstanding feature is undoubtedly the fact that this town is a big liappy family, as stated in the first paragraph, every occupant-is connected in some way with the Long-Bell Lumbei Company, is having his or her welfare looked after by conscientious executives, really interested in this part of their duties and that as a community, one would have to go far to find a better.

The town of Weed is.situated at the foot of mighty Mt. !!r_as!a, towrcrrng wrr,r perpetual snorv to a heighl oi 14,380 feet. The setting is highly picturesque, the peak se-e1s to entirely surround the city, and they are blessed with very mild winters and nice cool summers. Thev have a total population of about three thousand.

The hotel, bank, stores, theatre, in fact all business enterprises in Weed are operated by the company.

While the business is conducted as the Weed Lum6er -Comparry, it is universally understood thai the Long-Bell interesis own and control the entire operation.

The Weed Iaumber Company was formed many years ago by Abner _Weed, and the town was founded on iis pres_ rtg.This_Company h1g for many years for its presiient, :lt Mr. Elmer_ H. Cox, well known in California'pine cir_ cles, and Mr. Otis Johnson acted as vice-president. Long_

Bell gained control in 1918, taking over the entire op!r-ation, -including the logging activities, and retaining Mr. White as general manager.

J. - M.I\I. (Jude) Whlte is much better known in the northJ. ern part bi tne state than he is south of the Tehachapi, through his having served the Weed Lumber Company, ftom the bottom, Jor an unbroken twenty years. He started in a humble position with Mr. Weed in 1905, gaining the position of general manag'er in 1916. In describing this fine gentleman many terms could be used and probably none of them adequate. We have been told that he is valued by the Long-Bell Lumber. Company, hot only for his high efficiency. He is a keen, affable, kind, generous, hospitable, approachable man, and one that it is a pleasure to have met and talked to.

Llighty Mt. Shasta, Weed, in the f oreground.

The general superintendent at Weed is Mr. W. P. Sex-

ton. He came west but three years ago, to supervise production at Weed; is an old Long-Bell man, and was in

charge at their Bon Ami, l.ouisiana, plant for many years.

Mr. Sexton is also a very fine fellow, and has the reputa-

tion all through the state of "knowing his stuff."

A. D. (Rock) Rockwood is treasurer and office manager.

He is the type of man one just naturally calls "Rock"'fifteen minutes after having met him. A big hearted fel-

November l, 1925

THE CALIFORNIA LUMBER MERCHANT

43

The main sawtnill, slrozuing ?art of the log pond,, capacity '5,000,m0 feet. The imtnense sash and door fqctor.y Pcft ,of 1he long sorting table.

The planing mill.

low, keen on sports, especially for the fine trout fishing in the McCloud River and Squaw Creek: has been with the company for a long time, and is generally loved by

everyone there.

Mr. John Ekwall is paymaster, H.J. Barrington is manlger o{ factory sales, A. K. McClintock, maniger of lumber sales, Jack Womble is sawmill superintendint, W. H. (Bill) King is "King" in the sash and door factory, R. p.

Davison runs the veneer plant and genial C. W. Murphy is

logging superintendent.

No attempt will be made on a detailed description of their workings, with the exception of a few figurei to give an impression of the size of the operation.

The sawmill is of the latest type, four bancl. Thev use the one-man carriage system and, with the use of ibout one hundred and fifty m9n i1 the sawmill proper, they can produce better than a half million feet per day. They have an immense -power house furnishing iignt ana power for the entire mill, and for the town.

Ninety-nine per cent of their cut is White pine, and the remaining small ,amount is Wh.ite Fir, Cedar and Sugar Pine, They are_ bringing very fine logs dou,.n, the b;;l-;f r,r'hich go into their large ,oetreer plani.

Logs are hauled about forty-five miles, part way on their own tracks and the remaining distance by the'southern

Lumber Company consumes the larger portion of the tremendous amount of veneers that they produce. Their sash

and door factory uses an immense quantity of the stock that they make.

The lumber cut in the sawmill is sent direct to the drving piles, and a large percentage of it is taken from theie direct to the sash and door plant to be worked and graded.

This plant is larger than most buildings of its kind. The main building is four stories with an addition of two stories, on the north side. Mr. King'states that they employ about 500 min and women here, are constantlv oper-

Pacific.

The veneer plant is one of the two in the state, the other such operation being at Westr,vood, operated by the ReJ

Klver Lumber LomDanv. ..Log: are- boiled for'fou, days in huge vats and are sliced into long sheets to be mjde into ti-reir fr;ef, a"rlii" of veneers. And it should be known tf,at the if#;;il

"Shasta Inn," the Directors' Quarters, at Weed.

(Continued on Page 44)

44

THE CALIFORNIA LUMBF'R MERCHANT

ating over 400 machines, producing 3,000 windows and 1,800 doors, per day. It is interesting that their products in this plant-include over 800 varieties and sizes.

The total number of employes at Weed is close to two thousand.

It is possible that California contains mills with as -higttefiicieniy as that displayed at Weed, but it is doubtful if there is- one that would rate higher. Every executiye seems constantly alert for new plans and ideas to increase

output, raise their standard of grades and lower the cost of manufacture.

November l, 1925

As stated above, the.cutting is about forty-five miles east of Weed, on the foothill slopes of Mt. Shasta. They control at present about 16O,000 acres of timber, enough for many years to come, working at full capacity.

Mr. White makes the statement that their plant is not the largest, but that their entire- organization is proud of their impression that they are ofiering the lead in quality.

He also stressed the point that the White Pine produced at Weed is "Pure California White Pine."

A visit to Weed would be an education to any lumberman, wholesaler or retailer.

A typical scene in the Long'Bell

Bucking a gi,ant White Pine log.

holdings.

Log train, coming out of the woods.

November

THE CALIFORNIA LUMBER MERCHANT

Announcing

GENERAL SALES OFFICE For

Red Cedar Shingtes Manufachrred By Schafer Bros. Shingle Co. National Lumber & Mfg. Co. Joe Creek Shingle Co. Ripley Cedar Co. Ultican Shingle Co.

Montesano, Wash.

Hoquiam, Wash.

Aloha, Wash.

Aberdeen, Wash.

Aberdeen, Wash

We are in position to furnish your requirements in all kinds of Shingles, either Gr''een or Kiln Dried, for all rail or water shipment, and in order to better serve you have opened a general sales office in the Finch Building, Aberdeen, Washington.

We manufacture: XXXXX Perfect Clears 6/2 Extra *Aa's sA*'s Eurekas 5/2 Extra Perfections Extra Clears Premium Clears Royals and all corresponding second grades

GENERAL SAI.ES OFFICES:

EVERGREEN SHINGTE CORPORATION suITE, 241, FINCH BLDG. ABERDEEN, W^A,SH.

Kiln and Air Dried Uppera

REDWOOD Crreen Clearr and C.ommonr

E. J. DODGE GO.

16 Calif. St.

San Francirco

So. Cdif. Repreeentativc

Twohy Lumber Co.

Los Ansel€.

PORT ORFORD

GEDAR PA]IELS Manufactured by the

Twohy Lumber Co. 22 | Kerckhoff Bldg.

Los Angeles, BDwy. 0843 CARGO-Fir, Rcdwood, Susar Pinc'-RAIL We can always eupply Fir Columne and Drain Boarde from etock Exclusive Southern California Agents

E. J. DODGE

Redwo od

COOS UE]IEER &

Box G0.

Marshfield, Oregon

YOUR BUSINESS OUR PERSONAL CONCERN

WLLI.AMS & COOPER 607 PacificSoulhwest Bank Bldg.

LOS ANGET F_s, CAL TUcLcr 50lt

These wonderful panels are especially adapted for high-class en-

ameling. Free from insect and bug activity, and an ideal wood for closet linings.

LUMBEN FROM RELIABLE MILLS ONLY

The following

CALIFORNIA REPRESENTATIVES carr5r warehouee etocks for immediate rhipnentr:

Panel Go.

Galifornia Panel and Ueneer Go.

735 Third St. San Frencirco

So. Alameda St.

ll. B. lf,aris

'a

Cargo and Rail Shipmentr

.FOR 29 YEARS IN LUMBER AND LOS ANGELES'

955-965 I.or Angder

November l, 1925

THE CALIFORNIA LUMBER MERCHANT

Fir Men To Advertise West Coast Association Will Spend $475,000 Annually For Three years

At its regular monthly meeting helcl at Tacoma, October 16, The West Coast Lumbermen's Association decided to conduct a national advertising campaign costing $475,000 a year and extending over a period of three years, for the purpose of bringing to the attention of the entire country the advantages of Pacific Coast lumber and forest products.

Support for this campaign is to be voluntary, but it was stated that $100,000 a year was already in sight. The basis for contribution will be 5 cents per 1000 feet. and it is confidently expected that the full imount will be subscribed without great difficulty when the plan is made generally known.

The plan was presented to the association'by J. D. Tei--

nant, vice-president and manager of the Long-Bell Lumber Company, and also chairman of the special trade promotion committee. The other members of the committee are: Major Everett G. Griggs, president of the St. Paul & Tacoma Lumber Co., Tacoma; Chas. S. Keith, president , Central Coal & Coke Co., Kansas City; Charles R. McCormick, San Francisco; F. R. Titcomb, Snoqualmie Falls, Wash.; and C. D. Johnson, Portland, Oregon.

In his talk Mr. Tennant said that the proposal to spend 5 cents per 1000 feet of lumber produced was very moderate when compared to the appropriation of the Southern Cypress manufacturers of 50 cents per 1000 feet, and the Southern Pine expenditure of 10 cents per 1000 feet.

According to the plan $250,000 per year will be spent in

newspaper and periodical space. The campaign will be carefully and scientifically organized. A large force of salesmen will be maintained in the field to lecture upon the uses of \A'est Coast woods, and to interest architects, builders and material men in Northwest timber products. Dealers' helps will be supplied and it is believed that large additional sums will be spent by the retailers to back up the association's campaign.

The association also went on record as being in favor of abandoning the federal capital stock tax, and will memorialize Congress to abandon this tax, and will also ask all other commercial organizations of the Pacific Coast to join in the action.

E. D. Kingsley, Portland, Oregon, president of the association presided over the meeting, which was well attended.

MilAPA

TAG(lIIIA

FtlftsH TtGotA PtAillte mL[$, tilc., ,IAC0tttA

IUMBIR C().

PORTLAND, ORE. Millr-RAYMOND, WASH.

"Really, Is It As Good As Tacoma'g?"

\f,fe Manufacture

Old Growth Douglas Fir Spruc*Hemlock

-F

OUR SPECIALTY

Direct MilI Shipments or Tnrck Loed Lote From Orn Loe .A,ngeler

915 F- 62nd SL

Warehouse.

.{Xridge tr374

UERTIGAL GRAIlI FIOORIIIG & UPPERS

Crrefully Dricd

-

Wcll Menufectucd

November l, 1925

THE CALTFORNIA LUMBER MERCHANT

BRADTEY

New Sales Helps For Oak Flooritrg One of the moct attractively illustrated bookletr

on oak fooring is now ready for distribution

BRAND HARDI1IO()DS Scientifrc Hln drying prelclvet wi$in our producte uturetr rturdy and beautiful qualitiee, while Modorn nrcttnery rnd ddllcd human cfrort iurtificr our .logan

Af lt's Bradley's lt's Betten"

among proepective home-builders.

It telle thc whole story of Perfection Brand Oak

Flooring. You will 6nd it of irnmense help in making eales.

We also havc gome vcry succclsful envelope ctuffers for gcneral distribution that wc are supplying free.

Write today for theee selling helps and full information about

Perfection Brand Oak Flooring.

,A,rkansas Oak Flooring C,o.

PINE BLUFF. ARX/INSAS

TRY US FOR OAX H.OORING

AROMATIQUE CEDAR

GtnI FL(XXING wHtrE oAl( TRnr

IJMNG RED OAK TRIM SAP GT,'M TRIM

RED Gt'M TRIM CAI'ING BASE OAK WAGON STOCK BEBCH FIIX)RING

MOUIJ'TNG!t.

GUM FURMTURE STOCK

Furniture Stock in Setr CUT TO SIZE Rcdy to Agcnblc Fla't Surfacer Hardrrood Trim Sandcd

We are Spccidbtl in Supplyhs thc Tredc with

(lAK )

$#,h'IFto0nlill0 BRADTEY TUMBER C().

OF ARK^ANSAS

WARREN

BIRCH I

TRY US-THAT'S ALL

ARKANSAS

]{ATItlilAt HARDWtltlD Ctl. C. Ilf Cbrk, Reprercntative L,or AngCer Chicego Lumber Co. of Warh. San Francirco

Mrb 1924 63/L646 Alfuo fu

.

f.o. Arsd.r

49

THE CALIFORNIA LUMBER MER.CHANT

November l, 1925

"Lumber Merchant" Should Mean Something In the dayo when Rome war in the heyday of her glory, the proudert boast of the RomanE wa!: t'I arn a Roman Citizen."

"Civir Romanrs Srun.tt No empty title thia It meant romething, grd was plainlv understood and admitted to mean tomething, in character, reeponribility, service.

And ro it should be with tte title "Lumber Mcrchant."

tt lhould mean a epecific thing' or definite thinS$ to every p€rx>n in HIS torvn It rhould be much more than a mere namc, if he ir reelly a LUMBER MERCHANT in the be* rence of the word.

Thoee wordt rhould mean to tihe proopectivc buildcr or ur€r of building materid in HIS town

'

CHINATOWN TO BE RAZED Sacramento's "Chinatown" is doomed. It stands in the path of progress, and the little buildings that have housed ieemins-hor-des of Orientals since the days of gold are beinE retioved to make room for the brave new buildings of a irodern citv. The last link between the old and the new

-the

oldest wooden building in Sacramento-is being razed

''SII"tONDS Self-hardenin$ Shaper

romething of interect to THAT procpect. It rhould mean "Building Specialitt' Building Expert' Building Thinker, reller of Building Service.

It lhould bring to tte meotality of the lictener

ttre ttrought of one who lmowr hir brrsinerr thoroughln and who urer that knowledge actively and intelligently for the benefit of tihe OTHER FELLO\ry. It should manr honerty, and integrity' and knowledge, and courteey. ttl ann a Lumber Merchantrtt rhould be fraught with the same sente of high honor ar were thoae notable wordr: "I Am a Roman Citizen.t'

And they WILL be" if he b REALLY a Lumbcr Mcrchant.

at the present time. Built sixty years ago, it has been,

during the years of its existence, everything from a saloon to a meeting place for a Chinese,tong. Now its weatherbeaten boards, each one redolent with the history and romance of the past, lie upon the ground in pathetically disordered piles, still mutely bearing testimony to the durability of wood.

AI.BION LUMBER CO.

REDl1IOOD FULL STOCI(S GREEN LUMBER COMMON AND UPPERII AT MtLrs. AIR DRY UPPERII AT SAN PEDRO If you make your own

spindle shaper knives we can

Mrin Salcr Officc Hobert Bldg.

SAN FRANCISCO

Lor Angolcr OEcc 397 Pecific Elcctric Bldl.

Phonc TUckcr 5770

Members California Redwood Aesociation

SIMONDS SAW AT{D KNIFE AGENCY

SAN DTEGO

116 Eart 3rd St.' Lor Angclcr

tiN0 Sprcclclr Bld3.

SIMONDS SAW AND STFFI CO.

Mein 2015

12-14 Netoma St.

-

San Fnncirco' Celif.

59

THE CALIFORNIA LUMBER MERCHANT

November l. 1925

the estimation of Metropolitan authorities, wood offered the best possible building medium.

Several traveling cranes will be installed, for hoisting electrical equipment around the stage, and heavy proPerties and scentrv.

Report Long-Bell Acquires Hardwood Mill A report from Pine Bluff Arkansas, quoting Mr. R. Carnahan, states that the Long-Bell Lumber eompany has p_urchased the Superior Oak Flooring Co's holdings at Helena, Arkansas.

The Superior Oak Flooring Company has been in business about three years and is very well known for their "Superior" Brand product.

This will make three flooring plants owned by the LongBell interests.

USING ALL WOOD Lumber has scored another winning punch, in the most exacting, and,. so to speak,, inflammable,. industry in the

world-the motion picture business.

The manager of o.ne of the large studios in Hollywood specified lumber for. a [uge 4ew stage now going up.

Foundation, walls and roof are of lumber, the supply of which was furnished by Lounsberry and Harris.

The new stage will be the most complete in Hollywood, embracing a greater number of'electrical outlets than the

average motion picture stage, fof the convenience of stage

technicians. This large'number of high voltage outlets requires a building that leaves no danger of fire hazard. In

The Weak Link In Your "Profits" Chain

COBBS.MITCHELL COMPANY INSTALL NEW DRY KILNS AT VALSETZ, OREGON new dry kilns of Moore's Moist Air Charge are be. Four ing bujlt by the Cobbs-Mitchell Company, ValJetz, Oregon. These kilns will be equipped with automatic temperature and humidity controls; also have Moore's Multip_le Heating system. The new kilns will be completed by the latter part of October.

EXPECT ABERDEEN STRIKE SETTLED SOON Aberdeen, Wash., October 17.-It is hoped that the lum, ber mill strike which has closed five plants will be settled soon. As a result of the strike 1400 men are out of work, and lumber production has been cut about 1,500,000 feet per

day.

Vhat the Disc Flead Has to Do

Vith Iarger Oak Flooring Sales Aa artide or comodiia,superlatively goo4 is aertain

of profits if one department is

to be spokne oI in:the.hiihest terms by the purchaser and in turn,by his acquaihtances who catch hie enthusim and sharc his admiration Frm this point on, it is a matter. of ateadily increasing good w'Iil, demand and sahs.

The disc head machine ae employed in our manulac.

In many mills the yard is the weak link in the "profits" chain.

Eethods which play an important patt in producing the superlative merits of

No chain, says the old proverb, is

stronger than its weakest link.

No mill can show a strong record

turing operation is one oI the well-coaeidetedadvanced

operated at unnecessary expense.

SU]ffi'ffi.

Modern methods and modern ma-

chines are employed in every

department of the mill itself ; in the yard there is no machinery and the methods are ancient and wasteful.

?l/|*ncncdE Firlrp;r'

So warmly admircd by buildere. oqmers aad dealers,.ftm:oa:t o

The HILKE LUMBER PILER

coaet. Th! principle ol edge lecdiag, upo wbich tliia rrre$iae is. de.. [n pracice iris accurate b thc fineat signed, is scientifically fraction. Iv[oreovcr, it produces a finiehed oak llooriog tre frm bit marks atrd with a surlace that is dl but polished.

brings efficiency to your yard and

Cobiad with thig perlect machine nrorh in "Superic Btaad" ie

corr*t

effects numerous savings in labor,

time, expense and damage to lumber

Write for Catalog

comistent unitorn color and tocture which hold'true tboughout

zucceesive sbipm.ent*

HILKE LUMT'ER, PILER Pat'd U. S. and Camda, Mfd.

by Johnson Mfg. Co., Sattle,

MURRY JACOBS CO., Distributors 60 Columbia St.

SEATTLE,

{Z? Momdnock Bldg.

SAN FRANCISCO

We'[ b€ glad to give you lurther enlightening facte in our special Iree bolclet Ior dealers. Write lor it now, submitting yorr oak flooring schedule lor quotation at the same time.

Sllay we qtote 6, youl. nel,t carload?

SUPERIOR OAK FLOORING COMPANY Helena, slrkaasas

744 Audubon Bldg.

NEW ORLEANS

P aclfc Cxst Rcptctcnlatlor

R..L BROWN,6046 Culos Ave.. Ior Angehe

November l. 1925

,

THE CALIFORNIA LUMBER MERCHANT

51

NEWS FROM THE PINE COUNTRY Klamath Falls Klamath Falls produced, this year, more than 300,000,000 board feet of lumber, and by virtue of that accomplishment claims to be the world's champion in the manufacture of white pine lumber, a title won from Laurel, Mississippi. The payroll of Klamath County mills is close to $1,000,000 monthly, u'ith but few mills operating at

Lakeview Heavy sto-rms have impeded logging operations in this district, and a number of camps have been closed down.

The late season's cut will be hauled when the roads are fuozen solid, and at present trucks are running day and night. Over a hundred thousand feet of lumber is being delivered to the local box factory and to the Nevada-California-Oregon Railway for shipment.

x< * *

OAKLAND LUMBER CONCERNS PARTICIPATING IN INDUSTRIAL FLOWER PARADE At a recent meeting of the San Francisco Advertising Club, which was designated as "Oakland D^y," one of the features of the meeting rvas the Industrial ,Flower Parade, in which some of the East Bay lumber concerns participated. The Strable l{ardwood Co. was represented by Miss Klein, Chicago Lumber Co. by Miss Hay, and the Tilden Lumber & Mill Co. by MissoSenstrom.

caPacitY'

The Stockton Chamber of Commerce announces the purchase of a S-acre tract by Klamath Falls lumbermen, for the establishment of a lumber products plant. Equipment has already been ordered and it is expected that the new plant will be operating by November the 15th.

The K. C. Lumber ..rrinrl,.J of Klamath are planning to continue logging operations all winter, while the McCollum mill on the Ashland-Klamath highway, after a season's cut of about one-half million feet. will close October 15th.

:&**

Diamond Springs, El Dorado Co. A big demand for box shook and finished mill products is keeping the California Door Company busy in all departments. 200 men are at work in the loggihg camps at Caldor in an effort to filI the ten-acte, li:g pond before the camps close. :F * :r

Whitmore, Shastar Cq, The saw mill of Thatcher Brothers has shut down for the year. Their cut for the year was^approximately 400,000 feet, and they are now hauling first grade lumber to Redding, a distance of 37 miles, for shipment to eastern markets.

GEORGE B. WEATHERBY WITH DIMMICK

LUMBER CO.

George B. Weatherby, who has been associated with the lumber business in California and the Northwest for a long period, is now connected with the San Francisco office of the Dimmick Lumber Co. and will assist A. A. (Bert) Dimmick in their sales department. He was formerly with the C&O Lumber Co. at Brookings, Oregon.

AUSTIN BLACK ADDRESSES SAN FRANCISCO ADVERTISING CLUB At a largely attended meeting of the San Francisco Ad-

vertising Club, held at the Palace Hotel on Wednesday, October 21, Austin Black, advertising manager of the California White and Sugar Pine Manufacturer's' Association, was the speakbr of the day. H'e spoke on "How Advertising Has Been the Biggest Factor in Improvement of American Homes."

USE COOPER HARDWOOD FLOORING O^AK AND MAPLE YOU CAN'T BEAT IT

IT'S A WINNER

FOR QUALITY FOR COLOR FOR BEAUTY FOR MIIIING

FOR WEAR FOR ECONOMY FOR REPEATORDERS FOR S^A,TISFACTION

GET BUSY*YOU'LL WANT A CARLOAD

\M. E. COOPER LUMBER CO. Wholeale and Retail 2O35 East 15th St.

Lor l\ngeler

Phone W&mor,e 513f

THE CALIFORNIA

November l. 1925

MERCHANT

to o * € ; I I

o L,) 6

LJ

z

lq) It-

c

otr \f=

:6 >

.--

.G) ^F Q)cS

-.o G) |.-_r-

=o0I

&

lJ-

z, t-a)

a)

THE CALIFORNTA LUMBER MERCHANT

November l,1925

"A Good Little Yard" The line above is the slogan that G. E. Mattison has adopted for his yard at La Mesa Heights, just out of San Diego.

G. n. is a real merchandiser. He was with the Dixie Lumber Company at San Diego for years, and-just- recentlv bought the "Li Mesa Lumber Store" from Frank Parks riho oferates the other yard at La Mesa.

The yard is not large, but is located on the main high*ay oui of the city, iJpassed by thousands of automobiles Mr. Mattison is mlking the best of his opportunities "ni by dressing up his plant to attract all the business pos-

**w

sible.

Note that he calls his yard a "Lumber Store." That is just what it is. He handles paint, lots of it; sash and doors, roofings, wall boards and other things that go to make a real store for building materials.

He is starting some alterations to accommodate a service room, intends putting in working models of all his built-in things, samples of all kinds and a plan service.

A pretty good idea of this man's ways of doing- things can be gained from the following copy of an advertisement that he-had in four newspapers, in the district that he in-

Thpa=sne6

tends serving.

A NEW FRIEND in the lumber busin.ess'-'

Triple.Sheath, the absolutely waterproof building paper is the owner's insurance that his horne will be adequately protected against darnpness and cold.

The La Mesa fleights Lumber Store has changecl hanqs. .It nou' makes its t'cw to 'he San Diego Back Countrl' under a r,ew or,'nershtp an.l a neq' ttame Ftcm this ttme on il will be ^noq.n as the

MATTISON

L UMBER

Better give him complete coverage by supplying him with this good product.

C OMPANY

rl E Maltrsn rs the o$ ncr. geDcul

Who?

manager erd b(Drd of dtNtol|of th. r.ru irrqttress. all lolk'd Into on€ He

hi3 r, Drrval, offrcr and lsn'i xi sU ,rr'.ff t^ m*tln! folk6 He has lFh a lumb€rmar for !@rs-and sttll rF

The Mnttrson l.umber Cor.panl ts I'rsl .r ltit the namr rmllres -a lunllpl ) lrd

What?

Where?

"a g(xl littl€ \std" nl thnl -nnd U'lteth^r u'U $lnl tO t?P;rtl a plckct fpn:c ol burld a ranch-full ol hurldlngs the trlatttsn Lum(pr Comfun hils the mflkrrals \'0u wtnl gr will gel thcF 1or \1ilr -- AT SENSIBI tr FRI(:ES The \ard rs r! Lr }lesa Hcrghts. on th. mArn hrghwa) Thr Posl Offrce rs Ro0ts l. lto\ f'14 and t,lre Phone rs tn trl(sa l?i Thcrc's no r@m ro tcll \ou mueh mor( elccpt !o rclr8t tllat rl s-

" A good little Aard"

HAR?Iry9VP SVMUTNY Dirtributorr

HAD THIS EXPERIENCE "That fellow owes me five hundred dollars."

"And he won't pay you?"

"Pay me? Hell, I can't get him to even worry about it."

G. H. Oakland

"t":'Precidcnt

Catifonlir

THE CALIFORNIA LUMBER MERCHANT

54

R. A. HISCOX PRESIDES OVER 'OLD TIMERS'' MEETING R. A. Hiscox was Chairman of the Day at the luncheon of Hoo-Hoo Club No. 9. on October 8 at the Palace Hotel which was designated as "Old Timers"' Day, Hunter Savage, Bob Grant, Bob Firmstone, Ilenry De Vries and Bert Neylan, together with several others, related their early experiences in the lumber business. Miss Williams, a very clever entertainer, sang several songs.

Kenneth Smith, vice-president, presided over the business session. Fred Roth, vicegerent snark, made a report on the November 12 Concatenation, and Oscar Tohnson reported on the plans of the club bowling team. Ted Higgins

will be chairman of the October 22 meeting, and Frank

Paramino will have charge of the meeting on November 5.

IT'S A BUM BUSINESS A fellow from New York came out here last spring to

look over a saw mill he had bought up near Pequot. On arriving at the station he was met by the mill owner who was to take the stranger out to his purchase. On the road out the Northerner confessed his ignorance of the sawmill business and asked for a few pointers. . "Wal, stranger," said the old timer, "I'd like to 'blige you, but you see it is this here way: My father-in-law died a few years ago and left me the mill; my three boys run it, so it doesn't cost nothin' for wages; I steal all the timber myself ; my brother-in-law is division freight agent on the railroad and he sneaks all the lumber out for me free. but last year I went six hundred dollars in the hole."

-Exchange.

James McGillicuddy's Rolls-Royce was stolen while standing in front of the,county poorhouse where he was visiting his aged parents.-Dowagiac (Mich.) News.

Made lihe fine fumiture

November l, 1925

MILLION YEARS OLD Wood a million years old has been found in California, according to C. K. Hill of the United States Forest Service, San Francisco, who sent a sample to the F orest Products Laboratory, Madison, Wis., where it was identified as belonging to the genus Sequoia. This piece of wood was.taken from 500 feet underground in a tunnel of the California-Hawaiian Development Company, in Long Canyon, T. 13 N., R. 12 E., Mt. Diablo Meridian, on September 17, 1920. The log was buried in the gravels of the tertiary stream bed about twelve feet under the lava cap_of the great flow which terminated the Tertiary Period. It is remarkable in the fact that it is neither petrified nor disintegrated, except as to the lighter springwood of some of the annual rings.

SHO.RT LENGTHS To increase the ease of marketing and using short lengths, will do'much toward reducing waste at the sawmill and lessening cost of house construction without further delay or expense.

To supplement the quite thorough general quantitative studies already made, further work seems especially necessary along the lines of a localized qualitative analysis of short lengths outlets and practices.

A committee of manufacturers and dealers, representing the General Lumber Conference, is now determining whal further studies are necessary. Any further work called for this committee for performattce by the Forest Products !f Laboratory will require additiohal funds, since the Laboratory has only a very small amount available for short lengths studies at the present time.

For 18 Yean ..CHICKASAW BRAND'' OAK FLOORING har been a standard of

Grade--Quality-Manuf acture Manufactured By

llemphis Hardwood Floori ng Go. ilemphis,rmn.

Grand Rapids craftsmm "Enerlarting" Heldtrood Floodng ir ar rcientifically

ldln.dried .r the l'ood uled in ;he b€rt furaiture.

And Dirtributed By

E. M. SLATTERY BRoadwey 1496

Voodwor*errtraincd to thoroughncrsoDesatc rnachiaes SaTFed to rplit hair accuracy, aiu..lag elact-, .ra""*ying

315 Produce Bldg., Lor Angelce

NICHOIS & COX LUMBER CO.

GEO. C. CORNITIUS

u|rllormfty-pertect tnatctung, srde anal eDal. GRAND RAPIDS, MICHIGAN

Amer. Natl. Bank Bldg.

San Francicco

SAMUEL R. NORTON Henry Bldg.

Portland

November l. 1925

THE CALIFORNIA LUMBER MERCHANT

SORRY HENRY. WE STAND CORRECTED San Francisco, Oct. 5, 1925. t M..J. E. Martin, c/o California Lumber Merchant, 900 Matson Bldg., San Francisco, Dear Sir: On page 65 of the October lst issue of the California Lumber Merchant, I noticed an article in which you mention that I am now connected with the Smith Lumber Company of San Francisco.

This statement is incorrect, since the Smith Lumber Company of San Francisco is the retail yard. I am connected with the Wm. Smith Lumber Co. of California as manag'er of the Wholesale Department.

For the sake of accuracy, may I ask you to make

the necessary correction.

Yours truly, HENRY F. KALVELAGE.

55

Cornpliments We have received many complimentary letters upon how our veneera were cut. Because they are tight, smooth, and fat. These are not testimonials, they come unsolicited from practical men who have used our veneers, and found the saving in their own veneer rooms, glueing department, at their sanders, and their finiehing roome. Besideg the economy, uniform tight cutting gives the finished product a better appearance, for there are no light and dark spots due to ruptured grain.

Wouldn't it be a ghame to disfigure a beautiful Figured Red Gum Tree of 50,000 feet of veneer with poor cutting? Naturc does her part well, and so do we, for we have found that it pays to produce good veneers and plywood, and so have our customers.

A good stock of veneers and plywood is carried in Los Angeles for immediate shipment.

Try Us (lv--.-(^

-//F\ rtr\\ lta il il 6UM Ff tt

Larkspur Lumber Co. Now Located in Their Mew Yard The Larkspur Lumber Co., pioneer retail lumber dealers

\v

"ia9E

ll

tl

It

xair

There are no bettet veneers

of lVlarin County, are now located in their new yard at

The Louisville Veneer Mills

Larkspur rvhich is a strictly modern up-to-date plant. The photograph is a view of their attractive new lumber office.

To facilitate the handling of lumber, they have a spur track that runs through the center of the yard. R. C. Doherty, who is well known to the lumber trade of Northern California is the manager of the Larkspur Lumber Co., has been associated with the lumber business for many years and is a progressive lumber merchant.

Incorporated

C. S. PIERCE LUMBER CO. TO MOVE Representing an investment of approximately $100,000 and doubling of the size of its yards,-the C. S. Piirce Lumber Company will move from its present location at H and Mariposa str-eets streets to H street south of Belmont, Belmont. about about Janulanuary L, I, according to the announcement of Frankk F. Minard, Minard. vige-president and general manag'er. The new yards and offices will be located on land 150 feet wide by- 2000 feet

long, already owned by the company, between Fi streel and the Southern Pacific tracks. Five hundred feet of railroad tr"ack will serve the yards.

Louisville, Kentucky

Wertern Sales Representetive

PACIFIC C()AST C()MMIRCIAI C(}.

4616 South Main Street Loo Angelel, Cal.

LoursyuilrE Veneers

November l. l92S

THE CALIFORNIA LUMBER MERCHANT

Lumber Lyrics There is many a prank

A stand for your books,

You can play with a plank And a board is just plumb full of tricks;

And a rail for 6ome hools, In the clothes pre$; a box for a hat.

A one-by-six four,

You can saw it, and cut it, And mortise and butt it, And 94 things it will fix.

A one-by-six-twelve Is quite useful to shelve, The pots and pans used round the sink; To put up the which in Most any old kitchen Is easier far than you think.

(Perhaps less, perhaps more)

:

Is a good thing to have in your fat.

Don't fear lest your neighbor, Obiect to your labor, His Sunday sleep wrecked bv your knocking.

If, while you are pounding, You hear aome words sounding,

'Twill be Mrs. Neighbor a-talking.

With but little expense,

"Don't grumble and holler, But put on your collar,

For your shoes you can make a nice box; You can mend the back gate And with aid of a crate, Build a home for your egg-laying flocks.

And get from John Lumberman's Store, Some lath and a stanchion, To fix up our mansion, As that handy man'E doing, next door."

You can tend to that fence

THE CALIFORNIA LUMBER MERCHANT

November 1, 1925

Modern machinery, methods and specialization lower costs at fac-

tory; quickness of assemblv savcs the builder time, iabor and money on the lob.

'Write for latest information on Andersen

Standard Frames, stating whether you arc an architect, buildcr, dealer

or prorpective homc

owner.

:, ., i:: j:

i'iiiii:r'1.i1:

Look for this trad:-

mark-it appears oa cvery Andersen Frame.

s7

Novertrber' l, 1925

THE CALIFORNIA LUMBER MERCHANT

Mental Mansions

Some Golf "ffs"

A man's house should be on the hilltop of cheerfulness If you can, pull, and yet avoid disaster. and serenity, so high that no shadows rest upon it, and If you can slice but not go out of bounds. where the morning comes so early, and the evening tarries If you can press, yet not make force your master, so late, that the day has twice as many golden hours as And keep it up for countless futile rounds. those of other men. He is to be pitied whose house is in If you can shoot a good consistent eighty, some valley of grief between the hills, with the longest And keep it up in sunshine or in fog, night and the shortest day. Ffome should be the center of And dodge those traps, just let me tell you mateyjoy.*Henry Ward Beecher.

The fact is this: you're just a lucky dog.

FIVE POSITIVE TYPES OF UNSUCCESSFUL MEN There are five kinds of men whose lives are complete failures, even though they may become very wealthy and powerful. These five are: 1. The Machine. The man who puts routine first. He is often efficient, but he pays a high price for his success.

He may be envied by those who do not understand, but there is ashes and cinders in his heart.

2. The Miser. The man who holds fast to all he gets. lfe loves gold and property more than anything else. His life is wrapped up in getting and holding, while all real happiness comes from' giving and enjoying.

3. The Hermit. The man who, instead of being A PART of society-a working, useful part-lives APART, keeping to himself, giving nothing of himself to others, and therefore getting nothing.

4. The Snob. The man who despises and imposes upon those who are beneath him in worldly station. He is always a toady to those above him, to the extent that he snubs those below him. There are not many of his sort in business because business weeds them out. But there

ARE some.

5. The Autocrat. He knows no opinion but his own.

Keeps his heel on those under him in authority. He lives to rule, to dominate. IIe represents force and authority.

He is often very successful financially, but always hated.

The best way to avoid being one of these human misfits is to take an interest in the other fellow, and.make it a business to lend a hand to others less fortunate than yourself.

Learn. Then. teach.

Get. Then give.

This is the law of life. It is one of the bed-rocks that cannot be changed by legislation.

HER PRESCRIPTION A dear old Quaker lady was asked what she used to make her complexion so lovely, and her whole being so bright and attractive, and she answered: "I use for the lips, truth; for the voice, prayer; for the eyes, pity; for the hands, charity; for the figure, uprightness, and for the heart, love."

MUST HAVE BEEN SMUTTY He (trying the new radio)-I think I've got Pittsburg She-Why, are they cracking dirty jokes?

NO TROUBLE There little murderer, don't you cry, Just plead crazy, and you'll get by.

A PRAYER FOR HOME God bless our little home, To come back to when we roam.

Low walls and fluted tiles, Wide windows, view for miles.

Red firelight and deep chairs, Small white beds upstairsGreat talk in little nooks, Dim colors, rows of books, One picture.on each wall, Not many things at all.

God bless our little ground, Tall trees standing round.

Homely flowers in brown sod, Overhead Thy stars, O God. God bless, when winds blow, Our home, and all we know.

Florence Bone.

thT' sAN FRANCISCO o,,Yil,?:."

RtclfAnlts

ltARltto0ll tuif BER c0.

Twenty Varieties of Hardwood also

Oak & Maple Flooring-Panels in stoch at all times

November l. 1925

THE CALIFORNIA LUMBER MERCHANT MEMBER

DON'T MISS THIS

WE KNOW:Your Business Demands Purchase Of The Products We Manufacture-

WE DO NOT KNOW:Why You Do Not Try Ue-

WE WOULD LIKE TO KNOW:(Please write or print the reason plainty)

WHOLESALE and RETAIL

AMERICAN DOOR COIVIPANY Manufacturers and Dealers

SASH_D(X)RS_MILLWORK_'BLUE RIBBON LINE' BUILT.IN.FEATURESMTRRORS_PLATE_GLASS

-

HUmbolt llill?

Wont Something' Difrferent

Lor Angclcr

|321 Monctr Avcauc

Business cards of real California Redwood and Douglas Fir_ are quite a novelty, and we are receiving replat

orders from customers who have tried them. The cards are the same size as the illustration, are three-ply veneer, using the real wood, are very pliable and strong and command instant attention when used. Fine foi wholesale salesman, for retailers, and they make an

?o

Then Read

This

appreciated gift for contractor customerg. Use them this Chrietmas. Prices are, 97.50 for 250 cards, $ | 0.50

for 500 per thousand. Lower $18.00 'We can make deliveries rates on Iarger quantities. in about two weekg after receipt of order. Printed any color, and with your own copy. Send for samples, tr send order to The California Lumber Merchant, 3lB Central Building, Los Angeles.

fire cRlrpoRNIA LUMBER MERcHANT

60

A TWENTIETH CENTURY WILL The following is from the u'ill of a Wall Street man,

rvhich has recently been Probated:

"To my wife, [,leave her lover and the knowledge that

I wasn't the fool that she thought I was.

"To my son, I leave the pleasure,of earning a.living.

For thirty-five years he thought the pleasure was mine. He was mistaken, "To my daughter, I leave $100,000. She will need it. The only good pie-e of business her husband ever did was to marry her.

"T-o my valet, I leave the clothes that he has been stealing from-me regularly for the past ten years. Also the fur .oit thut he wore lasl winter when I was in Palm Beach.

'To my chaufieur, I leave my cars. . He almost ruined them, and I want him to have the satisfaction of finishing the job."

Glasbv &otgalGomPanY tl |e ||

GIOSS, FROMES, SeSn' OOORS and COB|NETS 2120-2110 East 25th glr€€t Los Angel€s

We have been suPPlYing the rarh and door trade of Southern Califor' nia for a number of Yeara, and feel well jrutified in stating our claims of "The Bect at all Tirnea, at the Proper Price.tt

Mekc Your Ofncc Attr.ctlv. by Dlrplevlnf

Novernber l. 1925

The Grandstander Jack Dempsey is one.

So is Babe Ruth.

What do you think William Jennings Bryan was doing at that Evolution Trial ? Right. He was grandstanding, too.

Teddy Roosevelt grandstanded all over the place and

made the people like it.

Nero fiddled while Rome burned. A bit of grandstanding that the world hasn't got over talking about yet.

What good does it do, you ask.

Why, it gets you in the papers. You become in the language of the newspaper men, "good copy."

People know you are alive, up and coming, ready to hit or be hit, a gogettergiveandta-kesonofagun who knows that there are a lot of noises in this world and he has to do some noise making on his own hook or else the gentle public will say, "thumbs down."

And he is right.

The world travels around the sun every twenty-four hours, which is 'teen million miles.

No wonder you are left behind unless you grandstand a bit.

But get the difference between a grandstander and a fourflusher. The grandstander has the goods. The fourflusher tries to blufi with a pair of deuces.

Called, the fourflusher has nothing to show. Call a grandstander and he is ready to give you a run for your money.

PORT ORFORD CEDAR USED IN BRIDGES Marshfield, Ore.,-More than three million feet of Port Orford cedar has been sold by local mills recently'for use in four bridges and one dock job. All of the bridge jobs were under supervision of the state highway department and local millmen state this preference for Port Orford cedar by state engineers is in recognition of its unusual durabilily and the-ease with which is may be worked.

For bridge decking the highway department uses 2x6 or 2x8 surfaced one edge. This is laid on edge and toe-nailed.

In addition to the decking large quantities of piling from the same cedar are also used in local bridges.

A large percentage of the Port Orford cedar locally manufaciured is cut by the Coos Bay Lumber Co', cutting about l00,O0O feet of this wood each working day.

Recent jobs where Port Orford from local mills rvas' used, together with the quantity, follow: Flarrisburg bridge, 1,250,00 feet; Myrtle Point bridge, 500,000 feet; North Bend dock, 500,000 feet; China Camp bridge, 250,000 feet, and the Marshfield trestle, 600,00 feet.

2s3T

EXPO.BLVD.

LOS ANGELES

Photo Eabrgcmcntr of

BIG Tll[BER i;]*ftf$'$;;'':ll{: Priccr NOW: 15x30 ino $450; An:rA) ino $35|1; 15160 in" $6.1X); 21h60 or 3l]rrl0 in., $?.30. Erl0 printr, $6 pcr doz-

Mailed on Approval to ResPonrible Lumbermen

JOHN D. CRESS' ttForert Fotografc/t

,,n, sovcrtb Avcrur

s'rtdc' wuhhrtor

r0u tDlllG

lAwHoLEI SALE

SUPPTY G

MOULDTNGS FINISH SPECIALTIES DRAWER STOCK FIR, COLUMNS FRAMES

II SERVICE rn'rr

0. I CAN'T I I I

BE

BEAT

November l, 1925

THE CALIFORNIA LUMI}ER MERCHANT

GET GOOD GOODS FROM

GOLDING WHET{ YOU WANT

aurcK ^A,.CTION

6l

S() DID TfI E I. UMBERIIIIN:

The fruit growerr in California and Florida band together to market their productr with greatcr economy for the iadividual grower thru the elimination of numerout unnecerary marketing expenees. Thc whcat growcr. of Indiana band together and by the elimination of unnccc.rary handling charger derive a gfeater net pricc pcr buehel for their product. Other liner of indurtry have co-opcrative ryeteurr which rerult in a raving to thc indviidual mcmberr compricing cach Acrociation. Thc Luurbcrmen'r Rcciprocal Arociation war formed by the Lumbcrmcn for the purpoeo of handling their Workmen'r Compenration larurance and the same prineipal of co-opcrativc managcment and thru the climination of variour formr of elpcn.G ncce!rary for the older .ystems of Inrurance raver for the Reciprocal Inrurance rubacribcr a conridcrablc proportion of the premium which he payr from ycrr to ycar.

In rpitc of the intenre antago:irm of conpctitive tyrtemr of inrurance thic Arociation har dcveloped conrirtently from year to year both in numbcr of policyholderr and in meritoriour cervice.

Calt'Us

WE CARRY STOCKS AT SAN- PEDRO READY TO SHIP

COMPENSATION INSURANCE FOR

LUMBERMEN-AT COST

BO.A,RDS-.DIMENSION..TIMBERS

I

I

FRED GOTDING TUMBER CO. 609 C,entral Bldg.

MPEh.:ff,, LOS ANGEI FS

TUMBERMEII'S RECIPRIICAT ASS0CrATt0ll GEO. R. CHRISTIE, General .Manager

Home Office HOUSTON, TEXAS

lf,/orkmcn'r Compenration Incurance Loe Angeler Branch

San Francirco Branch

Underwood Bldg.

ru:l;";r4'

308 Central Bldg.

November l. l92S

THE CALIFORNIA LUMBER MERCHANT

62

MY FAVORITE STORIES fu lack Dionnc Age not guaranteed-Some I have told for 2O years-Some leso.

Another Veteran There are many old Southern stories that are almost household favorites. Many of these have been told in this column.

One that is often told, and in a variety of ways and fashions, is that of the very elderly darkey who worked around

the Capitol at Washington, who claimed to be well over a hundred years of age, and to have known well all the famous figures in American history. He was never at a loss fo1 recollections, and singe the people they used to ask him about were all dead and there was no one to contradict, he always took it for granted that he was perfectly safe in any claims he might make.

The result was that the white folks used to delight in pumping him, and listening to the things he remembered concernlng famous Americans.

One day a visitor, who had heard of Uncle Mose's wonderful age and recollections, began pumping him. Uncle Mose admitted that he knew Franklin, Jefferson, Madison,

'qod

Hamilton and others. Knew them well. Remembered them perfectly.

"Did you know Abraham Lincoln?" was the next question.

"Knowed him all his life." said Uncle Mose.

"Did you know him when he made his speech at Ge tysburg?"

"Ah held his hawse while he spoke."

"Did you know him at the time he was killed?"

"Ah caught him when he fell."

"Did you know George YVashington?"

"Oh, yes, Suh. Knowed him mighty well."

"Did you know him when he crossed the Delarvare?"

"Ah rowed de boat."

"Did you know him when he hacked down the cherry tree ?"

"Yassuh. Ah drove de hack."

lurnbcr quick? a carload or a rtichl

UA]I ARSDALE-IIARRIS

M.dera Su*r, Pin. A True White Pinc

TUTBER G|lTPTilY

Water Cur#Air Drid

6th ud Brannen St.' SrE Fnncirco

Nothing could be better for pattern etoch and planing mill lumbcr for all purporc!, ttran our wide, thick, eoft terturcd lumber. It comer from California Sugar Pine trccr, which arc famour for thcir exceptional rizc and quality.

WHOI.ESALERII

with conplctc rtocLr ol hrnd in rll fedcr' both ordhrty

lnd uaururl'rizcr:

PORT ORFORD WHITE CEDAR SUGAR PINE

MADERA SUGAR PIT{E C(}.

WHITE PINE

Menufacturers

DOUGLAII FTR

CALIFORNIA SUGAR AND WHITE PINE

REDW(X)D PATTERN STOCK

REDW(X)D (wo*cd) SPRUCE

Bo: ShooL rnd Cut-up Metoridr Cepecity 300,000 Fcct Drtly

Madera, Calif.

STRAIGHT OR MTXED CARS-DRY ST(rcK

November l. 1925

THE CALIFORNIA LUMBER MERCHANT

63

Insect Powder For That "Big Volume" Bu$ A letter by Mr. Sam T. Hayward, Vice-President and Creneral Manager of the Hayward Lumber & Investment Company, to their Yard Managers.

The idea that by increasing volume of business, profits can be increased proportionately, is all wrong. This might be true if there was no limit to the volume of business going around, but where the amount of business to be handled

is limited, and you have competitors, it is never possible.

Your competitors will never let you increase your business by taking business from them.

Any increase in your volume will meet with increasing resistance on their part. This increased resistance is always evidenced by price cutting, retaliation, and a g'eneral lowering of the average price all yards get for material.

The yard which is crowding up their volume is by necessity the yard getting the lowest average prices.

We are all in business to make money, to make the best return we can on our investment. This is the chief aim in all business undertaking. However, by observation I would say that the yard doing the most business in a town is seldom the yard making the largest return on the invested capital. This largest yard is almost always the yard which is selling the cheap competitive business; is sometimes cutting the price and is spending lots of money on salesmen.

Their average prices which they get are of necessity lower than their smaller competitors and the percentage of expense is usually higher. The more they crowd their sales the lower they force the average selling prices on material.

Supposing in a town Mr. A feels he should and can sell more lumber. Perhaps he belongs to the Rotary Club, is active in the Chamber of Commerce, and just naturally feels he can, should, and will do more business than B's yard. Can he do more business than B ? Yes, he can. But ian he crowd his volume to the maximum and make any larger return on his investment? I doubt it. Mr. B won't let him. In the struggle for business, either A or B will cut the price, probably both. They both are human. Suppose by an aggressive policy A succeeds in increasing his business, say from $6000 per month to $8000 per month, taking the $20CI increase off of what would ordinarily be

B's business, cutting B down from $6000 to $4000 per month.

What happens if B is like most of us? He will retaliate in the ohly way most of us lumbermen know how to retaliate. He wili endeavor to get some of A's best customers by a cut price. A will cut to meet the figure. B will cut

on his own customers to hold them, and on all floating business. What happens to the average price at which lumber is sold as compared with where A and B get along?

An average of 5 per cent lower price would be a very low estimate of what would result, I believe. Under the favorable conditions first outlined, we will suppose the following condition existed: Yard A.

Sales Vo of. Actual net Probable Annual%o mo. net profit profit per mo. Invest. on Invest.

per

$tr00 lO% $600 $30,000 24%

Yard B. $6000 lO%' $600 $30,000 24% If the highly competitive condition exists, wouldn't the following result ?

Sales Vo of Actual net Probable Annual7o mo. net profit profit per mo. Invest. on Invest.

per

Yard A. $8000 57a $400 $40,000 12% Yard B. $4000 5% $200 $20,000 12% Most lumbermen are darn fools. Whatever we cut the price, all of the cut comes off of Net Profit as long as there is any net profit. One lumberman the other day told me he never made any money in his life where or when conditions were highly competitive with every one aggressive to increase their business. Have any of us ? There is money to be made when lumbermen get along, but they make it only so long as they do get along. A spirit of give and take and the principle of live and let live are absohitely essential to this getting along together, which is so essential for profits.

Get acquainted with your competitor. You will find he is almost as human as you are. Too many feel their competitors have horns and a forked tail.

neturlnd{rrrtW,k##*,rWrW, Jtnilll

0ea!rc@b?",nrpitld:'

k''*&6frw* ??'E'#DW

%"*"*:;L7,F-*fr**/*nroo.

*'wwah wwffi{ls

THE CALIFORNIA LUMBER MERCHANT

61

November l, 1925

The Advertising of Retail Lumber Dealers

CATIFORNIA PAl{Et

Fand UENEER C0.

Walnut

Quartcred Rcd

Tobarco Mehogany

Unrclccted Gum

Bataea

Quartcrcd Oah

Mehogany

Plain OaL Birch

Gum

Dueli Orcgon Pine

Eln

Commercial

Barewood

and Furnitur6 Plywood

,

Port Orford Ccdar

955 to 965 So. Alameda St. P. O. Box 96 Arcade Statioa Lor Angcloe

Excerpts From an Article by Mr. E. M. floward, Manager the Tulare County Lumber Company, Visalia. .for A great deal has been written and much has been said about advertising, and in t'he articles and discussions on lumber yard advertising we are all very much interested, so this article is going to include the "private thinks" of a line yard manager on some of that which has already been written, as well as on the advertising of retail lumber dealers, itself.

Advertising has ahvays appealed to me, especially that of the building world, machinery, development projects, anything of a constructive nature. I like to learn what the other fellow has, what he has to say about it, and what it rvill do. I would almost as soon pick out the good ads in the daily paper and read them as the sensations heralded in black face type on the front page. For, did you ever stop to think what romance, what LIFE, is depicted in such advertising?

One firm's advertising tells me that their cement met the high standards necessary and was used in the construction of the mighty Shoshone Dam. And I visualize that enormous block of concrete with its billions of gallons of rvater back of it. I see that water rushing, roaring, down the flumes and thru the gates to the fertile acres of the Cody country.

Still another advertisement tells me that a certain firm uses particular care in the selection, drying, milling and storing of the lumber it sells for use in the hot valleys of California. And I see homes of beauty and endurance spring up thru-out the state.

Lumber yard advertising has gone thru several stages.

You remember the old "cards" that ran something like this: "We carry a complete stock of lumber, lath, shingles, cement, plaster, windows and doors." Also another one: "Come in and see us, we sell lumber and building materials." Well I should hope that you do carry a complete stock and that you do sell from that stock; if you don't you will not be in business very long. That wasn't advertising; it was, primarily, a black faced statement of uninteresting cold facts, and mainly a donation to keep the editor in town.

One excuse for this type of advertising was, that, "my business-the lumber business-is different," and "that's

all the advertising necessary." That was the BUNK Why is it any different? We carry an article or articles, according to whether it is just lumber or lumber and all

the trimmin's,.that a large percentage of the buying public rvant and buy. All business is fundamentally the same, every sale has four elements, and the object of every business is the same-net profit. And from another angle; people are not interested in the fact that you carry a stock of boards, for at least two reasons, that is-because they naturally suppose that you do, or you would not be in business, and also if they want a board or a two-by-four, they will either go.to the place where'they have been trading or they will go to the first yard they come to. But they ARE interested in the visions that you can create for them of what those boards and two-by-fours will build for them.

There was a time when the dealers advertising dealt in the mottoes: "Be it ever so humble, there is no place like home," "Home, Sweet llome," and such truths. Now, it may have been very appropriate, then, to use them as ads, but it seems to me that it would have been better to have the ads inform the prospective builders of the blessings of being able to teach their children those legends in their

November l, 1925

THE CALIFORNIA LUMBER MERCHANT

own home. At any rate that line of advertising has been used so much that it is overdone and has lost any effectiveness that it ever had.

Retail yard advertising has come to be informative; to educate; an endeavor to create the desire for better homes,

better buildings; and to speak the language of the consumer. Make your ads informative, let them tell the story of your plant, your equipment, your organization, and your ability to deliver satisfactory materials and of the materials themselves. BUT DON'T BRAG. If you do, even slightly, your copy might meet the eye of a modern young child with the result that: "Hot cookie, say Dad, this guy sure thinks he's the soup's potatoes." And as father don't like to deal with a superior being, he goes to the other lumber yard for his materials.

Inform your public as to what your materials will build, home, a garage, a barn, a pergola. of anything that -a they will build; but do not say that you have two-by-fours, they are number one common and sell for thirty dollars a thousand feet. If you want to talk about your two-byfours, or about any other item in your yard, then make a story out of it; make it informative and interesting; tell something of the romance of lumbering, the history of lumbering, the care you use in buying, or in caring for your stock in the yard; there are a number of stories that could be told. For instance: There is a world of pathos, of tragedy, in a little, common lath-don't you remember the old folks back home, the old home place, the old woodshed out back of the house, and father's knee----oH !ouCH ! Or was it a shingle?

In advertising to educate your customers you must be very, very careful. With especial emphasis on the "very" and particular emphasis on the "careful." Are you on such a high and noble plane that you must first look down on youi customers, and then elevate them to your level bePhone TUcker l,|!t

fore you can associate with them? Your customers may be beneath you socially, mentally, morally, but they certainly don't like to b-e shown that they are; told that they are, or have it inferred that they are. So, don't let that sort of "education" enter into your ads, and don't fool yourself into thinking that they don't KNOW this kind of advertising. Advertise a particular thing and go after that class of business with all of your pep, but if it COULD BE true that farmers need bath rooms and bath tubs more than any other class of people, don't let your advertising insinuatingly, or by inference, announce to the world that you are selling bathrooms to farmers because they are a dirty class of people. i Your prospect reads your ads to find out what you have, what it will do, and what you will do for him. He prob(Continued on Page 68.)

DIMMICK LUMBER COMPANY PACIFIC COAST LUMBER C.A,R end CARGO

BcDrcr.LtrtlvG. Port Ortotd Wllto Ocahr IyG.tGrr Whltc Ocalrr Oo. DouStr. 11lr-tD1'1cFE doct

Irr.L''clal, OrG3ol n. n-.folrrbr- f,ifrf;1,! Oo. Oocrlllc, orctio!

Fifc Bldg.

Bcd Ccdir !Llr8L.

PolG. .Dd Plllr8

SAN FRANCISCO

Van Nuyr Bldg.

LOS ANGELES

CarSo or Rdl Shlpnentr

\il. \M. WILKINSON

RcprcrcntinS

L. B. MENEFEE LBR. CO.

Pecific Coast Lumber Productr l2l4 Inrurance Exchangc Bldg' Lor Angelec, Cal.

Oregon Pinc

Repremtilg

Califomia Wbite Pl .

Univenlty Brend Shinglcr

MORRILL & STURGEON LBR. CO.

Tel. Douglar E925 Tel. TRinity 7591

Phone TUckcr 1|3l

Representin3

GERLINGER LUMBER CO. AMERICAN BRAND Sanded Flntrh Larch, Henlck c Ccdu

Novrlty Sldhr Mlxed Can Yard Stcl: RalI Shlpncut

Grayr Harbor Ycllow Fir Puclr Vardcal Grain Ycllow Fir Doorr Gange Dore

METROPOLTTAN REDWOOD LUMBER CO.' San Francieco, Cal.

SASH, DOORS AND WINDOW SCREENS I\Jo NEED TO LOOK FARTHER-I I I WE HAVE THEM. I MEMBER

Qudity Price Service

EVERYTHINGGuaranteed

ffi

HEPBURN.TOPHAM

MILL CO., Inc. 176 E. Slauson

Loo Angelet

THE CALIFORNIA LUMBER MERCHANT

November l. l92S

LO$AilGEU Tlzep7tnnsUarztUatDusiness

ROLLINS A. BRO\MN

J. O. MEANS

SUPERIOR BRAND

WFIOLESALE LUMBER

..AMERIC.A,'S FINEST'' OAK

I@I C TTRAL ET'ILE'ING LOA AIICE-EI3, CALIFORNTA

Herdwod Lumbcr

FLOORING 6lX6 Crrlor Avc.

J. H. BAXTER & CO. WHOITSAIT LI,'MBER

Pob"*il,rr--Grrorotod Mrtrriel

Fn-

GRenitc 3612

WENDLING NATHATI OO. PACIFIC LUMBER OO.

lE!f001

A- L H(X)VER.706 Strndrrd Oil Bldg.

PHONES VArdlh t5!E TUcL.r lC

Catrrl Bldt.

lninity Gl32

MARK W.WHOLEIIALE LILLARD, INC. SASH-DOORLPANEIS

FOR SALE

Southora Gdlforntrr lx.trlbutor

Nlcolel Door Mf3. Co., Portlud, Orcaon

Wbltnor Jrc|rro Co., Albuqucrquo, N. M.

3ol Strnford Avc.

Lo An3clcr, Gd. THornwrll ti2{4

S. f,. SIADE TUMBER C().

Ertabliehcd 1865

ut{101{ LUffiBER c0.

Mcrnbcrr Crliforaia Rcdwood Arocirtion

BUSINESS IS IMPROVING!

MILLS Adcquatc rtor-

egc rtocLr rt Sao Pcdro, for

your tradc.

-oG&-

]fqN.f,I'/^

BETTER SHINGLES

BETTER SHINGLES

'4@@9-

Fort Brrg3, C.tif.

LOS ANGELES Lenc Mortgrgc Bld3.

Phonc TRinity tB2

SAN FRANCISCO Crockcr Bldg.

"Team work vith Retail Lumbcr Merchut"

Phoaa Suttcr 6170

We Are Speciali"ittg on Difficult Cutting Orders

He Who Looks Before He Jumps, Builds of Redwood,

Plus Prompt Cargo Service Sen Fnncirco O6cc

Ncwhell Bldg.

rl,bcrdecn,

lf,ferhington

Te[ Kearney 1110

Lor Angclcr O6cc

82E I. N. Vea Nuyr

Blds.

Tel. MEtro. 0845

And Builds But Once.

November l, 1925

THE CALIFORNIA LUMBER MERCHANT

Talks on Hemlock H. C. Clark, Los Angeles manager for the Booth-Kelly Lumber Company, of Eug/ene, an old experienced. lumberman and one who is ginerally given credit for knowing whereof he speaks, was discussing the use of Hemlock in the California market the other day. in f,nls this state ft of oplnlon opinion ln variance or ls a varlance It seems that there is on this wood, not as well known probably as Fir, and some of Mr. Clark's remarks were highly interesting. We quote some of them below: "There used to be a strong prejudice against hemlock boards, due to the fact that most of this stock was shipped in by water and was, therefore, green and very heavy.

It was unsatisfactory, expensive to handle, and went to pieces badly in seasoning. "shrewd lumbermen have found that hemlock, cut from big trees and thoroughly seasoned at the mill, is excellent stock. It is the best knotted of the soft woods, there being fewer knots and all small and tight. Any possible degrading is done at the time of shipment and the stock is received thoroughly seasoned, is handled at a minimum expense and may be piled solid. One Sacramento dealer who sells much shiplap will handle nothing but hemlock.

"For years The Booth-Kelly Lumber Company of Eugene, Oregon, with sales offices in San Francisco and Los Angeles, has had a large trade in hemlock boards in the Middle West and recently have been making shipments into Southern California and Arizona where they are gaining great favor. The number two is used by box factories."

TELLS OF ATLANTIC COAST DEMAND FOR FIR Tacoma. Wash.. Oct. 15.-The Atlantic coast has absorbed a huge quantity of lumber this year, yellow pine has not been able to supply all the demand and prices have

risen, notwithstanding the fact that the Pacific Northwest has not felt the rise, according to information given the Tacoma Lumbermen's Club, Wednesday, by Edgar A. Hirsch, head of the Hirsch Lumber company of New York, prominent wholesalers of the East.

"More and more demand for lumber will iall back on the Northwest as the years pass," said Mr. Hirsch, who is out to size up the situation in the fir belt.

TNNOVATTON IN JOURNALISM The October issue of the "British Columbia Lumberman," a noted lumber publication coming from Vancouver, B. C., and serving the entire Canadian lumber industry, contains a startling innovation in lumber trade journalism. one that well meiits favorable comment from contemporary journals. It is a pleasure for this publication to acknowledge, publicly, the wonderful piece of work.

On the opening of the new plant of the Victoria Lumber & Manufacturing Company, Chemainus, Vancouver Island, the British Columbia Lumber Lumberman featured the event by a special supplement in their October issue, running over eighty pages, showing dozens of views of the new plant, its officers and a large number of the workers, and telling in detail of the various features of the plant that go to make it one of the great manufacturing institutions of British Columbia.

It was truly a beautiful piece of- york.

SELLS INTEREST IN WILLOWBROOK YARD Mr. Thos. Onick has disposed of his interest in the Willowbrook Limber Company, to his former partner Peter Nelson.

STEAMERS

'Chrcmonttt

t'Avalon"

ttSohnot'

'Quineult"

'Hlrtwood" tWillape"

ttPoint LornCt

sPoint Arcnt"

tSan Dicgo"

WE SPECIALIZE For 20 years we have stuck to one game"California Cargo."

Our experierrce has convinced us that the Hart-Wood System of having at all times a large stock of lumber on hand and in transit best serves the California Retailer.

Our reward has been the constant and steady growth of our business.

Hartrybod LunberCo. Lor Angelca ll23 Pacific Mutual Bldg.

MEtropolitan 2217 Sen Francirco

Portland

Fife Bldg.

Garco Bldg.,

Kea:tny 2X25

Main 3561i

November l. 1925

TIIE CALIFORNIA LUMBER MERCHANT

68

(Continued from Page 65.)

ably knows all about your competitors' stock and the good and bad qualities of that stock. What he rnrants to do now, is compare values and he alone is the judge. Tell him the good points about your stock, your business and your ability to deliver the goods; know the weak points of your competitors, that you may emphasize your o\vn strong points. But in advertising or in selling, DON'T KNOCK. It seems to me that it should not be necessary to make that statement, but there are a few knockers left; however, the most of them have failed and the rest are failing fast. Stress the 'strong points, the merits of your own merchandise and if that merchandise won't stand up on its own merits, then quit it and get a new line. If you don't, it will not be long until you will have a new salesman working for you, every county has one; he has a hotel all of his own, and they call this innkeeper the

sheriff.

DESIRE. Webster tells us that as a houn this word means: "longing for," also: "gagerness to obtain." Retail yard advertising does not deal so much with tlie former as with the latter, for this reason: one of the first

longings in the being of the child is the longing for a home of their own. One of the first games that a child plays is "playing houssl'-"1'11 be the father, you be the mother."

Their parental abode is just as much theirs as it is th.eir parents, but they iwant a home of their own. They do.not yet have any idea what a home of their own is, but they are born with that desire. Therefore, it is not so necessary to create the desire for a home as it is to bring out that eagerness to obtain, until that eagerness predomin119s, so that it produces the effort and the money and the willingness to obtain.

It is in advertising of this kind in which imagination, visualization, play an important part. The longings of the child bring the day-dreams of the vouth. In young man

Wrn. M. Strgiar Pine

and womanhood those day dreams can be guided into the actual. By sane visualization the imagination of youth can be developed into a reliable business proposition or a wonder home in the golden west. If that were not true, I would not be paying tribute io Edison as I write this article, and neither would my street be cluttered up with Fords as I go to and from my office.

Here is a mighty clever parody, written by one of the Los Angeles Rotarians, and sung for the first time at one of their meetings. It was ofiered originally in a spirit of fun and is printed here in the same spirit. The author did not give it a title.

Tune: "Mandalay."

By the old Pagoda roadhouse, looking lazy at the sea, Thcrc's a Sennett girl a-sitting, and I hope she thinks of me, For the wind is in the oil wells, and the real estaters say: "Come you back, you Kansas tourist, come you back to old L. A. Come you back to old L. A., where the sun shines every day, And they'vc moved the city limits back to Clinton, Ioway.

On the road to old L. A., where the wild mosquitoes play.

When the dawn comes up you wonder if your heap will run all day.

Oh, her one-picce suit was yallcr, and her bathing cap was grccn, And her garb had not been christened, that was plainly to be Seen;

And I saw her fust a smoking of a tailorcd cigaroot, While a dashing young director didst prepare a scene to shoot.

Ship me somewhere west of Yuma, where the best is like the worst, Where it's close to Tia Juana, and a man can qucnch his thirst, For the wind is in the prune trees and the real estators say: "Come and see the subdivision that wc're putting on today."

Come you back to old L. A., where the custard-tossers play, Where she grows so fast they have to take thc census cvery day.

On the road to old L. A., where the fliwers boil all day,

And,they shed their hoods and fenders and their tops along the way.

.Wilson

Ltrmber Co.

-HARD.$'OODS- wnitepine TUcker 8641

2057 E 15th St.

When You Need Lumber, Cdl Thir Nrunber

E. K. lVood Lumber Co. N. W. Bank BIdg.

Portland, Ore.

We Spccialize in

Graye Harbor OLD GROWru YELLOW FIR Finfuh and Vertical e'rain.Ftooring.

lf 'you like extra good quality Rd Cedar Shinsle! we can furnbh them.

Loc Angeles

Fruit Growers Supply Company Manufacturers of

California White and Suglr Pine Lumber Mills at Susanville and Hilt, CeL I 5O,(X)O,(XX) F€€t Annuat Cepacity

B. W. ADAMS, Mgr. Sales D€pt.

Firgt National Bank Bldg.

San Franeisc!

THE CALIFORNIA LUMBER MERCHANT

November l, 1925

69

OUR ADVERTISERS i'Advertisement appears in alternate issues.

Albion Lumber Co. ...

AlgomaLumberCo....

American Door Co. AndersenLumberCo....

........ ........

49

3l 59 57

Arkansas Oak Flooring Co. . . .. . .. ....

Baxter, J. H., Co. Benson Lumber Co. ...

Blinn, L. W., Lbr. Co. . ..

........

48 66 70 16

Blue Diamond Co. .

Booth-Kelly Lumber Co. ... ... . ... .

Bradley Lumber Co. . ..

Brown, Rollins A. . . ..

Cadwallader-Gibson Co. .. .

California Door Co. California Panel & Veneer Co. . . .. . ...

California Redwood Association Cal. Wh. & Sug. Pine Mfrs. Assn. . ... .

12 10

48 66

* :F

64 11

*

25 Chamberlin & Co.. W. R. ....

5l Cooper Lumber Co., W. E. .. . .

28 Coos Bay Lumber Co. ...

46 Coos Veneer & Box Co. ... :& Cornitius, Geo. C, .I. B. Cover Creo-Dipt Co. . . .

60 Cress, Jno. D. .. .. {< Crow's Lumber Index .

Dallas Machine & Loco. Wks. . . .. .. .. . 27 65 Dimmick Lumber Co. ...

Dodge Co., E. J. .. . .

46 Dolbeer & Carson Lumber Co. ., .... .. . 30 Eagle Lumber Co. .

45 Evergreen Shingle Corp. .

Filson, C. C., Co. 'F 10 Fischer Bros. Lumber Co. .

68 Fruit Growers' Supply Co. ...

32 Gerlinger Lumber Co. ... .. . . ... 17 Germain Lumber Co. ...

Glasby&Co..

60

Golding Lumber Co., Fred Grainger & Co.-M. A. Ltd. Gripper, Jeromc C. ....

Hafer, Edgar S. .... flammond Lumber Co. .. .

J. R.

Harsch&Miller

65

Nickey Bros., Inc. Oregon Lumber Agency Pacific Coast Commercial Co. Pacific Door & Sash Co. Pacific Lumber Co. ...

Pioneer Papcr Co.

22

Pratt & Warner

67

........

29

*

Harty, Geo. M., Lbr. Co. .. .

Hatten, T. B., Co. Hendrickson Lumber Co. ...

Hepburn'Topham Mill Co. . ..

Higgins, J. E., Lumber Co. .

L7

26

Hillyer-Deutsch-Edwards Co. .........

4L

Hipolito Co. .. .

36 26

Holmes-Eureka Lumber Co. .. . .. . .. . ..

31 Hooper, S. C., Lumber Co, .

66 Hoover, A. L. . i< Huddart, J. M., Lumber Co. .

31 Lumber .

D., Co. C. Johnson, :& Kellogg Lumber Co. of Calif.

* *

Kneeland-Mclurg Lumber Co. .

Koehl & Son, Jno. W. .. .

Koll, H. W., & Co. Lillard, Mark W., Inc. ..

Little River Redwood Co. .. .

13

2L 63 23 55

Long-Bell Lumber Co. ...

Louisville Veneer Mills .

Lumbermen's Reciprocal Assn. .

6l

Lumbermen's Service Assn..Inside F. Cover 3l MacDonald & Harrington 62 Madera Sugar Pine Co. . ..

Maris, H. B. ....

Means, J. O. .

66 54

Memphis Hardwood Flooring Co. .... .

Meyer & Hodge 15 Moore Dry Kiln Co. x' Morrill & Sturgeon Lumber Co. ......

60 Moulding Supply Co. ...

Murry Jacobs Co. .

50

McCormick, Chas. R., Lbr. Co., of Del., McCullough Lumber Co. .. .

I

Mclntosh, Cowan Co. ...

{.

6l

McDonald Lumber Co. ..............

34

Mclean. A. Wallace

:

:|!

* :t

*

National Hardwood Co. ,..

National Paper Products Co. Nettlcton Lumber Co. .. .

48

72 69

Nichols & Cox Lumber Co. .

54

.... ... . 3l

Hanify Co., J. R. . ...

Hart-Wood Lumber Co. ...

:F

7

19

* 55 :f,

28 33

. .. . .. .O. B. Cover 35 Red River Lumber Co. ..

Redwood Mfrs. Co.

.

. ..

... 16

Reynier Lumber Co. .. .

Richards Hardwood Lumber Co. . .. . . . 58

... .. . . 4-5 Santa Fe Lumber Co. ...

Schumacher Wall Board Corp...O. F. Cover Simonds Saw & Knife Agency . . .. . .. . 49 66 Slade, S. E., Lumber Co. .. .

Snead Company, Junius Stanton & Son, E. J. .

Strable Hardwood Co. . ..

Sudden & Christenson .....

Superior Oak Flooring Co. .. . ........

Tacoma Planing Mill ..

Thackaberry, M. N. .

Twohy Lumber Co. .. .

Truck Tire Service Co. .. .

. . . . ..

..

Union Lumber Co. .

Van Arsdale-Harris Lumber Co. .. .. . .

Weaver Roof Co.

Wendling-Nathan Co. Western Hardwood Lumber Co. .. .. ...

Western Sash & Door Co.\,............

Douglas Fir

-

14:t

*

Whitney Co. ...

:t

........ 47 Willapa Lnmber Co. ...

6't Wilkinson, W. W. 46 Williams & Coopcr Wilson, Wm. W., Lumber Co. ........ 6E Witbeck, R. C. . ....24,68 Wood Lumber Co., E. K. .

20 Woodhead Lumber Co. ... * Zellerbach Paper Co.

PortLnd Office Northwectern Bank Bldg.

Spruce

Memberr California Redwood Acociation

31 18

White Bros.

" Eoerything in West Cosst Forest Producfs" -

62

*

Wheeler-Osgood Co.

Manuf acturers

Rail and Cargo

7L

46 34 66

Weyerhaeuser Sales Co. .. i

HA,NIFY co.

San Francirco, Calif.

Telephone Kearny 326

50 47

3

Weis Geo. F., & Co.

-Wholesalers (Humboldt County), Califomia Millr at Raymond, Washington-Eureka 24 Market Stre€t

Lor Angelee O6ce 522 Centrd Building

3 53 22

-

Redwood

THE CALIFORNIA LUMBER MERCHANT

70

FRANK WISE SUCCEEDS LAUGHLIN IN HOO HOO CLUB Mr. Frank Wise, popular sales manager fo'r Patten & Davies, Los Angeles, has been appointed to succeed C. J. Laughlin on the Board of Directors of the Los Angeles

Hoo Hoo Club.

As announced in the last issue, Mr. Laughlin has been transferred to San Francisco, necessitating his resignation from the Los Angeles Club.

LOS ANGELES HOO HOO CLUB

W. C. Wickersham, brother of W. B., president of the

Los Angeles Hoo Hoo Club, was the speaker at the October 22 meeting. He is Purchasing Agent for a group of large industries in Southern California, and talked to the boys on "The Salesman as a Purchasing Agent Sees Him." His remarks were highly interesting, giving the angle of the buyer on just what he does and does not like in salesmen, and they contained some meaty facts. He touched on the lumber industry, advocating the grade marking of all products.

A Committee was appointed to take some action for the club on the Capital Stock Tax. Herman L. Rosenberg and Curtis Williams comprise this committee.

rUSUtl VanO SOI,O

The S. E. Tingley Lumber Company, in business for

fifteen years at Tustin, has been sold to the Whitson Lumber Company of Santa Ana. The personnel of the employees will remain the same.

GEORGE GOOD HEAD OF ODD FELLOWS At the Odd Fellows Convention, held at Eureka on October 15, George Good of Tracy was selected to head the organization during the next year, when he was elected Grand Patriarch. George Good is one of the popular retail lumbermen of Central California and is the manager of the Good Lumber Co. of Tracv.

November l, 1925

CHAS. HOWARD ADDRESSES EAST BAY HOO-HOO CLUB Chas. Howard, general manager of the Howard Terminals, Oakland, was the speaker of the day at the regular monthly meeting of the club, held at the Oakland Hotel, on Friday October 16. His subject was "Oakland's lWaterfront." Mr. Howard gave an interesting talk on the iity's present water front facilities, the great progress that Oakland has made in its waterfront development, and the proposed necessary waterfront additions that would be made available by the passage of the Waterfront Bond Issue that will be voted on at the next city election. Tom Hogan gave an interesting talk on the first wharf and the early development of the Oakland ,Waterfront.

Frank Trower made a report on the proceedings of the Hoo-Hoo Annual at Spokane. Fred Roth, vicegerent snark of the Bay District, outlined the plans and arrangements made for the complimentary dinner to Capt. Robert Dollar and the pioneer lumbermen of the state and which will be followed by a Concatenation at the Fairmont Hotel on November 12.

President Chas. Lamb presided at the meeting.

LOOP IJUMBER & MILL COMPANY ORGANIZE The Loop Lumber and Mill Company of Alameda, entirely distinct and separated from the Loop Lumber Company of San Francisco, wab recently reorganized to succeed the Waddel Lumber Company, located. in Broadway near the Estuary, Alameda. The company's operations include handling of all classes of lumber, doing general millwork and making a specialty of sash and doors. Officers of the Loop Lumber and Mill Company are: Wm. Chatham, president; Merrill Robinson, first vice-president and manag'er; Clement Fraser, second vice-president and A. F.' Bulotti,

secretary-treasurer.

rHE ONLY SAWMILL IN sou. cALTFoRNTA LUMBER

POIJS PILING FUEL W(X)D

BEilSotl LUI5BER G0.

SAN DIEGO

SPECIAL TIMBERS ON SHORT NOTICE

Frou ..THE EMERGENCY SAWMILL''

THE CALIFORNIA LUMBER MERCHANT

November l. 1925

ISKILSAW I A Portable Electric I L Circular Hand Sa*J For Lumber Yards and Mills General Contractors

Here is a labor saving tool, fool-proof in construction, practical in its many uses and ofiering a long felt need to the lumber industry and general contractors. Does away with the old wasteful methods of hand trimming in the yard, or on the iob.

It has pnoven a boon to the small yards and builders who use but one, and to the targe institutions who heartily endorse their use. SKII-SAW ia deaigned for ripping and croas cutting one and two-inch lumber, operates from ordinary light socket" Has a maximum cutting capacity of 2r/z inches. The front guide being adiustable pennits of cutting or grooving to any desired limitd depth. Light in weight, and easily handled, sold on positive guarantee, is NOT an experiment.

STOP THAT TI/ASTE You haae a cutting problem. Our erpert adaice on what SKILSAW reill do for you is at

your disposal. Comments and results obtained by users furnished on request.

Manufactured by MICHEL ELECTRIC HAND SAW CO.

CALIFORNIA DISTRIBUTOR

M. N. THACKABERRT 3I8 E. THIRD STREET

Phone: MAin 5694

LOS ANGELES

November l. 1925

THE CALIFORNIA LUMBER MERCHANT

72

WANT

ADS

(The Clearing House)

This Column of "Wants" and "Don't Wants" is for: The Fellow Who Wants to BuY The Fellow Who Wants to Sell The Fellow Who Wants to Hire The Fellow Who Wants to Be Hired Rste: 52.50 per column inch u/ANTED Manager for retail lumber yard in Atizona. Must be first clais man. For particulars address Box A-71, care California Lumber Merchant.

WANT TO BUY YARD Wanted to buy retail lurnber yard, 20 to $'10,000.

Address Box A-66. care California Lumber Merchant.

WANTED-Thoroughly experienced lumber sal,esman.

Write full qualifications and experience. Box A-80, care

California Lumber Merchant.

sTATEMENT OF TIIE OWNERSHIP. MANAGEMENT, CIRCULATION, ETC., REOI,IIRED BY THE'ACT OF CONGRESSi OF of rhc californ" i'"L'it"n.u semi-monthly at Los

""-ot'uftYitfli

Angeles, California, for October l, 1925.

State of Ca_liforgia .

I Countv of Ias Ancelcs. I "".

Beiore mc, a Notary Fublic ia and for the 9tatc and county rforc' said, peraonally apppared Phil-B, Ilart, wh.o, havi9g lqen dgly qworn accordins to lbw.- dcooscs and says tLat h6 is thi Managing Editor of the California Lumber Merchant, and that the following is, to th€ best of his knowledce and belief, a truc statement of the ownership, management (and if-a daily papcr, the circulation), etc., of thc aforcl said oublication {or the date shown in tbe sbove caption, tcquircd bv thle Act of Autrust U. L912. embodied in section 4ll. Postal Isws a;d Rerulations. oiiated 6n thi revcrrc of thir form. to wit: t. fhat the iimcg and addrerces of tbc publiohcr, cditor. maneging editor. and business managers arc: Publisher, J. C. Dionne, 318 Central Bldq.. Los Anceles: Editoi. T. C. Dionnc. 318 Central Bldg., Los Ansele-si Managing Editor, P1'il-8. Hart, 318 Central Bldg., Lbs Angeles; Business Manacers. None.

A SOUTHWESTERN REPRESENTATIVE The Louisiana yellow pine mill which I have served as sales manager for the past several yeilg has recently cut out and left the field; I am now'riithout a connection and want to get in touch with some high class operation who needs a high class representative in the Southwest.

In executive positions for fourteen years on the Retail Yard and nine years at the mill privileges me to feel that I know lumber from the stump to the consumer and I know the Southwesterq trade as well as anyone could kno\r it. If you are selling Texas, Louisiana and the Southwest, I can increase your volume of business.

If you contemplate entering that market, I will open an omce for you and introduce your Products in that territory. I would like to talk it over with you and' if you are interested, will be pleased to.have you address me: C. B. M., care Gulf Coast Lumberman, Second National Bank Building, Flouston, Texas.

2. That thJ ofner is: (If owned by a corporation, its namc and address must be stated and also immcdiately thereunder tbe names and addresses of stockholders owning or holding one per c€nt or more of total amount of stock. If not owned by a corporation, the names and addresscs of thc individual ownerg must bc given. If o*'ned by a 6rm, company, or other unincorporated c6ccrn, its name and address, as well as those of each indifidual member, must be given.) J. C. Dionne, 318 Central Blda., Ils Angcles.

3. That the knowu bondholdcrs, mortgegeca, ald othcr lccuritJr holders owning or holding I Dcr ccnt or more of total amount of bonds. mortgages, or other securities are: (If there are none, so state.) None.

4. l'hat thc two paragraphs ncxt abovc, giving the lamca of thc owners, stockholders, and sccurity holders, if any, contain Dot oaly thc list of atockholders'and security holdcrs as they appear upon the books of the company but also, in cascs *-herc thc stockholdcr or security holdcr appears upon the books of the company ss trulte. or in any othcr fiduciary rclation, the name of thc person or corporation for whom such trustce iE acting, is given; also that the reid two oaraqraohs contail statements embracinc affiant's full knowlcdsc end beliel ai to the circumstanccs and coadifions under which stockEoldcrr and aecurity holdcrs wbo do trot appear upon thc books of the company aE trustces, hold stock and securitics in a capacity other than that of a bona fide ownerl and this affiant has no reason to believe that any other person, association, or corporation has any intcrcst direct or indirect in thc said stock, bmds, or oth€r securities than as so statcd by him, 5. That the avcrage number of copies of cach issue of thic publi.

cation sold or distributed, through the mails or othcrwirc, to paid subscribers during the six monthJ prcceding tbc datc chown sbovl is

(rbis irformation is required trftr

Ld?l:rffRli:"ii?l: ;i,t*]

Sworn to and subscribed be{ore me this 21st dav of Seot.. 1925.

EVELYN CAVENDER. ISEAL]

(My commission expircs 3-31, 1928)

INDUSTRIAL PROPERTIES EDGAR S. FIAFUT c/o Bilhcc Horcl

LOS .ANGELES, CALTF.

Phonc FAb6 10q)

EIGHT MONTHS ON THE COAST and Established! .

It is significant that only a little more than ,eight months have passed since the opening of the new Creo-Dipt factory and branch office on the Pacific Coast; for ,there is no doubt that Creo-Dipt, today, ie definitely established here. rWe believe you'll agree when you consider that the followiirg representative Lumber Merchants are stocking Creo-Dipt Stained Shingles and ordering regularly in carload lots: E. K. lVood Lumbcr Cornprny Orhlrnd end Srn Frencirco

J. H. McCrllem Sen Frencirco

Hcnry Hcrr Conprny

Sun Lumbcr Comprny

Sen Rrfecl

Bcvcrly Hillr Woodhcrd Lurnbcr Cornpany

Lor An3clcr

Cher. R. McCormicL Lunber Co. Srn Dicao

Spccirl Scrvice Floorin3 Co. San Dicgo

Bcntley Lumbcr Comprny Glcndrlc

Sente Ana Lumbcr Company

Sen Pcdro Lumbpr Comprny

Lor Angclcr Hrlcy Bror.

Sante Monicr

Sente Anr

Mox, Inc. Lor Angclcr Owcnr-Perlr Lumber Company

Lor Angeler

Write for free color pad and Portfolio of filty large photographs ol Creo-Dipt hornes designed by ptorninent architeck.

CREO-DIPT COMPANY, Inc. San Francisco, James A. Walsh, 875 Brush St. Los Angeles Office, 902 A. G. Barttett Bldg.

Factories: North Tonawanda, N. Y., Kahsas City, Mo., St, Paul, Minn,, General Offices, North Tonawanda, N. Y. Vancouver, B. C. Sales Offices in PrinciPal Cities

Leading Lumber Dealers Everywhere Carry Standard Colors in stock

'CREo-DlPT" Tf,ADE MART TTG. U, S. AliD CANADA

Stqined Sh ingles cFor Sidew alls and Rilofs

FILL:INs

naW%rnarMtds DISAPPEARING

IRONING EOARD

troR

|4ryyng tlagtu JS lbt

lnscrt thc complete fremc

b€twccn two studs, run e

FAtL

the Inunqcr qoor tnrr

-;

clrslng

OTSAPPEARING

BREAKFAST TABLE .a|.D I lotfl!|c loa lD cor.tarxEo

thrppng lle:Qhr eo tbr

When the frost is on the pumpkif.r,

laqtrll eo tbovp, A rcel timc. money

And the fodder's in the shock, There's a heap o' folks . ' ' '' Athinkin' about buildin'.

The indoor days is comin' An' the bees have quit their hummin' An' the feelin' in the autumn air is chillin'.

end riecc revcr ldcel for rpartnrcntr

or rmrll homcr.

'

That's the time to :

Fix the house up, Make it cheerfuller inside,

So the grownups and. the children

Will be h.ppy.

You can sell.'em built-in things

Stuff that cozy profit brings If only you'll get out and Make it snappy.

P. S.-Pratt and Warner in L. A.

Will gladly ship the stuff today.

Pffi

^o Go -@s c-'$ngeles ao a

EATH ROOIVI CABINET with Adluscable Shelvcs rnd Plete Glesr Mirror Made to rct in or against ivall