Sirect Shipmentt 9i, Fin" "llold.iogb anl Special Setail

Roy McKendrick Ncrmed Sales Monoger

Western Forest Producfs €ompony Los Angeles

Bob Theetge, owner of the Western Forest Products Co., Los Angeles, announced last month the appointment of Ray McKendrick to the post of general sales manager for the wholesale lumber concern.

Ray has been identified in Southern California wholesale and retail sales for more than 12 years. He is popular and well known throughout the industry, not only in the southland but throughout the west, at all levels.

"We are showing a steady growth in our service to southwest dealers and industrials and under Ray's guidance we intend to expand our volume of sales throughout the trade area," said Bob Theetge. "We are presently doing a substantial direct car shipment business to the mid West and Eastern markets and we intend to expand this coverage to a much greater degree," he continued.

Western Forest Products Co.. Los Angeles, specializes in direct shipments of all Pacific coast lumber products via rail or truck and trailer, also L C L from a complete inventory of yard stocks, it was said. They have been serving dealers in this area for more than six years "and we intend to grow with California", said Bob.

Archaelogical diggings near Ankara, Turkey, three years ago uncovered massive wood beams that had remained sound for 2,700 years. These were found in the tomb of King Gordius, father of the more famed King Midas.

Los Angeles Hoo-Hoo Club fr2 196l-62 Progrom

October 20, l96l-Palos Verdes Country Club-This date is the start of the 54 hole championship tournament for all Hoo-Hoo golfers, followed by cocktail party and banquet. Larry Weilind to furnish enteitainment ' . (girls).

November 17, 1961-Knollwood Country Club-This is a continuation of the 54 hole tournament for all golfers, plus cocktails. dinner and entertainment Sports Nite.

December 15, 1961-Annual Christmas Party at California Country Club will include golf tournament where the winner of the 54 hole event will be named, complete vaudeville show, dinner and cocktails.

February 2, 1962-Inglewood Country Club-Golf tournament, cocktails, dinner. Concatenation and entertainment during the evening.

March 16, 1962-Annual Dinner Dance at General Lee's in China Town. Full evening of fun and frolic for the "Gals" and "Guys." Hoo-Hoo-Ettes will participate.

April, .1962-This month being held open for SCRLA convennon.

May 18, 1962-Lakewood Country Club-golf tournament, complete vaudeville show, cocktails and dinner.

LunaBER SNIES

Frcrncis "Mickey" Smolich Elected President Of Scrcrqmento Hoo-Hoo Club I 09

F'rancis "Ilickey" Srnolich of Frienci & Terry Lrrmber Companv u'as unarrimousiy electecl oresiclent at tl're Annual Eleciion- Nite of Sacrameirto Hoo-Hoo Club 109, held at Robinhoo<l Caterers, on September 20. Nlickey succeeds to tire "throne" r'r'1.rich harl been occr-rpietl by Bob Babicky who now joins the long list of l.ronorecl past presiclents, all of whom have aclcled much to keeu Club 109 one of the rnost active and useful Hoo-lIr.ro chapti'rs itr northern California.

E,lected to serve rrnder urexv Smolich u'ere: Ketr Bolves. vice-presiderrt: arrrl \lariurr "ihi.k" Cecclrettirri. secretarytreasrlrer. The nerl' clirectors for t1.re coming fiscal year inclrr<le: John Bozich, Harry Lausmann, llike Sirnpson, r\l Tohrrsorr. \\ravne X,Iercer ancl Tom Za,zrivv.

Fire Loss of $2OO,0OO Hits Eel River Lumber Compony

A fire causittg an estiurate<l damage of $200,000 broke out in the sar,vmill of Ilel ftiver l,un.rber Comllany at South Fork, Califorrtia, ot't SePterlber 16. Certain tlePartmerrts of the plarrt n'ere rttt<latnag-ed atrcl are c<itrtintting to operate arrcl lull capacity is expected to be reached b1' the end of tl-ris nronth u,hen rePairs are completecl.

Large diversifted stocks of foreign and domestic hardwoods -our yard.

o Prompt delivery by our trucks o Immediate service on "will calls" r Complete milling facilities o New, modern dry kilns o Centrally located o Competitively priced

Nrtda Exposition

(Continueil lrorn Page 70) painting, and carpentry. Sponsored by Hoo-Hoo's Juridiction II and the Chicago Hoo-Hoo Club, the booth will serve as both a hospitality headquarters and recruiting headquarters during the Exposition.

EXPOSITION 5C;HEDUIE

Saturday, November 4

8 a.m. Kick-Off Breakfast, Conrad Hilton Hotel

10 a.m.5 p.-. Exhibit Hours

| -2:30 p.m. Management Meeting

"Employment Development"

Sunday, November 5

Lu-Re-Co Component Construction Clinic trxhibit Hours

Management Meeting

"An Old Fashioned Sales Revival"

Materials Handling Demonstration

Ladies Fashion Show and Tea

Monday, November 6

Management Meetings

"Getting Around the Cash and Carry Question"

"Accounting and Costing of Materials Handling"

"Should Dealers Buy or Manufacture Components?"

Exhibit }Iours

Ladies Entertainment Program

Management Meeting

"Profit Parade"

Reception, Conrad Hilton Hotel

NRLDA Dinner Dance, Conrad Hilton Hotel

Tuesday, November 7

Management Meetings

"Shell Homes America's Fastest Expanding Market"

"Materials Movement for Small 'Volume Dealers"

Exhibit llours

Wednesday, November 8

Post-Exposition Field Trip

"Ideas in Action"

"fdeas in Action" is the theme of the business program which will include numerous discussions, lectures, and seminars. Featured will be several problem solving sessions of vital interest and stimulation to the retail lumber and building materials dealer.

Opening the management program series will be "Employee Development" which will be delivered by the nationally known educational consultant Dr. Kenneth McFarland. He will analyze the desires, abilities, and interests of the employee and how they relate to his efficiency. Employee job satisfaction rvill also be discussed.

"An Old Fashioned Sales Revival" will cover the many facets of salesmanship with visual demonstrations of effective tactics. America's master salesmen Herb True and Fred Klemp will offer humorous entertainment blended with factual demonstrations of efficient salesmanship.

"Getting Around the Cash and Carry Question" will put