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By JsckDionne o

This Guy Wos Porticulqr

He came into a baker's shoo and said to the baker:

"Tomorrow is my birthday. I want you to make me a birthday cake. I want just a medium-sized white cake, covered with *6ite icing. And bn the top of the cake I want you to put in pink icing my first name, 'Otto.' And I want the lettering of that word to be in Old English lettering."

The baker said okay, the price would be two dollars, and the cake would be ready the next morning.

The next morning the customer came into the bakery, and they showed him the cake. He said:

"It's a beautiful and delicious looking cake. And I really hate to kick about it. But I can't take it. There's been a great and serious mistake made. I told you that the name on the top must be done in Old English lettering, and you've done it in Old Roman. And I can't possibly accept it that way. It's impor- tant-in fact, it's vital-that the lettering of that name be in Old English."

"You are correct," said the baker, "and the fault is mine. I remember that you DID specify Old English, and I turned the order in wrong. But I'11 have it retopped at once, and have it done exactly as you want it. If you'll come back in two hours it will be ready, and I guarantee that it will be satsifactory."

So the customer came back at noon, and the cake was ready. "That's beautiful," he said, "and I'm very much pleased. Thit name in pink icing is .done in the most perfect Old English lettering 1ow, .and it is just exactly right. Thank you very much for doing it so well."

And he paid for the cake. Then the baker said:

"Shall we deliver it for you, or will you take it along with you ?"

"Oh, don't bother," said the customer. "I'M GOING TO EAT IT RIGHT HERE !"

Elmer Ostermqn Addresses los Angeles Ad Club

Meeting October 3 at the Statler Hilton, members of the Los Angeles Advertising Club learned about the plans for city-wide observance of National Forest Products Week, October l5-21.

Speaker of the day 'rvas E,lmer Osterman, the man who made Smokey the Bear a success. Osterman is Supervisor of Conservation Education, California Division of Forestry.

Guests of honor included Fred Smales, vice president of United States Plywood Corporation; Wayne F. Mullin, president of the Mullin Lumber Company and chairman of National Forest Products Week; and James Forgie of the Robert S. Osgood Company, co-chairman of NFPW.