n2 yeeRs oil CEUFORME STREET

and type. ideas that pfogram.

NRLDA Exposition

(Continued, from Page 27) i

The model yard will enable dealers to gather can be turned into a personalized cost savings

Although the Exposition will be officially closeJ the afternoon of November 7, a field trip planned for the 8th is expected to attract a large number of interested dealers. This trip will focus its attention on areas of permanent importance to building materials dealers, offering a better understanding of proven profit making ideas.

First stop will be the E-G }fome Center in Downers Centers which has proven an outstanding example of a "one stop" operation.

The Moser Lumber Company is the second stop on the tour. Here every aspect of modern materials handling will be available for study, allowing dealers to evaluate and compare their own materials handling system.

Last stop on the tour is the Edward Hines Lumber Company where visitors will be treated to attractive displays of products and special promotions which will awaken fresh ideas for dealers looking for new avenues of salesmanship.

Entertainment Planned

This year's Exposition will pleasantly blend important dealer business with exciting entertainment. For the ladies a program of sophisticated fun is planned, including a tour of Chicago's cultural centers and scenic beauties, a talk with nationally sydicated columnist Ann Landers, and a special guest appearance by lovely Mrs. America.

A chance to greet old acquaintances and meet new friends will be provided at the Dinner Dance in the beautiful Grand Ballroom of the Conrad Hilton Hotel. Entertainment for this glittering event will feature music for danci.g, plus the appearance of the hilarious "Pantomine Band," the group that drew rave notices during an extended stay at the Coconut Grove in Miami.

The Kick Off Breakfast will also be an entertaining event, yet its general theme will be serious discussion. Leaders in government and industry will attend this function, and there will be an address by one of America's outstanding personalities.

And, of course, the great City of Chicago offers after hours fun for everyone. Stars of show business display their talents nightly in the intimate atmosphere of, small lounges and from the stages of legitimate theatres. Superb restaurants, famous the wbrld ovei, offer the finest in food, whether it is delicious steak from Chicago's mammoth stockyards, or fresh fish from Lake Michigan. These are just i'few of the attractions which draw over 1,000,000 visitors to the 'Windy City' every year.

Rooms have been reserved in four conveniently located Chicago hotels to accommodate the many dealers to attend the Exposition. Hotels chosen are the Conrad Hilton (which will also serve as Exposition headquarters) EickCorgr"r., Palmer House, and Sheraton-Blackstone. Hotel reseivations are all being processed through the NRLDA Housing Bureau, 134 N. LaSalle Street, Chicago, Illinois. A combination hotel reservation and Show registration form is being mailed to each NRLDA member through his Federated Association.

Costro Volley Lumber Currently Exponding Into Plumbing, Electricol ond Hnrdwsre

Ralph and Arnold Boshion, who recently purchased Castro Valley Lumber Company (CLM 8/l/61)'.are_currently expanding their store to make way for plumbing, electiical -and hardware departments. Additional yard improvements are also underway and the completely remodeled yard is expected to be ready for a prevue by next month.

Boards

Inland Red Cedar Pattern

LODGE POLE PINE