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Dealer's store showcases plyrvood construction

Pine Lumber & Supply's new store in Detroit is a profitable demonstration of new, logical ways to use plywood and plywood components. The eye-catching roof is a series of vaults, made of curved stressed-skin plywood panels. Ttrey're supported by plywood box beams, spanning 40 ft.-dramatic proof of pl5rwood's strength and stability. Coowners Chester Koppy and Reynold Berti say the store design is a real business-getter. "Builders and architects are espeeially interested in the vaults and beams, and they've been responsible for a lot of plywood sales."

Massachusetts dealer finds profits in packaged homes

When O'Connor Lumber Co., West' field, Mass., shifted market sights from individual home buyers to builders, profits started rising. Now O'Connor does business with about 50 builders, assembling and selling packaged plywood homes. Customers get a choice of about 30 different models. Alfred La Londe, who heads up thisi end of the business, says the system cuts a third off normal building time, and it.s additional cost to the builder is absorbed by lower labor costs and absence of waste on the job. He uses standardized materials: for instance, all plywood (for roof sheathing, walls, floors) is l/2" PlyScord, though this exceeds local code and FHA requirements. This is a quality talking point for home buyers. O'Connor supports builders' open houses with newspaper, radio and television advertising.

Prefabbed tool houses sell fast...yield N% profit

Lehigh Lumber Co., Allentown, Pa., started prefabbing garden tool houses for customers who balked at "doing-ityourself." Result: a booming little business that returns a 40 percent profit to Lehigh on each $169.50 toolhouse. The yard crew pre-cuts side, door and roof panels from s/e" and r/2" DFPA grade trademarked Exterior fir plywood. Panels are then nailed to 2 x 4 framing. With a simple instruction sheet from Lehigh, the customer can put the house together in three hours. Sales have been so good that Lehigh has started prefabbing sandboxes and playhouses.

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Ag-Ply: profitable new panel for farm construction

Plywood research has come up with a rugged new all-purpose farm construction panel: Ag-Ply. It gives you a new source of high-profit sales. Ag-Ply was specially researched and developed by DFPA engineers to meet farm needs. ft has been thoroughly tested in DFPA's laboratories to make sure it will stand up to hardest farm use. It has a price and performance edge over all competitive products. You can recommend it for any general-purpose farm application: barn sheathing and siding, walls, ceilings, bins, feeders, small portable buildings. It's the panel to push when your customers want strongestand simplest - construction at lowest price. Ag-Ply is made with 10O/6 waterproof glue, the same as in marine plywood. It's available in all standard sizes and thicknesses. Like all DFPA grade trademarked plywood, it's backed by DFPA's rigid quality control program.

DFPA promotion and national advertising are pushing Ag-Ply demand up fast. You can get a complete sales kit, including mailers to pre-sell your customers, mobiles, signs, displays and sales booklets. If you aren't stocking and selling Ag-Ply now, send the coupon at right for more information.

Be sure you always specify DFPA trademarked plywood

It's good business to look for the DFPA grade-trademark on every panel. It means, first, quality plywood, backed by a rigid, industry-wide quality control program. When you stock and sell only DFPA trademarked fir plywood, your customers keep coming back because they know they can depend on it. Second, the DFPA trademark stands for the Douglas Fir Plywood Association's $6-million-a-year promotion program. Through advertising, field promotion and research into new and better ways to use plywood, DFPA keeps customers coming into your store and your plywood sales on the rise. Insist on the DFPA trademark on every panel. It's always a profitable idea.

DFPA has sales aidsand information to help you build your plpvood business. Booklets-envelope stufrerscoulter displays-construction plansjust send in the coupon, and we'll see that you get complete lists and descriptions of all available material, on the subjects you're interest€d in.

Douglas Fir Plywood Association

Tacoma 2, Washington

Please send me a list of sales aids and information to help me sell more plywood. l'm interested in, tr Ag-Ply E Components

3 llo-it-yoursell tr Farm Construction

By EIMER F. OSTERTI^AN Supervisor of Conservotion Educotion

And ROBERT H. BTANFORD Senior Forest Technicio n Colifornio Division of Forestry