MASON ITE showsthe way

tinue to contribute to the wood needs of our nation, to the support of our forest industries, and to the permanent maintenance of communities largely dependent upon the activities of the forest industries.

In addition to providing wood products and improving forest growth, forest management, through good harvesting procedures, adds to the sources of water and imDroves the conditions that promote and support wildlife ; the wildlife adds to the pleasure of sportsmen, and the foresti as a whole provide greater enjoyment to the people who use them.

With all these benefits to be derived from properly managed forests, suppose we take a look at the extent of this forest resource in this great State of California:

Our State has a total land area of about 100,000,000 acres. Picture this in your mind as an area equal to the six New England States and New York and Pennsylvania. Our forests cover nearly half-about 42.5 million acres. Of this forest land some 17.3 million acres are classed as commercial forests -forests capable of producing sawtimber and other prodtlcts-and include the world-famous redwoods as well as our forests of oine and fir. The other 25.2 r'r,illion aires of forest land are reserved for parks and wilderness areas, or are occupied by non-commercial forest growth.

We have not only large areas of commercial forest land, but these lands are of high quality as well. Conditions of climate and soil result in timber grorving sites of high productive capacity. This high productive capacity of our forests, together with economic utilization, gives opportunity for the intensive forest management that will produce successive crops of high b; quality products.

Even after more than 100 vears of timber harvesting for man's use, California today has 360 billion board feet of sawtimber standing in its forests. That is enough to build 35 million new h6mss-2lmost enough to rebuild every dwelling in the United States. It would require 12 million railroad box cars to hold that much timber, or six times as many box cars as there are in the country. A train of that many box cars would reach around the earth at the equator four and one-half times. These statistics are impressive, but they do not tell the real story of this basic resource-the land itself, and its remarkable ability to grow repeated forest crops torever.

Have we overlooked the extent and potentialities of our vast wood reservoir? The forest conservation problem is not one of scarcity. but of utilization. Will the future economy be such that this wondrous resource can be fully utilized and managed as a crop ? The future is difficult for anyone to predict, but it is not far away and we must prepare for it. We must overcome our ingrained fear of wood famine and replace outmoded conceptions of restricted use and preservation with the new concept oi marraged wood crops available in perpetuity.through rutilization. The public must know that by using products derived from itwhether in the form of wood, wood fiber, or the chemical products of wood -the full benefits of the forest will be

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Chicago Hosts Eighth Annual NRLDA Exposition

ATIONAL RETAIL Lumber Dealers Association

yards, showing building truck facilities.

SIZES and locations, railroad and l- \ invites all members to attend the Eighth Annual Building Materials Exposition in Chicago from November A special Lu-Re-Co clinic, conducted by Lumber Dealers R.esearch Council, will portray the latest component techniques deweloped through research and field testing. Newly developed structural elements will be shown to add to th-e ever increasing number of useable components.

4 through 7.

Chicago's new $34,000,000 exposition center, McCormick Place, will host the NRLDA members. The massive ten story structure will house all exhibits on just one wide floor and provide all meeting rooms.

Under the joint sponsorship of the NRLDA and the American Gas Association, a closed circuit television network will cover the four-day show. Strategically located cameras will record outstanding events on the showroom floor, relaying them via closed circuit cable to hotels housing dealers and exhibitors.

This unique attraction will allow dealers to tune in on the Exposition before leaving their hotel rooms in the morning, and after returning in the evening. The television system will also be used to announce coming attractions, and as a paging system and message center.

Some 240 exhibits will be displayed by different manufacturers, distributors, and lumber associations. Among those participating are E. L. Bruce Co., The Celotex Corp., Georgia-Pacific Corp., Hallinan Lumber Co., Long-Bell, Johns-Mansville, Johnson-Flaherty Inc., Masonite Corp., National-American Wholesale Lumber Assn., National Oak Flooring N{fg. Assn., U. S. Plywood Corp., West Coast Lumbermen's Assn., Western Pine Assn., and Wilhold Glues Inc.

Yard Planning Center

Among the featured exhibits will be the Yard Planning Center. Central attraction of this exhibit will be the "Talking Lumber Yard," a scale model illustrating every feature of a well designed yard.

Dealers are invited to bring their yard layout and operation problems to the Center for on-the-spot suggestions by the exhibit personnel staffed by the U. S. Gypsum Co. Dealers wishing advice should bring a plot layout of their

Time and cost studies will be presented to show actual field cases comparing different types of construction as an aid to dealers in determining the method of utilization which will lower the cost of housing while maintaining or exceeding quality standards of performance.

This program is designed to fulfill the Council's primary purpose which is research and education for the retail lumber industry.

Profit Parade

The "Profit Parade" will be a 9O minute presentation illustrating the individual dealer's profit picture and the whole industry's growth potential for the next decade. It will be a factual and dramatic approach to the vast remodeling market and its projected growth during the comlng years.

One of the most comprehensive exhibits of materials handling displays ever presented will be seen at the Exposition. A large open area adjacent to McCormick Place will provide the setting for a parade of work-saving equipment which will pass before dealers. A brief explanation will be given as to the abilities of each piece of equipment.

Various attachments will be demonstrated, presenting features of value to the building materials industry. Following the explanation of equipment, dealers will be permitted to roam the demonstration area to look over equipment of special interest.

The booth of the International Order of Hoo-Hoo will display the work of Stanley Kaplan. The muralist's off-beat technique combines woodcut making, conventional o,i1

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